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NASDAQ: AMZN
Amazon Com Inc Statistics & Facts

Amazon Prime Stats

Amazon Prime Members (U.S.)

How many people use Amazon Prime in the U.S.?
Amazon Prime Members (U.S.)
126M

Amazon Prime Day GMV

Here's how much Amazon Prime Day generates in sales.
Source:Statista
GMV
$10.40B

Amazon Prime Usage by Age (U.S.)

Here are Amazon Prime's penetration rates in the U.S. by age group.
Source:Statista
18-34
81%
35-54
68%
55 and above
60%

Amazon Seller Statistics

Amazon Third-Party Seller Share

What percentage of the sales made on Amazon's marketplace are by third-party sellers?
Source:Amazon
Third-party share
54%

Amazon Sellers by Country

Where are Amazon's sellers based?
U.S.
1.11M
U.K.
281,257
Germany
244,425
Italy
216,610
France
211,859
India
205,884

Amazon Digital Media Stats

Amazon Appstore Apps

How many apps are available via Amazon's Appstore?
Source:Statista
Available apps
455,873

Amazon Prime Video Original Titles

How many original content titles does Amazon Prime Video produce in a year?
Source:Statista
Original titles
70

Amazon Market Share

Amazon Retail Market Share (U.S.)

How much of the retail ecommerce segment in the U.S. is owned by Amazon?
Source:eMarketer
% of U.S. online retail sales
37.3%

Amazon Echo Market Share

Comparing smart speaker unit shipments by vendor and quarter to determine Amazon Echo's market share.
Source:Statista
Amazon
15.8M
Google
13.9M
Alibaba
5.5M
Apple
2.6M
Xiaomi
4.7M
Other
7.4M

Amazon Alexa Market Share

Comparing Amazon's Alexa to other major digital voice assistants by number of base installs.
Source:Statista
Amazon Alexa
100M
Apple Siri
500M
Google Assistant
500M
Microsoft Cortana
400M

Amazon Kindle Fire Market Share

Tracking Amazon's market share in the tablet segment over time by global shipments.
Source:DazeInfo
Amazon
5.4M
Apple
13.9M
Samsung
9.4M
Huawei
4.9M
Lenovo
4.1M
Other
9.9M

Amazon Prime Video Market Share

How much of the global streaming market is controlled by Amazon Prime Video?
Source:Forbes
Amazon Prime Video
22.1%
Netflix
42%
Hulu
17.2%
Disney+
4.8%

Amazon Music Market Share

How much of the global music streaming market is controlled by Amazon Music?
Amazon Music
15%
Spotify
34%
Apple Music
21%
Tencent Music
12%
YouTube Music
5%
Other
13%

Amazon Statistics: Twitch Stats

Amazon Stats: Twitch Concurrent Viewers

Tracking the growth of average concurrent viewers on Twitch.
Average viewers
2.49M

Amazon Stats: Twitch Concurrent Channels

Tracking the growth of concurrent channels on Twitch.
Concurrent channels
103,917

Amazon Stats: Twitch Active Channels

Tracking the growth of active channels on Twitch.
Active channels
$8.55M

Amazon Stats: Twitch Hours Streamed

Tracking the growth of total number of hours streamed on Twitch.
Hours streamed
74.8M

Amazon Stats: Twitch Hours Watched

Tracking the growth of number of hours watched on Twitch.
Hours watched
1.79B

Amazon Stats: Most Streamed Games on Twitch

Here are the games that have been streamed the most on Twitch by share of global concurrent viewers.
Fortnite
9.73%
Call of Duty: Modern Warfare
5.35%
League of Legends
4.48%
Just Chatting
3.98%
Apex Legends
3.53%
Minecraft
3.24%

Amazon Stats: Most Watched Games on Twitch

Here are the most watched game titles on Twitch, ranked by share of average concurrent viewers.
Just Chatting
12.8%
Fortnite
7.24%
League of Legends
5.52%
Minecraft
4.6%
World of Warcraft
4.2%
Counter-Strike: Global Offensive
4.12%

Amazon Stats: Twitch Market Share by Hours Watched

Comparing Twitch to other major platforms in the game streaming segment by share of total hours watched.
Source:StreamLabs
Twitch
63.6%
YouTube Gaming Live
22.5%
Facebook
14%

Amazon Stats: Twitch Market Share by Hours Streamed

Comparing Twitch to other major platforms in the game streaming segment by share of total hours streamed.
Source:StreamLabs
Twitch
91.1%
YouTube Gaming Live
5.5%
Facebook
3.4%

Amazon Stats: Twitch Market Share by Unique Channels

Comparing Twitch to other major platforms in the game streaming segment by share of total individual channels.
Source:StreamLabs
Twitch
90%
YouTube Gaming Live
7.8%
Facebook
2.2%

Amazon Stats: Whole Foods Statistics

Amazon Stats: Whole Foods Sales

Tracking Whole Foods' annual global sales before the acquisition by Amazon.
Source:SEC.report
Sales
$16.03B

Amazon Stats: Whole Foods Sales by Region

Breaking down Whole Foods' annual sales by regional share before the acquisition by Amazon.
Source:SEC.report
United States
97%
Canada & United Kingdom
3%

Amazon Revenue Breakdown

Amazon Subscription Services Revenue

How much does Amazon make from its customers' subscriptions?
Source:Amazon
Subscription services revenue
$6.57B

Amazon Revenue by Segment

Breaking down Amazon's annual revenue by operational segment.
Source:Amazon
North America
$170.77B
International
$74.72B
AWS
$35.03B

Amazon Revenue by Region

Breaking down Amazon's annual revenue by country/region.
Source:Amazon
U.S.
$193.64B
Germany
$22.23B
U.K.
$17.53B
Japan
$16.00B
Rest of world
$31.13B

Amazon Products and Services Revenue

Breaking down Amazon's annual revenue into earnings from products and services.
Source:Amazon
Products
$160.41B
Services
$120.11B

Amazon Major Acquisitions

Amazon Expenditure Statistics

Amazon Total Operating Expenses

Here's how much Amazon spends on operations in a year.
Source:Amazon
Total expenses
$265.98B

Amazon Operating Expenses by Segment

Breaking down Amazon's annual operating costs and expenses by segment.
Source:Amazon
Cost of sales
$165.54B
Fulfillment
$40.23B
Sales and marketing
$18.88B
Technology and content
$35.93B
General and administrative
$5.20B
Other
$201.00M

Amazon Shipping Costs

Here's what Amazon spends annually to receive products from their suppliers
Source:Amazon
Shipping costs
$37.90B

Amazon Employee Statistics

Amazon Employees

How many people are employed by Amazon?
Source:Amazon
Employees
798,000

Amazon Miscellaneous Statistics

1.
Consumer Intelligence Research Partners (CIRP).
https://www.cirpllc.com/
Last Accessed: Dec 7, 2020
14.
TwitchTracker
https://twitchtracker.com/statistics
Last Accessed: Dec 9, 2020
15.
TwitchTracker
https://twitchtracker.com/games/average-channels
Last Accessed: Dec 9, 2020
18.
Amazon 2019 Annual Report
https://amazonir.gcs-web.com/node/34571/html
Date: Jan 31, 2020
31.
Amazon
https://www.aboutamazon.com/workplace
Last Accessed: Dec 8, 2020
32.
Amazon
https://sell.amazon.com/beginners-guide.html
Last Accessed: Dec 8, 2020
35.
Edge by Ascential
https://www.ascentialedge.com/
Last Accessed: Dec 8, 2020
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