WallStreetZen

NYSE: SNAP
Snap Inc Statistics & Facts

Key Snap facts

Founded
2011
Headquarters
Santa Monica, California
Founders
Evan Spiegel, Bobby Murphy, Reggie Brown
IPO Date
2017-03-01

Snap User & Usage Stats

Snap Daily Active Users (DAU)

Tracking the growth of Snap's daily active user (DAU) numbers.
Source:Snap
Daily active users
249M

Snap Average Revenue Per User

Tracking the growth of Snap's average revenue per user by quarter.
Source:Snap
Average revenue per user
$2.73

Snap Usage by Age (U.S.)

Here are the percentages of persons in the U.S. by age who say they use Snapchat.
Source:Statista
15-25 years
48%
26-35 years
30%
36-45 years
18%
46-55 years
11%
56 and above
5%

Snap Usage by Race/Ethnicity

Here are the percentages of persons in the U.S. by race/ethnicity who say they use Snapchat.
Hispanic
29%
Black
28%
White
22%

Snap Usage by Income

Here are the percentages of persons in the U.S. by income who say they use Snapchat.
<$30,000
27%
$30,000-$74,999
26%
$75,000 and above
22%

Snap Usage by Urban Context

Here are the percentages of persons in the U.S. by urban context who say they use Snapchat.
Urban
29%
Suburban
20%
Rural
20%

Snap Usage by Education

Here are the percentages of persons in the U.S. by level of schooling who say they use Snapchat.
High school or less
22%
Some college
29%
College and above
20%

Snap U.S. Government User Data Requests

Tracking how often the U.S. government requested user data from Snap, Inc.
Source:Statista
Number of data requests
11,903

Snap Usage Reasons (U.S.)

What are users' primary reasons for being on Snapchat?
Source:Statista
Keep contact with friends and family
74%
Entertainment
42%
News
12%
Follow brands and companies
10%
Strengthen professional network
7%
Other
6%

Snap Regional Statistics

Snap Users by Country

Which countries have the most Snapchat users?
Source:Statista
United States
101.9M
India
49.8M
France
22.15M
United Kingdom
19.15M
Saudi Arabia
17.9M
Mexico
15.7M

Snap DAUs by Region

Breaking down Snapchat's daily active user numbers by quarter and region.
Source:Snap
North America
90M
Europe
72M
Rest of the world
87M

Snap Revenue by Region

Breaking down Snap's quarterly earnings by region.
Source:Snap
North America
$492.90M
Europe
$102.50M
Rest of the world
$83.26M

Snap ARPU by Region

Breaking down Snap's quarterly average revenue per user by region.
Source:Snap
North America
$5.49
Europe
$1.43
Rest of the world
$0.95

Snap Market Share

Snap vs Instagram Stories

Comparing Snapchat's daily active users to daily number of Instagram stories.
Source:Vox
Snapchat DAUs
188M
Instagram stories
400M

Snap vs Competition: Usage Frequency

Comparing Snapchat to its major competitors by usage stats.
Snapchat
61%
Facebook
74%
Instagram
63%
YouTube
51%
Twitter
42%

Snap Expenditure

Snap Sales and Marketing Expenditure

How much does Snap spend on sales and marketing?
Source:Statista
Sales & marketing spend
$458.60M

Snap Advertising Spend

How much does Snap spend on advertising?
Source:Statista
Advertising spend
$31.40M

Snap Employee Statistics

Snap Employees

How many people work at Snap full-time?
Source:Snap
Employees
3195

Snap Miscellaneous Statistics

WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.
Heap | Mobile and Web Analytics