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NASDAQ: META
Meta Platforms Inc Statistics & Facts

Key Facebook facts

Founded
2004
Headquarters
Menlo Park, California
Founders
Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, Chris Hughes, Andrew McCollum
IPO Date
2012-05-18

Facebook User & Usage Stats

Facebook Monthly Active Users (MAUs)

How many people use Facebook?
Source:Meta
MAUs
3.07B

Facebook Monthly Active Users by Region

Where are most Facebook users located?
Source:Meta
Asia-Pacific
1.37B
Europe
408M
U.S. & Canada
272M
Rest of the world
1.02B

Facebook Family Monthly Active People (MAP)

How many people use Facebook's products and services?
Source:Meta
Monthly active people
3.98B

Facebook Daily Active Users

Do people still use Facebook?
Source:Meta
DAUs
2.11B

Facebook Daily Active Users by Region

Is Facebook losing popularity?
Source:Meta
Asia-Pacific
914M
Europe
308M
U.S. & Canada
205M
Rest of the world
683M

Facebook Stats: Most Popular Accounts

What is the biggest account on Facebook?
Source:Facebook
Facebook App
187M
Cristiano Ronaldo
170M
Samsung
161M
Mr. Bean
141M
5-Minute Crafts
126M
Shakira
124M

Facebook Users by Age

What age group mostly uses Facebook?
18 to 24
23.2%
25 to 34
31%
35 to 44
20.1%
45 to 54
11.9%
55 to 64
7.6%
65 and above
6%

Facebook Usage Frequency

How often do Facebook users use the platform?
Several times a day
49%
About once a day
22%
Net daily
70%
Less often
29%

Facebook Users by Country

Which country has the most Facebook users?
India
366.85M
U.S.
190.85M
Indonesia
117.6M
Brazil
111.25M
Mexico
90.2M
Philippines
86.75M

Facebook Traffic Sources

Here's what drives traffic towards facebook.com.
Source:SimilarWeb
Direct
82.77%
Search
12.39%
Referrals
1.69%
Social
1.93%
Mail
1.11%
Display ads
0.06%

Facebook Usage by Language

What is the most popular language on Facebook?
English
53.8%
Spanish
14.9%
Hindi
8.3%
Arabic
6.5%
Portuguese
5.9%
Indonesian
5.5%

Facebook Users by City

Which city has the most Facebook users?
Dhaka, Bangladesh
18.4M
Delhi, India
13.2M
Bangkok, Thailand
13.15M
Ho Chi Minh City, Vietnam
10.85M
Cairo, Egypt
10.1M
Mexico City, Mexico
10.05M

Facebook Posts by Type

What do people post to Facebook?
Links
45.9%
Photos
32.7%
Videos
18.6%
Statuses
2.8%

Facebook Transparency Report

Facebook User Data Requests

Does Facebook work with law enforcement?
Source:Meta
Total requests
301,553

Facebook User Data Submitted to Governments

Does Facebook share data with the government?
Source:Meta
Share of requests where some data produced
77.6%

Facebook Fake Account Stats

How many Facebook accounts are fake?
Source:Facebook
Fake accounts taken down
631M

Facebook Market Share

Facebook Market Share: Social Media

Is Facebook still the largest social media platform?
Facebook
3.98B
Instagram
2B
Pinterest
518M
Reddit
306.2M
Snapchat
414M
Twitter / X
237.8M

Facebook Market Share Among Teens

Is Facebook used by Teens?
Facebook
32%
Instagram
62%
Snapchat
59%
Twitter
23%
Tumblr
5%

Facebook Messenger Market Share

What are Facebook Messenger and WhatsApp's market shares?
Facebook Messenger
2.1B
WhatsApp
2.4B
WeChat
1.2B
Viber
823M
Telegram
500M
Snapchat
347M

Facebook Properties Popularity In Influencer Marketing

Do influencers use Facebook or Instagram more?
Source:MediaKix
Facebook
45%
Instagram
89%
YouTube
70%
Blogs
44%
Twitter
33%
LinkedIn
19%

Facebook Stats: Instagram Statistics

Facebook Stats: Instagram Monthly Active Users

How many users does Instagram have?
Source:DazeInfo
MAUs
2B

Facebook Stats: Instagram Users by Country

Where are most Instagram users from?
India
362.9M
U.S.
169.65M
Brazil
134.6M
Indonesia
100.9M
Turkey
57.1M
Japan
55.45M

Facebook Stats: Most Followed Instagram Accounts

Who are the most followed on Instagram?
Source:Instagram
Instagram (@instagram)
672M
Cristiano Ronaldo (@cristiano)
631M
Lionel Messi (@leomessi)
503M
Selena Gomez (@selenagomez)
427M
Kylie Jenner (@kyliejenner)
399M
Dwayne Johnson (@therock)
397M

Facebook Stats: Most Liked Instagram Posts

Who has the most likes on Instagram?
Source:Instagram
Lionel Messi (@leomessi)
75.3M
Chris Godfrey (@world_record_egg)
60.1M
Lionel Messi (@leomessi)
54.4M
Cristiano Ronaldo (@cristiano)
42.4M
Lionel Messi (@leomessi)
41.7M
Lionel Messi (@leomessi)
34.2M

Facebook Stats: Instagram Engagement Rates

What is the average engagement rate on Instagram?
All post types
5.77%
Images
6.17%
Reels
5.58%
Carousel
5.2%

Facebook Stats: Instagram Post Types

Instagram stats breaking down content on the platform by type.
Images
45.3%
Video
35.9%
Carousel
18.9%

Facebook Stats: Instagram Stories vs Snapchat

Comparing the daily number of Instagram stories to Snapchat's daily active users.
Source:Vox
Instagram stories
400M
Snapchat DAUs
188M

Facebook Stats: Instagram Influencer Earnings

How much do Instagram influencers get paid per post?
Source:HopperHQ
Cristiano Ronaldo (@cristiano)
$3.23M
Lionel Messi (@leomessi)
$2.60M
Selena Gomez (@selenagomez)
$2.56M
Kylie Jenner (@kyliejenner)
$2.39M
Dwayne Johnson (@therock)
$2.33M
Ariana Grande (@arianagrande)
$2.26M

Facebook Stats: Instagram Users by Age

Instagram demographics showing audience by age.
18 to 24
31.8%
25 to 34
30.6%
35 to 44
16%
45 to 54
8.7%
55 to 64
4.5%
65 and above
2.8%

Facebook Stats: Instagram Penetration by Age

Instagram statistics showing the platform's penetration among U.S. adults by age group.
18 to 29
71%
30 to 49
48%
50 to 64
29%
65 and above
13%

Facebook Stats: Instagram Usage Frequency

How often do Instagram users access the platform?
Several times a day
38%
Once a day
21%
Net daily
59%
Less often
41%

Facebook Stats: Most Popular Instagram Hashtags

What are the top Instagram hashtags?
#love
2.15B
#instagood
1.76B
#instagram
1.22B
#fashion
1.15B
#photooftheday
1.06B
#photography
1.06B

Facebook Stats: WhatsApp Statistics

Facebook Stats: WhatsApp Monthly Active Users

Tracking the growth of WhatsApp's monthly active user (MAU) numbers.
Source:DazeInfo
MAUs
2B

Facebook Stats: WhatsApp Status Users

Tracking the daily active user (DAU) numbers of WhatsApp's status feature.
Source:Statista
DAUs
500M

Facebook Stats: WhatsApp vs Telegram & Messenger

How often do people use WhatsApp compared to Telegram and Facebook Messenger?
WhatsApp
55%
Messenger
16.4%
Telegram
15.5%

Facebook Stats: WhatsApp US Penetration by Age

Which age group uses WhatsApp the most?
18 to 29
24%
30 to 49
30%
50 to 64
23%
65 and above
10%

Facebook Revenue Breakdown

Facebook Revenue by Region

Where does Facebook's money come from?
Source:Meta
U.S. & Canada
$52.89B
Europe
$31.21B
Asia-Pacific
$36.15B
Rest of the world
$14.65B

Facebook US Revenue

How much does Facebook parent company Meta make from the US?
Source:Meta
U.S. Revenue
$49.78B

Facebook Advertising Revenue

How much money does Facebook make from ads?
Source:Meta
Advertising
$131.95B

Facebook Average Revenue Per User

How much money does Facebook make from each user?
Source:Meta
Family (Facebook, Instagram, Messenger, and WhatsApp)
$10.10
Facebook only
$13.12

Facebook Expenditure

Facebook Total Expenses

What are Meta's expenses?
Source:Meta
Total expenses
$23.73B

Facebook Expenses by Type

What is Meta spending money on?
Source:Meta
Research and development
$38.48B
Sales and marketing
$12.30B
General and administrative
$11.41B

Facebook Advertising Cost

How much does Meta spend on advertising?
Source:Meta
Advertising expense
$2.02B

Facebook Major Acquisitions

Facebook Employee Statistics

Facebook Employees

How many employees are there in Meta?
Source:Meta
Employees
67,317

Facebook Employee Demographics

How diverse is Meta?
Source:Meta
White
37.6%
Asian
46.5%
Hispanic
6.7%
Black
4.9%

Facebook Miscellaneous Stats & Facts

2.
Facebook
https://www.facebook.com/facebook
Last Accessed: Jun 8, 2024
5.
9.
WallStreetZen
https://www.wallstreetzen.com/
Last Accessed: Jun 9, 2024
14.
Instagram
https://www.instagram.com/instagram/
Last Accessed: Jun 9, 2024
15.
Instagram
https://www.instagram.com/p/CmUv48DLvxd/
Last Accessed: May 27, 2023
16.
Instagram
https://www.instagram.com/leomessi/
Last Accessed: Jun 9, 2024
19.
HopperHQ
https://www.hopperhq.com/blog/instagram-rich-list/
Last Accessed: Jun 9, 2024
22.
SensorTower
https://sensortower.com/blog/meta-messaging-apps-q1-2022
Last Accessed: Oct 31, 2022
24.
The Wall Street Journal
https://www.wsj.com/articles/SB124993350820120361
Date: Aug 11, 2009
48.
Hootsuite/We Are Social
https://blog.hootsuite.com/11-people-join-social-every-second/
Last Accessed: Dec 4, 2020
49.
A Study of WhatsApp Usage Patterns and Prediction Models Without Message Content
https://arxiv.org/pdf/1802.03393.pdf
Last Accessed: Dec 4, 2020
50.
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Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.