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NYSE: PINS
Pinterest Inc Statistics & Facts

Key Pinterest facts

Founded
2009
Headquarters
San Francisco, California
Founders
Ben Silbermann, Paul Sciarra, Evan Sharp
IPO Date
2019-04-18

Pinterest User Stats

Pinterest Monthly Active Users (MAU)

How many users does Pinterest have?
Source:Pinterest
MAUs
445M

Pinterest Users by Region

How many people use Pinterest in the US?
Source:Pinterest
U.S. & Canada
95M
Europe
120M
Other
230M

Pinterest Users by Age

How old are Pinterest users?
18-24
1%
25-34
3.9%
35-44
1.5%
45-54
0.5%
55-64
1%
65 and above
0.3%

Pinterest User Penetration by Age Group

Find out which age group Pinterest is most popular among in the U.S.
18 to 29
32%
30 to 49
34%
50 to 64
38%
65 and above
18%

Pinterest Global Average Revenue Per User (ARPU)

How much does Pinterest earn from each user?
Source:Pinterest
ARPU
$1.56

Pinterest ARPU by Region

How much does Pinterest make per user by region?
Source:Pinterest
US & Canada
$6.13
Europe
$0.72
Rest of world
$0.11

Pinterest Usage Statistics

Pinterest Traffic by Country

Which country has the most Pinterest users?
Source:SimilarWeb
U.S.
41.11%
Brazil
7.73%
India
4.85%
Russia
4.07%
Argentina
2.38%
Other
39.87%

Pinterest Traffic Sources

Where does traffic to Pinterest come from?
Source:SimilarWeb
Direct
69.2%
Search
27.21%
Referrals
1.58%
Social
1.22%
Mail
0.78%
Display ads
0.01%

Pinterest Revenue & Expense Statistics

Pinterest Revenue by Region

Pinterest statistics breaking down the company's annual revenue by location.
Source:Pinterest
U.S.
$2.00B
International
$574.39M

Pinterest Total Expenses

How much does Pinterest spend in a year?
Source:Pinterest
Costs and expenses
$2.25B

Pinterest Expenses by Type

Pinterest stats breaking down the company's total annual costs and expenses by type.
Source:Pinterest
Cost of revenue
$529.32M
Research and development
$780.26M
Sales and marketing
$641.28M
General and administrative
$300.98M

Pinterest Market Share

Pinterest vs Competitors: Users

Pinterest vs Instagram and other major social platforms by number of users.
Pinterest
459M
Facebook
2.74B
YouTube
2.29B
WhatsApp
2B
Instagram
1.22B
TikTok
689M

Pinterest vs Competitors: Traffic

Pinterest vs Tumblr, Instagram and other major social platforms by traffic.
Pinterest
11.39%
Facebook
68.2%
Twitter
10.66%
Instagram
4.49%
YouTube
4.1%
Tumblr
0.41%

Pinterest Major Acquisitions

Pinterest Employee Statistics

Pinterest Employees

How many people work at Pinterest?
Source:Pinterest
Employees
3225

Pinterest Employees by Race/Ethnicity

How diverse is Pinterest?
Source:Pinterest
Asian
40%
White
38%
Black
7%
Hispanic
6%
Decline to specify
4%

Pinterest Miscellaneous Stats & Facts

4.
SimilarWeb
https://www.similarweb.com/website/pinterest.com/
Last Accessed: Oct 30, 2022
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