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NASDAQ: NFLX
Netflix Inc Statistics & Facts

Key Netflix facts

Founded
1997
Headquarters
Los Gatos, California
Founders
Reed Hastings, Marc Randolph
IPO Date
2002-05-23

Netflix User & Usage Statistics

Netflix Subscribers

How many subscribers does Netflix have?
Source:Netflix
Subscribers
203.66M

Netflix Subscribers by Region

How many people have Netflix USA?
Source:Netflix
U.S. & Canada
73.94M
Europe, Middle East & Africa
66.7M
Asia-Pacific
25.49M
Latin America
37.54M

Netflix Subscriber Additions by Region

Netflix stats tracking subscriber adds by region over time.
Source:Netflix
U.S. & Canada
855,000
Europe, Middle East and Africa
4.46M
Latin America
1.21M
Asia-Pacific
1.99M

Netflix Users by Age

Netflix users' age demographics showing the change compared to the general population in the U.S.
Before October 2015
5%
After April 2017
9%
U.S. general population
17%

Netflix Users by Income

Tracking the change in Netflix's user demographics by income compared to the general population in the U.S.
Before October 2015
10%
After April 2017
14%
U.S. general population
10%

Netflix Users by Education

Tracking the change in Netflix's user demographics by level of education compared to the general population in the U.S.
Before October 2015
13%
After April 2017
18%
U.S. general population
18%

Netflix User Access Methods

How many people share a Netflix account?
Source:Vox
I use a Netflix subscription of a friend or family member outside of my household
14%
I use a Netflix subscription paid for by someone in my household
27%
I use Netflix as part of a special free promotion
5%
I personally pay for the Netflix subscription
55%

Netflix Average Revenue Per User by Region (ARPU)

Netflix statistics breaking down the average revenue per user (ARPU) by region/location
Source:Netflix
U.S. & Canada
$13.32
Europe, Middle East & Africa
$10.72
Asia-Pacific
$9.12
Latin America
$7.45

Netflix Revenue Breakdown

Netflix Revenue by Region

How much does Netflix make from the U.S.?
Source:Netflix
U.S. & Canada
$2.98B
Europe, Middle East & Africa
$2.14B
Latin America
$788.52M
Asia-Pacific
$684.61M

Netflix Revenue by Segment

How does Netflix make money?
Source:Netflix
Streaming
$24.76B
DVD
$239.38M

Netflix Market Share

Netflix Market Share (U.S.)

How much of the U.S. streaming market is owned by Netflix? Take a look at the stats from March 2020 when the streaming industry received a boom in the wake of worldwide COVID-19 lockdowns.
Source:Forbes
Netflix
42%
Amazon Prime Video
22.1%
Hulu
17.2%
Disney+
4.8%

Netflix vs Competitors: Original Content Expenditure

Comparing Netflix and other major media companies by the estimated amount they spent on original content.
Source:Variety
Disney
$27.80B
Comcast
$15.40B
Netflix
$15.00B
ViacomCBS
$15.00B
AT&T
$14.20B
Amazon
$6.50B

Netflix Spending Statistics

Netflix Total Costs and Expenses

How much does Netflix spend on operations per year?
Source:Netflix
Costs and expenses
$5.69B

Netflix Marketing and Advertising Costs

How much does Netflix spend on advertising and marketing?
Source:Netflix
Marketing (total)
$2.23B
Advertising
$1.45B

Netflix Research and Development Costs

Tracking how much Netflix spends on research and development (R&D).
Source:Netflix
R&D expenses
$1.98B

Netflix Employee Statistics

Netflix Employees

How many employees does Netflix have?
Source:Netflix
Employees
9400

Netflix Employees by Region

Netflix stats breaking down the global workforce by region/location.
United States & Canada
7600
Europe, Middle East & Africa
1000
Asia-Pacific
600
Latin America
200

Netflix Employees by Race/Ethnicity (U.S.)

Here are Netflix's employee demographics by race/ethnicity.
Source:Netflix
White
45.5%
Asian
23.9%
Hispanic or Latinx
8.1%
Black
8%
Other
1.3%

Netflix Employees by Gender (Global)

What are the gender demographics of Netflix's global workforce?
Source:Netflix
Men
46.8%
Women
47.2%
Not disclosed
5.2%
Other
0.8%

Netflix Miscellaneous Stats and Facts

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