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NYSE: SPOT
Spotify Technology SA Statistics & Facts

Key Spotify facts

Founded
2006
Headquarters
Stockholm, Sweden
Founders
Daniel Ek, Martin Lorentzon
IPO Date
2018-04-03

Spotify User and Usage Stats

Spotify Monthly Active Users

How many Spotify users are there?
Source:Spotify
Monthly active users (MAUs)
345M

Spotify Premium Subscribers

How many Spotify Premium accounts are there/
Source:Spotify
Premium subscribers
155M

Spotify Monthly Active Users by Region

Spotify stats breaking down total monthly active users (MAUs) by region.
Europe
34%
North America
25%
Latin America
22%
Rest of the world
19%

Spotify Premium Subscribers by Region

Spotify statistics breaking down paid subscribers by region.
Europe
40%
North America
29%
Latin America
21%
Rest of the world
10%

Spotify User Demographics (U.S.)

How old are Spotify's users in the United States?
18-24
26%
25-34
29%
35-44
16%
45-54
11%
55 and above
19%

Spotify Average Revenue Per User (ARPU)

How much does each Spotify account generate for the company?
Source:Spotify
ARPU
$4.31

Spotify Revenue & Initial Shares

Spotify Revenue by Segment

How does Spotify make money?
Source:Spotify
Premium (in euros)
7.14B
Ad-supported (in euros)
745M

Spotify Initial Label Shares

What were the values of shares allocated to get Spotify off the ground?
Merlin
1%
Warner
4%
EMI
2%
Universal
5%
Sony BMG
6%
Remainder
82%

Spotify Revenue by Region

Spotify stats breaking down the company's annual revenue by country.
Source:Spotify
U.S.
2.95B
U.K.
836M
Luxembourg
5M
Other countries
4.09B

Spotify Market Share

Spotify Global Market Share

How much of the global streaming services segment is controlled by Spotify?
Source:Forbes
Spotify
32%
Apple Music
18%
Amazon Music
14%
Tencent Music
11%
YouTube Music
6%
Deezer
2%

Spotify vs Competition: Reach (U.S.)

Comparing Spotify to its main competitors in the United States by reach.
Source:Statista
Spotify
23.7%
YouTube (main)
87.7%
IMDB (main)
27.3%
Netflix (main)
24.9%
Apple Music
23.8%
Pandora Radio
16.9%

Spotify vs Competition: Monthly Users (U.S.)

Comparing Spotify to its main competitors in the United States by number of monthly users.
Source:Statista
Spotify
44.21M
YouTube (main)
163.76M
IMDB (main)
51.01M
Netflix (main)
46.55M
Apple Music
44.5M
Pandora Radio
31.47M

Spotify Acquisitions

Spotify Employee Statistics

Spotify Employees

How many employees does Spotify have?
Source:Spotify
Employees
5584

Spotify Miscellaneous Stats & Facts

15.
Spotify
https://investors.spotify.com/home/default.aspx
Last Accessed: Feb 22, 2021
18.
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