NYSE: SPOT
Spotify Technology SA Statistics & Facts

Key Spotify facts

Founded
2006
Headquarters
Stockholm, Sweden
Founders
Daniel Ek, Martin Lorentzon
IPO Date
2018-04-03

Spotify User and Usage Statistics

Spotify Monthly Active Users

Source:Spotify
Monthly active users (MAUs)
320M

Spotify Premium Subscribers

Source:Spotify
Premium subscribers
144M

Spotify Monthly Active Users by Region

Europe
34%
North America
25%
Latin America
22%
Rest of the world
19%

Spotify Premium Subscribers by Region

Europe
40%
North America
29%
Latin America
21%
Rest of the world
10%

Spotify User Demographics (U.S.)

How old are Spotify's users in the United States?
18-24
26%
25-34
29%
35-44
16%
45-54
11%
55 and above
19%

Spotify Revenue Breakdown

Spotify Revenue by Segment

Source:Spotify
Premium (in euros)
6.09B
Ad-supported (in euros)
678M

Spotify vs Competitors

Spotify Market Share

Source:Forbes
Spotify
32%
Apple Music
18%
Amazon Music
14%
Tencent Music
11%
YouTube Music
6%
Deezer
2%

Spotify vs Competition: Reach (U.S.)

Source:Statista
Spotify
23.7%
YouTube (main)
87.7%
IMDB (main)
27.3%
Netflix (main)
24.9%
Apple Music
23.8%
Pandora Radio
16.9%

Spotify vs Competition: Monthly Users (U.S.)

Source:Statista
Spotify
44.21M
YouTube (main)
163.76M
IMDB (main)
51.01M
Netflix (main)
46.55M
Apple Music
44.5M
Pandora Radio
31.47M

Spotify Initial Shares

Spotify Initial Label Shares

What were the values of shares allocated to get Spotify off the ground?
Merlin
1%
Warner
4%
EMI
2%
Universal
5%
Sony BMG
6%
Remainder
82%

Spotify Employee Statistics

Spotify Employees

Employees
4405

Spotify Miscellaneous Statistics

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