Starbucks Statistics - Starbucks Facts, Stats, Trends & Data (2023)

Key Starbucks facts

Founded: 1971
Headquarters: Seattle, Washington
Founders: Jerry Baldwin, Zev Siegl, Gordon Bowker
IPO Date: 1992-06-26

Starbucks Store Statistics

Starbucks Stores

How many Starbucks stores are there?

Source:Starbucks

Stores

35,711

There are over 35,700 Starbucks stores across the world. [1]

Date: Nov 3, 2022

Starbucks Stores by Type

Starbucks stats breaking down the number of stores by ownership.

Source:Starbucks

Company-operated

18,253

Licensed

17,458

Over 18,000 of the 35,700 Starbucks stores across the world are operated directly by the company. [2]

Date: Nov 18, 2022

Starbucks Stores by Location

Where is Starbucks mostly located?

Source:Starbucks

North America, company-operated

10,216

North America, licensed

7079

North America, total

17,295

International, company-operated

8037

International, licensed

10,379

International, total

18,416

Over 17,000 of the 35,700 Starbucks locations across the world are in North America. [2]

Date: Nov 18, 2022

Starbucks Stores by Country

Which country has the most Starbucks stores?

Source:Starbucks

U.S.

9265

China

6019

Japan

1630

Canada

946

U.K.

318

With over 9,200 locations, the US has more Starbucks stores than any other country, followed by China at 6,000. [2]

Date: Nov 18, 2022

Starbucks Stores Opened

How many Starbucks stores are opened every year?

Source:Starbucks

Company-operated

1338

Licensed

1169

Total

2507

2,507 Starbucks stores were opened during the company's fiscal year 2022; 1,338 company-operated and 1,169 licensed. [2]

Date: Nov 18, 2022

Starbucks Stores Closed

How many Starbucks stores are closed every year?

Source:Starbucks

Company-operated

212

Licensed

417

Total

629

629 Starbucks locations were shut down within the company's fiscal year 2022; 212 company-operated and 417 licensed. [2]

Date: Nov 18, 2022

Starbucks Customer Stats

Starbucks Customer Satisfaction

What is the customer satisfaction in Starbucks?

Source:ACSI

ACSI score

77

77% of Starbucks customers say they're satisfied with the service at its locations. [3]

Last Accessed: Oct 26, 2022

Starbucks Customers' Age Demographics

How old are Starbucks' customers?

Source:FinancesOnline

18-29 years

33.78%

39-49 years

30.04%

50-64 years

21.05%

33.78% of Starbucks customers are between 18 and 29 years of age. [4]

Last Accessed: Oct 27, 2020

Starbucks Market Share

Starbucks Mobile Payment Statistics

Comparing the Starbucks app with other mobile payment apps by users in the US.

Source:Insider Intelligence

Starbucks

31.2M

Apple Pay

43.9M

Google Pay

25M

Samsung Pay

16.3M

With 31.2 million users, the Starbucks app is the second most popular proximity mobile payment service in the US after Apple Pay with 43.9 million. [5]

Date: Mar 1, 2021

Starbucks vs Competitors: Store Count

Starbucks vs Dunkin and Tim Horton's by number of stores.

Source:sourceName

Starbucks

35,000

Dunkin'

11,300

Tim Horton's

5291

Starbucks has more stores than Dunkin' and Tim Horton's combined. [6]

Last Accessed: Oct 26, 2022

Starbucks App Stats

Starbucks App Uses

What do Starbucks customers in the U.S. use the mobile app for?

Source:Numerator

To pay for my order in-store

31.7%

To order ahead

26.1%

To review the menu, but not to order or pay

18.5%

To have my Starbucks order delivered

1.7%

Other

1.6%

I do not use the Starbucks mobile app

38.6%

61.4% of Starbucks customers use the mobile app. [7]

Date: Oct 30, 2019

31.7% of Starbucks mobile app users use it to pay for their order in the store. [7]

Date: Oct 30, 2019

18.5% of Starbucks mobile app users only use it to look at the menu but not ordering or paying. [7]

Date: Oct 30, 2019

Starbucks App Traffic Sources

How do people find their way to the Starbucks app?

Source:SimilarWeb

Direct

23.8%

Search

25.9%

Mail

0%

Referrals

50.2%

Social

0%

Display ads

0%

50.2% of the traffic to the Starbucks app comes from referrals. [8]

Last Accessed: Dec 31, 2022

Starbucks Store Visits x App Usage

Tracking the correlation between the Starbucks mobile app and frequency of store visits.

Source:Numerator

App users

6.9%

Non-app users

0.7%

Starbucks customers with the mobile app visit the stores more frequently in a week than customers without it. [7]

Date: Oct 30, 2019

Starbucks Revenue Breakdown

Starbucks Revenue by Item Type

What is the most popular item at Starbucks?

Source:Starbucks

Beverage

$19.56B

Food

$5.80B

Other

$6.89B

61% or $19.555 billion of Starbucks' $32.250 billion in fiscal year 2022 revenue came from beverages. [2]

Date: Nov 18, 2022

Starbucks Revenue by Region

Where does Starbucks make most of their money?

Source:Starbucks

US

$23.37B

China

$3.01B

Other countries

$5.88B

$23.366 billion of Starbucks' $32.25 billion in fiscal year 2022 revenue came from the US. [2]

Date: Nov 18, 2022

Starbucks Revenue by Source

How does Starbucks make money?

Source:Starbucks

Company-operated stores

$26.58B

Licensed stores

$3.66B

Other

$2.02B

$26.576 billion of Starbucks' $32.25 billion in fiscal year 2022 revenue came from company-operated stores. [2]

Date: Nov 18, 2022

Starbucks Expense Statistics

Starbucks Operating Expenses

What are Starbucks' expenditures?

Source:Starbucks

Operating expenses

$27.87B

Starbucks' operating expenses in its fiscal year 2022 amounted to $27.867 billion, up from $24.574 billion in fiscal 2021. [2]

Date: Nov 18, 2022

Starbucks Expenses by Type

What is Starbucks' biggest expense?

Source:Starbucks

Product and distribution costs

$10.32B

Store operating expenses

$13.56B

Other operating expenses

$461.50M

Depreciation and amortization

$1.45B

General and administrative

$2.03B

Restructuring and impairments

$46.00M

Starbucks spent $13.562 billion to run its stores during its fiscal year 2022, up from $11.931 billion in fiscal 2021. [2]

Date: Nov 18, 2022

Starbucks Advertising Costs

How much does Starbucks spend on advertising?

Source:Starbucks

Advertising cost

$416.70M

Starbucks spent $416.7 million on advertising during its fiscal year 2022, up from $305.1 million in fiscal 2021. [2]

Date: Nov 18, 2022

Starbucks Major Acquisitions

Starbucks spent $1.3 billion to acquire the remaining 50% stake of its East China business from its joint venture partners in 2017. [9]

Date: Jul 27, 2017

In 2012, Starbucks acquired Teavana for $620 million. [10]

Date: Aug 1, 2017

Starbucks acquired La Boulange Bakery for $100 million in 2012. [10]

Date: Aug 1, 2017

Starbucks acquired Evolution Fresh in 2011 for $30 million. [10]

Date: Aug 1, 2017

Starbucks Employee Statistics

Starbucks Employees

How many employees does Starbucks have?

Source:Starbucks

Employees

402,000

402,000 people were employed by Starbucks at the start of October 2022, up from 383,000 in October 2021. [2]

Date: Nov 18, 2022

Starbucks Employees by Location

How many employees does Starbucks have in the U.S.?

Source:Starbucks

U.S.

258,000

International

144,000

258,000 of the 402,000 people employed by Starbucks as of October 2022 were based in the US, with 248,000 of them being in company-operated stores. [2]

Date: Nov 18, 2022

Starbucks Employee Demographics

Here are the racial/ethnic demographics of U.S. Starbucks employees.

Source:Starbucks

White

51.8%

Hispanic

28.5%

Black

7.7%

Asian

5.9%

Native American or Alaskan Native

0.6%

Not specified

0.1%

51.8% of Starbucks employees in the US are white. [11]

Last Accessed: Oct 26, 2022

71.3% of Starbucks employees are women. [11]

Last Accessed: Oct 26, 2022

Starbucks Miscellaneous Stats & Facts

Starbucks used technology developed by Alibaba to create a unified virtual store in China in 2018. [12]

Date: Oct 14, 2018

In 2015, Starbucks reported that 99% of its coffee was ethicaly sourced. [13]

Date: Apr 9, 2015

The Starbucks Rewards loyalty program's membership in the U.S. is at 19.3 million active members. [14]

Date: Oct 29, 2020

Sources

1.

Starbucks FY2022 Annual Report

https://investor.starbucks.com/press-releases/financial-releases/press-release-details/2022/Starbucks-Reports-Q4-and-Full-Year-Fiscal-2022-Results/default.aspx

Date: Nov 3, 2022

2.

Starbucks FY2022 Annual Report

https://d18rn0p25nwr6d.cloudfront.net/CIK-0000829224/0bf5535f-877e-4550-aae7-610a8d843e5b.pdf

Date: Nov 18, 2022

3.

ACSI

https://www.theacsi.org/industries/restaurant/fast-food/

Last Accessed: Oct 26, 2022

4.

FinancesOnline

https://financesonline.com/number-of-starbucks-worldwide/#link6

Last Accessed: Oct 27, 2020

5.

Insider Intelligence

https://www.insiderintelligence.com/chart/245782/us-proximity-mobile-payment-users-by-platform-2021-millions

Date: Mar 1, 2021

6.

WallStreetZen

Last Accessed: Oct 26, 2022

7.

Numerator

https://www.numerator.com/resources/blog/mobile-mastery-insights-starbucks-app

Date: Oct 30, 2019

8.

Last Accessed: Dec 31, 2022

9.

Reuters

https://www.reuters.com/article/us-starbucks-jointventure/starbucks-to-buy-remaining-stake-in-east-china-jv-for-1-3-billion-idUSKBN1AC1PJ

Date: Jul 27, 2017

10.

Business Insider

https://www.businessinsider.com/starbucks-750-million-acquisitions-help-build-brand-2017-8

Date: Aug 1, 2017

11.

Starbucks

https://stories.starbucks.com/uploads/2022/01/2021-Starbucks-US-Workforce-Demographics.pdf

Last Accessed: Oct 26, 2022

12.

The Drum

https://www.thedrum.com/news/2018/12/14/starbucks-creates-unified-virtual-store-china-via-alibaba-technology

Date: Oct 14, 2018

13.

Starbucks

https://stories.starbucks.com/stories/2015/starbucks-ethical-sourcing-program/

Date: Apr 9, 2015

14.

Starbucks Q4 FY 2020 Investor Report

https://investor.starbucks.com/press-releases/financial-releases/press-release-details/2020/Starbucks-Reports-Q4-Fiscal-2020-Results/default.aspx

Date: Oct 29, 2020

Key Starbucks facts

Quick links

Starbucks Store Statistics

Starbucks Stores

How many Starbucks stores are there?

Starbucks Stores by Type

Starbucks stats breaking down the number of stores by ownership.

Starbucks Stores by Location

Where is Starbucks mostly located?

Starbucks Stores by Country

Which country has the most Starbucks stores?

Starbucks Stores Opened

How many Starbucks stores are opened every year?

Starbucks Stores Closed

How many Starbucks stores are closed every year?

Starbucks Customer Stats

Starbucks Customer Satisfaction

What is the customer satisfaction in Starbucks?

Starbucks Customers' Age Demographics

How old are Starbucks' customers?

Starbucks Market Share

Starbucks Mobile Payment Statistics

Comparing the Starbucks app with other mobile payment apps by users in the US.

Starbucks vs Competitors: Store Count

Starbucks vs Dunkin and Tim Horton's by number of stores.

Starbucks App Stats

Starbucks App Uses

What do Starbucks customers in the U.S. use the mobile app for?

Starbucks App Traffic Sources

How do people find their way to the Starbucks app?

Starbucks Store Visits x App Usage

Tracking the correlation between the Starbucks mobile app and frequency of store visits.

Starbucks Revenue Breakdown

Starbucks Revenue by Item Type

What is the most popular item at Starbucks?

Starbucks Revenue by Region

Where does Starbucks make most of their money?

Starbucks Revenue by Source

How does Starbucks make money?

Starbucks Expense Statistics

Starbucks Operating Expenses

What are Starbucks' expenditures?

Starbucks Expenses by Type

What is Starbucks' biggest expense?

Starbucks Advertising Costs

How much does Starbucks spend on advertising?

Starbucks Major Acquisitions

Starbucks Employee Statistics

Starbucks Employees

How many employees does Starbucks have?

Starbucks Employees by Location

How many employees does Starbucks have in the U.S.?

Starbucks Employee Demographics

Here are the racial/ethnic demographics of U.S. Starbucks employees.

Starbucks Miscellaneous Stats & Facts

Sources

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