WallStreetZen

NYSE: SNAP
Snap Inc Statistics & Facts

Key Snap facts

Founded
2011
Headquarters
Santa Monica, California
Founders
Evan Spiegel, Bobby Murphy, Reggie Brown
IPO Date
2017-03-01

Snap User & Usage Stats

Snap Daily Active Users (DAUs)

How many people use Snapchat daily?
Source:Snap
Daily active users
265M

Snap Users by Country

Which country has the most Snapchat users?
U.S.
108M
India
74.35M
France
24.5M
U.K.
21.1M
Saudi Arabia
19.6M
Mexico
17.95M

Snap Average Revenue Per User

Tracking the growth of Snap's average revenue per user by quarter.
Source:Snap
Average revenue per user
$3.44

Snap Users by Age

How old are Snapchat users?
13 to 17
20.6%
18 to 20
21%
21 to 24
17.4%
25 to 34
21.6%
35 to 49
13.8%
50 and above
4%

Snap Usage by Race/Ethnicity

Here are the percentages of persons in the U.S. by race/ethnicity who say they use Snapchat.
Hispanic
29%
Black
28%
White
22%

Snap Usage by Income

Here are the percentages of persons in the U.S. by income who say they use Snapchat.
<$30,000
27%
$30,000-$74,999
26%
$75,000 and above
22%

Snap Usage by Urban Context

Here are the percentages of persons in the U.S. by urban context who say they use Snapchat.
Urban
29%
Suburban
20%
Rural
20%

Snap Usage by Education

Here are the percentages of persons in the U.S. by level of schooling who say they use Snapchat.
High school or less
22%
Some college
29%
College and above
20%

Snap U.S. Government User Data Requests

Tracking how often the U.S. government requested user data from Snap, Inc.
Source:Statista
Number of data requests
11,903

Snap Usage Reasons (U.S.)

What are users' primary reasons for being on Snapchat?
Source:Statista
Keep contact with friends and family
74%
Entertainment
42%
News
12%
Follow brands and companies
10%
Strengthen professional network
7%
Other
6%

Snap Regional Statistics

Snap DAUs by Region

Snapchat stats breaking down daily users by region.
Source:Snap
North America
92M
Europe
74M
Rest of the world
96M

Snap Revenue by Region

Snap statistics breaking down the company's revenue by region.
Source:Snap
North America
$659.16M
Europe
$141.61M
Rest of the world
$110.55M

Snap ARPU by Region

Breaking down Snap's quarterly average revenue per user by region.
Source:Snap
North America
$7.19
Europe
$1.91
Rest of the world
$1.11

Snap Market Share

Snap vs Instagram Stories

Comparing Snapchat's daily active users to daily number of Instagram stories.
Source:Vox
Snapchat DAUs
188M
Instagram stories
400M

Snap vs Competition: Usage Frequency

Comparing Snapchat to its major competitors by usage stats.
Snapchat
61%
Facebook
74%
Instagram
63%
YouTube
51%
Twitter
42%

Snap Expenditure

Snap Total Costs and Expenses

How much does Snap spend on operations every year?
Source:Snap
Total expenses
$3.37B

Snap Expenses by Type

Snap statistics breaking down the company's annual costs and expenses by type.
Source:Snap
Sales and marketing
$555.47M
Research and development
$1.10B
General and administrative
$529.16M

Snap Advertising Spend

How much does Snap spend on advertising?
Source:Snap
Advertising spend
$29.50M

Snap Employee Statistics

Snap Employees

How many employees does Snapchat's parent company have?
Source:Snap
Employees
3863

Snap Employee Demographics

Snap statistics breaking down the company's workforce in the U.S. by race/ethnicity.
Source:Snap
White
51.1%
Asian
33.3%
Hispanic
6.8%
Black
4.1%
Native Hawaiian or other Pacific Islander
0.3%

Snap Miscellaneous Statistics

WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.