NASDAQ: NFLX
Netflix Inc Statistics & Facts

Key Netflix facts

Founded
1997
Headquarters
Los Gatos, California
Founders
Reed Hastings, Marc Randolph
IPO Date
2002-05-23

Netflix User & Usage Statistics

Netflix Subscribers

How many subscribers does Netflix have?

Source:Netflix
Subscribers
277M

Netflix Subscribers by Region

Is Netflix losing numbers?

Source:Netflix
U.S. & Canada
80.13M
Europe, Middle East & Africa
88.81M
Asia-Pacific
45.34M
Latin America
46M

Netflix Users by Age

Netflix users' age demographics showing the change compared to the general population in the U.S.

Currently subscribe
44%
Subscribed in the past, but not now
12%
Have never subscribed
44%

Netflix Users by Income

Tracking the change in Netflix's user demographics by income compared to the general population in the U.S.

Before October 2015
10%
After April 2017
14%
U.S. general population
10%

Netflix Users by Education

Tracking the change in Netflix's user demographics by level of education compared to the general population in the U.S.

Before October 2015
13%
After April 2017
18%
U.S. general population
18%

Netflix User Access Methods

How many people share a Netflix account?

Source:Vox
I use a Netflix subscription of a friend or family member outside of my household
14%
I use a Netflix subscription paid for by someone in my household
27%
I use Netflix as part of a special free promotion
5%
I personally pay for the Netflix subscription
55%

Netflix Average Revenue Per User (ARPU)

How much does Netflix make per account?

Source:Netflix
U.S. & Canada
$16.00
Europe, Middle East & Africa
$10.87
Asia-Pacific
$7.66
Latin America
$8.58
Global
$11.64

Netflix Market Share

Netflix vs Competitors: Original Content Expenditure

Comparing Netflix and other major media companies by the estimated amount they spent on original content.

Source:IndieWire
Netflix
$17.00B
Disney
$30.00B
Warner Bros. Discovery
$20.00B
Amazon
$10.00B
Apple
$7.00B
Paramount+
$4.00B

Netflix Market Share by Subscribers

Netflix vs Hulu, Amazon Prime Video, Disney+, HBO Max and Peacock by subscribers.

Netflix
278M
Amazon Prime Video
210M
Disney+
153.6M
HBO Max
95.8M
Paramount+
61M
Hulu
43M

Netflix Content Statistics

Netflix Content Diversity

Does Netflix really support diversity?

Source:Netflix
White
60.1%
Black
13.4%
Latine
18.5%
Asian
5.9%
Native American and Alaskan Native
1.3%
Middle Eastern and North African
1.1%

Netflix Revenue & Expense Statistics

Netflix Revenue by Region

Where does Netflix revenue come from?

Source:Netflix
U.S. & Canada
$14.87B
Europe, Middle East & Africa
$10.55B
Latin America
$4.44B
Asia-Pacific
$3.76B

Netflix Revenue by Segment

How does Netflix make money without ads?

Source:Netflix
Streaming
$33.64B
DVD
$82.84M

Netflix Marketing and Advertising Costs

How much does Netflix spend on advertising and marketing?

Source:Netflix
Marketing (total)
$2.66B
Advertising
$1.73B

Netflix Employee Statistics

Netflix Employees

How many employees does Netflix have?

Source:Netflix
Employees
13,000

Netflix Employees by Region

Netflix stats breaking down the global workforce by region/location.

Source:Netflix
United States & Canada
9000
Europe, Middle East & Africa
2000
Asia-Pacific
1500
Latin America
500

Netflix Employees by Race/Ethnicity

Is Netflix a diverse company?

Source:Netflix
White
47.7%
Asian
28.6%
Latine
12.2%
Black
10.6%
Middle Eastern or North African Arab
2.8%
Native Hawaiian or Pacific Islander
0.9%

Netflix Employees by Gender

What are Netflix's gender demographics?

Source:Netflix
Women
51.6%
Men
45.8%
Other
1.4%
Undeclared
1.7%

Netflix Miscellaneous Stats and Facts

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