Sectors & Industries Consumer DefensiveHousehold & Personal Products
Best Household & Personal Product Stocks to Buy Now (2025)
Top household & personal product stocks in 2025 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best household & personal product stocks to buy now. Learn More.

Industry: Household & Personal Prod...

Growth Financials Momentum Sentiment Forecast Dividends Due Diligence

Household & Personal Products is Zen Rated D and is the 95th ranked industry out of 145 stock market industries

Ticker	Company	Price	Graham Fair Value	Graham Fair Value %	P/E	Forward P/E	P/S	P/B	PEG	Free Cash Flow	Free Cash Flow Yield	Book Value	BVPS	EV	EV/EBITDA
NUS	NU SKIN ENTERPRISES INC	$11.44	N/A	N/A	-14.86x	9.08x	0.34x	0.75x	N/A	$65.93M	11.58%	$753.97M	15.15	$662.22M	9.27
SKIN	BEAUTY HEALTH CO	$2.17	N/A	N/A	-7.00x	-23.46x	0.84x	5.94x	N/A	$29.85M	11.01%	$46.06M	0.37	$468.06M	127.85
EWCZ	EUROPEAN WAX CENTER INC	$4.69	$6.18	-24.11%	23.45x	8.33x	0.96x	3.38x	0.34x	$57.61M	28.34%	$76.52M	1.77	$570.05M	9.84
ACU	ACME UNITED CORP	$43.01	$20.97	105.10%	15.64x	N/A	0.84x	1.44x	3.06x	$12.22M	7.51%	$113.72M	30.05	$193.93M	9.51
YSG	YATSEN HOLDING LTD	$9.50	N/A	N/A	-11.88x	316.67x	1.83x	2.07x	N/A	N/A	N/A	$423.08M	4.61	$805.75M	N/A
PHH	PARK HA BIOLOGICAL TECHNOLOGY CO LTD	$0.58	$0.34	72.63%	29.05x	N/A	6.12x	10.11x	0.96x	$874.90k	6.02%	$1.51M	0.06	$14.75M	17.42
CLX	CLOROX CO	$121.58	$54.78	121.94%	21.71x	20.08x	2.14x	555.00x	1.98x	$801.00M	5.34%	$27.00M	0.22	$17.70B	14.32
HNST	HONEST COMPANY INC	$3.94	$1.15	243.90%	78.80x	45.03x	1.12x	2.34x	1.68x	-$6.01M	-1.37%	$187.03M	1.69	$375.07M	19.52
KMB	KIMBERLY CLARK CORP	$133.39	$47.33	181.81%	18.30x	20.46x	2.34x	34.82x	9.05x	$2.10B	4.75%	$1.27B	3.83	$50.86B	12.36
CL	COLGATE PALMOLIVE CO	$84.65	$27.55	207.26%	23.65x	23.03x	3.42x	97.46x	4.46x	$3.37B	4.93%	$702.00M	0.87	$75.96B	16.16
HIMS	HIMS & HERS HEALTH INC	$47.13	$8.79	435.99%	54.17x	73.86x	5.25x	18.93x	4.56x	$119.51M	1.13%	$562.70M	2.51	$10.57B	60.64
PG	PROCTER & GAMBLE CO	$153.74	$52.49	192.91%	23.05x	22.00x	4.27x	6.92x	3.99x	$14.04B	3.90%	$52.01B	22.21	$385.07B	16.16
EPC	EDGEWELL PERSONAL CARE CO	$23.26	$27.04	-13.97%	17.10x	8.74x	0.49x	0.69x	0.44x	$42.70M	3.92%	$1.57B	33.50	$2.28B	9.29
UL	UNILEVER PLC	$61.68	$27.58	123.65%	23.30x	17.92x	2.15x	7.22x	1.83x	$10.96B	7.25%	$20.94B	8.54	$183.79B	14.66
SLSN	SOLESENCE INC	$3.63	$0.57	540.35%	51.86x	N/A	3.95x	14.07x	8.11x	-$6.76M	-2.64%	$18.19M	0.26	$278.05M	38.17
RAY	RAYTECH HOLDING LTD	$2.82	N/A	N/A	46.23x	N/A	4.89x	12.54x	N/A	$792.42k	1.63%	$9.80M	0.56	$112.14M	83.64
NWL	NEWELL BRANDS INC	$5.39	N/A	N/A	-9.14x	7.95x	0.30x	0.84x	N/A	-$104.00M	-4.62%	$2.69B	6.44	$7.56B	21.85
PTNM	PITANIUM LTD	$1.09	N/A	N/A	20.19x	N/A	2.37x	N/A	N/A	$30.29k	0.09%	$1.51M	0.07	N/A	N/A
CHD	CHURCH & DWIGHT CO INC	$92.60	$30.46	204.04%	43.27x	26.67x	3.74x	5.13x	1.87x	$930.60M	4.11%	$4.39B	17.96	$23.84B	23.44
EMPG	EMPRO GROUP INC	$6.84	N/A	N/A	62.18x	N/A	9.97x	N/A	N/A	$52.92k	0.10%	$741.21k	0.09	N/A	N/A
EL	ESTEE LAUDER COMPANIES INC	$89.50	N/A	N/A	-36.98x	41.87x	2.18x	7.41x	N/A	$951.00M	2.95%	$4.35B	12.06	$38.95B	120.21
IPAR	INTERPARFUMS INC	$115.01	$39.64	190.15%	22.91x	22.07x	2.53x	4.40x	3.92x	$158.47M	4.29%	$839.36M	26.14	$3.82B	14.22
ELF	ELF BEAUTY INC	$119.60	$34.59	245.76%	60.10x	45.25x	5.12x	8.85x	1.90x	$115.32M	1.72%	$760.86M	13.54	$6.89B	32.34
KVUE	KENVUE INC	$21.06	$9.39	124.32%	28.08x	21.18x	2.67x	3.77x	1.52x	$1.63B	4.04%	$10.73B	5.59	$47.96B	16.21
HELE	HELEN OF TROY LTD	$23.57	N/A	N/A	-1.62x	5.93x	0.29x	0.44x	N/A	$112.13M	20.73%	$1.23B	53.51	$1.43B	-6.27
XAGE	LONGEVITY HEALTH HOLDINGS INC	$2.35	N/A	N/A	-0.20x	N/A	4.15x	-0.62x	N/A	-$4.07M	-174.55%	-$3.81M	-3.84	$2.11M	-0.25
SPB	SPECTRUM BRANDS HOLDINGS INC	$58.22	$38.78	50.12%	21.64x	15.78x	0.51x	0.74x	0.92x	$75.10M	5.18%	$1.89B	76.06	$2.05B	8.97
COTY	COTY INC	$4.99	N/A	N/A	-10.62x	10.03x	0.72x	1.25x	N/A	$359.40M	8.26%	$3.50B	4.01	$8.18B	26.47
BSLK	BOLT PROJECTS HOLDINGS INC	$8.50	$2.16k	-99.61%	0.22x	N/A	6.38x	-1.16x	0.00x	-$11.66M	-65.98%	-$15.16M	-7.29	$29.56M	-3.32
GROV	GROVE COLLABORATIVE HOLDINGS INC	$1.49	N/A	N/A	-1.94x	N/A	0.29x	-5.15x	N/A	-$5.89M	-10.34%	-$11.65M	-0.31	$69.24M	-6.56
MTEX	MANNATECH INC	$8.33	N/A	N/A	-4.08x	N/A	0.14x	N/A	N/A	-$2.81M	-17.72%	$5.96M	3.14	N/A	N/A
DSY	BIG TREE CLOUD HOLDINGS LTD	$1.12	N/A	N/A	N/A	N/A	15.09x	-23.22x	N/A	N/A	N/A	-$2.75M	-0.05	$64.73M	N/A
UG	UNITED GUARDIAN INC	$7.86	N/A	N/A	12.48x	N/A	3.17x	3.33x	N/A	$2.73M	7.56%	$10.84M	2.36	$34.84M	9.30
TANH	TANTECH HOLDINGS LTD	$1.88	N/A	N/A	-0.25x	N/A	0.02x	0.02x	N/A	$3.90M	490.54%	$131.31M	310.29	-$28.55M	-15.98

Household & Personal Product Stocks FAQ

What are the best household & personal product stocks to buy right now in Aug 2025?

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best household & personal product stocks to buy right now are:

1. Nu Skin Enterprises (NYSE:NUS)

Nu Skin Enterprises (NYSE:NUS) is the #1 top household & personal product stock out of 34 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Nu Skin Enterprises (NYSE:NUS) is: Value: A, Growth: C, Momentum: C, Sentiment: C, Safety: C, Financials: A, and AI: C.

Nu Skin Enterprises (NYSE:NUS) has a Due Diligence Score of 18, which is -13 points lower than the household & personal product industry average of 31. Although this number is below the industry average, our proven quant model rates NUS as a "B".

NUS passed 6 out of 38 due diligence checks and has weak fundamentals. Nu Skin Enterprises has seen its stock return 17.12% over the past year, overperforming other household & personal product stocks by 37 percentage points.

2. Beauty Health Co (NASDAQ:SKIN)

Beauty Health Co (NASDAQ:SKIN) is the #2 top household & personal product stock out of 34 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Beauty Health Co (NASDAQ:SKIN) is: Value: C, Growth: A, Momentum: C, Sentiment: C, Safety: D, Financials: C, and AI: C.

Beauty Health Co (NASDAQ:SKIN) has a Due Diligence Score of 21, which is -10 points lower than the household & personal product industry average of 31. Although this number is below the industry average, our proven quant model rates SKIN as a "B".

SKIN passed 7 out of 33 due diligence checks and has weak fundamentals. Beauty Health Co has seen its stock return 55.71% over the past year, overperforming other household & personal product stocks by 75 percentage points.

Beauty Health Co has an average 1 year price target of $1.25, a downside of -42.4% from Beauty Health Co's current stock price of $2.17.

Beauty Health Co stock has a consensus Hold recommendation according to Wall Street analysts. Of the 1 analyst covering Beauty Health Co, 0% have issued a Strong Buy rating, 0% have issued a Buy, 100% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

3. European Wax Center (NASDAQ:EWCZ)

European Wax Center (NASDAQ:EWCZ) is the #3 top household & personal product stock out of 34 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for European Wax Center (NASDAQ:EWCZ) is: Value: A, Growth: C, Momentum: D, Sentiment: C, Safety: C, Financials: C, and AI: C.

European Wax Center (NASDAQ:EWCZ) has a Due Diligence Score of 37, which is 6 points higher than the household & personal product industry average of 31.

EWCZ passed 12 out of 33 due diligence checks and has average fundamentals. European Wax Center has seen its stock lose -18.14% over the past year, overperforming other household & personal product stocks by 1 percentage points.

European Wax Center has an average 1 year price target of $5.20, an upside of 10.87% from European Wax Center's current stock price of $4.69.

European Wax Center stock has a consensus Hold recommendation according to Wall Street analysts. Of the 5 analysts covering European Wax Center, 20% have issued a Strong Buy rating, 0% have issued a Buy, 60% have issued a hold, while 0% have issued a Sell rating, and 20% have issued a Strong Sell.

What are the household & personal product stocks with highest dividends?

Out of 13 household & personal product stocks that have issued dividends in the past year, the 3 household & personal product stocks with the highest dividend yields are:

1. Newell Brands (NASDAQ:NWL)

Newell Brands (NASDAQ:NWL) has an annual dividend yield of 5.19%, which is 3 percentage points higher than the household & personal product industry average of 2.4%. Newell Brands's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Newell Brands's dividend has not shown consistent growth over the last 10 years.

Newell Brands's dividend payout ratio of -47.5% indicates that its high dividend yield might not be sustainable for the long-term.

2. Kimberly Clark (NASDAQ:KMB)

Kimberly Clark (NASDAQ:KMB) has an annual dividend yield of 3.72%, which is 1 percentage points higher than the household & personal product industry average of 2.4%. Kimberly Clark's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Kimberly Clark's dividend has shown consistent growth over the last 10 years.

Kimberly Clark's dividend payout ratio of 68% indicates that its dividend yield is sustainable for the long-term.

3. United Guardian (NASDAQ:UG)

United Guardian (NASDAQ:UG) has an annual dividend yield of 3.18%, which is 1 percentage points higher than the household & personal product industry average of 2.4%. United Guardian's dividend payout is not stable, having dropped more than 10% eight times in the last 10 years. United Guardian's dividend has not shown consistent growth over the last 10 years.

United Guardian's dividend payout ratio of 111.1% indicates that its dividend yield might not be sustainable for the long-term.

Why are household & personal product stocks down?

Household & personal product stocks were down -2.45% in the last day, and up 1.78% over the last week. Hims & Hers Health was the among the top losers in the household & personal products industry, dropping -2.36% yesterday.

Hims & Hers Health shares are trading lower amid reports that the FTC is probing complaints about the company's ads and cancellation practices.

What are the most undervalued household & personal product stocks?

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued household & personal product stocks right now are:

1. European Wax Center (NASDAQ:EWCZ)

European Wax Center (NASDAQ:EWCZ) is the most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

European Wax Center has a valuation score of 57, which is 35 points higher than the household & personal product industry average of 22. It passed 4 out of 7 valuation due diligence checks.

European Wax Center's stock has dropped -18.14% in the past year. It has overperformed other stocks in the household & personal product industry by 1 percentage points.

2. Nu Skin Enterprises (NYSE:NUS)

Nu Skin Enterprises (NYSE:NUS) is the second most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Nu Skin Enterprises has a valuation score of 14, which is -8 points higher than the household & personal product industry average of 22. It passed 1 out of 7 valuation due diligence checks. Although this number is below the industry average, our proven quant model rates NUS a Valuation Rating of "A".

Nu Skin Enterprises's stock has gained 17.12% in the past year. It has overperformed other stocks in the household & personal product industry by 37 percentage points.

3. Helen Of Troy (NASDAQ:HELE)

Helen Of Troy (NASDAQ:HELE) is the third most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Helen Of Troy has a valuation score of 14, which is -8 points higher than the household & personal product industry average of 22. It passed 1 out of 7 valuation due diligence checks. Although this number is below the industry average, our proven quant model rates HELE a Valuation Rating of "A".

Helen Of Troy's stock has dropped -55.24% in the past year. It has underperformed other stocks in the household & personal product industry by -36 percentage points.

Are household & personal product stocks a good buy now?

42.11% of household & personal product stocks rated by analysts are a buy right now. On average, analysts expect household & personal product stocks to rise by 13.63% over the next year.

0% of household & personal product stocks have a Zen Rating of A (Strong Buy), 13.79% of household & personal product stocks are rated B (Buy), 72.41% are rated C (Hold), 10.34% are rated D (Sell), and 3.45% are rated F (Strong Sell).

What is the average p/e ratio of the household & personal products industry?

The average P/E ratio of the household & personal products industry is 21.49x.

WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.