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NYSE: SNAP
Snap Inc Statistics & Facts

Key Snap facts

Founded
2011
Headquarters
Santa Monica, California
Founders
Evan Spiegel, Bobby Murphy, Reggie Brown
IPO Date
2017-03-01

Snap User & Usage Stats

Snap Daily Active Users (DAUs)

How many people use Snapchat daily?
Source:Snap
Daily active users
363M

Snap Users by Country

Which country has the most Snapchat users?
India
126M
US
107.05M
France
24.2M
U.K.
20.65M
Saudi Arabia
20.2M
Pakistan
18.8M

Snap U.S. Government User Data Requests

Is Snapchat monitored by the government or law enforcement?
Source:Snap
Number of data requests
22,521

Snap & Law Enforcement

Is Snapchat working with the feds?
Source:Snap
Subpoena/summons
82.19%
Pen Register/Trap-and-Trace (PRTT)
86.28%
Court order
87.19%
Search warrant
82.13%
Emergency Disclosure Request (EDR)
57.88%
Wiretap
94.74%

Snap Average Revenue Per User

Tracking the growth of Snap's average revenue per user by quarter.
Source:Snap
Average revenue per user
$3.11

Snap Users by Age

How old are Snapchat users?
13 to 17
20.7%
18 to 24
39%
25 to 34
22%
35 to 49
13.4%
50 and above
3.7%

Snap Usage by Race/Ethnicity

Here are the percentages of persons in the U.S. by race/ethnicity who say they use Snapchat.
Hispanic
29%
Black
28%
White
22%

Snap Usage by Income

Here are the percentages of persons in the U.S. by income who say they use Snapchat.
<$30,000
27%
$30,000-$74,999
26%
$75,000 and above
22%

Snap Usage by Urban Context

Here are the percentages of persons in the U.S. by urban context who say they use Snapchat.
Urban
29%
Suburban
20%
Rural
20%

Snap Usage by Education

Here are the percentages of persons in the U.S. by level of schooling who say they use Snapchat.
High school or less
22%
Some college
29%
College and above
20%

Snap Usage Reasons (U.S.)

What are users' primary reasons for being on Snapchat?
Source:Statista
Keep contact with friends and family
74%
Entertainment
42%
News
12%
Follow brands and companies
10%
Strengthen professional network
7%
Other
6%

Snap Regional Statistics

Snap DAUs by Region

Snapchat stats breaking down daily users by region.
Source:Snap
North America
100M
Europe
88M
Rest of the world
175M

Snap Revenue by Region

Snap statistics breaking down the company's revenue by region.
Source:Snap
North America
$785.68M
Europe
$170.10M
Rest of the world
$155.13M

Snap ARPU by Region

Breaking down Snap's quarterly average revenue per user by region.
Source:Snap
North America
$8.13
Europe
$1.83
Rest of the world
$0.89

Snap Market Share

Snap vs Instagram Stories

Comparing Snapchat's daily active users to daily number of Instagram stories.
Source:Vox
Snapchat DAUs
188M
Instagram stories
400M

Snap vs Competition: Usage Frequency

Comparing Snapchat to its major competitors by usage stats.
Snapchat
61%
Facebook
74%
Instagram
63%
YouTube
51%
Twitter
42%

Snap vs Other Platforms: Popularity

Snapchat vs Tiktok, Instagram and other platforms by popularity among adults in the US.
Snapchat
25%
YouTube
81%
Facebook
69%
Instagram
40%
Twitter
23%
Tiktok
21%

Snap Major Acquisitions: What Companies Does Snap Inc Own?

Snap Expense Statistics

Snap Total Costs and Expenses

How much does Snap spend on operations every year?
Source:Snap
Total expenses
$1.56B

Snap Expenses by Type

Snap statistics breaking down the company's annual costs and expenses by type.
Source:Snap
Sales and marketing
$792.76M
Research and development
$1.57B
General and administrative
$710.64M

Snap Advertising Spend

How much does Snap spend on advertising?
Source:Snap
Advertising spend
$62.40M

Snap Employee Statistics

Snap Employees

How many employees does Snapchat's parent company have?
Source:Snap
Employees
5661

Snap Employee Demographics

How diverse is Snapchat?
Source:Snap
White
34.1%
Asian
41.4%
Hispanic
9%
Black
6.6%
Middle Eastern or North African Arab
2.8%

Snap Miscellaneous Statistics

1.
Snap
https://investor.snap.com/overview/default.aspx
Last Accessed: Dec 31, 2022
6.
Snap
https://investor.snap.com/
Last Accessed: Oct 17, 2022
25.
Snap
https://diversity.snap.com/data-charts
Last Accessed: Oct 17, 2022
27.
Sandvine 2019 Mobile Internet Phenomena Report
https://www.sandvine.com/hubfs/downloads/phenomena/2019-mobile-phenomena-report.pdf
Last Accessed: Nov 12, 2020
28.
Piper Sandler
http://www.pipersandler.com/2col.aspx?id=6040
Last Accessed: Nov 12, 2020
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