Sectors & Industries Consumer DefensiveHousehold & Personal Products
Best Household & Personal Product Stocks to Buy Now (2026)
Top household & personal product stocks in 2026 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +28.50% per year, and are the best household & personal product stocks to buy now. Learn More.

Industry: Household & Personal Prod...

Growth Financials Momentum Sentiment Forecast Dividends Due Diligence

Household & Personal Products is Zen Rated D and is the 89th ranked industry out of 146 stock market industries

Ticker	Company	Price	Graham Fair Value	Graham Fair Value %	P/E	Forward P/E	P/S	P/B	PEG	Free Cash Flow	Free Cash Flow Yield	Book Value	BVPS	EV	EV/EBITDA
HELE	HELEN OF TROY LTD	$27.22	N/A	N/A	-1.52x	7.59x	0.35x	0.75x	N/A	$158.99M	25.11%	$843.52M	36.26	$1.38B	-5.52
KVUE	KENVUE INC	$18.76	$8.91	110.63%	21.81x	15.37x	2.35x	3.40x	1.35x	$1.82B	5.06%	$10.61B	5.53	$43.61B	13.81
EL	ESTEE LAUDER COMPANIES INC	$80.86	N/A	N/A	-117.19x	24.69x	1.98x	7.33x	N/A	$1.30B	4.42%	$3.99B	11.01	$35.43B	26.86
SPB	SPECTRUM BRANDS HOLDINGS INC	$84.12	$35.81	134.89%	16.30x	15.68x	0.69x	1.03x	2.87x	$289.90M	14.85%	$1.90B	81.93	$2.55B	11.27
ACU	ACME UNITED CORP	$46.74	N/A	N/A	18.62x	22.36x	0.88x	1.53x	N/A	$8.15M	4.58%	$116.73M	30.65	$223.30M	10.78
NWL	NEWELL BRANDS INC	$5.02	N/A	N/A	-7.49x	8.63x	0.29x	0.91x	N/A	$19.00M	0.90%	$2.34B	5.56	$7.34B	21.52
NUS	NU SKIN ENTERPRISES INC	$4.97	N/A	N/A	4.40x	4.92x	0.17x	0.30x	N/A	$41.57M	17.34%	$794.09M	16.47	$320.25M	2.06
CL	COLGATE PALMOLIVE CO	$91.03	$29.63	207.20%	35.01x	23.24x	3.50x	502.35x	1.81x	$3.77B	5.17%	$145.00M	0.18	$79.48B	21.07
IPAR	INTERPARFUMS INC	$117.80	$39.75	196.33%	22.31x	23.71x	2.52x	4.28x	2.98x	$194.94M	5.17%	$881.64M	27.53	$3.88B	14.26
COTY	COTY INC	$2.25	N/A	N/A	-3.63x	6.53x	0.34x	0.64x	N/A	$310.50M	15.69%	$3.09B	3.51	$5.14B	61.14
KMB	KIMBERLY CLARK CORP	$106.82	$48.30	121.17%	16.77x	14.04x	2.14x	19.74x	2.19x	$1.84B	5.18%	$1.80B	5.41	$42.00B	11.11
ELF	ELF BEAUTY INC	$72.25	$18.18	297.49%	160.56x	21.64x	2.57x	3.80x	1.48x	$190.06M	4.51%	$1.13B	19.40	$4.91B	29.59
HNST	HONEST COMPANY INC	$3.96	N/A	N/A	-23.29x	53.95x	1.27x	2.58x	N/A	$20.40M	4.57%	$169.09M	1.50	$348.62M	-37.64
SKIN	SKINHEALTH SYSTEMS INC	$0.86	N/A	N/A	-17.26x	-5.84x	0.37x	2.02x	N/A	$23.27M	21.09%	$55.24M	0.43	$274.62M	6.22
CLX	CLOROX CO	$94.75	$44.34	113.67%	15.36x	15.05x	1.70x	-171.00x	2.39x	$380.00M	3.30%	-$67.00M	-0.55	$14.76B	11.38
PG	PROCTER & GAMBLE CO	$146.08	$46.80	212.11%	20.90x	20.10x	3.92x	6.24x	4.25x	$15.03B	4.42%	$54.51B	23.41	$364.88B	14.70
EPC	EDGEWELL PERSONAL CARE CO	$27.45	N/A	N/A	-16.54x	14.37x	0.61x	0.87x	N/A	$48.60M	3.81%	$1.45B	31.14	$2.24B	36.80
UL	UNILEVER PLC	$60.84	$43.36	40.31%	11.94x	N/A	2.23x	7.26x	1.14x	$8.30B	6.26%	$18.27B	8.38	$161.32B	9.57
YSG	YATSEN HOLDING LTD	$3.56	N/A	N/A	-17.28x	2.26x	0.51x	0.78x	N/A	N/A	N/A	$429.92M	4.58	$220.40M	N/A
CHD	CHURCH & DWIGHT CO INC	$95.41	$28.12	239.31%	31.28x	25.19x	3.64x	5.40x	2.47x	$1.07B	4.73%	$4.19B	17.70	$24.31B	18.80
HIMS	HIMS & HERS HEALTH INC	$35.15	N/A	N/A	-703.00x	12,553.57x	3.39x	18.23x	N/A	$60.40M	0.75%	$446.17M	1.95	$9.05B	200.36
GROV	GROVE COLLABORATIVE HOLDINGS INC	$1.09	N/A	N/A	-4.19x	-5.34x	0.26x	-2.63x	N/A	-$1.67M	-3.85%	-$17.40M	-0.43	$56.16M	-8.91
PTNM	PITANIUM LTD	$10.39	N/A	N/A	-83.79x	N/A	26.57x	46.14x	N/A	-$3.45M	-1.53%	$5.18M	0.24	$236.15M	-102.78
DSY	BIG TREE CLOUD HOLDINGS LTD	$3.46	N/A	N/A	-0.38x	N/A	7.79x	4.64x	N/A	N/A	N/A	$3.54M	0.78	$14.46M	N/A
TANH	TANTECH HOLDINGS LTD	$0.40	N/A	N/A	-0.03x	N/A	0.02x	0.02x	N/A	-$5.82M	-631.00%	$110.35M	47.90	-$25.93M	0.78
BYAH	PARK HA BIOLOGICAL TECHNOLOGY CO LTD	$0.40	N/A	N/A	-0.01x	N/A	0.09x	0.07x	N/A	-$2.97k	-1.24%	$3.99M	6.78	-$3.33M	0.14
RAY	RAYTECH HOLDING LTD	$2.91	N/A	N/A	3.87x	N/A	0.60x	0.53x	N/A	$659.85k	11.82%	$15.08M	7.86	-$7.65M	N/A
SLSN	SOLESENCE INC	$0.64	N/A	N/A	32.00x	N/A	0.75x	2.66x	N/A	-$2.63M	-5.78%	$16.97M	0.24	$66.91M	22.17
MTEX	MANNATECH INC	$4.56	N/A	N/A	-0.68x	N/A	0.08x	-1.58x	N/A	-$1.46M	-16.62%	-$5.55M	-2.88	$8.83M	3.39
UG	UNITED GUARDIAN INC	$7.21	N/A	N/A	13.86x	N/A	3.03x	3.04x	N/A	$2.18M	6.59%	$10.90M	2.37	$32.37M	10.51

Household & Personal Product Stocks FAQ

What are the best household & personal product stocks to buy right now in Jul 2026?

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best household & personal product stocks to buy right now are:

1. Helen Of Troy (NASDAQ:HELE)

Helen Of Troy (NASDAQ:HELE) is the #1 top household & personal product stock out of 30 with a Zen Rating of A. Stocks with a rating of A have had an average return of +28.5% per year. Learn more.

The Component Grade breakdown for Helen Of Troy (NASDAQ:HELE) is: Value: B, Growth: B, Momentum: C, Sentiment: B, Safety: C, Financials: C, and AI: C.

Helen Of Troy (NASDAQ:HELE) has a Due Diligence Score of 13, which is -16 points lower than the household & personal product industry average of 29. Although this number is below the industry average, our proven quant model rates HELE as a "A".

HELE passed 4 out of 33 due diligence checks and has weak fundamentals. Helen Of Troy has seen its stock return 25.38% over the past year, overperforming other household & personal product stocks by 42 percentage points.

Helen Of Troy has an average 1 year price target of $26.50, a downside of -2.65% from Helen Of Troy's current stock price of $27.22.

Helen Of Troy stock has a consensus Hold recommendation according to Wall Street analysts. Of the 2 analysts covering Helen Of Troy, 0% have issued a Strong Buy rating, 0% have issued a Buy, 100% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

2. Kenvue (NYSE:KVUE)

Kenvue (NYSE:KVUE) is the #2 top household & personal product stock out of 30 with a Zen Rating of B. Stocks with a rating of B have had an average return of +17.17% per year. Learn more.

The Component Grade breakdown for Kenvue (NYSE:KVUE) is: Value: C, Growth: C, Momentum: C, Sentiment: B, Safety: A, Financials: C, and AI: C.

Kenvue (NYSE:KVUE) has a Due Diligence Score of 34, which is 5 points higher than the household & personal product industry average of 29.

KVUE passed 13 out of 38 due diligence checks and has average fundamentals. Kenvue has seen its stock lose -14.02% over the past year, overperforming other household & personal product stocks by 2 percentage points.

Kenvue has an average 1 year price target of $18.20, a downside of -2.99% from Kenvue's current stock price of $18.76.

Kenvue stock has a consensus Hold recommendation according to Wall Street analysts. Of the 5 analysts covering Kenvue, 0% have issued a Strong Buy rating, 0% have issued a Buy, 100% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

3. Estee Lauder Companies (NYSE:EL)

Estee Lauder Companies (NYSE:EL) is the #3 top household & personal product stock out of 30 with a Zen Rating of C. Stocks with a rating of C have had an average return of +5.11% per year. Learn more.

The Component Grade breakdown for Estee Lauder Companies (NYSE:EL) is: Value: D, Growth: B, Momentum: D, Sentiment: C, Safety: B, Financials: B, and AI: C.

Estee Lauder Companies (NYSE:EL) has a Due Diligence Score of 20, which is -9 points lower than the household & personal product industry average of 29.

EL passed 7 out of 38 due diligence checks and has weak fundamentals. Estee Lauder Companies has seen its stock lose -9.74% over the past year, overperforming other household & personal product stocks by 6 percentage points.

Estee Lauder Companies has an average 1 year price target of $95.54, an upside of 18.15% from Estee Lauder Companies's current stock price of $80.86.

Estee Lauder Companies stock has a consensus Buy recommendation according to Wall Street analysts. Of the 13 analysts covering Estee Lauder Companies, 38.46% have issued a Strong Buy rating, 7.69% have issued a Buy, 53.85% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

What are the household & personal product stocks with highest dividends?

Out of 15 household & personal product stocks that have issued dividends in the past year, the 3 household & personal product stocks with the highest dividend yields are:

1. United Guardian (NASDAQ:UG)

United Guardian (NASDAQ:UG) has an annual dividend yield of 6.94%, which is 4 percentage points higher than the household & personal product industry average of 3.38%. United Guardian's dividend payout is not stable, having dropped more than 10% seven times in the last 10 years. United Guardian's dividend has not shown consistent growth over the last 10 years.

United Guardian's dividend payout ratio of 96.2% indicates that its high dividend yield might not be sustainable for the long-term.

2. Newell Brands (NASDAQ:NWL)

Newell Brands (NASDAQ:NWL) has an annual dividend yield of 5.58%, which is 2 percentage points higher than the household & personal product industry average of 3.38%. Newell Brands's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Newell Brands's dividend has not shown consistent growth over the last 10 years.

Newell Brands's dividend payout ratio of -41.8% indicates that its high dividend yield might not be sustainable for the long-term.

3. Nu Skin Enterprises (NYSE:NUS)

Nu Skin Enterprises (NYSE:NUS) has an annual dividend yield of 4.83%, which is 1 percentage points higher than the household & personal product industry average of 3.38%. Nu Skin Enterprises's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Nu Skin Enterprises's dividend has not shown consistent growth over the last 10 years.

Nu Skin Enterprises's dividend payout ratio of 21.2% indicates that its high dividend yield is sustainable for the long-term.

Why are household & personal product stocks down?

Household & personal product stocks were down -1.39% in the last day, and down -3.63% over the last week.

We couldn't find a catalyst for why household & personal product stocks are down.

What are the most undervalued household & personal product stocks?

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued household & personal product stocks right now are:

1. Nu Skin Enterprises (NYSE:NUS)

Nu Skin Enterprises (NYSE:NUS) is the most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Nu Skin Enterprises has a valuation score of 43, which is 30 points higher than the household & personal product industry average of 13. It passed 3 out of 7 valuation due diligence checks.

Nu Skin Enterprises's stock has dropped -42.54% in the past year. It has underperformed other stocks in the household & personal product industry by -26 percentage points.

2. Helen Of Troy (NASDAQ:HELE)

Helen Of Troy (NASDAQ:HELE) is the second most undervalued household & personal product stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Helen Of Troy has a valuation score of 14, which is 1 points higher than the household & personal product industry average of 13. It passed 1 out of 7 valuation due diligence checks.

Helen Of Troy's stock has gained 25.38% in the past year. It has overperformed other stocks in the household & personal product industry by 42 percentage points.

3. Acme United (NYSEMKT:ACU)

Acme United (NYSEMKT:ACU) is the third most undervalued household & personal product stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Acme United has a valuation score of 14, which is 1 points higher than the household & personal product industry average of 13. It passed 1 out of 7 valuation due diligence checks.

Acme United's stock has gained 9.13% in the past year. It has overperformed other stocks in the household & personal product industry by 25 percentage points.

Are household & personal product stocks a good buy now?

58.82% of household & personal product stocks rated by analysts are a buy right now. On average, analysts expect household & personal product stocks to rise by 3.54% over the next year.

4.76% of household & personal product stocks have a Zen Rating of A (Strong Buy), 4.76% of household & personal product stocks are rated B (Buy), 85.71% are rated C (Hold), 4.76% are rated D (Sell), and 0% are rated F (Strong Sell).

What is the average p/e ratio of the household & personal products industry?

The average P/E ratio of the household & personal products industry is 7.2x.

WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.