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NASDAQ: FB
Facebook Inc Statistics & Facts

Key Facebook facts

Founded
2004
Headquarters
Menlo Park, California
Founders
Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, Chris Hughes, Andrew McCollum
IPO Date
2012-05-18

Facebook Statistics: User & Usage

Facebook Monthly Active Users

Tracking the growth of Facebook's global monthly active users by quarter.
Source:Facebook
MAUs
2.74B

Facebook Monthly Active Users by Region

Breaking down the growth of Facebook's MAU numbers by region and quarter.
Source:Facebook
Asia-Pacific
1.17B
Europe
413M
U.S. & Canada
255M
Rest of the world
906M

Facebook Daily Active Users

Tracking the growth of Facebook's daily active user numbers by quarter.
Source:Facebook
DAUs
1.82B

Facebook Daily Active Users by Region

Breaking down Facebook's daily active user (DAU) numbers by region and quarter.
Source:Facebook
Asia-Pacific
727M
Europe
305M
U.S. & Canada
196M
Rest of the world
593M

Facebook Usage Frequency

How often do Facebook users use the platform?
Several times a day
51%
About once a day
23%
Net daily
74%
Less often
26%

Facebook Usage by Age

Here are the percentages of U.S. adults by age group who say they use Facebook.
18-24
76%
25-29
84%
30-49
79%
50-64
68%
65 and above
46%

Facebook Users by Country

Which country has the most Facebook users?
Source:Statista
India
310M
U.S.
190M
Indonesia
140M
Brazil
130M
Mexico
92M
Philippines
81M

Facebook Traffic Sources

Here's what drives traffic towards facebook.com.
Source:SimilarWeb
Direct
83.14%
Search
11.26%
Referrals
2.48%
Social
1.95%
Mail
1.12%
Display ads
0.05%

Facebook Stats: Most Popular Accounts

Here are the most popular accounts on Facebook by followers and likes.
Source:Facebook
Facebook App
214M
Samsung
160M
Cristiano Ronaldo
122M
CGTN
108M
Real Madrid C.F.
111M
Shakira
99M

Facebook Transparency

Facebook User Data Requests

Here's how many times governments from around the world have requested user data from Facebook.
Source:Facebook
Total requests
173,592

Facebook Fake Account Stats

How many fake accounts did Facebook take down by quarter?
Source:Facebook
Fake accounts taken down
1.3B

Facebook Market Share

Facebook Market Share: Social Media

How much of the global social media segment is owned by Facebook properties (Facebook and Instagram)?
Facebook
68.72%
Instagram
2.01%
Pinterest
12.11%
Twitter
11.68%
YouTube
4.22%
Tumblr
0.41%

Facebook Market Share: Messengers

Here are the percentages of people in the U.S. that use Facebook's message-focused services (Facebook Messenger and WhatsApp) versus other major players in the segment.
Source:Statista
Facebook Messenger
88%
WhatsApp
25%
Snapchat
29%
Skype
16%
Google Hangouts
11%
Discord
10%

Facebook Properties Influencer Marketing Stats

How important are Facebook and Instagram considered to be for influencer marketing?
Source:MediaKix
Facebook
45%
Instagram
89%
YouTube
70%
Blogs
44%
Twitter
33%
LinkedIn
19%

Facebook Stats: Instagram Statistics

Facebook Stats: Instagram Monthly Active Users

Tracking the growth of Instagram's monthly active user (MAU) numbers.
Source:DazeInfo
MAUs
1B

Facebook Stats: Instagram Users by Country

Here are the countries with the most Instagram users.
Source:Statista
United States
140M
India
120M
Brazil
95M
Indonesia
78M
Russia
54M
Turkey
44M

Facebook Stats: Most Followed Instagram Accounts

Here are the Instagram accounts with the most followers.
Source:Instagram
Instagram (@instagram)
379M
Cristiano Ronaldo (@cristiano)
243M
Ariana Grande (@arianagrande)
208M
Dwayne Johnson (@therock)
204M
Kylie Jenner (@kyliejenner)
201M
Selena Gomez (@selenagomez)
195M

Facebook Stats: Instagram Stories vs Snapchat

Comparing the daily number of Instagram stories to Snapchat's daily active users.
Source:Vox
Instagram stories
400M
Snapchat DAUs
188M

Facebook Stats: Instagram Influencer Earnings

Here's how much the top influencers on Instagram earn per post.
Source:HopperHQ
Dwayne Johnson (@therock)
$1.02M
Kylie Jenner (@kyliejenner)
$986.00k
Cristiano Ronaldo (@cristiano)
$889.00k
Kim Kardashian (@kimkardashian)
$858.00k
Ariana Grande (@arianagrande)
$853.00k
Selena Gomez (@selenagomez)
$848.00k

Facebook Stats: Instagram Usage by Age

Here are the percentages of U.S. adults by age group who say they use Instagram.
18-24
67%
25-29
57%
30-49
47%
50-64
23%
65 and above
8%

Facebook Stats: Instagram Usage Frequency

How often do Instagram users access the platform?
Several times a day
42%
Once a day
21%
Net daily
63%
Less often
37%

Facebook Stats: Instagram Post Types

Breaking down content on Instagram by type.
Images
73.5%
Video
13.7%
Carousel
12.7%

Facebook Stats: WhatsApp Statistics

Facebook Stats: WhatsApp Monthly Active Users

Tracking the growth of WhatsApp's monthly active user (MAU) numbers.
Source:DazeInfo
MAUs
2B

Facebook Stats: WhatsApp Status Users

Tracking the daily active user (DAU) numbers of WhatsApp's status feature.
Source:Statista
DAUs
500M

Facebook Stats: WhatsApp Usage Frequency (U.S.)

How often do U.S. users access WhatsApp?
Source:Statista
Daily
50%
Weekly
78%
Monthly
91%

Facebook Stats: WhatsApp Users by Age (U.S.)

Here are the percentages of U.S. adults by age group who use WhatsApp.
18-24
20%
25-29
28%
30-49
31%
50-64
16%
65 and above
3%

Facebook Revenue Breakdown

Facebook Revenue by Region

Breaking down Facebook's annual revenue by region.
Source:Facebook
U.S. & Canada
$32.21B
Europe
$16.83B
Asia-Pacific
$15.41B
Rest of the world
$6.26B

Facebook Revenue by Segment

Breaking down Facebook's annual revenue by operational segment.
Source:Facebook
Advertising
$69.66B
Payments and others
$1.04B

Facebook Average Revenue Per User

Tracking the growth of Facebook's global annual ARPU.
Source:Facebook
Global ARPU
$29.25

Facebook Family of Apps ARPU by Segment

Here's the advertising revenue per user (ARPU) of Facebook's family of apps by segment and quarter.
Source:Facebook
Advertising
$6.68
Other
$0.08

Facebook U.S. Revenue

Here's how much annual revenue Facebook generates from the United States.
Source:Facebook
U.S. Revenue
$30.23B

Facebook Expenditure

Facebook Operational Expenses

Breaking down Facebook's annual expenses and cost of operations.
Source:Facebook
Research and development
$13.60B
Sales and marketing
$9.88B
General and administrative
$10.47B

Facebook Total Expenses

Here are Facebook's total costs of operation by quarter.
Source:Facebook
Total expenses
$13.43B

Facebook Major Acquisitions

Facebook Statistics: Employees

Facebook Employees

How many people work at Facebook?
Source:Facebook
Employees
44,942

Facebook Statistics: Miscellaneous

4.
5.
Facebook
https://www.facebook.com/facebookapp
Last Accessed: Dec 4, 2020
9.
StatCounter
https://gs.statcounter.com/social-media-stats
Last Accessed: Dec 4, 2020
14.
Instagram
https://www.instagram.com/instagram/
Last Accessed: Dec 4, 2020
16.
HopperHQ
https://www.hopperhq.com/blog/instagram-rich-list/
Last Accessed: Dec 4, 2020
24.
The Wall Street Journal
https://www.wsj.com/articles/SB124993350820120361
Date: Aug 11, 2009
47.
Hootsuite/We Are Social
https://blog.hootsuite.com/11-people-join-social-every-second/
Last Accessed: Dec 4, 2020
48.
A Study of WhatsApp Usage Patterns and Prediction Models Without Message Content
https://arxiv.org/pdf/1802.03393.pdf
Last Accessed: Dec 4, 2020
49.
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