Affirm Statistics - Affirm Facts, Stats, Trends & Data (2024)

Key Affirm facts

Founded: 2012
Headquarters: San Francisco, California
Founders: Max Levchin, Nathan Gettings, Jeffrey Kaditz, Alex Rampell
IPO Date: 2021-01-13

Quick links

Platform Statistics
Market Share
Revenue Breakdown
Expense Statistics
Employee Stats
Miscellaneous Stats & Facts
How to buy Affirm stock

Affirm Platform Statistics

Affirm Gross Merchandise Volume (GMV)

How much in transactions does Affirm handle per year?

Source:Affirm

GMV

$20.20B

$20.2 billion in transactions were made using Affirm in its fiscal year 2023, up from $15.48 billion in fiscal 2022. [1]

Date: Aug 25, 2023

Affirm Active Consumers

How many users does Affirm have?

Source:Affirm

Active consumers

16.5M

Affirm has nearly 17 million active users. [2]

Last Accessed: Jan 12, 2024

Affirm Transactions Per Active Consumer

Affirm stats showing the average number of transactions for each active consumer.

Source:Affirm

Transactions per consumer

3.9

Each active consumer on Affirm makes an average of 3.9 transactions a year. [1]

Date: Aug 25, 2023

Affirm Market Share

Affirm vs Klarna & Afterpay: Users

Affirm vs Afterpay, Klarna and other buy now pay later services in the US.

Source:Statista

Affirm

13.9M

Klarna

150M

Afterpay

16.2M

By users, Affirm has a smaller market share than both Klarna and Afterpay. Klarna in particular has more than 10 times as many users. [3]

Date: Dec 20, 2023

Affirm vs Klarna & Afterpay: GMV

How big is Affirm by GMV?

Source:Statista

Affirm

$15.40B

Klarna

$98.00B

Afterpay

$16.70B

Affirm handles lower transaction volumes in a year than both Klarna and Afterpay. Klarna in particular handles more than 6 times more. [3]

Date: Dec 20, 2023

Affirm Revenue Breakdown

Affirm Revenue by Segment

Affirm statistics breaking down the company's annual revenue by operational segment.

Source:Affirm

Merchant network

$507.60M

Virtual Card network

$119.34M

$507.6 million of Affirm's $1.588 billion in fiscal year 2023 revenue came from its merchant network. [1]

Date: Aug 25, 2023

Affirm Revenue by Region

Affirm stats breaking down the company's annual revenue by location.

Source:Affirm

U.S.

$1.54B

Canada

$47.42M

Other

$518.00k

$1.54 billion of Affirm's $1.588 billion in fiscal year 2023 revenue came from the US. [1]

Date: Aug 25, 2023

Affirm Expense Statistics

Affirm Total Expenses

How much does Affirm spend every year?

Source:Affirm

Total costs and expenses

$2.79B

Affirm's total operating expenses in its fiscal year 2023 amounted to $2.789 billion, up from $2.215 billion in fiscal 2022. [1]

Date: Aug 25, 2023

Affirm Expenses by Type

Affirm stats breaking down the company's costs and expenses by type.

Source:Affirm

Sales and marketing

$638.28M

General and administrative

$586.40M

Technology and data analytics

$615.82M

Processing and servicing

$257.34M

Funding costs

$183.01M

Loss on loan purchase commitment

$140.27M

Affirm spent $638.28 million on sales and marketing in its fiscal year 2023, up from $532.343 million in fiscal 2022. [1]

Date: Aug 25, 2023

Affirm Advertising Expenses

How much does Affirm spend on advertising its buy now pay later service?

Source:Affirm

Advertising spend

$22.60M

Affirm spent $22.6 million on advertising in its fiscal year 2023, up from $78 million in fiscal 2022. [1]

Date: Aug 25, 2023

Affirm Employee Stats

Affirm Employees

How many employees does Affirm have?

Source:Affirm

Employees

2171

2,171 people were employed by Affirm at the end of June 2023, down from 2,552 in 2022. [1]

Date: Aug 25, 2023

Affirm laid off 19% of its workforce in February 2023 following poor financial performance. [4]

Date: Feb 8, 2023

Affirm Employees by Race/Ethnicity

Affirm stats breaking down the company's workforce by race/ethnicity.

Source:Affirm

White

42.6%

Asian

29.6%

Latine

5.4%

Black

7.5%

Native Hawaiian or other Pacific Islander

0.6%

Not specified

8.4%

42.6% of Affirm's employees in the US are white. [5]

Last Accessed: Jan 12, 2024

Affirm Employees by Gender

What gender are Affirm's employees?

Source:Affirm

Men

51.9%

Women

43.9%

Other & unknown

4.2%

51.9% of Affirm's employees are men. [5]

Last Accessed: Jan 12, 2024

Affirm Miscellaneous Stats & Facts

Affirm acquired Returnly, a company that managed the returns of digital purchases, for $300 million in 2021. In 2023, Affirm shut down Returnly in favor of Loop. [6]

Date: Jul 6, 2023

At the time of its 2023 shutdown by Affirm, Returnly had 1 million users. [1]

Date: Aug 25, 2023

In 2023, Affirm became the first buy now, pay later provider on Amazon. [7]

Date: Nov 2, 2023

There are around 235,000 active merchants on Affirm. [2]

Last Accessed: Jan 12, 2024

64% of loans facilitated via Affirm are taken out by repeat customers. [8]

Date: Nov 18, 2020

Demand for Affirm's payment plans quadrupled in the wake of the coronavirus (COVID-19) pandemic. [9]

Date: Jul 22, 2020

Affirm founder and CEO Max Levchin is one of the founders of PayPal. [10]

Date: Jan 5, 2021

Sources

1.

Affirm FY2023 Annual Report

https://investors.affirm.com/node/9681/html

Date: Aug 25, 2023

2.

Affirm

https://investors.affirm.com/

Last Accessed: Jan 12, 2024

3.

Statista

https://www.statista.com/statistics/1272162/active-users-and-gmv-of-leading-bnpl-providers/

Date: Dec 20, 2023

4.

TechCrunch

https://techcrunch.com/2023/02/08/affirms-stock-plunges-as-it-misses-earnings-cuts-500-jobs-and-shutters-crypto-unit/

Date: Feb 8, 2023

5.

Affirm

https://assets.ctfassets.net/4rc1asww3mw7/634GFpJ0jCC43Uygu8eWp3/1512440e0e6c15c06e7bc49c53755d59/-2022-_DEI_Report_-_FINAL.pdf

Last Accessed: Jan 12, 2024

6.

PYMNTS

https://www.pymnts.com/news/ecommerce/2023/affirm-sunsetting-returnly-and-recommending-merchants-use-loop/

Date: Jul 6, 2023

7.

Affirm

https://investors.affirm.com/news-releases/news-release-details/amazon-business-adds-affirm-first-buy-now-pay-later-provider

Date: Nov 2, 2023

8.

Affirm Form S-1

https://investors.affirm.com/node/6321/html

Date: Nov 18, 2020

9.

Bloomberg

https://www.bloomberg.com/news/articles/2020-07-22/shopify-teams-up-with-paypal-co-founder-in-battle-with-amazon

Date: Jul 22, 2020

10.

CNBC

https://www.cnbc.com/2021/01/05/affirm-ceo-max-levchin-to-become-next-billionaire-from-paypal-mafia.html

Date: Jan 5, 2021

NASDAQ: AFRM
Affirm Holdings Inc Statistics & Facts

Key Affirm facts

Quick links

Affirm Platform Statistics

Affirm Gross Merchandise Volume (GMV)

How much in transactions does Affirm handle per year?

Affirm Active Consumers

How many users does Affirm have?

Affirm Transactions Per Active Consumer

Affirm stats showing the average number of transactions for each active consumer.

Affirm vs Klarna & Afterpay: Users

Affirm vs Klarna & Afterpay: GMV

Affirm Revenue Breakdown

Affirm Revenue by Segment

Affirm statistics breaking down the company's annual revenue by operational segment.

Affirm Revenue by Region

Affirm stats breaking down the company's annual revenue by location.

Affirm Expense Statistics

Affirm Total Expenses

How much does Affirm spend every year?

Affirm Expenses by Type

Affirm stats breaking down the company's costs and expenses by type.

Affirm Advertising Expenses

How much does Affirm spend on advertising its buy now pay later service?

Affirm Employee Stats

Affirm Employees

How many employees does Affirm have?

Affirm Employees by Race/Ethnicity

Affirm stats breaking down the company's workforce by race/ethnicity.

Affirm Employees by Gender

What gender are Affirm's employees?

Affirm Miscellaneous Stats & Facts

Sources

Company

Stock Tools

Stock Ideas