NYSE: SNAPSnap Inc Statistics & Facts
Key Snap facts
- Founded
- 2011
- Headquarters
- Santa Monica, California
- Founders
- Evan Spiegel, Bobby Murphy, Reggie Brown
- IPO Date
- 2017-03-01
Snap User & Usage Stats
Snap Daily Active Users (DAUs)
Is Snapchat still popular?
363 million people use Snapchat daily. [1]
Last Accessed: Dec 31, 2022
Each Snapchat user spends an average of 30 minutes on the app every day. [1]
Last Accessed: Dec 31, 2022
Over 4 billion Snaps are created on Snapchat every day on average. [1]
Last Accessed: Apr 15, 2021
Over 250 million Snapchat users engage with its AR features every day. [1]
Last Accessed: Mar 28, 2023
Snap Users by Country
Which country has the most Snapchat users?
With 172.45 million users, Snapchat is more popular in India than anywhere else. [2]
Date: Jan 26, 2023
Snap U.S. Government User Data Requests
Is Snapchat monitored by the government or law enforcement?
In 2021, the US government issued nearly 40,000 requests for user information from Snap and the company handed over data 80.28% of the time. [3]
Last Accessed: Dec 31, 2022
Snap & Law Enforcement
Is Snapchat working with the feds?
Source:Snap
Subpoena/summons
82.19%
Pen Register/Trap-and-Trace (PRTT)
86.28%
Court order
87.19%
Search warrant
82.13%
Emergency Disclosure Request (EDR)
57.88%
Wiretap
94.74%
Snap handed over user data 94.74% of the time when the US government issued a wiretap request. [4]
Last Accessed: Dec 31, 2022
Snap Users by Age
How old are Snapchat users?
39% of Snapchat users are aged between 18 and 24 years. [6]
Date: Jan 26, 2022
Millennials and Gen Z users collectively bring in over $1 trillion in direct spending power to Snapchat. [7]
Last Accessed: Oct 17, 2022
Gen Z users bring in $323 billion in direct buying power to Snapchat. [7]
Last Accessed: Oct 17, 2022
Snap Usage by Race/Ethnicity
Here are the percentages of persons in the U.S. by race/ethnicity who say they use Snapchat.
In 2019, 29% of Hispanic adults in the U.S. said they had used Snapchat. [8]
Date: Apr 10, 2019
Snap Usage by Income
Here are the percentages of persons in the U.S. by income who say they use Snapchat.
27% of adults in the U.S. earning less than $30,000 a year said they used Snapchat. [8]
Date: Apr 10, 2019
Snap Usage by Urban Context
Here are the percentages of persons in the U.S. by urban context who say they use Snapchat.
29% of U.S. adults in urban areas said they used Snapchat. [8]
Date: Apr 10, 2019
Snap Usage by Education
Here are the percentages of persons in the U.S. by level of schooling who say they use Snapchat.
29% of U.S. adults with some college education said they used Snapchat. [8]
Date: Apr 10, 2019
Snap Usage Reasons (U.S.)
What are users' primary reasons for being on Snapchat?
Source:Statista
Keep contact with friends and family
74%
Entertainment
42%
News
12%
Follow brands and companies
10%
Strengthen professional network
7%
Other
6%
74% of Snapchat users in the U.S. use the app to keep in touch with friends and family. [9]
Date: Sep 23, 2020
Snap Regional Statistics
Snap Major Acquisitions: What Companies Does Snap Inc Own?
Snap acquired AR company WaveOptics for $500 million in 2021. [14]
Date: May 21, 2021
Snap acquired advertising technology company Placed in 2017 before selling it to FourSquare in 2019. [15]
Date: May 31, 2019
Snap acquired Bitstrips, the company behind Bitmoji, for $100 million in 2016. [16]
Date: Mar 25, 2016
Snap acquired social map app Zenly for $213.3 million in 2017. [17]
Date: Aug 11, 2017
Snap acquired computer vision company AI Factory for $166 million in 2020. [18]
Date: Jan 3, 2020
Snap acquired music creation app Voisey in 2020. [19]
Date: Nov 19, 2020
Snap acquired France-based neurotech or brain-computer interface company NextMind in 2022. [20]
Date: Mar 3, 2022
Snap acquired computer vision startup Looksery for $150 million in 2015. [21]
Date: Feb 2, 2017
Snap acquired 3D mapping company Pixel8earth for $7.6 million in 2021. [22]
Date: Apr 26, 2021
Snap acquired AR and 3D commerce company Vertebrae in 2021. [23]
Date: Jul 19, 2021
In 2021 Snap acquired Fit Analytics, a Berlin-based AI company that allows shoppers to try on items before buying, for $124 million. [24]
Date: Apr 23, 2021
Snap Expense Statistics
Snap Total Costs and Expenses
How much does Snap spend on operations every year?
Snap Employee Statistics
Snap Miscellaneous Statistics
34% of Snapchat users in the U.S. considered leaving the platform in Q3 2020. [28]
Last Accessed: Nov 12, 2020
Snapchat is the second most popular app worldwide by bandwidth usage. [29]
Last Accessed: Nov 12, 2020
Snapchat is the most popular app among teens in the U.S. [30]
Last Accessed: Nov 12, 2020
Sources
1.
2.
3.
4.
5.
Snap 2022 Annual Report
https://d3ka4b6b7wffw2.cloudfront.net/0001564408/100117204160/965897c7-dabe-4f92-9da5-f07b9ad0f470.pdfDate: Feb 1, 2023
6.
We Are Social
https://wearesocial.com/uk/blog/2022/01/digital-2022-another-year-of-bumper-growth-2/Date: Jan 26, 2022
7.
8.
Pew Research Center
https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018/Date: Apr 10, 2019
9.
10.
Snap Q4 2022 Report
https://investor.snap.com/news/news-details/2023/Snap-Inc.-Announces-Fourth-Quarter-and-Full-Year-2022-Financial-Results/default.aspxDate: Jan 31, 2023
11.
Pew Research Center
https://www.pewresearch.org/internet/2022/08/10/teens-social-media-and-technology-2022/Date: Aug 10, 2022
12.
13.
Pew Research Center
https://www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021/Date: Apr 7, 2021
14.
15.
TechCrunch
https://techcrunch.com/2019/05/30/foursquare-buys-placed-from-snap-inc-on-the-heels-of-150m-in-new-funding/Date: May 31, 2019
16.
Los Angeles Times
https://www.latimes.com/business/technology/la-fi-tn-snapchat-bitmoji-20160325-snap-story.htmlDate: Mar 25, 2016
17.
TechCrunch
https://techcrunch.com/2017/08/11/snap-sec-doc-confirms-acquisition-of-social-maps-app-zenly-for-213m/Date: Aug 11, 2017
18.
19.
Business Insider
https://www.businessinsider.com/exclusive-snap-acquires-hot-music-app-voisey-2020-11Date: Nov 19, 2020
20.
21.
Venture Beat
https://venturebeat.com/business/heres-how-much-snap-paid-for-bitstrips-looksery-and-vurb/Date: Feb 2, 2017
22.
TechCrunch
https://techcrunch.com/2021/04/26/snap-has-acquired-pixel8earth-a-3d-mapping-developer-for-7-6m/Date: Apr 26, 2021
23.
The Verge
https://www.theverge.com/2021/7/19/22583827/snap-vertebrae-snapchat-ar-shopping-startup-3d-assetsDate: Jul 19, 2021
24.
25.
Snap Q1 2017 Report
https://s25.q4cdn.com/442043304/files/pressrelease/q1-17-earnings-release.pdfDate: May 10, 2017
26.
Snap 2021 Annual Report
https://d18rn0p25nwr6d.cloudfront.net/CIK-0001564408/da8288aa-d492-4fd1-b6ce-62dce8206e9f.pdfDate: Feb 4, 2022
27.
28.
Statista
https://www.statista.com/statistics/262145/us-social-networkers-who-want-use-social-networking-less/Last Accessed: Nov 12, 2020
29.
Sandvine 2019 Mobile Internet Phenomena Report
https://www.sandvine.com/hubfs/downloads/phenomena/2019-mobile-phenomena-report.pdfLast Accessed: Nov 12, 2020
30.
Company
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Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.