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NYSE: SPOT
Spotify Technology Sa Statistics & Facts

Key Spotify facts

Founded
2006
Headquarters
Stockholm, Sweden
Founders
Daniel Ek, Martin Lorentzon
IPO Date
2018-04-03

Spotify User and Usage Stats

Spotify Monthly Active Users

How many Spotify users are there?
Source:Spotify
Monthly active users (MAUs)
456M

Spotify Premium Subscribers

How many people use Spotify Premium?
Source:Spotify
Premium subscribers
195M

Spotify Monthly Active Users by Region

Which region uses Spotify the most?
Source:Spotify
Europe
31%
North America
22%
Latin America
21%
Rest of the world
26%

Spotify Premium Subscribers by Region

Spotify statistics breaking down paid subscribers by region.
Source:sourceName
Europe
39%
North America
28%
Latin America
21%
Rest of the world
12%

Spotify User Demographics (U.S.)

How old are Spotify's users in the United States?
18-24
26%
25-34
29%
35-44
16%
45-54
11%
55 and above
19%

Spotify Average Revenue Per User (ARPU)

How much does each Spotify Premium account generate for the company?
Source:Spotify
ARPU in Euros
4.29

Spotify Revenue Breakdown

Spotify Revenue by Segment

How does Spotify make money?
Source:Spotify
Premium (in euros)
8.46B
Ad-supported (in euros)
1.21B

Spotify Revenue by Region

Which country uses Spotify the most?
Source:Spotify
U.S.
3.69B
U.K.
994M
Luxembourg
6M
Other countries
4.98B

Spotify Market Share & Other

Spotify Global Market Share

How much of the global streaming services segment is controlled by Spotify?
Spotify
31%
Apple Music
15%
Amazon Music & Tencent Music (two-way tie)
13%
YouTube Music
8%
NetEase
6%
Deezer
2%

Spotify Initial Label Shares

Which labels invested in Spotify?
Merlin
1%
Warner
4%
EMI
2%
Universal
5%
Sony BMG
6%
Remainder
82%

Spotify Acquisitions

Spotify Employee Statistics

Spotify Employees

How many employees does Spotify have?
Source:Spotify
Employees
6617

Spotify Employees by Race/Ethnicity

How diverse is Spotify?
Source:Spotify
White
57%
Asian
20%
Hispanic
9%
Black
9%
Native American
1%

Spotify Miscellaneous Stats & Facts

15.
Spotify
https://investors.spotify.com/home/default.aspx
Last Accessed: Feb 22, 2021
18.
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