NASDAQ: METAMeta Platforms Inc Statistics & Facts
Key Facebook facts
- Founded
- 2004
- Headquarters
- Menlo Park, California
- Founders
- Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, Chris Hughes, Andrew McCollum
- IPO Date
- 2012-05-18
Facebook User & Usage Stats
Facebook Stats: Most Popular Accounts
What is the biggest account on Facebook?
Source:Facebook
Facebook App
186M
Cristiano Ronaldo
163M
Samsung
162M
Mr. Bean
136M
5-Minute Crafts
126M
Shakira
122M
At nearly 186 million followers, the Facebook App page is the most popular one on the platform. [3]
Last Accessed: May 27, 2023
Facebook Users by Age
What age group mostly uses Facebook?
Source:We Are Social
18 to 24
21.5%
25 to 34
29.9%
35 to 44
19.4%
45 to 54
11.6%
55 to 64
7.3%
65 and above
5.6%
Facebook Penetration by Age Group
Here are the percentages of U.S. adults by age demographics who say they use Facebook.
Facebook Usage Frequency
How often do Facebook users use the platform?
70% of Facebook users visit the site daily. [5]
Date: Apr 7, 2021
Facebook Users by Country
Which country has the most Facebook users?
With over 314 million users, India uses Facebook more than any other country. [4]
Date: Jan 26, 2023
Facebook Traffic Sources
Here's what drives traffic towards facebook.com.
2.16% of traffic to Facebook comes from other social media platforms. [6]
Last Accessed: May 27, 2023
Facebook Usage by Language
What is the most popular language on Facebook?
Facebook Users by City
Which city has the most Facebook users?
Source:We Are Social
Dhaka, Bangladesh
14.8M
Delhi, India
12.95M
Bangkok, Thailand
10.45M
Ho Chi Minh City, Vietnam
9.9M
Lima, Mexico
9.35M
Mexico City, Mexico
9.25M
At nearly 15 million, Dhaka in Bangladesh is the city with the most active Facebook users. [4]
Date: Jan 26, 2023
Facebook Posts by Type
What do people post to Facebook?
50.6% of posts shared on Facebook are links. [4]
Date: Jan 26, 2023
Facebook Transparency Report
Facebook User Data Requests
Does Facebook work with law enforcement?
Facebook Stats: Instagram Statistics
Facebook Stats: Instagram Users by Country
Where are most Instagram users from?
India has more Instagram users than any other country. [4]
Date: Jan 26, 2023
Facebook Stats: Most Followed Instagram Accounts
Who are the most followed on Instagram?
Source:Instagram
Instagram (@instagram)
638M
Cristiano Ronaldo (@cristiano)
585M
Lionel Messi (@leomessi)
464M
Selena Gomez (@selenagomez)
418M
Kylie Jenner (@kyliejenner)
391M
Dwayne Johnson (@therock)
381M
At 638 million, the official Instagram account (@instagram) has the most followers on the platform. [15]
Last Accessed: May 27, 2023
Facebook Stats: Most Liked Instagram Posts
Who has the most likes on Instagram?
Source:Instagram
Lionel Messi (@leomessi)
75.6M
Chris Godfrey (@world_record_egg)
60M
Lionel Messi (@leomessi)
54.8M
Cristiano Ronaldo (@cristiano)
42.8M
Lionel Messi (@leomessi)
42M
Cristiano Ronaldo (@cristiano) & Al Nassr FC (@alnassr_fc)
34.6M
With Over 75 million likes, a photoset of Lionel Messi and Argentina's national soccer team after winning the 2022 FIFA World Cup has the most likes on Instagram. [16]
Last Accessed: May 27, 2023
Argentinian soccer player Lionel Messi has 5 of the top 10 most liked Instagram posts. [17]
Last Accessed: Feb 16, 2023
Facebook Stats: Instagram Post Types
Instagram stats breaking down content on the platform by type.
45.3% of Instagram content is photos. [4]
Date: Jan 26, 2023
Facebook Stats: Instagram Influencer Earnings
How much do Instagram influencers get paid per post?
Source:HopperHQ
Cristiano Ronaldo (@cristiano)
$2.40M
Kylie Jenner (@kyliejenner)
$1.84M
Lionel Messi (@leomessi)
$1.78M
Selena Gomez (@selenagomez)
$1.74M
Dwayne Johnson (@therock)
$1.72M
Kim Kardashian (@kimkardashian)
$1.69M
At an estimated $2.397 million per Instagram post, Cristiano Ronaldo is the highest earning influencer on the platform. [19]
Last Accessed: Oct 31, 2022
Beyoncé earns an estimated $1.393 million per post on Instagram. [19]
Last Accessed: Oct 31, 2022
Kim Kardashian earns an estimated $1.689 million per post on Instagram. [19]
Last Accessed: Oct 31, 2022
Facebook Stats: Instagram Users by Age
Instagram demographics showing audience by age.
Facebook Stats: Instagram Penetration by Age
Instagram statistics showing the platform's penetration among U.S. adults by age group.
Facebook Stats: Instagram Usage Frequency
How often do Instagram users access the platform?
59% of Instagram users access the platform daily. [5]
Date: Apr 7, 2021
Facebook Stats: Most Popular Instagram Hashtags
What are the top Instagram hashtags?
Source:We Are Social
#love
2.15B
#instagood
1.59B
#fashion
1.07B
#photooftheday
1.01B
#instagram
972.1M
#art
964.4M
Nearly 2.15 billion Instagram posts have been captioned with "#love". [4]
Date: Jan 26, 2023
Facebook Stats: WhatsApp Statistics
Facebook Stats: WhatsApp vs Telegram & Messenger
How often do people use WhatsApp compared to Telegram and Facebook Messenger?
55% of WhatsApp users use the service daily. [22]
Last Accessed: Oct 31, 2022
Facebook Stats: WhatsApp US Penetration by Age
Which age group uses WhatsApp the most?
23% of American adults use WhatsApp. [5]
Date: Apr 7, 2021
Facebook Revenue Breakdown
Facebook Expenditure
Facebook Major Acquisitions
Facebook's first acquisition was Parakey, for an undisclosed sum in 2007. [24]
Date: Jul 19, 2007
Facebook acquired sharing service FriendFeed in 2009 for $15 million in cash and $32.5 million in stock. [25]
Date: Aug 11, 2009
Facebook acquired the fb.com domain for $8.5 million from the American Farm Bureau Federation in November 2010. [26]
Date: Jan 11, 2011
Facebook acquired Octazen Solutions, a two-employee Malaysian startup, in 2010. [27]
Date: Feb 20, 2010
Facebook acquired photo service Divvyshot in 2010. [28]
Date: Apr 2, 2010
Facebook bought $40 million worth of patents from social media site Friendster in 2010. [29]
Date: Aug 5, 2010
Facebook acquired web publishing startup Chai Labs for an estimated $10 million in 2010. [30]
Date: Aug 15, 2010
Facebook acquired location service Hot Potato for $10 million in 2010. [31]
Date: Aug 20, 2010
Facebook acquired Israeli app make Snaptu for an estimated $70 million in 2011. [32]
Date: Mar 20, 2011
Facebook acquired mobile advertising service Rel8tion in 2011. [33]
Date: Jan 25, 2011
Facebook acquired group messaging service Beluga in 2011. [34]
Date: Mar 1, 2011
Facebook acquired Instagram for $1 billion in 2012. [35]
Date: Apr 9, 2012
Facebook acquired Israeli facial-recognition technology developer Face.com for between $55 million and $60 million in 2012. [36]
Date: Jun 18, 2012
Facebook acquired the Atlas Advertiser Suite from Microsoft in 2013. [37]
Date: Feb 28, 2013
Facebook acquired Israeli mobile analytics company Onavo in October 2013. [38]
Date: Oct 18, 2013
Facebook acquired WhatsApp for $16 billion ($12 billion in cash and $4 billion in Facebook shares) in February 2014. [39]
Date: Feb 19, 2014
Facebook acquired Oculus VR for $2 billion ($400 million in cash and 23.1 million Facebook shares worth $1.6 billion) in 2014. [40]
Date: Mar 25, 2014
Facebook bought British drone manufacturer Ascenta for $20 million in March 2014. [41]
Date: Mar 28, 2014
Facebook acquired brain-computing startup CTRL-Labs for between $500 million and $1 billion in September 2019. [42]
Date: Sep 23, 2019
Facebook Employee Statistics
Facebook Employees
How many employees are there in Meta?
Facebook Miscellaneous Stats & Facts
Facebook is the third most visited site in the world after Google and YouTube. [45]
Last Accessed: Dec 4, 2020
Facebook is the fifth most popular free app on iOS. [46]
Last Accessed: Dec 4, 2020
Instagram is the second most popular free app on iOS after YouTube. [46]
Last Accessed: Dec 4, 2020
Facebook users spend 38 minutes a day on the platform on average. [47]
Date: Jul 9, 2019
52% of American adults get their news from Facebook. [48]
Date: Oct 2, 2019
Each Facebook user likes an average of 13 posts every month on average. [45]
Last Accessed: Dec 4, 2020
The average Facebook user clicks on 11 ads every month. [45]
Last Accessed: Dec 4, 2020
100 billion messages are sent via WhatsApp per day. [49]
Date: Oct 30, 2020
WhatsApp is the most popular messaging app in the world on Android despite having low penetration rates in key markets such as the U.S. [50]
Last Accessed: Dec 4, 2020
57.86% of WhatsApp users respond to messages in less than 1 minute. [51]
Last Accessed: Dec 4, 2020
25% of Instagram's influencer followers follow female influencers aged between 25 and 34 years. [52]
Date: Oct 30, 2020
Sources
1.
Meta Q1 2023 Report
https://investor.fb.com/investor-news/press-release-details/2023/Meta-Reports-First-Quarter-2023-Results/default.aspxDate: Apr 26, 2023
2.
Meta 2022 Annual Report
https://d18rn0p25nwr6d.cloudfront.net/CIK-0001326801/e574646c-c642-42d9-9229-3892b13aabfb.pdfDate: Feb 2, 2023
3.
4.
5.
Pew Research Center
https://www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021/Date: Apr 7, 2021
6.
7.
8.
Facebook
https://transparency.fb.com/data/community-standards-enforcement/fake-accounts/facebook/Last Accessed: Feb 11, 2023
9.
WallStreetZen
Last Accessed: Oct 31, 2022
10.
11.
Pew Research Center
https://www.pewresearch.org/internet/2022/08/10/teens-social-media-and-technology-2022/Date: Aug 10, 2023
12.
13.
MediaKix
https://mediakix.com/influencer-marketing-resources/influencer-marketing-industry-statistics-survey-benchmarks/Last Accessed: Dec 4, 2020
14.
CNBC
https://www.cnbc.com/2021/12/14/instagram-surpasses-2-billion-monthly-users.htmlDate: Dec 14, 2021
15.
16.
17.
18.
19.
20.
21.
The Motley Fool
https://www.fool.com/earnings/call-transcripts/2019/04/25/facebook-inc-fb-q1-2019-earnings-call-transcript.aspxDate: Apr 25, 2019
22.
23.
Meta Q1 2023 Report
https://d18rn0p25nwr6d.cloudfront.net/CIK-0001326801/5fb5d0ea-c2c7-46f0-a26a-656df1673fac.pdfDate: Apr 27, 2023
24.
25.
26.
Reuters
http://blogs.reuters.com/mediafile/2011/01/11/farm-bureau-finds-wealthy-friend-in-facebook/Date: Jan 11, 2011
27.
28.
29.
The Guardian
https://www.theguardian.com/technology/pda/2010/aug/05/facebook-friendster-patentsDate: Aug 5, 2010
30.
31.
AOL
https://www.aol.com/2010/08/20/facebook-acquires-instant-messengers-hot-potato/Date: Aug 20, 2010
32.
33.
Mashable
https://mashable.com/2011/01/25/facebook-acquires-hyper-local-mobile-advertising-service/Date: Jan 25, 2011
34.
The New York Times
https://bits.blogs.nytimes.com/2011/03/01/facebook-acquires-beluga-a-group-messaging-service/Date: Mar 1, 2011
35.
36.
TechCrunch
https://techcrunch.com/2012/06/18/facebook-scoops-up-face-com-for-100m-to-bolster-its-facial-recognition-tech/Date: Jun 18, 2012
37.
Facebook
https://about.fb.com/news/2013/02/facebook-to-acquire-atlas-from-microsoft/Date: Feb 28, 2013
38.
Yahoo Finance
https://finance.yahoo.com/news/facebook-acquires-onavo-212002739.htmlDate: Oct 18, 2013
39.
40.
41.
The Guardian
https://www.theguardian.com/technology/2014/mar/28/facebook-buys-uk-maker-solar-powered-drones-internetDate: Mar 28, 2014
42.
43.
Business Insider
https://www.businessinsider.com/meta-facebook-mark-zuckerberg-layoffs-managers-asked-to-move-quit-2023-2?op=1Date: Feb 9, 2023
44.
45.
46.
Apple
https://apps.apple.com/story/id1438574124?ign-itscg=as10001&ign-itsct=BESTOF_SC18_PT122_US_SI1438574124Last Accessed: Dec 4, 2020
47.
eMarketer
https://www.emarketer.com/content/instagrams-new-explore-ads-signal-potential-changes-to-organic-reachDate: Jul 9, 2019
48.
Pew Research Center
https://www.journalism.org/2019/10/02/americans-are-wary-of-the-role-social-media-sites-play-in-delivering-the-news/Date: Oct 2, 2019
49.
The Motley Fool
https://www.fool.com/earnings/call-transcripts/2020/10/30/facebook-fb-q3-2020-earnings-call-transcript/Date: Oct 30, 2020
50.
Hootsuite/We Are Social
https://blog.hootsuite.com/11-people-join-social-every-second/Last Accessed: Dec 4, 2020
51.
A Study of WhatsApp Usage Patterns and Prediction Models Without Message Content
https://arxiv.org/pdf/1802.03393.pdfLast Accessed: Dec 4, 2020
52.
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Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.