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NYSE: PINS
Pinterest Inc Statistics & Facts

Key Pinterest facts

Founded
2009
Headquarters
San Francisco, California
Founders
Ben Silbermann, Paul Sciarra, Evan Sharp
IPO Date
2019-04-18

Pinterest User Stats

Pinterest Monthly Active Users (MAU)

How many users does Pinterest have?
Source:Pinterest
MAUs
518M

Pinterest Users by Region

How many people use Pinterest in the US?
Source:Pinterest
U.S. & Canada
98M
Europe
140M
Other
279M

Pinterest Users by Age

What are the demographics of Pinterest?
18-24
28%
25-34
30%
35-44
17.5%
45-54
11.4%
55-64
8.5%
65 and above
4.5%

Pinterest User Penetration by Age Group

Find out which age group Pinterest is most popular among in the U.S.
18 to 29
32%
30 to 49
34%
50 to 64
38%
65 and above
18%

Pinterest Average Revenue Per User (ARPU)

How much does Pinterest make from each user?
Source:Pinterest
ARPU
$1.46

Pinterest ARPU by Region

How much does Pinterest make per user by region?
Source:Pinterest
US & Canada
$6.05
Europe
$0.86
Rest of world
$0.11

Pinterest Usage Statistics

Pinterest Traffic by Country

Which country uses Pinterest the most?
Source:SimilarWeb
U.S.
32.99%
Brazil
8.93%
Russia
5.37%
India
5.06%
Argentina
2.42%
Other
45.23%

Pinterest Traffic Sources

Where does traffic to Pinterest come from?
Source:SimilarWeb
Direct
65.87%
Search (paid & organic)
29.42%
Referrals
0.66%
Social
2.25%
Mail
1.73%
Display ads
0.08%

Pinterest Market Share

Pinterest vs Competitors: Users

Pinterest vs Instagram and other major social platforms by number of users.
Pinterest
518M
Facebook
3.24B
YouTube
2.1B
WhatsApp
2B
Instagram
2B
TikTok
1.56B

Pinterest vs Competitors: Traffic

Pinterest vs Tumblr, Instagram and other major social platforms by traffic.
Pinterest
7.34%
Facebook
61.17%
Twitter
7.57%
Instagram
11.57%
YouTube
9.37%
Reddit
2.01%

Pinterest Revenue & Expense Statistics

Pinterest Revenue by Region

Pinterest statistics breaking down the company's annual revenue by location.
Source:Pinterest
US
$2.23B
US & Canada
$2.35B
Europe
$501.29M
Rest of the world
$203.59M

Pinterest Total Expenses

How much does Pinterest spend in a year?
Source:Pinterest
Costs and expenses
$3.18B

Pinterest Expenses by Type

Pinterest stats breaking down the company's total annual costs and expenses by type.
Source:Pinterest
Cost of revenue
$688.76M
Research and development
$1.07B
Sales and marketing
$911.17M
General and administrative
$512.41M

Pinterest Major Acquisitions

Pinterest Employee Statistics

Pinterest Employees

How many people work at Pinterest?
Source:Pinterest
Employees
4014

Pinterest Employees by Race/Ethnicity

How diverse is Pinterest?
Source:Pinterest
Asian
42%
White
36%
Black
7%
Latine
6%
Decline to specify
4%

Pinterest Miscellaneous Stats & Facts

4.
SimilarWeb
https://www.similarweb.com/website/pinterest.com/
Last Accessed: Jun 14, 2024
6.
StatCounter
https://gs.statcounter.com/social-media-stats
Last Accessed: Jun 14, 2024
24.
Pinterest
https://newsroom.pinterest.com/en/company
Last Accessed: Jun 14, 2024
25.
Pinterest
https://newsroom.pinterest.com/en-gb/company/
Last Accessed: Jun 14, 2024
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