NYSE: SNAP
Snap Inc Statistics & Facts

Key Snap facts

Founded
2011
Headquarters
Santa Monica, California
Founders
Evan Spiegel, Bobby Murphy, Reggie Brown
IPO Date
2017-03-01

Snap User & Usage Statistics

Snap Daily Active Users (DAU)

Source:Snap
Daily active users
249M

Snap Average Revenue Per User

Source:Snap
Average revenue per user
$2.73

Snap Usage by Age (U.S.)

Source:Statista
15-25 years
48%
26-35 years
30%
36-45 years
18%
46-55 years
11%
56 and above
5%

Snap Usage by Race/Ethnicity

Hispanic
29%
Black
28%
White
22%

Snap Usage by Income

<$30,000
27%
$30,000-$74,999
26%
$75,000 and above
22%

Snap Usage by Urban Context

Urban
29%
Suburban
20%
Rural
20%

Snap Usage by Education

High school or less
22%
Some college
29%
College and above
20%

Snap U.S. Government User Data Requests

Tracking how often the U.S. government requested user data from Snap, Inc.
Source:Statista
Number of data requests
11,903

Snap Usage Reasons (U.S.)

What are users' primary reasons for being on Snapchat?
Source:Statista
Keep contact with friends and family
74%
Entertainment
42%
News
12%
Follow brands and companies
10%
Strengthen professional network
7%
Other
6%

Snap Regional Statistics

Snap Users by Country

Which countries have the most Snapchat users?
Source:Statista
United States
101.9M
India
49.8M
France
22.15M
United Kingdom
19.15M
Saudi Arabia
17.9M
Mexico
15.7M

Snap DAUs by Region

Source:Snap
North America
90M
Europe
72M
Rest of the world
87M

Snap Revenue by Region

Source:Snap
North America
$492.90M
Europe
$102.50M
Rest of the world
$83.26M

Snap ARPU by Region

Source:Snap
North America
$5.49
Europe
$1.43
Rest of the world
$0.95

Snap Market Share

Snap vs Competition: Usage

Snapchat
61%
Facebook
74%
Instagram
63%
YouTube
51%
Twitter
42%

Snap vs Instagram Stories

Source:Vox
Snapchat DAUs
188M
Instagram stories
400M

Snap Expenditure

Snap Sales and Marketing Expenditure

Source:Statista
Sales & marketing spend
$458.60M

Snap Advertising Spend

Source:Statista
Advertising spend
$31.40M

Snap Employee Statistics

Snap Employees

Source:Snap
Employees
3195

Snap Miscellaneous Statistics

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