Starbucks Statistics - Starbucks Facts, Stats, Trends & Data (2024)

Key Starbucks facts

Founded: 1971
Headquarters: Seattle, Washington
Founders: Jerry Baldwin, Zev Siegl, Gordon Bowker
IPO Date: 1992-06-26

Starbucks Store Statistics

Starbucks Stores

How many Starbucks stores are there?

Source:Starbucks

Stores

38,038

There are over 38,000 Starbucks stores across the world. [1]

Date: Nov 17, 2023

Starbucks Stores by Type

Starbucks stats breaking down the number of stores by ownership.

Source:Starbucks

Company-operated

19,592

Licensed

18,446

18,446 of the 38,038 Starbucks stores across the world are franchises. [1]

Date: Nov 17, 2023

Starbucks Stores by Location

Where is Starbucks mostly located?

Source:Starbucks

North America, company-operated

10,628

North America, licensed

7182

North America, total

17,810

International, company-operated

8964

International, licensed

11,264

International, total

20,228

Starbucks has 17,810 stores in North America, 7,182 of which are franchises. [1]

Date: Nov 17, 2023

Starbucks Stores by Country

Which country has the most Starbucks stores?

Source:Starbucks

U.S.

9645

China

6804

Japan

1733

Canada

977

U.K.

355

With over 9,200 locations, the US has more Starbucks stores than any other country, followed by China at 6,000. [1]

Date: Nov 17, 2023

Starbucks Stores Opened

How many Starbucks stores are opened every year?

Source:Starbucks

Company-operated

1539

Licensed

1257

Total

2796

2,796 Starbucks stores opened between October 2022 and October 2023. [1]

Date: Nov 17, 2023

Starbucks Stores Closed

How many Starbucks stores are closed every year?

Source:Starbucks

Company-operated

201

Licensed

268

Total

469

469 Starbucks stores shut down between October 2022 and October 2023. [1]

Date: Nov 17, 2023

Starbucks Customer Stats

Starbucks Customer Satisfaction

What is the customer satisfaction in Starbucks?

Source:ACSI

ACSI score

78

78% of Starbucks customers say they're satisfied with the service at its locations. [2]

Last Accessed: Jan 15, 2024

Starbucks Customers' Age Demographics

How old are Starbucks' customers?

Source:FinancesOnline

18-29 years

33.78%

39-49 years

30.04%

50-64 years

21.05%

33.78% of Starbucks customers are between 18 and 29 years of age. [3]

Last Accessed: Oct 27, 2020

Starbucks Market Share

Starbucks Mobile Payment Statistics

Comparing the Starbucks app with other mobile payment apps by users in the US.

Source:Insider Intelligence

Starbucks

31.2M

Apple Pay

43.9M

Google Pay

25M

Samsung Pay

16.3M

With 31.2 million users, the Starbucks app is the second most popular proximity mobile payment service in the US after Apple Pay with 43.9 million. [4]

Date: Mar 1, 2021

Starbucks vs Competitors: Store Count

Starbucks vs Dunkin and Tim Horton's by number of stores.

Source:sourceName

Starbucks

38,038

Dunkin'

13,200

Tim Horton's

5701

Starbucks has twice as many stores as Dunkin' and Tim Horton's combined. [5]

Last Accessed: Jan 15, 2024

Starbucks App Stats

Starbucks App Uses

What do Starbucks customers in the U.S. use the mobile app for?

Source:Numerator

To pay for my order in-store

31.7%

To order ahead

26.1%

To review the menu, but not to order or pay

18.5%

To have my Starbucks order delivered

1.7%

Other

1.6%

I do not use the Starbucks mobile app

38.6%

61.4% of Starbucks customers use the mobile app. [6]

Date: Oct 30, 2019

31.7% of Starbucks mobile app users use it to pay for their order in the store. [6]

Date: Oct 30, 2019

18.5% of Starbucks mobile app users only use it to look at the menu but not ordering or paying. [6]

Date: Oct 30, 2019

Starbucks App Traffic Sources

How do people find their way to the Starbucks app?

Source:SimilarWeb

Direct

23.8%

Search

25.9%

Mail

0%

Referrals

50.2%

Social

0%

Display ads

0%

50.2% of the traffic to the Starbucks app comes from referrals. [7]

Last Accessed: Dec 31, 2022

Starbucks Store Visits x App Usage

Tracking the correlation between the Starbucks mobile app and frequency of store visits.

Source:Numerator

App users

6.9%

Non-app users

0.7%

Starbucks customers with the mobile app visit the stores more frequently in a week than customers without it. [6]

Date: Oct 30, 2019

Starbucks Revenue Breakdown

Starbucks Revenue by Item Type

What is the most popular item at Starbucks?

Source:Starbucks

Beverage

$21.68B

Food

$6.59B

Other

$7.71B

60% or $21.685 billion of Starbucks' $35.976 billion in fiscal year 2023 revenue came from beverages. [1]

Date: Nov 17, 2023

Starbucks Revenue by Region

Where does Starbucks make most of their money?

Source:Starbucks

US

$26.40B

China

$3.08B

Other countries

$6.50B

$26.398 billion of Starbucks' $35.976 billion in fiscal year 2023 revenue came from the US. [1]

Date: Nov 17, 2023

Starbucks Revenue by Source

How does Starbucks make money?

Source:Starbucks

Company-operated stores

$29.46B

Licensed stores

$4.51B

Other

$2.00B

$4.513 billion of Starbucks' $35.976 billion in fiscal 2023 revenue came from its franchised locations. [1]

Date: Nov 17, 2023

Starbucks Expense Statistics

Starbucks Operating Expenses

What are Starbucks' expenditures?

Source:Starbucks

Operating expenses

$30.49B

Starbucks' operating expenses in its fiscal year 2023 amounted to $30.495 billion, up from $27.867 billion in fiscal 2022. [1]

Date: Nov 17, 2023

Starbucks Expenses by Type

What is Starbucks' biggest expense?

Source:Starbucks

Product and distribution costs

$11.41B

Store operating expenses

$14.72B

Other operating expenses

$539.40M

Depreciation and amortization

$1.36B

General and administrative

$2.44B

Restructuring and impairments

$21.80M

Starbucks spent $14.72 billion on operating its stores during its fiscal year 2023, up from $13.562 billion in fiscal 2022. [1]

Date: Nov 17, 2023

Starbucks Advertising Costs

How much does Starbucks spend on advertising?

Source:Starbucks

Advertising cost

$507.80M

Starbucks spent $507.8 million on advertising during its fiscal year 2023, up from $416.7 million in fiscal 2022. [1]

Date: Nov 17, 2023

Starbucks Major Acquisitions

Starbucks spent $1.3 billion to acquire the remaining 50% stake of its East China business from its joint venture partners in 2017. [8]

Date: Jul 27, 2017

In 2012, Starbucks acquired Teavana for $620 million. [9]

Date: Aug 1, 2017

Starbucks acquired La Boulange Bakery for $100 million in 2012. [9]

Date: Aug 1, 2017

Starbucks acquired Evolution Fresh in 2011 for $30 million. [9]

Date: Aug 1, 2017

Starbucks Employee Statistics

Starbucks Employees

How many employees does Starbucks have?

Source:Starbucks

Employees

381,000

381,000 people were employed by Starbucks at the start of October 2023, down from 402,000 in October 2022. [1]

Date: Nov 17, 2023

3.6% of Starbucks' employees in the US are union members. [1]

Date: Nov 17, 2023

Starbucks Employees by Location

How many employees does Starbucks have in the U.S.?

Source:Starbucks

U.S.

228,000

International

148,000

228,000 of the 381,000 people employed by Starbucks as of October 2023 were based in the US. [1]

Date: Nov 17, 2023

219,000 of Starbucks' 228,000 employees in the US work in its stores. [1]

Date: Nov 17, 2023

Starbucks Employee Demographics

What is the diversity rate at Starbucks?

Source:sourceName

White

49.5%

Latine

30.5%

Black

8%

Asian

5.8%

Native American or Alaskan Native

0.6%

49.5% of Starbucks employees in the US are white. [10]

Date: Apr 2, 2023

71.6% of Starbucks employees are women. [10]

Date: Apr 2, 2023

Starbucks Miscellaneous Stats & Facts

Starbucks used technology developed by Alibaba to create a unified virtual store in China in 2018. [11]

Date: Oct 14, 2018

In 2015, Starbucks reported that 99% of its coffee was ethicaly sourced. [12]

Date: Apr 9, 2015

The Starbucks Rewards loyalty program's membership in the U.S. is at 19.3 million active members. [13]

Date: Oct 29, 2020

Sources

1.

Starbucks FY2023 Annual Report

https://d18rn0p25nwr6d.cloudfront.net/CIK-0000829224/f46ecb43-3db3-4e70-9959-103e92951d49.pdf

Date: Nov 17, 2023

2.

ACSI

https://www.theacsi.org/industries/restaurant/fast-food/

Last Accessed: Jan 15, 2024

3.

FinancesOnline

https://financesonline.com/number-of-starbucks-worldwide/#link6

Last Accessed: Oct 27, 2020

4.

Insider Intelligence

https://www.insiderintelligence.com/chart/245782/us-proximity-mobile-payment-users-by-platform-2021-millions

Date: Mar 1, 2021

5.

WallStreetZen

Last Accessed: Jan 15, 2024

6.

Numerator

https://www.numerator.com/resources/blog/mobile-mastery-insights-starbucks-app

Date: Oct 30, 2019

7.

Last Accessed: Dec 31, 2022

8.

Reuters

https://www.reuters.com/article/us-starbucks-jointventure/starbucks-to-buy-remaining-stake-in-east-china-jv-for-1-3-billion-idUSKBN1AC1PJ

Date: Jul 27, 2017

9.

Business Insider

https://www.businessinsider.com/starbucks-750-million-acquisitions-help-build-brand-2017-8

Date: Aug 1, 2017

10.

Starbucks

https://stories.starbucks.com/stories/2023/workforce-diversity-at-starbucks/

Date: Apr 2, 2023

11.

The Drum

https://www.thedrum.com/news/2018/12/14/starbucks-creates-unified-virtual-store-china-via-alibaba-technology

Date: Oct 14, 2018

12.

Starbucks

https://stories.starbucks.com/stories/2015/starbucks-ethical-sourcing-program/

Date: Apr 9, 2015

13.

Starbucks Q4 FY 2020 Investor Report

https://investor.starbucks.com/press-releases/financial-releases/press-release-details/2020/Starbucks-Reports-Q4-Fiscal-2020-Results/default.aspx

Date: Oct 29, 2020

Key Starbucks facts

Quick links

Starbucks Store Statistics

Starbucks Stores

How many Starbucks stores are there?

Starbucks Stores by Type

Starbucks stats breaking down the number of stores by ownership.

Starbucks Stores by Location

Where is Starbucks mostly located?

Starbucks Stores by Country

Which country has the most Starbucks stores?

Starbucks Stores Opened

How many Starbucks stores are opened every year?

Starbucks Stores Closed

How many Starbucks stores are closed every year?

Starbucks Customer Stats

Starbucks Customer Satisfaction

What is the customer satisfaction in Starbucks?

Starbucks Customers' Age Demographics

How old are Starbucks' customers?

Starbucks Market Share

Starbucks Mobile Payment Statistics

Comparing the Starbucks app with other mobile payment apps by users in the US.

Starbucks vs Competitors: Store Count

Starbucks vs Dunkin and Tim Horton's by number of stores.

Starbucks App Stats

Starbucks App Uses

What do Starbucks customers in the U.S. use the mobile app for?

Starbucks App Traffic Sources

How do people find their way to the Starbucks app?

Starbucks Store Visits x App Usage

Tracking the correlation between the Starbucks mobile app and frequency of store visits.

Starbucks Revenue Breakdown

Starbucks Revenue by Item Type

What is the most popular item at Starbucks?

Starbucks Revenue by Region

Where does Starbucks make most of their money?

Starbucks Revenue by Source

How does Starbucks make money?

Starbucks Expense Statistics

Starbucks Operating Expenses

What are Starbucks' expenditures?

Starbucks Expenses by Type

What is Starbucks' biggest expense?

Starbucks Advertising Costs

How much does Starbucks spend on advertising?

Starbucks Major Acquisitions

Starbucks Employee Statistics

Starbucks Employees

How many employees does Starbucks have?

Starbucks Employees by Location

How many employees does Starbucks have in the U.S.?

Starbucks Employee Demographics

What is the diversity rate at Starbucks?

Starbucks Miscellaneous Stats & Facts

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