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NYSE: SPOT
Spotify Technology Sa Statistics & Facts

Key Spotify facts

Founded
2006
Headquarters
Stockholm, Sweden
Founders
Daniel Ek, Martin Lorentzon
IPO Date
2018-04-03

Spotify User and Usage Stats

Spotify Monthly Active Users

How many Spotify users are there?
Source:Spotify
Monthly active users (MAUs)
489M

Spotify Premium Subscribers

How many people use Spotify Premium?
Source:Spotify
Premium subscribers
205M

Spotify Monthly Active Users by Region

Which region uses Spotify the most?
Source:Spotify
Europe
30%
North America
21%
Latin America
21%
Rest of the world
28%

Spotify Premium Subscribers by Region

Spotify statistics breaking down paid subscribers by region.
Source:Spotify
Europe
39%
North America
28%
Latin America
21%
Rest of the world
12%

Spotify User Demographics (U.S.)

What are Spotify's demographics?
18-24
26%
25-34
29%
35-44
16%
45-54
11%
55 and above
19%

Spotify Average Revenue Per User (ARPU)

How much does each Spotify Premium account generate for the company?
Source:Spotify
ARPU in Euros
4.52

Spotify Content Stats

Spotify Top Artists

Who is the #1 artist on Spotify?
Source:Spotify
The Weeknd
98.59M
Miley Cyrus
85.11M
Taylor Swift
79.97M
Shakira
77.73M
Ed Sheeran
77.69M
Rihanna
76.3M

Spotify Top Songs

What is the #1 streamed song on Spotify?
Source:Spotify
"Blinding Lights" by The Weeknd
3.42B
"Shape of You" by Ed Sheeran
3.38B
"Dance Monkey" by Tones And I
2.76B
"Someone You Loved" by Lewis Capaldi
2.65B
"Rockstar" by Post Malone featuring 21 Savage
2.61B
"Sunflower" by Post Malone and Swae Lee
2.56B

Spotify Revenue Breakdown

Spotify Revenue by Segment

How does Spotify make money?
Source:Spotify
Premium (in euros)
10.25B
Ad-supported (in euros)
1.48B

Spotify Revenue by Region

Which country uses Spotify the most?
Source:Spotify
U.S.
4.71B
U.K.
1.11B
Luxembourg
7M
Other countries
5.9B

Spotify Market Share & Other

Spotify Global Market Share

Who is Spotify's biggest competitor?
Spotify
30.5%
Apple Music
13.7%
Tencent Music
13.4%
Amazon Music
13.3%
YouTube Music
8.9%
NetEase
6.1%

Spotify Initial Label Shares

Which labels invested in Spotify?
Merlin
1%
Warner
4%
EMI
2%
Universal
5%
Sony BMG
6%
Remainder
82%

Spotify Acquisitions

Spotify Employee Statistics

Spotify Employees

How many employees does Spotify have?
Source:Spotify
Employees
8359

Spotify Employees by Race/Ethnicity

How diverse is Spotify?
Source:Spotify
White
57%
Asian
20%
Hispanic
9%
Black
9%
Native American
1%

Spotify Miscellaneous Stats & Facts

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