NASDAQ: NFLXNetflix Inc Statistics & Facts
Key Netflix facts
- Founded
- 1997
- Headquarters
- Los Gatos, California
- Founders
- Reed Hastings, Marc Randolph
- IPO Date
- 2002-05-23
Netflix User & Usage Statistics
Netflix Users by Age
Netflix users' age demographics showing the change compared to the general population in the U.S.
24% of Netflix users in the U.S. were between 35 and 44 years of age after April 2017. [2]
Date: Oct 5, 2017
Netflix Users by Income
Tracking the change in Netflix's user demographics by income compared to the general population in the U.S.
21% of Netflix users polled after April 2017 made between $25,000 and $50,000 a year. [2]
Date: Oct 5, 2017
Netflix Users by Education
Tracking the change in Netflix's user demographics by level of education compared to the general population in the U.S.
37% of Netflix users polled after April 2017 had a bachelor's degree. [2]
Date: Oct 5, 2017
Netflix User Access Methods
How many people share a Netflix account?
Source:Vox
I use a Netflix subscription of a friend or family member outside of my household
14%
I use a Netflix subscription paid for by someone in my household
27%
I use Netflix as part of a special free promotion
5%
I personally pay for the Netflix subscription
55%
Netflix Average Revenue Per User by Region (ARPU)
Netflix statistics breaking down the average revenue per user (ARPU) by region/location
Source:Netflix
U.S. & Canada
$16.23
Europe, Middle East & Africa
$10.43
Asia-Pacific
$7.69
Latin America
$8.30
Netflix earns an average of $15.86 per month from each subscriber in the US and Canada. [1]
Date: Jan 26, 2023
Netflix Content Statistics
Netflix Revenue & Expense Statistics
Netflix Employee Statistics
Netflix Employees by Race/Ethnicity (U.S.)
Is Netflix a diverse company?
Source:Netflix
White
42.8%
Asian
23.5%
Hispanic or Latinx
8.6%
Black
10.7%
Middle Eastern or North African Arab
1.3%
Native Hawaiian or Pacific Islander
0.5%
Netflix Miscellaneous Stats and Facts
Netflix reportedly produced 371 original titles in 2019 for an average of more than 1 title a day. [10]
Date: May 28, 2020
Netflix has received 480 award nominations and 204 wins to date. [11]
Last Accessed: Feb 22, 2021
With 5,932 titles, the U.S. had the largest Netflix library as of April 2019. [12]
Date: Jul 29, 2019
Blockbuster turned down an offer to buy Netflix for $50 million in 2000. [13]
Date: Jul 17, 2015
Netflix's penetration in the U.S. market is 55% and is expected to rise to 62% in 2025. [14]
Date: Oct 30, 2020
Netflix's personalized recommendation engine is estimated to be worth $1 billion a year. [15]
Date: Jun 14, 2016
80% of Netflix users stream content suggested by its personalized recommendation algorithm. [15]
Date: Jun 14, 2016
The cost of Netflix's standard plan went up 7.7%, from $12.99 to $13.99 in 2020. [16]
Date: Oct 29, 2020
Netflix introduced an ad-supported tier starting at $6.99 a month in late 2022. [17]
Date: Oct 13, 2022
Sources
1.
Netflix 2022 Annual Report
https://d18rn0p25nwr6d.cloudfront.net/CIK-0001065280/73bf5172-b70c-43fd-865e-4f58bef2eb5d.pdfDate: Jan 26, 2023
2.
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5.
Variety
https://variety.com/2020/digital/news/netflix-2020-content-spending-17-billion-1203469237/Date: Jan 16, 2020
6.
7.
8.
9.
10.
Statista
https://www.statista.com/statistics/883491/netflix-original-content-titles/Date: May 28, 2020
11.
Wikipedia
https://en.wikipedia.org/wiki/List_of_accolades_received_by_NetflixLast Accessed: Feb 22, 2021
12.
Statista
https://www.statista.com/statistics/1013571/netflix-library-size-worldwide/Date: Jul 29, 2019
13.
Business Insider
https://www.businessinsider.com/blockbuster-ceo-passed-up-chance-to-buy-netflix-for-50-million-2015-7?IR=TDate: Jul 17, 2015
14.
15.
Business Insider
https://www.businessinsider.com/netflix-recommendation-engine-worth-1-billion-per-year-2016-6?IR=TDate: Jun 14, 2016
16.
17.
Company
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Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.