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NASDAQ: META
Meta Platforms Inc Statistics & Facts

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Key Facebook facts

Founded
2004
Headquarters
Menlo Park, California
Founders
Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, Chris Hughes, Andrew McCollum
IPO Date
2012-05-18

Facebook User & Usage Stats

Facebook Monthly Active Users (MAUs)

How many people use Facebook?
Source:Meta
MAUs
2.96B

Facebook Monthly Active Users by Region

Facebook stats breaking down the growth of MAU numbers by region and quarter.
Source:Meta
Asia-Pacific
1.31B
Europe
408M
U.S. & Canada
266M
Rest of the world
971M

Facebook Family Monthly Active People (MAP)

How many people use Facebook's products and services?
Source:Meta
Monthly active people
3.71B

Facebook Daily Active Users

Do people still use Facebook?
Source:Meta
DAUs
1.98B

Facebook Daily Active Users by Region

Facebook stats breaking down daily active user (DAU) numbers by region and quarter.
Source:Meta
Asia-Pacific
845M
Europe
303M
U.S. & Canada
197M
Rest of the world
638M

Facebook Stats: Most Popular Accounts

What is the biggest account on Facebook?
Source:Facebook
Facebook App
182M
Samsung
161M
Cristiano Ronaldo
153M
Mr. Bean
132M
5-Minute Crafts
123M
CGTN
119M

Facebook Users by Age

What age group mostly uses Facebook?
18 to 24
22.6%
25 to 34
31%
35 to 44
17.9%
45 to 54
11%
55 to 64
6.8%
65 and above
5.3%

Facebook Penetration by Age Group

Here are the percentages of U.S. adults by age demographics who say they use Facebook.
18-29
70%
30 to 49
77%
50 to 64
73%
65 and above
50%

Facebook Usage Frequency

How often do Facebook users use the platform?
Several times a day
49%
About once a day
22%
Net daily
70%
Less often
29%

Facebook Users by Country

Which country has the most Facebook users?
India
329.65M
U.S.
179.65M
Indonesia
129.85M
Brazil
116M
Mexico
89.7M
Philippines
83.85M

Facebook Traffic Sources

Here's what drives traffic towards facebook.com.
Source:SimilarWeb
Direct
82.38%
Search
12.07%
Referrals
2.37%
Social
2.02%
Mail
1.07%
Display ads
0.1%

Facebook Usage by Language

What is the most popular language on Facebook?
English
50.4%
Spanish
15.6%
Hindi
8.2%
Arabic
7.3%
Indonesian
6.9%
Portuguese
6.9%

Facebook Users by City

Which city has the most Facebook users?
Dhaka, Bangladesh
17M
Mumbai, India
16M
Delhi, India
13M
Cairo, Egypt
13M
Mexico City, Mexico
12M
Karachi, Pakistan
12M

Facebook Posts by Type

What do people post to Facebook?
Links
47.2%
Photos
35.6%
Videos
15.1%
Statuses
2.1%

Facebook Transparency Report

Facebook User Data Requests

Here's how many times governments from around the world have requested user data from Facebook.
Source:Facebook
Total requests
214,777

Facebook Fake Account Stats

How many Facebook accounts are fake?
Source:Facebook
Fake accounts taken down
1.4B

Facebook Market Share

Facebook Market Share: Social Media

Is Facebook still the largest social media platform?
Source:sourceName
Facebook
2.96B
Instagram
2B
Pinterest
445M
Reddit
430M
Snapchat
363M
Twitter
238M

Facebook Market Share Among Teens

Is Facebook used by Teens?
Facebook
32%
Instagram
62%
Snapchat
59%
Twitter
23%
Tumblr
5%

Facebook Market Share: Messengers

What are Facebook Messenger and WhatsApp's market shares?
Facebook Messenger
64.43%
WhatsApp
13.56%
Snapchat
13.59%
WeChat
4.94%
Discord
1.51%
Telegram
1.47%

Facebook Properties Influencer Marketing Stats

How important are Facebook and Instagram considered to be for influencer marketing?
Source:MediaKix
Facebook
45%
Instagram
89%
YouTube
70%
Blogs
44%
Twitter
33%
LinkedIn
19%

Facebook Stats: Instagram Statistics

Facebook Stats: Instagram Monthly Active Users

How many users does Instagram have?
Source:DazeInfo
MAUs
2B

Facebook Stats: Instagram Users by Country

Where are most Instagram users from?
India
230.25M
U.S.
159.75M
Brazil
119.45M
Indonesia
99.15M
Russia
63M
Turkey
52.15M

Facebook Stats: Most Followed Instagram Accounts

Who are the most followed on Instagram?
Source:Instagram
Instagram (@instagram)
557M
Cristiano Ronaldo (@cristiano)
491M
Kylie Jenner (@kyliejenner)
371M
Lionel Messi (@leomessi)
366M
Selena Gomez (@selenagomez)
350M
Dwayne Johnson (@therock)
342M

Facebook Stats: Most Liked Instagram Posts

Who has the most likes on Instagram?
Source:Instagram
Chris Godfrey (@world_record_egg)
55.3M
Cristiano Ronaldo (@cristiano), Georgina Rodriguez (@georginagio)
32.6M
XXXTentacion (@xxxtentacion)
30.1M
Ariana Grande (@arianagrande)
26.4M
Zendaya (@zendaya)
25.4M
Kylie Jenner (@kyliejenner)
24.8M

Facebook Stats: Instagram Post Types

Instagram stats breaking down content on the platform by type.
Images
64.9%
Video
17.8%
Carousel
17.3%

Facebook Stats: Instagram Stories vs Snapchat

Comparing the daily number of Instagram stories to Snapchat's daily active users.
Source:Vox
Instagram stories
400M
Snapchat DAUs
188M

Facebook Stats: Instagram Influencer Earnings

How much do Instagram influencers get paid per post?
Source:HopperHQ
Cristiano Ronaldo (@cristiano)
$2.40M
Kylie Jenner (@kyliejenner)
$1.84M
Lionel Messi (@leomessi)
$1.78M
Selena Gomez (@selenagomez)
$1.74M
Dwayne Johnson (@therock)
$1.72M
Kim Kardashian (@kimkardashian)
$1.69M

Facebook Stats: Instagram Users by Age

Instagram demographics showing audience by age.
18 to 24
30.1%
25 to 34
31.5%
35 to 44
16.1%
45 to 54
8%
55 to 64
3.6%
65 and above
2.1%

Facebook Stats: Instagram Penetration by Age

Instagram statistics showing the platform's penetration among U.S. adults by age group.
18 to 29
71%
30 to 49
48%
50 to 64
29%
65 and above
13%

Facebook Stats: Instagram Usage Frequency

How often do Instagram users access the platform?
Several times a day
38%
Once a day
21%
Net daily
59%
Less often
41%

Facebook Stats: Most Popular Instagram Hashtags

What are the top Instagram hashtags?
#love
2.15B
#instagood
1.48B
#fashion
1.04B
#photooftheday
981.7M
#art
877.6M
#photography
852.6M

Facebook Stats: WhatsApp Statistics

Facebook Stats: WhatsApp Monthly Active Users

Tracking the growth of WhatsApp's monthly active user (MAU) numbers.
Source:DazeInfo
MAUs
2B

Facebook Stats: WhatsApp Status Users

Tracking the daily active user (DAU) numbers of WhatsApp's status feature.
Source:Statista
DAUs
500M

Facebook Stats: WhatsApp vs Telegram & Messenger

How often do people use WhatsApp compared to Telegram and Facebook Messenger?
WhatsApp
55%
Messenger
16.4%
Telegram
15.5%

Facebook Stats: WhatsApp US Penetration by Age

Which age group uses WhatsApp the most?
18 to 29
24%
30 to 49
30%
50 to 64
23%
65 and above
10%

Facebook Revenue Breakdown

Facebook Revenue by Region

Facebook statistics breaking down the company's annual revenue by region.
Source:Meta
U.S. & Canada
$51.54B
Europe
$29.06B
Asia-Pacific
$26.74B
Rest of the world
$10.59B

Facebook Advertising Revenue

How much of Facebook parent company Meta's revenue is from advertising?
Source:Meta
Advertising
$114.93B

Facebook Average Revenue Per User

How much does Facebook generate per user?
Source:Meta
Global ARPU
$9.41

Facebook U.S. Revenue

How much does Facebook parent company Meta make from the US?
Source:Meta
U.S. Revenue
$48.38B

Facebook Average Revenue Per Person (ARPP)

How much does Meta make per user?
Source:Meta
Average revenue per person
$7.53

Facebook ARPU by Region

How much does Facebook make per user in the US?
Source:Meta
U.S. & Canada
$49.13
Europe
$14.23
Asia-Pacific
$4.42
Rest of world
$3.21

Facebook Expenditure

Facebook Total Expenses

What are Meta's expenses?
Source:Meta
Total expenses
$22.05B

Facebook Expenses by Type

What is Meta spending money on?
Source:Meta
Research and development
$24.66B
Sales and marketing
$14.04B
General and administrative
$9.83B

Facebook Advertising Cost

How much does Meta spend on advertising?
Source:Meta
Advertising expense
$2.99B

Facebook Major Acquisitions

Facebook Employee Statistics

Facebook Employees

How many employees are there in Meta?
Source:Meta
Employees
71,970

Facebook Employee Demographics

How diverse is Meta?
Source:Meta
White
37.6%
Asian
46.5%
Hispanic
6.7%
Black
4.9%

Facebook Miscellaneous Stats & Facts

3.
Facebook
https://www.facebook.com/facebookapp
Last Accessed: Oct 31, 2022
6.
SimilarWeb
https://www.similarweb.com/website/facebook.com/#overview
Last Accessed: Oct 31, 2022
7.
We Are Social
https://wearesocial.com/digital-2021
Date: Jan 27, 2021
10.
WallStreetZen
Last Accessed: Oct 31, 2022
11.
StatCounter
https://gs.statcounter.com/social-media-stats
Last Accessed: Oct 31, 2022
13.
16.
Instagram
https://www.instagram.com/instagram/
Last Accessed: Oct 31, 2022
17.
Instagram
https://www.instagram.com/p/BsOGulcndj-/
Last Accessed: Oct 31, 2022
19.
HopperHQ
https://www.hopperhq.com/blog/instagram-rich-list/
Last Accessed: Oct 31, 2022
22.
SensorTower
https://sensortower.com/blog/meta-messaging-apps-q1-2022
Last Accessed: Oct 31, 2022
24.
The Wall Street Journal
https://www.wsj.com/articles/SB124993350820120361
Date: Aug 11, 2009
48.
Hootsuite/We Are Social
https://blog.hootsuite.com/11-people-join-social-every-second/
Last Accessed: Dec 4, 2020
49.
A Study of WhatsApp Usage Patterns and Prediction Models Without Message Content
https://arxiv.org/pdf/1802.03393.pdf
Last Accessed: Dec 4, 2020
50.
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