Sectors & Industries Consumer DefensiveHousehold & Personal Products
Best Household & Personal Product Stocks to Buy Now (2025)
Top household & personal product stocks in 2025 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best household & personal product stocks to buy now. Learn More.

Industry: Household & Personal Prod...

Growth Financials Momentum Sentiment Forecast Dividends Due Diligence

Household & Personal Products is Zen Rated C and is the 76th ranked industry out of 145 stock market industries

Ticker	Company	Price	Graham Fair Value	Graham Fair Value %	P/E	Forward P/E	P/S	P/B	PEG	Free Cash Flow	Free Cash Flow Yield	Book Value	BVPS	EV	EV/EBITDA
HIMS	HIMS & HERS HEALTH INC	$33.10	$10.60	212.25%	57.07x	46.02x	4.84x	15.43x	1.62x	$198.33M	2.77%	$476.72M	2.21	$7.14B	78.20
ACU	ACME UNITED CORP	$38.52	$22.65	70.04%	14.21x	N/A	0.74x	1.35x	1.87x	$4.83M	3.34%	$106.98M	28.49	$171.07M	8.43
YSG	YATSEN HOLDING LTD	$4.28	N/A	N/A	-4.47x	142.67x	0.93x	0.94x	N/A	-$40.26M	-9.30%	$417.97M	4.13	$301.29M	-4.48
UL	UNILEVER PLC	$63.55	$26.10	143.48%	25.42x	19.19x	2.43x	7.39x	1.90x	$11.35B	7.07%	$21.73B	8.61	$188.63B	15.61
EWCZ	EUROPEAN WAX CENTER INC	$3.12	$2.69	16.12%	14.18x	14.31x	0.67x	2.70x	0.77x	$56.12M	38.40%	$64.05M	1.37	$497.31M	8.51
HNST	HONEST COMPANY INC	$4.79	N/A	N/A	-79.83x	91.24x	1.27x	2.99x	N/A	$1.01M	0.21%	$174.31M	1.74	$459.44M	141.89
IPAR	INTERPARFUMS INC	$109.20	$39.76	174.66%	21.29x	20.47x	2.41x	4.71x	3.60x	$165.29M	4.72%	$744.87M	23.25	$3.57B	13.15
CHD	CHURCH & DWIGHT CO INC	$99.34	$31.89	211.49%	41.56x	26.99x	3.98x	5.60x	1.93x	$983.00M	4.05%	$4.36B	17.84	$25.68B	23.55
CLX	CLOROX CO	$142.30	$54.98	158.83%	38.67x	19.91x	2.46x	-427.56x	1.49x	$695.00M	3.95%	-$41.00M	-0.33	$20.33B	21.49
HELE	HELEN OF TROY LTD	$27.86	$44.48	-37.37%	5.18x	4.57x	0.34x	0.38x	0.70x	$83.32M	13.00%	$1.68B	73.16	$1.58B	7.52
NWL	NEWELL BRANDS INC	$4.78	N/A	N/A	-8.10x	7.11x	0.27x	0.74x	N/A	-$8.00M	-0.40%	$2.69B	6.45	$7.12B	20.04
PHH	PARK HA BIOLOGICAL TECHNOLOGY CO LTD	$14.32	$0.33	4,247.63%	716.00x	N/A	150.74x	249.11x	23.71x	$874.90k	0.24%	$1.51M	0.06	$374.71M	442.64
SKIN	BEAUTY HEALTH CO	$0.99	N/A	N/A	-4.31x	-3.12x	0.37x	2.40x	N/A	$9.34M	7.56%	$51.80M	0.42	$322.34M	22.17
RAY	RAYTECH HOLDING LTD	$2.31	N/A	N/A	36.67x	N/A	4.00x	4.32x	N/A	$251.14k	0.65%	$9.42M	0.55	$30.28M	23.18
NUS	NU SKIN ENTERPRISES INC	$6.33	N/A	N/A	-2.15x	5.75x	0.18x	0.48x	N/A	$70.16M	22.32%	$651.46M	13.12	$579.91M	-11.10
KMB	KIMBERLY CLARK CORP	$131.78	$50.53	160.78%	17.88x	18.47x	2.21x	39.72x	5.23x	$2.39B	5.47%	$1.10B	3.32	$50.41B	12.32
TANH	TANTECH HOLDINGS LTD	$1.96	N/A	N/A	0.04x	N/A	0.01x	0.00x	N/A	$10.39M	3,802.35%	$125.99M	904.14	-$29.08M	-3.60
CL	COLGATE PALMOLIVE CO	$92.19	$27.12	239.99%	25.97x	25.23x	3.75x	205.82x	4.64x	$3.47B	4.64%	$363.00M	0.45	$81.87B	17.45
ELF	ELF BEAUTY INC	$61.87	$35.59	73.85%	35.35x	22.51x	2.68x	4.55x	0.86x	$24.62M	0.71%	$767.39M	13.62	$3.72B	20.99
COTY	COTY INC	$5.05	N/A	N/A	N/A	13.86x	0.72x	1.16x	N/A	$291.80M	6.63%	$3.78B	4.34	$7.80B	9.94
KVUE	KENVUE INC	$23.60	$9.89	138.71%	43.70x	20.76x	2.92x	4.67x	1.24x	$1.34B	2.95%	$9.67B	5.05	$52.64B	21.80
PG	PROCTER & GAMBLE CO	$162.57	$47.23	244.24%	25.17x	23.99x	4.54x	7.29x	5.37x	$15.03B	3.94%	$52.27B	22.30	$406.18B	17.49
EPC	EDGEWELL PERSONAL CARE CO	$30.55	$31.48	-2.96%	16.51x	9.69x	0.66x	0.98x	0.52x	$121.50M	8.17%	$1.50B	30.82	$2.77B	10.02
SPB	SPECTRUM BRANDS HOLDINGS INC	$63.10	$28.12	124.38%	15.39x	13.42x	0.59x	0.82x	4.49x	$53.00M	3.01%	$2.03B	72.71	$2.12B	6.43
EL	ESTEE LAUDER COMPANIES INC	$59.96	N/A	N/A	-30.91x	44.40x	1.42x	5.17x	N/A	$1.15B	5.31%	$4.17B	11.58	$28.37B	49.50
MTEX	MANNATECH INC	$10.45	N/A	N/A	7.92x	N/A	0.17x	2.31x	N/A	$1.98M	10.03%	$8.61M	4.57	$14.61M	2.06
SLSN	SOLESENCE INC	$3.10	$0.83	275.20%	44.29x	N/A	3.69x	N/A	2.57x	-$2.59M	-1.32%	$14.95M	0.24	N/A	N/A
BSLK	BOLT PROJECTS HOLDINGS INC	$5.78	N/A	N/A	-0.07x	N/A	3.32x	-1.15x	N/A	-$16.17M	-354.43%	-$8.61M	-10.91	$19.61M	-0.31
DSY	BIG TREE CLOUD HOLDINGS LTD	$1.34	$0.38	251.17%	111.67x	N/A	9.50x	-16.70x	1.53x	-$1.74M	-2.46%	-$4.58M	-0.09	$77.64M	43.21
UG	UNITED GUARDIAN INC	$7.91	N/A	N/A	11.14x	N/A	2.98x	3.06x	N/A	$3.03M	8.34%	$11.88M	2.59	$34.47M	8.20
GROV	GROVE COLLABORATIVE HOLDINGS INC	$1.08	N/A	N/A	-1.42x	N/A	0.20x	-5.07x	N/A	-$11.37M	-28.43%	-$8.55M	-0.23	$41.15M	-8.60

Household & Personal Product Stocks FAQ

What are the best household & personal product stocks to buy right now in May 2025?

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best household & personal product stocks to buy right now are:

1. Hims & Hers Health (NYSE:HIMS)

Hims & Hers Health (NYSE:HIMS) is the #1 top household & personal product stock out of 31 with a Zen Rating of C. Stocks with a rating of C have had an average return of +7.53% per year. Learn more.

The Component Grade breakdown for Hims & Hers Health (NYSE:HIMS) is: Value: C, Growth: A, Momentum: C, Sentiment: C, Safety: C, Financials: A, and AI: D.

Hims & Hers Health (NYSE:HIMS) has a Due Diligence Score of 59, which is 26 points higher than the household & personal product industry average of 33.

HIMS passed 20 out of 33 due diligence checks and has strong fundamentals. Hims & Hers Health has seen its stock return 164.17% over the past year, overperforming other household & personal product stocks by 195 percentage points.

Hims & Hers Health has an average 1 year price target of $38.18, an upside of 15.35% from Hims & Hers Health's current stock price of $33.10.

Hims & Hers Health stock has a consensus Hold recommendation according to Wall Street analysts. Of the 11 analysts covering Hims & Hers Health, 18.18% have issued a Strong Buy rating, 9.09% have issued a Buy, 54.55% have issued a hold, while 9.09% have issued a Sell rating, and 9.09% have issued a Strong Sell.

2. Acme United (NYSEMKT:ACU)

Acme United (NYSEMKT:ACU) is the #2 top household & personal product stock out of 31 with a Zen Rating of C. Stocks with a rating of C have had an average return of +7.53% per year. Learn more.

The Component Grade breakdown for Acme United (NYSEMKT:ACU) is: Value: C, Growth: C, Momentum: C, Sentiment: C, Safety: C, Financials: B, and AI: C.

Acme United (NYSEMKT:ACU) has a Due Diligence Score of 39, which is 6 points higher than the household & personal product industry average of 33.

ACU passed 13 out of 38 due diligence checks and has average fundamentals. Acme United has seen its stock lose -5.84% over the past year, overperforming other household & personal product stocks by 25 percentage points.

3. Yatsen Holding (NYSE:YSG)

Yatsen Holding (NYSE:YSG) is the #3 top household & personal product stock out of 31 with a Zen Rating of C. Stocks with a rating of C have had an average return of +7.53% per year. Learn more.

The Component Grade breakdown for Yatsen Holding (NYSE:YSG) is: Value: D, Growth: B, Momentum: C, Sentiment: B, Safety: C, Financials: C, and AI: D.

Yatsen Holding (NYSE:YSG) has a Due Diligence Score of 39, which is 6 points higher than the household & personal product industry average of 33.

YSG passed 12 out of 33 due diligence checks and has average fundamentals. Yatsen Holding has seen its stock lose -2.06% over the past year, overperforming other household & personal product stocks by 29 percentage points.

What are the household & personal product stocks with highest dividends?

Out of 11 household & personal product stocks that have issued dividends in the past year, the 3 household & personal product stocks with the highest dividend yields are:

1. Newell Brands (NASDAQ:NWL)

Newell Brands (NASDAQ:NWL) has an annual dividend yield of 5.86%, which is 3 percentage points higher than the household & personal product industry average of 2.43%. Newell Brands's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Newell Brands's dividend has not shown consistent growth over the last 10 years.

Newell Brands's dividend payout ratio of -47.5% indicates that its high dividend yield might not be sustainable for the long-term.

2. Unilever (NYSE:UL)

Unilever (NYSE:UL) has an annual dividend yield of 2.96%, which is 1 percentage points higher than the household & personal product industry average of 2.43%. Unilever's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Unilever's dividend has shown consistent growth over the last 10 years.

Unilever's dividend payout ratio of 75.1% indicates that its dividend yield is sustainable for the long-term.

3. Nu Skin Enterprises (NYSE:NUS)

Nu Skin Enterprises (NYSE:NUS) has an annual dividend yield of 2.84%, which is the same as the household & personal product industry average of 2.43%. Nu Skin Enterprises's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Nu Skin Enterprises's dividend has not shown consistent growth over the last 10 years.

Nu Skin Enterprises's dividend payout ratio of -8.1% indicates that its dividend yield might not be sustainable for the long-term.

Why are household & personal product stocks down?

Household & personal product stocks were down -0.06% in the last day, and down -0.05% over the last week. Newell Brands was the among the top losers in the household & personal products industry, dropping -7.54% yesterday.

Newell Brands shares are trading lower after the company issued Q2 adjusted EPS guidance below estimates.

What are the most undervalued household & personal product stocks?

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued household & personal product stocks right now are:

1. European Wax Center (NASDAQ:EWCZ)

European Wax Center (NASDAQ:EWCZ) is the most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

European Wax Center has a valuation score of 57, which is 28 points higher than the household & personal product industry average of 29. It passed 4 out of 7 valuation due diligence checks.

European Wax Center's stock has dropped -73.47% in the past year. It has underperformed other stocks in the household & personal product industry by -43 percentage points.

2. Edgewell Personal Care Co (NYSE:EPC)

Edgewell Personal Care Co (NYSE:EPC) is the second most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Edgewell Personal Care Co has a valuation score of 71, which is 42 points higher than the household & personal product industry average of 29. It passed 5 out of 7 valuation due diligence checks.

Edgewell Personal Care Co's stock has dropped -18.79% in the past year. It has overperformed other stocks in the household & personal product industry by 12 percentage points.

3. Tantech Holdings (NASDAQ:TANH)

Tantech Holdings (NASDAQ:TANH) is the third most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Tantech Holdings has a valuation score of 43, which is 14 points higher than the household & personal product industry average of 29. It passed 3 out of 7 valuation due diligence checks.

Tantech Holdings's stock has dropped -91.37% in the past year. It has underperformed other stocks in the household & personal product industry by -61 percentage points.

Are household & personal product stocks a good buy now?

50% of household & personal product stocks rated by analysts are a buy right now. On average, analysts expect household & personal product stocks to rise by 21.35% over the next year.

0% of household & personal product stocks have a Zen Rating of A (Strong Buy), 0% of household & personal product stocks are rated B (Buy), 96% are rated C (Hold), 4% are rated D (Sell), and 0% are rated F (Strong Sell).

What is the average p/e ratio of the household & personal products industry?

The average P/E ratio of the household & personal products industry is 25.5x.

WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.