NASDAQ: NFLX
Netflix Inc Statistics & Facts

Key Netflix facts

Founded
1997
Headquarters
Los Gatos, California
Founders
Reed Hastings, Marc Randolph
IPO Date
2002-05-23

Netflix User & Usage Statistics

Netflix Subscribers

Tracking the growth of Netflix's total subscribers worldwide.
Subscribers
195.15M

Netflix Subscriber Additions by Region

Tracking Netflix's subscriber adds by region figures over time.
U.S. & Canada
177,000
Europe, Middle East and Africa
759,000
Latin America
256,000
Asia-Pacific
1.01M

Netflix Users by Age

Tracking the change in Netflix's user demographics by age compared to the general population in the U.S.
Before October 2015
5%
After April 2017
9%
U.S. general population
17%

Netflix Users by Income

Tracking the change in Netflix's user demographics by income compared to the general population in the U.S.
Before October 2015
10%
After April 2017
14%
U.S. general population
10%

Netflix Users by Education

Tracking the change in Netflix's user demographics by level of education compared to the general population in the U.S.
Before October 2015
13%
After April 2017
18%
U.S. general population
18%

Netflix User Access Methods

How do Netflix's users gain access to its streaming content?
Source:Vox
I use a Netflix subscription of a friend or family member outside of my household
14%
I use a Netflix subscription paid for by someone in my household
27%
I use Netflix as part of a special free promotion
5%
I personally pay for the Netflix subscription
55%

Netflix Revenue Breakdown

Netflix Revenue by Region

Breaking down Netflix's 2019 earnings by region.
U.S. & Canada
$10.05B
Europe, Middle East & Africa
$5.54B
Latin America
$2.80B
Asia Pacific
$1.47B

Netflix Revenue by Segment

Domestic streaming
$9.24B
International streaming
$10.62B
Domestic DVD
$297.00M

Netflix vs Competitors

Netflix Market Share (U.S.)

How much of the U.S. streaming market is owned by Netflix? Take a look at the figures from March 2020 when the streaming industry received a boom in the wake of worldwide COVID-19 lockdowns.
Source:Forbes
Netflix
42%
Amazon Prime Video
22.1%
Hulu
17.2%
Disney+
4.8%

Netflix vs Competitors: Original Content Expenditure

Comparing Netflix and other major media companies by the estimated amount they spent on original content.
Source:Variety
Disney
$27.80B
Comcast
$15.40B
Netflix
$15.00B
ViacomCBS
$15.00B
AT&T
$14.20B
Amazon
$6.50B

Netflix Expenditure

Netflix Marketing and Advertising Costs

Tracking how much Netflix spent on marketing, and how much of that went to advertising.
Marketing (total)
$2.65B
Advertising
$1.88B

Netflix Research and Development Costs

Tracking how much Netflix spends on research and development (R&D).
R&D expenses
$1.67B

Netflix Employee Statistics

Netflix Employee Count

Tracking the growth of Netflix's workforce over the years.
Employees
8600

Netflix Employees by Race/Ethnicity (U.S.)

Here are Netflix's employee demographics by race/ethnicity as of Q4 2020.
Source:Netflix
White
45.5%
Asian
24%
Hispanic or Latinx
8.1%
Not disclosed
8.1%
Black
8%
Middle Eastern or North African
0.6%

Netflix Employees by Gender (Global)

What are the gender demographics of Netflix's global workforce as of Q4 2020?
Source:Netflix
Men
47.5%
Women
47%
Not disclosed
4.9%
Other
0.6%

Netflix Miscellaneous

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