NYSE: PINSPinterest Inc Statistics & Facts
Key Pinterest facts
- Founded
- 2009
- Headquarters
- San Francisco, California
- Founders
- Ben Silbermann, Paul Sciarra, Evan Sharp
- IPO Date
- 2019-04-18
Pinterest User Stats
Pinterest Users by Age
What are the demographics of Pinterest?
20.4% of Pinterest users are women aged between 25 and 34 years. [2]
Date: Jan 31, 2024
Pinterest User Penetration by Age Group
Find out which age group Pinterest is most popular among in the U.S.
38% of Americans aged between 50 and 64 years use Pinterest. [3]
Date: Apr 7, 2021
Pinterest Usage Statistics
Pinterest Traffic by Country
Which country uses Pinterest the most?
32.99% of traffic to Pinterest comes from the US. [4]
Last Accessed: Jun 14, 2024
Pinterest Traffic Sources
Where does traffic to Pinterest come from?
Source:SimilarWeb
Direct
65.87%
Search (paid & organic)
29.42%
Referrals
0.66%
Social
2.25%
Mail
1.73%
Display ads
0.08%
2.25% of traffic to Pinterest comes from other social media platforms. [4]
Last Accessed: Jun 14, 2024
Pinterest Revenue & Expense Statistics
Pinterest Revenue by Region
Pinterest statistics breaking down the company's annual revenue by location.
Pinterest Expenses by Type
Pinterest stats breaking down the company's total annual costs and expenses by type.
Source:Pinterest
Cost of revenue
$688.76M
Research and development
$1.07B
Sales and marketing
$911.17M
General and administrative
$512.41M
Pinterest Major Acquisitions
Pinterest acquired fashion shopping platform THE YES for $87.6 million in 2022. [7]
Date: Feb 8, 2024
Pinterest acquired search engine Jelly in 2017. The startup was founded by Twitter co-founder Biz Stone. [8]
Date: Mar 8, 2017
Pinterest acquired Instapaper, a service that, among other things, allowed users to save content for later, in 2016. [9]
Date: Aug 23, 2016
Pinterest acquired Math Camp, the team behind location-based social app Highlight, in 2016. [10]
Date: Jul 14, 2016
Pinterest acqui-hired the team behind mobile shopping app Tote in 2016. [11]
Date: Jun 23, 2006
Pinterest acquired smart keyboard app company Fleksy in 2016. [12]
Date: Jun 15, 2016
Pinterest acquired mobile advertising startup URX in 2016. [13]
Date: May 3, 2016
Pinterest acquired design app Curator & Co. in 2016. [14]
Date: Apr 21, 2016
Pinterest acquired Pext, an app that matched text messages to photos and turned them into memes, in 2015. [15]
Date: Dec 8, 2015
Pinterest acquired shopping app The Hunt in 2016. [16]
Date: Dec 8, 2015
Pinterest acquired marketing startup Kosei in 2015. [17]
Date: Jan 21, 2015
Pinterest acquired online collaboration platform Icebergs in 2014. [18]
Date: Jul 30, 2014
Pinterest acquired image recognition startup VisualGraph in 2014. [19]
Date: Jan 6, 2014
Pinterest acquired coding challenge platform Hackermeter for its talent and shut it down in 2013. [20]
Date: Oct 11, 2013
Pinterest acquired local recommendations app Livestar in 2013. [21]
Date: Mar 20, 2013
Pinterest acquired recipe-sharing site Punchfork in 2013. [22]
Date: Jan 3, 2013
Pinterest Employee Statistics
Pinterest Miscellaneous Stats & Facts
1.5 billion Pins are saved on Pinterest every week. [24]
Last Accessed: Jun 14, 2024
85% of Pinterest users use the mobile app. [24]
Last Accessed: Feb 18, 2021
46% of weekly average users (WAUs) on Pinterest have discovered a new brand or product on the platform. [25]
Last Accessed: Jun 14, 2024
98% of Pinterest users have tried new things they discovered through Pinterest. [26]
Date: Jan 3, 2019
83% of weekly average users (WAUs) on Pinterest have made a purchase decision based on something they saw on the platform. [26]
Date: Jan 3, 2019
Microsoft reportedly attempted to acquire Pinterest for what would have been $51 billion. [27]
Date: Feb 11, 2021
More than 4 billion Pinterest boards in total had been created before its IPO. [28]
Date: Mar 22, 2019
61% of weekly Pinterest users say it's where they go to start a new project. [25]
Last Accessed: Jun 14, 2024
61% of weekly Pinterest users have bought something from a Pin. [25]
Last Accessed: Jun 14, 2024
Sources
1.
2.
3.
Pew Research Center
https://www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021/Date: Apr 7, 2021
4.
5.
Meta Q1 2024 Report
https://investor.fb.com/investor-news/press-release-details/2024/Meta-Reports-First-Quarter-2024-Results/default.aspxDate: Apr 24, 2024
6.
7.
Pinterest 2023 Annual Report
https://d18rn0p25nwr6d.cloudfront.net/CIK-0001506293/7d9f1edb-1106-4267-a056-fcb1c304ca79.pdfDate: Feb 8, 2024
8.
The Wall Street Journal
https://www.wsj.com/articles/pinterest-acquires-twitter-co-founders-startup-jelly-1489018749Date: Mar 8, 2017
9.
Yahoo
https://uk.news.yahoo.com/pin-later-pinterest-acquires-instapaper-170934806.htmlDate: Aug 23, 2016
10.
TechCrunch
https://techcrunch.com/2016/07/14/pinterest-acquires-the-team-behind-highlight-and-shorts/Date: Jul 14, 2016
11.
Yahoo
https://ca.finance.yahoo.com/news/pinterest-acquires-shopping-app-tote-052647094.htmlDate: Jun 23, 2006
12.
Yahoo
https://finance.yahoo.com/news/pinterest-snags-team-behind-fleksy-204648054.htmlDate: Jun 15, 2016
13.
The Wall Street Journal
https://www.wsj.com/articles/pinterest-acquires-mobile-ad-startup-urx-1462298027Date: May 3, 2016
14.
15.
16.
USA TODAY
https://www.usatoday.com/story/tech/nation-now/2015/12/08/pinterest-acquires-the-hunt-pext/76958190/Date: Dec 8, 2015
17.
18.
TechCrunch
https://techcrunch.com/2014/07/30/pinterest-acquires-icebergs-the-pinterest-for-creatives/Date: Jul 30, 2014
19.
20.
TechCrunch
https://techcrunch.com/2013/10/11/pinterest-acquires-hackermeter-right-out-of-the-gate-will-shut-it-down/Date: Oct 11, 2013
21.
22.
23.
Pinterest
https://newsroom.pinterest.com/en-gb/news/inspiring-action-pinterests-2022-inclusion-diversity-report/Date: Apr 21, 2023
24.
25.
26.
Pinterest
https://business.pinterest.com/sub/business/insights/PinterestSeasonalInsights-2019.pdfDate: Jan 3, 2019
27.
The Verge
https://www.theverge.com/2021/2/11/22277845/microsoft-pinterest-acquisition-azure-cloud-services-rumorsDate: Feb 11, 2021
28.
Pinterest Form S-1
https://www.sec.gov/Archives/edgar/data/1506293/000119312519083544/d674330ds1.htmDate: Mar 22, 2019
Company
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