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NASDAQ: NFLX
Netflix Inc Statistics & Facts

Key Netflix facts

Founded
1997
Headquarters
Los Gatos, California
Founders
Reed Hastings, Marc Randolph
IPO Date
2002-05-23

Netflix User & Usage Statistics

Netflix Subscribers

How many subscribers does Netflix have?
Source:Netflix
Subscribers
223.09M

Netflix Subscribers by Region

How many people have Netflix USA?
Source:Netflix
U.S. & Canada
73.39M
Europe, Middle East & Africa
73.53M
Asia-Pacific
36.23M
Latin America
39.94M

Netflix Subscriber Additions by Region

Netflix stats tracking subscriber adds by region over time.
Source:Netflix
U.S. & Canada
100,000
Europe, Middle East and Africa
570,000
Latin America
310,000
Asia-Pacific
1.43M

Netflix Users by Age

Netflix users' age demographics showing the change compared to the general population in the U.S.
Before October 2015
5%
After April 2017
9%
U.S. general population
17%

Netflix Users by Income

Tracking the change in Netflix's user demographics by income compared to the general population in the U.S.
Before October 2015
10%
After April 2017
14%
U.S. general population
10%

Netflix Users by Education

Tracking the change in Netflix's user demographics by level of education compared to the general population in the U.S.
Before October 2015
13%
After April 2017
18%
U.S. general population
18%

Netflix User Access Methods

How many people share a Netflix account?
Source:Vox
I use a Netflix subscription of a friend or family member outside of my household
14%
I use a Netflix subscription paid for by someone in my household
27%
I use Netflix as part of a special free promotion
5%
I personally pay for the Netflix subscription
55%

Netflix Average Revenue Per User by Region (ARPU)

Netflix statistics breaking down the average revenue per user (ARPU) by region/location
Source:Netflix
U.S. & Canada
$16.37
Europe, Middle East & Africa
$10.81
Asia-Pacific
$8.34
Latin America
$8.58

Netflix Revenue & Expense Statistics

Netflix Revenue by Region

How much does Netflix make from the U.S.?
Source:Netflix
U.S. & Canada
$3.60B
Europe, Middle East & Africa
$2.38B
Latin America
$1.02B
Asia-Pacific
$889.00M

Netflix Revenue by Segment

How does Netflix make money?
Source:Netflix
Streaming
$29.52B
DVD
$182.35M

Netflix Marketing and Advertising Costs

How much does Netflix spend on advertising and marketing?
Source:Netflix
Marketing (total)
$2.55B
Advertising
$1.67B

Netflix Market Share

Netflix vs Competitors: Original Content Expenditure

Comparing Netflix and other major media companies by the estimated amount they spent on original content.
Source:Variety
Disney
$27.80B
Comcast
$15.40B
Netflix
$15.00B
ViacomCBS
$15.00B
AT&T
$14.20B
Amazon
$6.50B

Netflix Market Share by Subscribers

Netflix vs Hulu, Amazon Prime Video, Disney+, HBO Max and Peacock by subscribers.
Source:sourceName
Netflix
223M
Amazon Prime Video
200M
Disney+
152.1M
HBO Max
76.8M
Hulu
46.2M
Peacock
15

Netflix Employee Statistics

Netflix Employees

How many employees does Netflix have?
Source:Netflix
Employees
11,300

Netflix Employees by Region

Netflix stats breaking down the global workforce by region/location.
Source:Netflix
United States & Canada
8600
Europe, Middle East & Africa
1400
Asia-Pacific
900
Latin America
400

Netflix Employees by Race/Ethnicity (U.S.)

Here are Netflix's employee demographics by race/ethnicity.
Source:Netflix
White
42.8%
Asian
23.5%
Hispanic or Latinx
8.6%
Black
10.7%
Middle Eastern or North African Arab
1.3%
Native Hawaiian or Pacific Islander
0.5%

Netflix Miscellaneous Stats and Facts

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