WallStreetZenWallStreetZen

NASDAQ: AMZN
Amazon.com Inc Statistics & Facts

Amazon Prime Stats

Amazon Prime Members

How many members does Amazon Prime have?
Prime subscribers
230M

Amazon Prime Members (U.S.)

How many Amazon Prime members are there in the US?
Amazon Prime Members (U.S.)
176M

Amazon Prime Day GMV

Here's how much Amazon Prime Day generates in sales.
Source:sourceName
GMV
$12.90B

Amazon Customer Demographics & Statistics

Amazon Return Stats

How common are Amazon returns?
Past month
11%
1 to 3 months
11%
3 to 6 months
11%
6 to 12 months
9%
More than 12 months
18%
Never
40%

Amazon Customers by Age

What age group uses Amazon most?
Source:Numerator
Gen Z (born after 1996)
4%
Millennials (1982 to 1995)
28%
Gen X (1965 to 1981)
36%
Boomers (born before 1965)
32%

Amazon Customers by Race

What are the racial demographics of Amazon customers?
Source:Numerator
White
68%
Black
13%
Latine
12%
Asian
6%
Other
2%

Amazon Customers by Income

What is the average income of an Amazon shopper?
Source:Numerator
Low income (below $40,000)
25%
Middle income ($40,000 to $80,000)
29%
High income (above $80,000)
46%

Amazon Customers by Gender

What percentage of Amazon users are female?
Source:Numerator
Female
77%
Male
22%
Other
1%

Amazon Customers by Setting

Where are most of Amazon's customers?
Source:Numerator
Rural
28%
Suburban
39%
Urban
33%

Amazon Market Share

Amazon vs Competitors by Sales

Is Amazon the largest retailer in the US?
Amazon
$343.33B
Walmart
$600.94B
Costco
$217.53B
Kroger
$147.62B
Home Depot
$155.42B
Target
$107.59B

Amazon Echo Market Share

What is Amazon Echo's market share among smart speakers?
Source:Omdia
Amazon
44.1%
Google
40.8%
Apple
15.1%

Amazon Tablets Market Share

How many people use Amazon tablets?
Amazon
3.41%
Apple
55.08%
Samsung
26.56%
Huawei
2.29%
Xiaomi
1.62%
Unknown
8.27%

Amazon Prime Video Market Share

What is the market share of Prime Video?
Amazon Prime Video
200M
Netflix
247M
Disney+
150.2M
HBO Max
76.8M
Hulu
48.5M
Peacock
30M

Amazon Music Market Share

How much market share does Amazon Music have?
Amazon Music
11.1%
Spotify
31.7%
Apple Music
12.6%
Tencent Music
14.4%
YouTube Music
9.7%
NetEase
6.1%

Amazon Statistics: Twitch Stats

Amazon Stats: Most Popular Twitch Streamers

Who is #1 on Twitch right now?
Source:Twitch
Ninja
19M
auronplay
16.1M
ibai
15.4M
Rubius
14.8M
xQc
12M
TheGrefg
11.8M

Amazon Stats: Most Watched Games on Twitch

What is the most popular game on Twitch?
Just Chatting
59M
Grand Theft Auto V
35.9M
League of Legends
31.9M
Counter-Strike
17M
VALORANT
15.1M
Fortnite
14.4M

Amazon Stats: Twitch Market Share

How big is the Twitch industry?
Source:StreamLabs
Twitch
71%
YouTube Gaming
16%
Facebook Live
3%
Kick
3%
AfreecaTV
3%
Other
4%

Amazon Stats: Whole Foods Statistics

Amazon Stats: Whole Foods Sales

Tracking Whole Foods' annual global sales before the acquisition by Amazon.
Source:SEC.report
Sales
$16.03B

Amazon Stats: Whole Foods Sales by Region

Breaking down Whole Foods' annual sales by regional share before the acquisition by Amazon.
Source:SEC.report
United States
97%
Canada & United Kingdom
3%

Amazon Revenue & Sales Stats

Amazon Sales by Group

Amazon statistics breaking down annual sales by groups of similar products and services.
Source:Amazon
Online stores
$231.87B
Physical stores
$20.03B
Third-party seller services
$140.05B
Subscription services
$40.21B
AWS
$90.76B

Amazon Revenue by Segment

How much money does AWS make Amazon?
Source:Amazon
North America
$352.83B
International
$131.20B
AWS
$90.76B

Amazon Sales by Region

Which country uses Amazon the most?
Source:Amazon
U.S.
$395.64B
Germany
$37.59B
U.K.
$33.59B
Japan
$26.00B
Rest of world
$81.97B

Amazon Revenue by Offering

Amazon stats breaking down the company's revenue by products and services.
Source:Amazon
Products
$255.89B
Services
$318.90B

Amazon Top Sellers by Location

Where are most Amazon sellers located?
Source:EcomCrew
China
59.3%
US
34.8%
Hong Kong
4%
Great Britain
0.6%
Australia
0.3%
Mexico
0.3%

Amazon Major Acquisitions

Amazon Expense Statistics

Amazon Total Operating Expenses

Here's how much Amazon spends on operations in a year.
Source:Amazon
Total expenses
$537.93B

Amazon Operating Expenses by Type

Amazon statistics breaking down the company's annual operating costs and expenses by segment.
Source:Amazon
Cost of sales
$304.74B
Fulfillment
$90.62B
Technology and content
$85.62B
Sales and marketing
$44.37B
General and administrative
$11.82B

Amazon Shipping Costs

Here's what Amazon spends annually to receive products from their suppliers
Source:Amazon
Shipping costs
$89.50M

Amazon Employee Statistics

Amazon Employees

How many employees does Amazon have?
Source:Amazon
Employees
1.53M

Amazon Employee Demographics

How diverse is Amazon's workforce?
Source:Amazon
White
31.9%
Black
26.1%
Latine
23.5%
Asian
16.6%
Native American
1.8%

Amazon Employees by Gender

Amazon's workforce broken down by gender.
Source:Amazon
Men (US)
54.5%
Women (US)
45.5%
Other (US)
0.2%
Men (Global)
56.8%
Women (Global)
43.1%
Other (Global)
0.1%

Amazon Miscellaneous Statistics

2.
Consumer Intelligence Research Partners
https://cirpamazon.substack.com/p/did-we-speak-too-soon-amazon-prime
Date: Jan 30, 2024
4.
Consumer Intelligence Research Partners
https://cirpamazon.substack.com/p/amazon-has-streamlined-returns-for
Date: Jan 9, 2024
5.
Numerator
https://www.numerator.com/snapshots/amazon/
Last Accessed: Feb 12, 2024
6.
National Retail Federation
https://nrf.com/blog/2023-top-100-retailers
Date: Jul 5, 2023
11.
Twitch
https://www.twitch.tv/
Last Accessed: Feb 12, 2024
12.
TwitchTracker
https://twitchtracker.com/games/time-watched
Last Accessed: Nov 1, 2022
30.
Amazon
https://www.aboutamazon.com/workplace
Last Accessed: Dec 8, 2020
34.
Amazon
https://sell.amazon.com/beginners-guide.html
Last Accessed: Feb 12, 2024
37.
Edge by Ascential
https://www.ascentialedge.com/
Last Accessed: Feb 12, 2024
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.