Apple Statistics - Apple Market Share, iPhone vs Android (2024)

Key Apple facts

Founded: 1976
Headquarters: Cupertino, California
Founders: Steve Jobs, Steve Wozniak, Ronald Wayne
IPO Date: 1980-12-12

Apple Device Sales Statistics

Apple iPhone Sales

How many iPhones does Apple sell in a year?

Source:Apple

55.2M

Apple sold an estimated 226 million iPhones in 2022, down from 235.8 million in 2021. [1]

Date: Jan 25, 2023

At over 200 million units sold, the iPhone 6 and 6 Plus are the highest-selling iPhone models ever. [2]

Date: Oct 13, 2020

Apple Mac & Macbook Sales

How many computers does Apple sell?

Source:WallStreetZen

Units

4.1M

Apple sold an estimated 29 million Macs and Macbooks in 2022, up from 27.9 million in 2021. [3]

Date: Jan 10, 2023

24% of U.S. households have a Macbook. [4]

Date: Jan 29, 2020

Apple iPad Sales

How many iPads does Apple sell in a year?

Source:WallStreetZen

iPad sales

10.8M

Apple sold an estimated 62 million iPads in 2022, up from 57.8 million in 2021. [5]

Date: Feb 3, 2022

The iPad has a 38% market share among tablets. [5]

Date: Feb 3, 2023

Apple Watch Sales

How many Apple Watches are sold in a year?

Source:WallStreetZen

Units shipped

46.1M

Apple sold an estimated 46.1 million Apple Watches in 2021. [6]

Date: Aug 1, 2022

Apple Revenue Breakdown

Apple Revenue by Region

Where does Apple get the most revenue?

Source:Apple

Americas

$169.66B

Europe

$95.12B

Greater China

$74.20B

Japan

$25.98B

Rest of Asia Pacific

$29.38B

$169.658 billion of Apple's $94.328 billion in fiscal year 2022 revenue came from the Americas. [7]

Date: Oct 28, 2022

Apple Revenue by Segment

How does Apple generate revenue?

Source:Apple

iPhone

$205.49B

Mac

$40.18B

iPad

$29.29B

Services

$78.13B

Wearables, home and accessories

$41.24B

$205.489 billion of Apple's $394.328 billion in fiscal year 2022 revenue came from iPhone sales. [7]

Date: Oct 28, 2022

Apple Market Share

Apple iPhone Market Share

What is the Apple iPhone's market share?

Source:IDC

Apple

18.8%

Samsung

21.6%

Xiaomi

12.7%

Oppo

8.6%

Vivo

8.2%

Other

30.1%

iPhones have an 18.8% market share, second to Samsung's leading 21.6%. [1]

Date: Jan 25, 2023

Apple iPad Market Share

What is iPad's market share?

Source:IDC

Apple

38%

Samsung

18.6%

Amazon

9.8%

Lenovo

7.1%

Huawei

5.6%

Other

20.9%

The iPad is the most popular tablet in the world, with a leading 38% market share. [8]

Date: Feb 3, 2023

Apple Mac & Macbook Market Share

Apple vs other PC manufacturers by market share.

Source:IDC

Apple

9.8%

Lenovo

23.3%

HP

18.9%

Dell

17%

ASUS

7%

Other

24%

Macs and Macbooks have a 23.3% global market share, lower than Lenovo's leading 23.3%. [3]

Date: Jan 10, 2023

Apple Safari Market Share

What percent of people use Safari?

Source:Statcounter

Safari

20.48%

Chrome

63.45%

Edge

4.97%

Firefox

2.76%

Samsung Internet

2.59%

Opera

2.41%

Safari is the second most popular browser, with a 20.48% market share, after Google Chrome's leading 63.45%. [9]

Last Accessed: May 27, 2023

Apple Music Market Share

Is Apple Music bigger than Spotify?

Source:Midia Research

Apple Music

13.7%

Spotify

30.5%

Tencent Music

13.4%

Amazon Music

13.3%

YouTube Music

8.9%

NetEase

6.1%

Apple Music has a 13.7% market share, second to Spotify's leading 30.5%. [10]

Date: Dec 7, 2022

Apple Service Stats

Apple App Store Stats

Tracking the number of games and apps available on the Apple App Store.

Source:Statista

Apps

3.81M

Games

1.02M

Apple's App Store has nearly 4 million apps and over 1 million games. [11]

Date: Nov 14, 2022

The average price of a game on the Apple App Store is $0.49. [12]

Date: Sep 22, 2022

The average price of an app on the Apple App Store is $0.88. [12]

Date: Sep 22, 2022

Apple Music Subscribers

How many subscribers does Apple Music have?

Source:Statista

Subscribers

78M

Apple Music had 78 million subscribers as of June 2021. [13]

Date: Feb 8, 2022

Apple Pay Users

How many people use Apple Pay?

Source:Business of Apps

Annual active users

631M

631 million people used Apple Pay in 2021. [6]

Date: Oct 28, 2022

Apple Pay Transaction Volume

How much do people transact via Apple Pay?

Source:Business of Apps

Transaction volume

$90.00B

Users transacted over $90 billion through Apple Pay in 2021, up from $65 billion in 2020. [14]

Date: Sep 7, 2021

Apple Expenditure

Apple Research and Development Expenses

How much does Apple spend on research and development in a year?

Source:Apple

R&D expenses

$26.25B

Apple spent $26.251 billion on R&D in its fiscal year 2022, up from $21.914 billion in fiscal 2021. [7]

Date: Oct 28, 2022

Apple Employee Statistics

Apple Employees

How many people are employed by Apple?

Source:Apple

Employees

164,000

164,000 people were employed by Apple as of September 2022, up from 154,000 in September 2021. [7]

Date: Oct 28, 2022

Apple Employees by Race/Ethnicity

Is Apple actually diverse?

Source:Apple

White

43.8%

Asian

27.9%

Hispanic/Latine

14.8%

Black

9.4%

Indigenous

0.7%

Multiracial

3.2%

43.8% of Apple's employees in the US are white. [15]

Last Accessed: Aug 7, 2022

65.2% of Apple's employees are men. [15]

Last Accessed: Jan 2, 2023

Apple Miscellaneous Statistics

The highest number patents filed for by Apple in a single year was 1,892 in 2012. [16]

Date: Sep 10, 2020

Apple was the first company to hit a $3 trillion market cap, a milestone achieved 3 years after it was the first US company to hit $1 trillion. [17]

Date: Jan 3, 2022

Sources

1.

IDC

https://www.idc.com/getdoc.jsp?containerId=prUS50146623

Date: Jan 25, 2023

2.

Investopedia

https://www.investopedia.com/ask/answers/021315/whats-bestselling-iphone-model-all-time.asp

Date: Oct 13, 2020

3.

IDC

https://www.idc.com/getdoc.jsp?containerId=prUS50031623

Date: Jan 10, 2023

4.

Statista

https://www.statista.com/statistics/296226/annual-apple-app-store-revenue/

Date: Jan 29, 2020

5.

IDC

https://www.idc.com/getdoc.jsp?containerId=prUS50239723#:~:text=NEEDHAM%2C%20Mass.%2C%20February%203,Quarterly%20Personal%20Computing%20Device%20Tracker.

Date: Feb 3, 2023

6.

Business of Apps

https://www.businessofapps.com/data/apple-statistics/

Date: Oct 28, 2022

7.

Apple FY2022 Annual Report

https://d18rn0p25nwr6d.cloudfront.net/CIK-0000320193/b4266e40-1de6-4a34-9dfb-8632b8bd57e0.pdf

Date: Oct 28, 2022

8.

IDC

https://www.idc.com/getdoc.jsp?containerId=prUS50239723

Date: Feb 3, 2023

9.

Statcounter

https://gs.statcounter.com/browser-market-share

Last Accessed: May 27, 2023

10.

Midia Research

https://midiaresearch.com/blog/music-subscriber-market-shares-2022

Date: Dec 7, 2022

11.

Statista

https://www.statista.com/statistics/268251/number-of-apps-in-the-itunes-app-store-since-2008/

Date: Nov 14, 2022

12.

Statista

https://www.statista.com/statistics/267346/average-apple-app-store-price-app/

Date: Sep 22, 2022

13.

Statista

https://www.statista.com/statistics/604959/number-of-apple-music-subscribers/

Date: Feb 8, 2022

14.

PYMNTS

https://www.pymnts.com/apple-pay-tracker/2021/7-years-later-6pct-people-with-iphones-in-us-use-apple-pay-in-store/

Date: Sep 7, 2021

15.

Apple

https://www.apple.com/diversity/

Last Accessed: Jan 2, 2023

16.

Statista

https://www.statista.com/statistics/1033935/number-of-apple-patents-by-filing-year-and-status-worldwide/

Date: Sep 10, 2020

17.

The New York Times

https://www.nytimes.com/2022/01/03/technology/apple-3-trillion-market-value.html

Date: Jan 3, 2022

Key Apple facts

Quick links

Apple Device Sales Statistics

Apple iPhone Sales

How many iPhones does Apple sell in a year?

Apple Mac & Macbook Sales

How many computers does Apple sell?

Apple iPad Sales

How many iPads does Apple sell in a year?

Apple Watch Sales

How many Apple Watches are sold in a year?

Apple Revenue Breakdown

Apple Revenue by Region

Where does Apple get the most revenue?

Apple Revenue by Segment

How does Apple generate revenue?

Apple Market Share

Apple iPhone Market Share

What is the Apple iPhone's market share?

Apple iPad Market Share

What is iPad's market share?

Apple Mac & Macbook Market Share

Apple vs other PC manufacturers by market share.

Apple Safari Market Share

What percent of people use Safari?

Apple Music Market Share

Is Apple Music bigger than Spotify?

Apple Service Stats

Apple App Store Stats

Tracking the number of games and apps available on the Apple App Store.

Apple Music Subscribers

How many subscribers does Apple Music have?

Apple Pay Users

How many people use Apple Pay?

Apple Pay Transaction Volume

How much do people transact via Apple Pay?

Apple Expenditure

Apple Research and Development Expenses

How much does Apple spend on research and development in a year?

Apple Employee Statistics

Apple Employees

How many people are employed by Apple?

Apple Employees by Race/Ethnicity

Is Apple actually diverse?

Apple Miscellaneous Statistics

Sources

Company

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