Sectors & IndustriesConsumer CyclicalTravel Services

Best Travel Service Stocks to Buy Now (2026)

Top travel service stocks in 2026 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +28.50% per year, and are the best travel service stocks to buy now. Learn More.

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best travel service stocks to buy right now are:

Expedia Group (NASDAQ:EXPE) is the #1 top travel service stock out of 18 with a Zen Rating of B. Stocks with a rating of B have had an average return of +17.17% per year. Learn more.

The Component Grade breakdown for Expedia Group (NASDAQ:EXPE) is: Value: A, Growth: C, Momentum: C, Sentiment: C, Safety: C, Financials: A, and AI: B.

Expedia Group (NASDAQ:EXPE) has a Due Diligence Score of 56, which is 20 points higher than the travel service industry average of 36.

EXPE passed 21 out of 38 due diligence checks and has strong fundamentals. Expedia Group has seen its stock return 32.54% over the past year, overperforming other travel service stocks by 25 percentage points.

Expedia Group has an average 1 year price target of $331.85, an upside of 16.12% from Expedia Group's current stock price of $285.77.

Expedia Group stock has a consensus Buy recommendation according to Wall Street analysts. Of the 20 analysts covering Expedia Group, 25% have issued a Strong Buy rating, 15% have issued a Buy, 60% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Travel & Leisure Co (NYSE:TNL) is the #2 top travel service stock out of 18 with a Zen Rating of C. Stocks with a rating of C have had an average return of +5.11% per year. Learn more.

The Component Grade breakdown for Travel & Leisure Co (NYSE:TNL) is: Value: B, Growth: C, Momentum: C, Sentiment: C, Safety: C, Financials: C, and AI: C.

Travel & Leisure Co (NYSE:TNL) has a Due Diligence Score of 27, which is -9 points lower than the travel service industry average of 36.

TNL passed 9 out of 38 due diligence checks and has average fundamentals. Travel & Leisure Co has seen its stock return 19.12% over the past year, overperforming other travel service stocks by 12 percentage points.

Travel & Leisure Co has an average 1 year price target of $83.13, an upside of 10.25% from Travel & Leisure Co's current stock price of $75.40.

Travel & Leisure Co stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 8 analysts covering Travel & Leisure Co, 62.5% have issued a Strong Buy rating, 12.5% have issued a Buy, 25% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Airbnb (NASDAQ:ABNB) is the #3 top travel service stock out of 18 with a Zen Rating of C. Stocks with a rating of C have had an average return of +5.11% per year. Learn more.

The Component Grade breakdown for Airbnb (NASDAQ:ABNB) is: Value: C, Growth: C, Momentum: C, Sentiment: C, Safety: C, Financials: A, and AI: B.

Airbnb (NASDAQ:ABNB) has a Due Diligence Score of 43, which is 7 points higher than the travel service industry average of 36.

ABNB passed 14 out of 33 due diligence checks and has strong fundamentals. Airbnb has seen its stock return 31.67% over the past year, overperforming other travel service stocks by 24 percentage points.

Airbnb has an average 1 year price target of $183.43, an upside of 9.87% from Airbnb's current stock price of $166.96.

Airbnb stock has a consensus Buy recommendation according to Wall Street analysts. Of the 32 analysts covering Airbnb, 31.25% have issued a Strong Buy rating, 25% have issued a Buy, 37.5% have issued a hold, while 0% have issued a Sell rating, and 6.25% have issued a Strong Sell.

Out of 5 travel service stocks that have issued dividends in the past year, the 3 travel service stocks with the highest dividend yields are:

Travel & Leisure Co (NYSE:TNL) has an annual dividend yield of 3.13%, which is 2 percentage points higher than the travel service industry average of 1.35%. Travel & Leisure Co's dividend payout is not stable, having dropped more than 10% two times in the last 10 years. Travel & Leisure Co's dividend has shown consistent growth over the last 10 years.

Travel & Leisure Co's dividend payout ratio of 60.8% indicates that its dividend yield is sustainable for the long-term.

Royal Caribbean Cruises (NYSE:RCL) has an annual dividend yield of 1.76%, which is the same as the travel service industry average of 1.35%. Royal Caribbean Cruises's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Royal Caribbean Cruises's dividend has shown consistent growth over the last 10 years.

Royal Caribbean Cruises's dividend payout ratio of 32.4% indicates that its dividend yield is sustainable for the long-term.

Carnival (NYSE:CCL) has an annual dividend yield of 1.54%, which is the same as the travel service industry average of 1.35%. Carnival's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Carnival's dividend has not shown consistent growth over the last 10 years.

Carnival's dividend payout ratio of 19.5% indicates that its dividend yield is sustainable for the long-term.

Travel service stocks were down -2.2% in the last day, and up 3.69% over the last week.

We couldn't find a catalyst for why travel service stocks are down.

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued travel service stocks right now are:

Tripadvisor (NASDAQ:TRIP) is the most undervalued travel service stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Tripadvisor has a valuation score of 29, which is -8 points higher than the travel service industry average of 37. It passed 2 out of 7 valuation due diligence checks. Although this number is below the industry average, our proven quant model rates TRIP a Valuation Rating of "A".

Tripadvisor's stock has dropped -38.7% in the past year. It has underperformed other stocks in the travel service industry by -46 percentage points.

Expedia Group (NASDAQ:EXPE) is the second most undervalued travel service stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Expedia Group has a valuation score of 71, which is 34 points higher than the travel service industry average of 37. It passed 5 out of 7 valuation due diligence checks.

Expedia Group's stock has gained 32.54% in the past year. It has overperformed other stocks in the travel service industry by 25 percentage points.

Carnival (NYSE:CCL) is the third most undervalued travel service stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Carnival has a valuation score of 43, which is 6 points higher than the travel service industry average of 37. It passed 3 out of 7 valuation due diligence checks.

Carnival's stock has gained 1.71% in the past year. It has underperformed other stocks in the travel service industry by -6 percentage points.

57.14% of travel service stocks rated by analysts are a strong buy right now. On average, analysts expect travel service stocks to rise by 19.25% over the next year.

0% of travel service stocks have a Zen Rating of A (Strong Buy), 7.14% of travel service stocks are rated B (Buy), 92.86% are rated C (Hold), 0% are rated D (Sell), and 0% are rated F (Strong Sell).