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NASDAQ: FB
Facebook Inc Statistics & Facts

Key Facebook facts

Founded
2004
Headquarters
Menlo Park, California
Founders
Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, Chris Hughes, Andrew McCollum
IPO Date
2012-05-18

Facebook User & Usage Stats

Facebook Monthly Active Users (MAUs)

How many people use Facebook?
Source:Facebook
MAUs
2.9B

Facebook Monthly Active Users by Region

Facebook stats breaking down the growth of MAU numbers by region and quarter.
Source:Facebook
Asia-Pacific
1.27B
Europe
420M
U.S. & Canada
259M
Rest of the world
951M

Facebook Family Monthly Active People (MAP)

How many people use Facebook's products and services?
Source:Facebook
Monthly active people
3.51B

Facebook Daily Active Users

Do people still use Facebook?
Source:Facebook
DAUs
1.91B

Facebook Daily Active Users by Region

Facebook stats breaking down daily active user (DAU) numbers by region and quarter.
Source:Facebook
Asia-Pacific
788M
Europe
307M
U.S. & Canada
195M
Rest of the world
618M

Facebook Stats: Most Popular Accounts

Here are the most popular accounts on Facebook by followers and likes.
Source:Facebook
Facebook App
213M
Samsung
163M
Cristiano Ronaldo
150M
Mr. Bean
127M
CGTN
117M
Shakira
113M

Facebook Users by Age

Facebook demographic stats breaking down users by age group.
18 to 24
23.8%
25 to 34
31.6%
35 to 44
16.9%
45 to 54
10.5%
55 to 64
6.4%
65 and above
4.9%

Facebook Penetration by Age Group

Here are the percentages of U.S. adults by age demographics who say they use Facebook.
18-24
76%
25-29
84%
30-49
79%
50-64
68%
65 and above
46%

Facebook Usage Frequency

How often do Facebook users use the platform?
Several times a day
51%
About once a day
23%
Net daily
74%
Less often
26%

Facebook Users by Country

Which country has the most Facebook users?
India
320M
U.S.
190M
Indonesia
140M
Brazil
130M
Mexico
93M
Philippines
83M

Facebook Traffic Sources

Here's what drives traffic towards facebook.com.
Source:SimilarWeb
Direct
83.26%
Search
11.16%
Referrals
2.37%
Social
2.01%
Mail
1.09%
Display ads
0.1%

Facebook Usage by Language

What is the most popular language on Facebook?
English
50.4%
Spanish
15.6%
Hindi
8.2%
Arabic
7.3%
Indonesian
6.9%
Portuguese
6.9%

Facebook Users by City

Which city has the most Facebook users?
Dhaka, Bangladesh
17M
Mumbai, India
16M
Delhi, India
13M
Cairo, Egypt
13M
Mexico City, Mexico
12M
Karachi, Pakistan
12M

Facebook Posts by Type

What do people post to Facebook?
Links
47.2%
Photos
35.6%
Videos
15.1%
Statuses
2.1%

Facebook Engagement by Industry

What is the most popular industry on Facebook?
e-Commerce
20%
Retail
13.8%
Services
9.6%
Fashion
6.6%
Electronics
6%
Auto
5.5%

Facebook Transparency Report

Facebook User Data Requests

Here's how many times governments from around the world have requested user data from Facebook.
Source:Facebook
Total requests
173,592

Facebook Fake Account Stats

How many Facebook accounts are fake?
Source:Facebook
Fake accounts taken down
1.3B

Facebook Market Share

Facebook Market Share: Social Media

Facebook and Instagram's market shares.
Facebook
74.81%
Instagram
3.74%
Pinterest
6.32%
Twitter
8.84%
YouTube
4.25%
Tumblr
0.98%

Facebook Market Share: Messengers

Here are the percentages of people in the U.S. that use Facebook's message-focused services (Facebook Messenger and WhatsApp) versus other major players in the segment.
Source:Statista
Facebook Messenger
88%
WhatsApp
25%
Snapchat
29%
Skype
16%
Google Hangouts
11%
Discord
10%

Facebook Properties Influencer Marketing Stats

How important are Facebook and Instagram considered to be for influencer marketing?
Source:MediaKix
Facebook
45%
Instagram
89%
YouTube
70%
Blogs
44%
Twitter
33%
LinkedIn
19%

Facebook Stats: Instagram Statistics

Facebook Stats: Instagram Monthly Active Users

How many users does Instagram have?
Source:DazeInfo
MAUs
1B

Facebook Stats: Instagram Users by Country

Here are the countries with the most Instagram users.
India
140M
U.S.
140M
Brazil
99M
Indonesia
85M
Russia
56M
Turkey
46M

Facebook Stats: Most Followed Instagram Accounts

Who has the most followers on Instagram?
Source:Instagram
Instagram (@instagram)
413M
Cristiano Ronaldo (@cristiano)
327M
Dwayne Johnson (@therock)
261M
Ariana Grande (@arianagrande)
258M
Kylie Jenner (@kyliejenner)
257M
Selena Gomez (@selenagomez)
251M

Facebook Stats: Most Liked Instagram Posts

Which Instagram account has the post with the most likes?
Source:Instagram
Chris Godfrey (@world_record_egg)
55.3M
Ariana Grande (@arianagrande)
26.7M
XXXTentacion (@xxxtentacion)
25.7M
Billie Eilish (@billieeilish)
23M
Billie Eilish (@billieeilish)
22M
Lionel Messi (@leomessi)
21.8M

Facebook Stats: Instagram Post Types

Instagram stats breaking down content on the platform by type.
Images
64.9%
Video
17.8%
Carousel
17.3%

Facebook Stats: Instagram Stories vs Snapchat

Comparing the daily number of Instagram stories to Snapchat's daily active users.
Source:Vox
Instagram stories
400M
Snapchat DAUs
188M

Facebook Stats: Instagram Influencer Earnings

How much do Instagram influencers charge?
Source:HopperHQ
Cristiano Ronaldo (@cristiano)
$1.60M
Dwayne Johnson (therock)
$1.52M
Ariana Grande (@arianagrande)
$1.51M
Kylie Jenner (@kyliejenner)
$1.49M
Selena Gomez (@selenagomez)
$1.47M
Kim Kardashian (@kimkardashian)
$1.42M

Facebook Stats: Popular Instagram Influencer Brands

Instagram influencer stats showing the most mentioned brands.
iDeal of Sweden
1304
Walmart
1037
L'Oréal Paris
428
Netflix US
347
Pretty Little Thing
336
Sephora
308

Facebook Stats: Instagram Engagement by Industry

What is the most popular business type on Instagram?
Fashion
24%
e-Commerce
20.3%
Beauty
10.3%
Retail
9.9%
Auto
9.4%
Electronics
5.1%

Facebook Stats: Instagram Users by Age

Instagram demographics showing audience by age.
18 to 24
29.8%
25 to 34
33%
35 to 44
16%
45 to 54
8.1%
55 to 64
3.8%
65 and above
2.1%

Facebook Stats: Instagram Penetration by Age

Instagram statistics showing the platform's penetration among U.S. adults by age group.
18-24
67%
25-29
57%
30-49
47%
50-64
23%
65 and above
8%

Facebook Stats: Instagram Usage Frequency

How often do Instagram users access the platform?
Several times a day
42%
Once a day
21%
Net daily
63%
Less often
37%

Facebook Stats: Most Popular Instagram Hashtags

What are the top Instagram hashtags?
#love
2B
#instagood
1.28B
#fashion
908M
#photooftheday
879M
#art
746M
#beautiful
714M

Facebook Stats: WhatsApp Statistics

Facebook Stats: WhatsApp Monthly Active Users

Tracking the growth of WhatsApp's monthly active user (MAU) numbers.
Source:DazeInfo
MAUs
2B

Facebook Stats: WhatsApp Status Users

Tracking the daily active user (DAU) numbers of WhatsApp's status feature.
Source:Statista
DAUs
500M

Facebook Stats: WhatsApp Usage Frequency (U.S.)

How often do U.S. users access WhatsApp?
Source:Statista
Daily
50%
Weekly
78%
Monthly
91%

Facebook Stats: WhatsApp Users by Age (U.S.)

Here are the percentages of U.S. adults by age group who use WhatsApp.
18-24
20%
25-29
28%
30-49
31%
50-64
16%
65 and above
3%

Facebook Revenue Breakdown

Facebook Revenue by Region

Facebook statistics breaking down the company's annual revenue by region.
Source:Facebook
U.S. & Canada
$38.43B
Europe
$20.35B
Asia-Pacific
$19.85B
Rest of the world
$7.34B

Facebook Revenue by Segment

How does Facebook make money?
Source:Facebook
Advertising
$84.17B
Payments and others
$1.80B

Facebook Average Revenue Per User

Tracking the growth of Facebook's global ARPU.
Source:Facebook
Global ARPU
$10.12

Facebook Family of Apps ARPU by Segment

Here's the advertising revenue per user (ARPU) of Facebook's family of apps by segment and quarter.
Source:Facebook
Advertising
$6.68
Other
$0.08

Facebook U.S. Revenue

Here's how much annual revenue Facebook generates from the United States.
Source:Facebook
U.S. Revenue
$30.23B

Facebook Average Revenue Per Person (ARPP)

How much money does Facebook make from users of its products and services?
Source:Facebook
Average revenue per person
$8.36

Facebook ARPU by Region

Facebook stats breaking down Facebook's average revenue per user by region.
Source:Facebook
U.S. & Canada
$53.01
Europe
$17.23
Asia-Pacific
$4.16
Rest of world
$3.05

Facebook Expenditure

Facebook Expenses by Type

Breaking down Facebook's annual expenses and cost of operations by type.
Source:Facebook
Research and development
$18.45B
Sales and marketing
$11.59B
General and administrative
$6.56B

Facebook Total Expenses

Here are Facebook's total costs of operation by quarter.
Source:Facebook
Total expenses
$15.30B

Facebook Advertising Cost

How much does Facebook spend on advertising?
Source:Facebook
Advertising expense
$2.26B

Facebook Major Acquisitions

Facebook Employee Statistics

Facebook Employees

How many people work at Facebook?
Source:Facebook
Employees
58,604

Facebook Employee Demographics

Facebook statistics breaking down the company's U.S. workforce by racial/ethnic demographics.
Source:Facebook
White
41%
Asian
44.4%
Hispanic
6.3%
Black
3.9%
Other
0.4%

Facebook Miscellaneous Stats & Facts

3.
Facebook
https://www.facebook.com/facebookapp
Last Accessed: Aug 14, 2021
4.
We Are Social
https://wearesocial.com/digital-2021
Date: Jan 27, 2021
6.
SimilarWeb
https://www.similarweb.com/website/facebook.com/#overview
Last Accessed: Aug 14, 2021
11.
StatCounter
https://gs.statcounter.com/social-media-stats
Last Accessed: Aug 14, 2021
15.
Instagram
https://www.instagram.com/instagram/
Last Accessed: Aug 14, 2021
16.
Instagram
https://www.instagram.com/p/BsOGulcndj-/
Last Accessed: Aug 14, 2021
18.
HopperHQ
https://www.hopperhq.com/blog/instagram-rich-list/
Last Accessed: Aug 14, 2021
25.
The Wall Street Journal
https://www.wsj.com/articles/SB124993350820120361
Date: Aug 11, 2009
43.
Facebook
https://diversity.fb.com/read-report/
Last Accessed: Mar 22, 2021
49.
Hootsuite/We Are Social
https://blog.hootsuite.com/11-people-join-social-every-second/
Last Accessed: Dec 4, 2020
50.
A Study of WhatsApp Usage Patterns and Prediction Models Without Message Content
https://arxiv.org/pdf/1802.03393.pdf
Last Accessed: Dec 4, 2020
51.
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