Sectors & Industries Consumer DefensiveHousehold & Personal Products
Best Household & Personal Product Stocks to Buy Now (2025)
Top household & personal product stocks in 2025 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best household & personal product stocks to buy now. Learn More.

Industry: Household & Personal Prod...

Overview Zen Rating Price Value Growth Financials Momentum Sentiment

Household & Personal Products is Zen Rated D and is the 89th ranked industry out of 145 stock market industries

Ticker	Company	Market Cap	Shares	Institutional %	Insider %	Net Insider (L12M)	Net Insider (L3M)
EWCZ	EUROPEAN WAX CENTER INC	$198.96M	54,360,321	36.47%	63.53%	Net Selling
NUS	NU SKIN ENTERPRISES INC	$463.61M	48,750,076	74.32%	25.32%	Net Selling	Net Selling
EL	ESTEE LAUDER COMPANIES INC	$31.02B	360,360,240	59.29%	6.44%	Net Selling	Net Selling
YSG	YATSEN HOLDING LTD	$512.32M	1,880,084,663	0.80%	0.00%
SKIN	BEAUTY HEALTH CO	$161.93M	127,503,059	52.99%	47.01%	Net Buying	Net Buying
ACU	ACME UNITED CORP	$136.81M	3,806,724	71.53%	28.47%	Net Selling	Net Buying
CL	COLGATE PALMOLIVE CO	$63.53B	806,064,942	82.23%	2.01%	Net Selling	Net Selling
UL	UNILEVER PLC	$145.17B	2,451,800,000	9.42%	0.00%
CHD	CHURCH & DWIGHT CO INC	$19.94B	240,130,071	86.26%	1.03%	Net Buying	Net Buying
KMB	KIMBERLY CLARK CORP	$34.40B	331,858,421	79.63%	0.74%	Net Selling	Net Selling
IPAR	INTERPARFUMS INC	$2.69B	32,064,728	24.19%	75.81%	Net Buying
PG	PROCTER & GAMBLE CO	$340.74B	2,336,733,549	66.34%	0.60%	Net Selling	Net Selling
SPB	SPECTRUM BRANDS HOLDINGS INC	$1.35B	24,207,034	15.18%	84.82%	Net Selling
NWL	NEWELL BRANDS INC	$1.40B	419,200,000	82.16%	17.84%	Net Selling
EPC	EDGEWELL PERSONAL CARE CO	$827.06M	46,464,244	88.36%	11.64%	Net Selling	Net Selling
COTY	COTY INC	$2.93B	874,617,676	10.61%	89.39%	Net Buying	Net Buying
RAY	RAYTECH HOLDING LTD	$5.69M	2,724,880	18.67%	0.00%
HNST	HONEST COMPANY INC	$271.65M	111,790,674	45.97%	53.54%	Net Selling	Net Selling
CLX	CLOROX CO	$12.35B	121,980,379	83.95%	1.38%	Net Buying	Net Buying
HELE	HELEN OF TROY LTD	$404.16M	23,028,819	84.02%	15.98%	Net Buying	Net Selling
ELF	ELF BEAUTY INC	$4.34B	59,636,768	74.67%	25.33%	Net Selling	Net Selling
HIMS	HIMS & HERS HEALTH INC	$8.10B	227,648,514	56.56%	43.44%	Net Selling	Net Selling
TANH	TANTECH HOLDINGS LTD	$1.14M	1,132,658	2.83%	0.00%
GROV	GROVE COLLABORATIVE HOLDINGS INC	$55.46M	41,387,655	15.90%	84.10%	Net Selling
KVUE	KENVUE INC	$31.11B	1,915,802,170	89.94%	10.06%	Net Selling	Net Selling
BYAH	PARK HA BIOLOGICAL TECHNOLOGY CO LTD	$7.93M	29,374,403	0.41%	0.00%
DSY	BIG TREE CLOUD HOLDINGS LTD	$43.49M	86,972,928	8.96%	1.65%
UG	UNITED GUARDIAN INC	$28.03M	4,594,319	4.79%	95.21%
PTNM	PITANIUM LTD	$236.37M	22,750,000	0.49%	0.00%
SLSN	SOLESENCE INC	$132.61M	70,536,845	4.73%	70.91%	Net Buying
MTEX	MANNATECH INC	$18.08M	1,900,930	8.13%	91.87%	Net Buying

Household & Personal Product Stocks FAQ

What are the best household & personal product stocks to buy right now in Nov 2025?

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best household & personal product stocks to buy right now are:

1. European Wax Center (NASDAQ:EWCZ)

European Wax Center (NASDAQ:EWCZ) is the #1 top household & personal product stock out of 31 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for European Wax Center (NASDAQ:EWCZ) is: Value: A, Growth: B, Momentum: D, Sentiment: C, Safety: C, Financials: C, and AI: C.

European Wax Center (NASDAQ:EWCZ) has a Due Diligence Score of 49, which is 16 points higher than the household & personal product industry average of 33.

EWCZ passed 16 out of 33 due diligence checks and has strong fundamentals. European Wax Center has seen its stock lose -33.45% over the past year, underperforming other household & personal product stocks by -7 percentage points.

European Wax Center has an average 1 year price target of $5.50, an upside of 50.27% from European Wax Center's current stock price of $3.66.

European Wax Center stock has a consensus Hold recommendation according to Wall Street analysts. Of the 2 analysts covering European Wax Center, 0% have issued a Strong Buy rating, 0% have issued a Buy, 100% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

2. Nu Skin Enterprises (NYSE:NUS)

Nu Skin Enterprises (NYSE:NUS) is the #2 top household & personal product stock out of 31 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Nu Skin Enterprises (NYSE:NUS) is: Value: A, Growth: C, Momentum: C, Sentiment: C, Safety: C, Financials: B, and AI: C.

Nu Skin Enterprises (NYSE:NUS) has a Due Diligence Score of 36, which is 3 points higher than the household & personal product industry average of 33.

NUS passed 12 out of 38 due diligence checks and has average fundamentals. Nu Skin Enterprises has seen its stock return 21.77% over the past year, overperforming other household & personal product stocks by 49 percentage points.

3. Estee Lauder Companies (NYSE:EL)

Estee Lauder Companies (NYSE:EL) is the #3 top household & personal product stock out of 31 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Estee Lauder Companies (NYSE:EL) is: Value: D, Growth: B, Momentum: C, Sentiment: A, Safety: B, Financials: C, and AI: C.

Estee Lauder Companies (NYSE:EL) has a Due Diligence Score of 15, which is -18 points lower than the household & personal product industry average of 33. Although this number is below the industry average, our proven quant model rates EL as a "B".

EL passed 5 out of 38 due diligence checks and has weak fundamentals. Estee Lauder Companies has seen its stock return 33.33% over the past year, overperforming other household & personal product stocks by 60 percentage points.

Estee Lauder Companies has an average 1 year price target of $104.79, an upside of 21.72% from Estee Lauder Companies's current stock price of $86.09.

Estee Lauder Companies stock has a consensus Buy recommendation according to Wall Street analysts. Of the 14 analysts covering Estee Lauder Companies, 42.86% have issued a Strong Buy rating, 14.29% have issued a Buy, 42.86% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

What are the household & personal product stocks with highest dividends?

Out of 15 household & personal product stocks that have issued dividends in the past year, the 3 household & personal product stocks with the highest dividend yields are:

1. Newell Brands (NASDAQ:NWL)

Newell Brands (NASDAQ:NWL) has an annual dividend yield of 8.38%, which is 5 percentage points higher than the household & personal product industry average of 3.1%. Newell Brands's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Newell Brands's dividend has not shown consistent growth over the last 10 years.

Newell Brands's dividend payout ratio of -466.7% indicates that its high dividend yield might not be sustainable for the long-term.

2. Kimberly Clark (NASDAQ:KMB)

Kimberly Clark (NASDAQ:KMB) has an annual dividend yield of 4.82%, which is 2 percentage points higher than the household & personal product industry average of 3.1%. Kimberly Clark's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Kimberly Clark's dividend has shown consistent growth over the last 10 years.

Kimberly Clark's dividend payout ratio of 84.3% indicates that its high dividend yield is sustainable for the long-term.

3. United Guardian (NASDAQ:UG)

United Guardian (NASDAQ:UG) has an annual dividend yield of 4.1%, which is 1 percentage points higher than the household & personal product industry average of 3.1%. United Guardian's dividend payout is not stable, having dropped more than 10% eight times in the last 10 years. United Guardian's dividend has not shown consistent growth over the last 10 years.

United Guardian's dividend payout ratio of 139.5% indicates that its high dividend yield might not be sustainable for the long-term.

Why are household & personal product stocks down?

Household & personal product stocks were down -1.79% in the last day, and down -2.85% over the last week. Kenvue was the among the top losers in the household & personal products industry, dropping -2.52% yesterday.

Kenvue shares are trading lower after a U.S. appeals court questioned the exclusion of expert testimony in lawsuits alleging a link between Tylenol and autism.

What are the most undervalued household & personal product stocks?

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued household & personal product stocks right now are:

1. European Wax Center (NASDAQ:EWCZ)

European Wax Center (NASDAQ:EWCZ) is the most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

European Wax Center has a valuation score of 71, which is 45 points higher than the household & personal product industry average of 26. It passed 5 out of 7 valuation due diligence checks.

European Wax Center's stock has dropped -33.45% in the past year. It has underperformed other stocks in the household & personal product industry by -7 percentage points.

2. Nu Skin Enterprises (NYSE:NUS)

Nu Skin Enterprises (NYSE:NUS) is the second most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Nu Skin Enterprises has a valuation score of 43, which is 17 points higher than the household & personal product industry average of 26. It passed 3 out of 7 valuation due diligence checks.

Nu Skin Enterprises's stock has gained 21.77% in the past year. It has overperformed other stocks in the household & personal product industry by 49 percentage points.

3. Helen Of Troy (NASDAQ:HELE)

Helen Of Troy (NASDAQ:HELE) is the third most undervalued household & personal product stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Helen Of Troy has a valuation score of 14, which is -12 points higher than the household & personal product industry average of 26. It passed 1 out of 7 valuation due diligence checks. Although this number is below the industry average, our proven quant model rates HELE a Valuation Rating of "B".

Helen Of Troy's stock has dropped -73.19% in the past year. It has underperformed other stocks in the household & personal product industry by -46 percentage points.

Are household & personal product stocks a good buy now?

52.63% of household & personal product stocks rated by analysts are a buy right now. On average, analysts expect household & personal product stocks to rise by 31.77% over the next year.

0% of household & personal product stocks have a Zen Rating of A (Strong Buy), 13.64% of household & personal product stocks are rated B (Buy), 77.27% are rated C (Hold), 9.09% are rated D (Sell), and 0% are rated F (Strong Sell).

What is the average p/e ratio of the household & personal products industry?

The average P/E ratio of the household & personal products industry is 19.05x.

WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.

Household & Personal Product Stocks FAQ

1. European Wax Center (NASDAQ:EWCZ)

2. Nu Skin Enterprises (NYSE:NUS)

3. Estee Lauder Companies (NYSE:EL)

1. Newell Brands (NASDAQ:NWL)

2. Kimberly Clark (NASDAQ:KMB)

3. United Guardian (NASDAQ:UG)

1. European Wax Center (NASDAQ:EWCZ)

2. Nu Skin Enterprises (NYSE:NUS)

3. Helen Of Troy (NASDAQ:HELE)

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