NASDAQ: VITL
Vital Farms Inc Stock Ownership - Who owns Vital Farms?

Insider buying vs selling

Have Vital Farms Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
Hoven Reena Chauhan VanCHRO2026-09-16344$10.03
$3.45kSell
Joseph Michael HollandCXO2026-09-02412$10.12
$4.17kSell
Hoven Reena Chauhan VanChief People Officer2026-05-192,242$8.92
$20.00kBuy
Glenda J. FlanaganDirector2026-05-186,100$8.33
$50.81kBuy
Glenda J. FlanaganDirector2026-05-186,100$8.33
$50.81kBuy
Glenda J. FlanaganDirector2026-05-186,100$8.33
$50.81kBuy
Thilo WredeChief Financial Officer2026-05-15500$7.21
$3.61kBuy
Russell DiezcansecoExec. Chair President CEO2026-05-15500$7.21
$3.61kBuy
Kofi Owusu AmoogottfriedDirector2026-05-152,375$8.45
$20.07kBuy
Stephanie CoonChief Strategy Officer2026-05-15500$7.21
$3.61kBuy

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Net Insider Buy/Sell (L12M) Ownership

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VITL Shareholders

What type of owners hold Vital Farms Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
Matthew Ohayer29.44%12,640,310$106.18MInsider
Karl Khoury4.45%1,910,605$16.05MInsider
Glenda J. Flanagan3.85%1,651,164$13.87MInsider
Russell Diezcanseco1.64%706,060$5.93MInsider
Jason L. Jones1.49%640,461$5.38MInsider
Brent Drever0.32%137,806$1.16MInsider
Peter Nicholas Pappas0.20%85,564$718.74kInsider
Thilo Wrede0.18%75,977$638.21kInsider
Stephanie Coon0.15%62,814$527.64kInsider
Gisel Ruiz0.13%56,985$478.67kInsider

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VITL vs Farm Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
VITL0.08%42.80%Net SellingNet Selling
LND0.00%0.90%Net BuyingNet Buying
AFRI0.00%66.24%
VFF0.02%10.11%Net SellingNet Buying
ALCO0.01%99.99%Net BuyingNet Buying

Vital Farms Stock Ownership FAQ

Who owns Vital Farms?

Vital Farms (NASDAQ: VITL) is owned by 0.08% institutional shareholders, 42.80% Vital Farms insiders, and 57.11% retail investors. Matthew Ohayer is the largest individual Vital Farms shareholder, owning 12.64M shares representing 29.44% of the company. Matthew Ohayer's Vital Farms shares are currently valued at $106.18M.

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