Sectors & Industries Consumer DefensiveHousehold & Personal Products
Best Household & Personal Product Stocks to Buy Now (2025)
Top household & personal product stocks in 2025 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best household & personal product stocks to buy now. Learn More.

Industry: Household & Personal Prod...

Overview Zen Rating Price Value Growth Financials Momentum Sentiment

Household & Personal Products is Zen Rated D and is the 110th ranked industry out of 145 stock market industries

Ticker	Company	Market Cap	Shares	Institutional %	Insider %	Net Insider (L12M)	Net Insider (L3M)
NUS	NU SKIN ENTERPRISES INC	$593.45M	49,412,994	73.40%	24.97%	Net Selling	Net Selling
EWCZ	EUROPEAN WAX CENTER INC	$210.95M	55,221,265	37.95%	62.05%	Net Selling
SKIN	BEAUTY HEALTH CO	$223.64M	125,994,343	52.82%	47.18%	Net Buying	Net Selling
ACU	ACME UNITED CORP	$156.57M	3,799,252	71.70%	28.30%	Net Selling	Net Selling
YSG	YATSEN HOLDING LTD	$833.37M	1,876,965,483	0.71%	0.00%
HNST	HONEST COMPANY INC	$395.01M	111,269,491	50.98%	49.02%	Net Selling	Net Selling
CLX	CLOROX CO	$15.12B	123,252,807	88.12%	1.31%	Net Buying	Net Buying
ELF	ELF BEAUTY INC	$7.62B	56,328,377	74.64%	25.36%	Net Selling	Net Selling
HIMS	HIMS & HERS HEALTH INC	$12.73B	226,019,581	53.54%	46.46%	Net Selling	Net Selling
CL	COLGATE PALMOLIVE CO	$63.86B	808,220,815	83.52%	2.01%	Net Selling	Net Selling
EPC	EDGEWELL PERSONAL CARE CO	$970.17M	46,464,244	88.84%	11.16%	Net Selling
PG	PROCTER & GAMBLE CO	$358.80B	2,342,371,488	68.52%	0.60%	Net Selling	Net Selling
UL	UNILEVER PLC	$144.19B	2,451,800,000	9.28%	0.00%
KMB	KIMBERLY CLARK CORP	$40.89B	331,779,938	79.77%	0.74%	Net Selling	Net Selling
IPAR	INTERPARFUMS INC	$3.03B	32,117,600	24.39%	75.61%	Net Buying
NWL	NEWELL BRANDS INC	$2.19B	419,100,000	82.28%	17.72%	Net Selling	Net Selling
KVUE	KENVUE INC	$30.42B	1,919,069,920	90.35%	9.65%	Net Selling
PTNM	PITANIUM LTD	$281.65M	22,750,000	1.96%	0.00%
CHD	CHURCH & DWIGHT CO INC	$21.42B	243,608,695	89.33%	1.02%	Net Buying	Net Buying
EMPG	EMPRO GROUP INC	N/A	8,000,000	0.00%	0.00%
SPB	SPECTRUM BRANDS HOLDINGS INC	$1.28B	24,207,034	15.65%	84.35%	Net Selling
HELE	HELEN OF TROY LTD	$595.46M	22,955,346	84.75%	15.25%	Net Buying	Net Buying
COTY	COTY INC	$3.46B	872,294,977	10.81%	89.19%	Net Buying	Net Buying
EL	ESTEE LAUDER COMPANIES INC	$31.02B	359,889,444	60.78%	6.44%	Net Buying	Net Selling
BSLK	BOLT PROJECTS HOLDINGS INC	$8.64M	2,061,779	0.86%	99.14%	Net Selling	Net Selling
PHH	PARK HA BIOLOGICAL TECHNOLOGY CO LTD	$14.04M	29,374,403	0.39%	0.00%
DSY	BIG TREE CLOUD HOLDINGS LTD	$58.79M	57,080,546	0.09%	2.52%
UG	UNITED GUARDIAN INC	$35.33M	4,594,319	4.98%	95.02%
RAY	RAYTECH HOLDING LTD	$21.62M	43,598,083	0.93%	0.00%
MTEX	MANNATECH INC	N/A	1,900,930	8.05%	91.95%	Net Buying
TANH	TANTECH HOLDINGS LTD	$2.04M	1,132,658	5.17%	0.00%
GROV	GROVE COLLABORATIVE HOLDINGS INC	$61.19M	40,254,806	15.98%	84.02%	Net Selling	Net Selling
SLSN	SOLESENCE INC	$228.36M	70,481,945	5.25%	70.97%	Net Buying

Household & Personal Product Stocks FAQ

What are the best household & personal product stocks to buy right now in Oct 2025?

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best household & personal product stocks to buy right now are:

1. Nu Skin Enterprises (NYSE:NUS)

Nu Skin Enterprises (NYSE:NUS) is the #1 top household & personal product stock out of 33 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Nu Skin Enterprises (NYSE:NUS) is: Value: B, Growth: C, Momentum: C, Sentiment: B, Safety: C, Financials: A, and AI: C.

Nu Skin Enterprises (NYSE:NUS) has a Due Diligence Score of 18, which is -15 points lower than the household & personal product industry average of 33. Although this number is below the industry average, our proven quant model rates NUS as a "B".

NUS passed 6 out of 38 due diligence checks and has weak fundamentals. Nu Skin Enterprises has seen its stock return 68.92% over the past year, overperforming other household & personal product stocks by 85 percentage points.

2. European Wax Center (NASDAQ:EWCZ)

European Wax Center (NASDAQ:EWCZ) is the #2 top household & personal product stock out of 33 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for European Wax Center (NASDAQ:EWCZ) is: Value: A, Growth: C, Momentum: D, Sentiment: C, Safety: C, Financials: C, and AI: C.

European Wax Center (NASDAQ:EWCZ) has a Due Diligence Score of 40, which is 7 points higher than the household & personal product industry average of 33.

EWCZ passed 13 out of 33 due diligence checks and has average fundamentals. European Wax Center has seen its stock lose -44.31% over the past year, underperforming other household & personal product stocks by -28 percentage points.

European Wax Center has an average 1 year price target of $5.67, an upside of 48.35% from European Wax Center's current stock price of $3.82.

European Wax Center stock has a consensus Buy recommendation according to Wall Street analysts. Of the 3 analysts covering European Wax Center, 33.33% have issued a Strong Buy rating, 0% have issued a Buy, 66.67% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

3. Beauty Health Co (NASDAQ:SKIN)

Beauty Health Co (NASDAQ:SKIN) is the #3 top household & personal product stock out of 33 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Beauty Health Co (NASDAQ:SKIN) is: Value: C, Growth: A, Momentum: C, Sentiment: C, Safety: C, Financials: C, and AI: C.

Beauty Health Co (NASDAQ:SKIN) has a Due Diligence Score of 21, which is -12 points lower than the household & personal product industry average of 33. Although this number is below the industry average, our proven quant model rates SKIN as a "B".

SKIN passed 7 out of 33 due diligence checks and has weak fundamentals. Beauty Health Co has seen its stock return 25.89% over the past year, overperforming other household & personal product stocks by 42 percentage points.

Beauty Health Co has an average 1 year price target of $2.42, an upside of 36.17% from Beauty Health Co's current stock price of $1.78.

Beauty Health Co stock has a consensus Buy recommendation according to Wall Street analysts. Of the 3 analysts covering Beauty Health Co, 33.33% have issued a Strong Buy rating, 0% have issued a Buy, 66.67% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

What are the household & personal product stocks with highest dividends?

Out of 15 household & personal product stocks that have issued dividends in the past year, the 3 household & personal product stocks with the highest dividend yields are:

1. Newell Brands (NASDAQ:NWL)

Newell Brands (NASDAQ:NWL) has an annual dividend yield of 5.36%, which is 3 percentage points higher than the household & personal product industry average of 2.8%. Newell Brands's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Newell Brands's dividend has not shown consistent growth over the last 10 years.

Newell Brands's dividend payout ratio of -47.5% indicates that its high dividend yield might not be sustainable for the long-term.

2. Kimberly Clark (NASDAQ:KMB)

Kimberly Clark (NASDAQ:KMB) has an annual dividend yield of 4.06%, which is 1 percentage points higher than the household & personal product industry average of 2.8%. Kimberly Clark's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Kimberly Clark's dividend has shown consistent growth over the last 10 years.

Kimberly Clark's dividend payout ratio of 68% indicates that its high dividend yield is sustainable for the long-term.

3. Kenvue (NYSE:KVUE)

Kenvue (NYSE:KVUE) has an annual dividend yield of 3.96%, which is 1 percentage points higher than the household & personal product industry average of 2.8%.

Kenvue's dividend payout ratio of 111.3% indicates that its high dividend yield might not be sustainable for the long-term.

Why are household & personal product stocks down?

Household & personal product stocks were down -0.48% in the last day, and up 0.81% over the last week.

We couldn't find a catalyst for why household & personal product stocks are down.

What are the most undervalued household & personal product stocks?

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued household & personal product stocks right now are:

1. European Wax Center (NASDAQ:EWCZ)

European Wax Center (NASDAQ:EWCZ) is the most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

European Wax Center has a valuation score of 71, which is 46 points higher than the household & personal product industry average of 25. It passed 5 out of 7 valuation due diligence checks.

European Wax Center's stock has dropped -44.31% in the past year. It has underperformed other stocks in the household & personal product industry by -28 percentage points.

2. Edgewell Personal Care Co (NYSE:EPC)

Edgewell Personal Care Co (NYSE:EPC) is the second most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Edgewell Personal Care Co has a valuation score of 71, which is 46 points higher than the household & personal product industry average of 25. It passed 5 out of 7 valuation due diligence checks.

Edgewell Personal Care Co's stock has dropped -41.97% in the past year. It has underperformed other stocks in the household & personal product industry by -26 percentage points.

3. Nu Skin Enterprises (NYSE:NUS)

Nu Skin Enterprises (NYSE:NUS) is the third most undervalued household & personal product stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Nu Skin Enterprises has a valuation score of 14, which is -11 points higher than the household & personal product industry average of 25. It passed 1 out of 7 valuation due diligence checks. Although this number is below the industry average, our proven quant model rates NUS a Valuation Rating of "B".

Nu Skin Enterprises's stock has gained 68.92% in the past year. It has overperformed other stocks in the household & personal product industry by 85 percentage points.

Are household & personal product stocks a good buy now?

52.63% of household & personal product stocks rated by analysts are a buy right now. On average, analysts expect household & personal product stocks to rise by 16.3% over the next year.

0% of household & personal product stocks have a Zen Rating of A (Strong Buy), 16% of household & personal product stocks are rated B (Buy), 72% are rated C (Hold), 8% are rated D (Sell), and 4% are rated F (Strong Sell).

What is the average p/e ratio of the household & personal products industry?

The average P/E ratio of the household & personal products industry is 21.55x.

WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.