NASDAQ: VITL
Vital Farms Inc Stock Ownership - Who owns Vital Farms?

Insider buying vs selling

Have Vital Farms Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
Matthew OhayerEXECUTIVE CHAIRPERSON2025-12-014,073$33.67
$137.14kSell
Matthew OhayerEXECUTIVE CHAIRPERSON2025-12-0120,927$33.07
$692.06kSell
Peter Nicholas PappasCSO and President Eggs2025-11-28261$32.70
$8.53kSell
Matthew OhayerEXECUTIVE CHAIRPERSON2025-11-24880$30.67
$26.99kSell
Stephanie CoonSVP STRATEGY2025-11-17401$26.13
$10.48kBuy
Thilo WredeCHIEF FINANCIAL OFFICER2025-11-17281$26.13
$7.34kBuy
Russell DiezcansecoPRESIDENT AND CEO2025-11-17309$26.13
$8.07kBuy
Joanne BalGC SEC. AND HEAD OF IMPACT2025-11-17258$26.13
$6.74kBuy
Peter Nicholas PappasCSO and President Eggs2025-11-17291$26.13
$7.60kBuy
Matthew OhayerEXECUTIVE CHAIRPERSON2025-11-045,000$37.78
$188.90kSell

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Net Insider Buy/Sell (L12M) Ownership

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VITL Shareholders

What type of owners hold Vital Farms Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
Matthew Ohayer28.38%12,704,780$435.77MInsider
Blackrock Inc6.60%2,953,491$101.30MInstitution
Wasatch Advisors LP5.28%2,362,521$81.03MInstitution
Vanguard Group Inc5.17%2,315,706$79.43MInstitution
Wellington Management Group LLP4.52%2,021,805$69.35MInstitution
Karl Khoury4.23%1,895,169$65.00MInsider
Glenda J. Flanagan3.65%1,634,628$56.07MInsider
Amazon.com Inc3.42%1,529,230$52.45MInstitution
Principal Financial Group Inc3.08%1,377,681$47.25MInstitution
Morgan Stanley3.01%1,348,160$46.24MInstitution

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VITL vs Farm Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
VITL71.16%28.84%Net SellingNet Selling
DOLE68.78%0.00%
FDP14.72%85.28%Net SellingNet Selling
AGRO13.03%0.00%
VFF20.66%9.95%Net BuyingNet Selling

Vital Farms Stock Ownership FAQ

Who owns Vital Farms?

Vital Farms (NASDAQ: VITL) is owned by 100.13% institutional shareholders, 40.58% Vital Farms insiders, and 0.00% retail investors. Matthew Ohayer is the largest individual Vital Farms shareholder, owning 12.70M shares representing 28.38% of the company. Matthew Ohayer's Vital Farms shares are currently valued at $435.77M.

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