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NYSE: PINS
Pinterest Inc Statistics & Facts

Key Pinterest facts

Founded
2009
Headquarters
San Francisco, California
Founders
Ben Silbermann, Paul Sciarra, Evan Sharp
IPO Date
2019-04-18

Pinterest User Stats

Pinterest Monthly Active Users (MAU)

How many users does Pinterest have?
Source:Pinterest
MAUs
459M

Pinterest MAUs by Location

Pinterest stats breaking down the monthly active user (MAU) numbers by location.
Source:Pinterest
U.S.
98M
International
361M

Pinterest User Demographics

What age group and gender uses Pinterest the most?
18-24
13.3%
25-34
30.4%
35-44
14.1%
45-54
7.5%
55-64
8.1%
65 and above
2.8%

Pinterest User Penetration by Age Group

Find out which age group Pinterest is most popular among in the U.S.
Source:eMarketer
18-24
35.6%
25-34
40%
35-44
39.6%
45-54
33.9%
55-64
26.1%
65 and above
12.7%

Pinterest Global Average Revenue Per User (ARPU)

How much does Pinterest earn from each user?
Source:Pinterest
ARPU
$1.57

Pinterest U.S. Average Revenue Per User (ARPU)

How much does Pinterest earn from each user in the U.S.?
Source:Pinterest
ARPU
$5.94

Pinterest International Average Revenue Per User (ARPU)

How much does Pinterest make from each user based outside the U.S.?
Source:Pinterest
ARPU
$0.35

Pinterest Usage Statistics

Pinterest Site Visit Stats

How many people visit Pinterest?
Source:SimilarWeb
Visits
1.2B

Pinterest Site Visits by Country

Which country has the most Pinterest users?
Source:SimilarWeb
U.S.
43.95%
Brazil
8.08%
India
3.61%
China
2.52%
Poland
2.03%

Pinterest Traffic Sources

Where does traffic to Pinterest come from?
Source:SimilarWeb
Direct
58.78%
Search
37.98%
Referrals
1.4%
Social
1.06%
Mail
0.75%
Display ads
0.03%

Pinterest Referral Traffic Breakdown

How much traffic to Pinterest comes from Amazon?
Source:SimilarWeb
amazon.com
7.36%
etsy.com
3.68%
huaban.com
3.27%
nullrefer.com
1.73%
secureurl.ukr.net
1.69%

Pinterest Usage Reasons

Why do people use Pinterest?
Source:eMarketer
Viewing photos
57%
Finding/shopping for products
48%
Sharing content with everyone
21%
Watching videos
19%
Sharing content one to one
13%
Promoting business
4%

Pinterest Stats: Most Popular Categories

What are the most popular topics on Pinterest?
Source:Statista
Art, art supplies & hobbies
48%
Flowers, food, drinks & gifts
47%
Home, garden & pool/spa
45%
Health & beauty
45%
Clothing & apparel
37%
Entertainment (books, music, etc.)
34%

Pinterest Revenue & Expense Statistics

Pinterest Revenue by Region

Pinterest statistics breaking down the company's annual revenue by location.
Source:Pinterest
U.S.
$1.40B
International
$288.38M

Pinterest Total Expenses

How much does Pinterest spend in a year?
Source:Pinterest
Costs and expenses
$1.84B

Pinterest Expenses by Type

Pinterest stats breaking down the company's total annual costs and expenses by type.
Source:Pinterest
Cost of revenue
$449.36M
Research and development
$606.19M
Sales and marketing
$442.81M
General and administrative
$336.80M

Pinterest Market Share

Pinterest vs Competitors: Users

Pinterest vs Instagram and other major social platforms by number of users.
Pinterest
459M
Facebook
2.74B
YouTube
2.29B
WhatsApp
2B
Instagram
1.22B
TikTok
689M

Pinterest vs Competitors: Traffic

Pinterest vs Tumblr, Instagram and other major social platforms by traffic.
Pinterest
11.39%
Facebook
68.2%
Twitter
10.66%
Instagram
4.49%
YouTube
4.1%
Tumblr
0.41%

Pinterest Major Acquisitions

Pinterest Employee Statistics

Pinterest Employees

How many people work at Pinterest?
Source:Pinterest
Employees
2545

Pinterest Salary by Department

How much do Pinterest employees make?
Source:Zippia
IT
$126.04k
Engineering
$124.66k
Business Development
$112.24k
Finance
$103.89k
Art/Design
$99.66k
Marketing
$93.99k

Pinterest Miscellaneous Stats & Facts

4.
SimilarWeb
https://www.similarweb.com/website/pinterest.com/
Last Accessed: Feb 18, 2021
25.
Pinterest
https://newsroom.pinterest.com/en/company
Last Accessed: Feb 18, 2021
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