Sectors & Industries Consumer DefensiveHousehold & Personal Products
Best Household & Personal Product Stocks to Buy Now (2025)
Top household & personal product stocks in 2025 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best household & personal product stocks to buy now. Learn More.

Industry: Household & Personal Prod...

Growth Financials Momentum Sentiment Forecast Dividends Due Diligence

Household & Personal Products is Zen Rated D and is the 89th ranked industry out of 145 stock market industries

Ticker	Company	Price	Graham Fair Value	Graham Fair Value %	P/E	Forward P/E	P/S	P/B	PEG	Free Cash Flow	Free Cash Flow Yield	Book Value	BVPS	EV	EV/EBITDA
EWCZ	EUROPEAN WAX CENTER INC	$3.66	$6.25	-41.42%	14.08x	5.18x	0.75x	2.55x	0.28x	$59.35M	37.38%	$78.11M	1.80	$501.12M	8.16
NUS	NU SKIN ENTERPRISES INC	$9.51	N/A	N/A	4.28x	7.47x	0.30x	0.58x	N/A	$53.35M	11.36%	$799.80M	16.19	$503.25M	2.35
EL	ESTEE LAUDER COMPANIES INC	$86.09	N/A	N/A	-33.24x	39.11x	2.15x	7.98x	N/A	$1.05B	3.37%	$3.89B	10.77	$38.23B	90.80
YSG	YATSEN HOLDING LTD	$5.45	N/A	N/A	-8.09x	2.83x	0.90x	1.21x	N/A	N/A	N/A	$423.94M	4.52	$423.94M	N/A
SKIN	BEAUTY HEALTH CO	$1.27	N/A	N/A	-14.11x	-10.38x	0.53x	2.47x	N/A	$34.12M	21.18%	$65.66M	0.52	$321.51M	11.04
ACU	ACME UNITED CORP	$35.94	N/A	N/A	13.56x	13.95x	0.70x	1.18x	N/A	$5.00M	3.66%	$115.76M	30.45	$167.26M	8.21
CL	COLGATE PALMOLIVE CO	$78.81	$28.20	179.46%	21.95x	20.93x	3.16x	74.21x	3.92x	$3.44B	5.42%	$856.00M	1.06	$70.67B	14.93
UL	UNILEVER PLC	$59.21	$23.09	156.45%	22.37x	19.65x	2.06x	6.93x	2.82x	$10.96B	7.55%	$20.94B	8.54	$177.74B	14.18
CHD	CHURCH & DWIGHT CO INC	$83.02	$27.84	198.25%	25.94x	23.57x	3.27x	4.72x	3.29x	$1.02B	5.09%	$4.22B	17.47	$21.83B	16.06
KMB	KIMBERLY CLARK CORP	$103.66	$57.42	80.53%	17.48x	13.86x	1.90x	25.83x	1.66x	$1.67B	4.86%	$1.33B	4.01	$41.09B	11.22
IPAR	INTERPARFUMS INC	$83.82	$40.19	108.58%	16.34x	15.85x	1.84x	3.09x	2.95x	$141.97M	5.27%	$870.89M	27.12	$2.81B	10.28
PG	PROCTER & GAMBLE CO	$145.82	$52.55	177.51%	20.74x	20.22x	4.01x	6.40x	4.54x	$14.94B	4.39%	$53.27B	22.80	$365.52B	14.79
SPB	SPECTRUM BRANDS HOLDINGS INC	$55.93	$45.33	23.38%	20.79x	12.32x	0.49x	0.71x	0.69x	$75.10M	5.39%	$1.89B	76.06	$1.99B	8.73
NWL	NEWELL BRANDS INC	$3.34	N/A	N/A	-55.67x	4.97x	0.19x	0.52x	N/A	-$20.00M	-1.44%	$2.70B	6.44	$6.38B	10.69
EPC	EDGEWELL PERSONAL CARE CO	$17.80	$30.49	-41.63%	13.09x	6.47x	0.38x	0.53x	0.29x	$42.70M	5.12%	$1.57B	33.50	$2.02B	8.26
COTY	COTY INC	$3.35	N/A	N/A	-7.28x	7.58x	0.50x	0.80x	N/A	$296.90M	10.15%	$3.64B	4.17	$6.95B	24.37
RAY	RAYTECH HOLDING LTD	$2.09	N/A	N/A	2.13x	N/A	0.23x	0.58x	N/A	$792.42k	34.88%	$9.80M	9.02	-$5.11M	-3.81
HNST	HONEST COMPANY INC	$2.43	$0.99	144.69%	40.50x	24.30x	0.71x	1.43x	1.39x	-$21.62M	-7.94%	$190.19M	1.70	$206.68M	9.58
CLX	CLOROX CO	$101.21	$48.72	107.73%	15.81x	16.83x	1.83x	-561.17x	3.20x	$636.00M	5.12%	-$22.00M	-0.18	$15.26B	11.67
HELE	HELEN OF TROY LTD	$17.55	N/A	N/A	-0.61x	4.26x	0.22x	0.44x	N/A	$50.52M	12.54%	$926.28M	40.35	$1.31B	-2.26
ELF	ELF BEAUTY INC	$72.79	$38.26	90.23%	50.20x	20.14x	3.07x	3.81x	0.90x	$141.98M	3.34%	$1.14B	19.52	$5.06B	24.95
HIMS	HIMS & HERS HEALTH INC	$35.58	$7.74	359.78%	60.31x	58.89x	3.64x	13.94x	3.04x	$119.48M	1.48%	$580.98M	2.57	$8.87B	49.59
TANH	TANTECH HOLDINGS LTD	$1.01	N/A	N/A	-0.13x	N/A	0.01x	0.01x	N/A	$3.90M	913.56%	$131.31M	310.29	-$29.54M	-16.54
GROV	GROVE COLLABORATIVE HOLDINGS INC	$1.34	N/A	N/A	-2.13x	-2.63x	0.29x	-3.43x	N/A	-$8.10M	-15.37%	-$16.15M	-0.41	$65.24M	-3.96
KVUE	KENVUE INC	$16.24	$9.32	74.23%	21.37x	15.35x	2.08x	2.93x	1.22x	$1.64B	5.26%	$10.63B	5.54	$38.95B	13.60
BYAH	PARK HA BIOLOGICAL TECHNOLOGY CO LTD	$0.27	N/A	N/A	-0.38x	N/A	2.87x	1.87x	N/A	$1.09M	13.70%	$4.25M	0.15	$6.67M	-0.35
DSY	BIG TREE CLOUD HOLDINGS LTD	$0.50	N/A	N/A	-1.25x	N/A	16.13x	250.74x	N/A	-$7.00M	-17.20%	$173.43k	0.00	$44.71M	-1.44
UG	UNITED GUARDIAN INC	$6.10	N/A	N/A	14.19x	N/A	2.79x	2.65x	N/A	$1.55M	5.54%	$10.58M	2.30	$27.16M	10.57
PTNM	PITANIUM LTD	$10.39	N/A	N/A	N/A	N/A	N/A	167.19x	N/A	N/A	N/A	$1.41M	0.06	$236.95M	N/A
SLSN	SOLESENCE INC	$1.88	N/A	N/A	188.00x	N/A	2.13x	7.70x	N/A	-$12.48M	-9.41%	$17.23M	0.24	$157.36M	47.69
MTEX	MANNATECH INC	$9.51	N/A	N/A	-11.06x	N/A	0.16x	2.60x	N/A	-$3.95M	-21.87%	$6.95M	3.66	$18.48M	6.29

Household & Personal Product Stocks FAQ

What are the best household & personal product stocks to buy right now in Nov 2025?

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best household & personal product stocks to buy right now are:

1. European Wax Center (NASDAQ:EWCZ)

European Wax Center (NASDAQ:EWCZ) is the #1 top household & personal product stock out of 31 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for European Wax Center (NASDAQ:EWCZ) is: Value: A, Growth: B, Momentum: D, Sentiment: C, Safety: C, Financials: C, and AI: C.

European Wax Center (NASDAQ:EWCZ) has a Due Diligence Score of 49, which is 16 points higher than the household & personal product industry average of 33.

EWCZ passed 16 out of 33 due diligence checks and has strong fundamentals. European Wax Center has seen its stock lose -33.45% over the past year, underperforming other household & personal product stocks by -7 percentage points.

European Wax Center has an average 1 year price target of $5.50, an upside of 50.27% from European Wax Center's current stock price of $3.66.

European Wax Center stock has a consensus Hold recommendation according to Wall Street analysts. Of the 2 analysts covering European Wax Center, 0% have issued a Strong Buy rating, 0% have issued a Buy, 100% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

2. Nu Skin Enterprises (NYSE:NUS)

Nu Skin Enterprises (NYSE:NUS) is the #2 top household & personal product stock out of 31 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Nu Skin Enterprises (NYSE:NUS) is: Value: A, Growth: C, Momentum: C, Sentiment: C, Safety: C, Financials: B, and AI: C.

Nu Skin Enterprises (NYSE:NUS) has a Due Diligence Score of 36, which is 3 points higher than the household & personal product industry average of 33.

NUS passed 12 out of 38 due diligence checks and has average fundamentals. Nu Skin Enterprises has seen its stock return 21.77% over the past year, overperforming other household & personal product stocks by 49 percentage points.

3. Estee Lauder Companies (NYSE:EL)

Estee Lauder Companies (NYSE:EL) is the #3 top household & personal product stock out of 31 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Estee Lauder Companies (NYSE:EL) is: Value: D, Growth: B, Momentum: C, Sentiment: A, Safety: B, Financials: C, and AI: C.

Estee Lauder Companies (NYSE:EL) has a Due Diligence Score of 15, which is -18 points lower than the household & personal product industry average of 33. Although this number is below the industry average, our proven quant model rates EL as a "B".

EL passed 5 out of 38 due diligence checks and has weak fundamentals. Estee Lauder Companies has seen its stock return 33.33% over the past year, overperforming other household & personal product stocks by 60 percentage points.

Estee Lauder Companies has an average 1 year price target of $104.79, an upside of 21.72% from Estee Lauder Companies's current stock price of $86.09.

Estee Lauder Companies stock has a consensus Buy recommendation according to Wall Street analysts. Of the 14 analysts covering Estee Lauder Companies, 42.86% have issued a Strong Buy rating, 14.29% have issued a Buy, 42.86% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

What are the household & personal product stocks with highest dividends?

Out of 15 household & personal product stocks that have issued dividends in the past year, the 3 household & personal product stocks with the highest dividend yields are:

1. Newell Brands (NASDAQ:NWL)

Newell Brands (NASDAQ:NWL) has an annual dividend yield of 8.38%, which is 5 percentage points higher than the household & personal product industry average of 3.1%. Newell Brands's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Newell Brands's dividend has not shown consistent growth over the last 10 years.

Newell Brands's dividend payout ratio of -466.7% indicates that its high dividend yield might not be sustainable for the long-term.

2. Kimberly Clark (NASDAQ:KMB)

Kimberly Clark (NASDAQ:KMB) has an annual dividend yield of 4.82%, which is 2 percentage points higher than the household & personal product industry average of 3.1%. Kimberly Clark's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Kimberly Clark's dividend has shown consistent growth over the last 10 years.

Kimberly Clark's dividend payout ratio of 84.3% indicates that its high dividend yield is sustainable for the long-term.

3. United Guardian (NASDAQ:UG)

United Guardian (NASDAQ:UG) has an annual dividend yield of 4.1%, which is 1 percentage points higher than the household & personal product industry average of 3.1%. United Guardian's dividend payout is not stable, having dropped more than 10% eight times in the last 10 years. United Guardian's dividend has not shown consistent growth over the last 10 years.

United Guardian's dividend payout ratio of 139.5% indicates that its high dividend yield might not be sustainable for the long-term.

Why are household & personal product stocks down?

Household & personal product stocks were down -1.79% in the last day, and down -2.85% over the last week. Kenvue was the among the top losers in the household & personal products industry, dropping -2.52% yesterday.

Kenvue shares are trading lower after a U.S. appeals court questioned the exclusion of expert testimony in lawsuits alleging a link between Tylenol and autism.

What are the most undervalued household & personal product stocks?

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued household & personal product stocks right now are:

1. European Wax Center (NASDAQ:EWCZ)

European Wax Center (NASDAQ:EWCZ) is the most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

European Wax Center has a valuation score of 71, which is 45 points higher than the household & personal product industry average of 26. It passed 5 out of 7 valuation due diligence checks.

European Wax Center's stock has dropped -33.45% in the past year. It has underperformed other stocks in the household & personal product industry by -7 percentage points.

2. Nu Skin Enterprises (NYSE:NUS)

Nu Skin Enterprises (NYSE:NUS) is the second most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Nu Skin Enterprises has a valuation score of 43, which is 17 points higher than the household & personal product industry average of 26. It passed 3 out of 7 valuation due diligence checks.

Nu Skin Enterprises's stock has gained 21.77% in the past year. It has overperformed other stocks in the household & personal product industry by 49 percentage points.

3. Helen Of Troy (NASDAQ:HELE)

Helen Of Troy (NASDAQ:HELE) is the third most undervalued household & personal product stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Helen Of Troy has a valuation score of 14, which is -12 points higher than the household & personal product industry average of 26. It passed 1 out of 7 valuation due diligence checks. Although this number is below the industry average, our proven quant model rates HELE a Valuation Rating of "B".

Helen Of Troy's stock has dropped -73.19% in the past year. It has underperformed other stocks in the household & personal product industry by -46 percentage points.

Are household & personal product stocks a good buy now?

52.63% of household & personal product stocks rated by analysts are a buy right now. On average, analysts expect household & personal product stocks to rise by 31.77% over the next year.

0% of household & personal product stocks have a Zen Rating of A (Strong Buy), 13.64% of household & personal product stocks are rated B (Buy), 77.27% are rated C (Hold), 9.09% are rated D (Sell), and 0% are rated F (Strong Sell).

What is the average p/e ratio of the household & personal products industry?

The average P/E ratio of the household & personal products industry is 19.05x.

WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.

Household & Personal Product Stocks FAQ

1. European Wax Center (NASDAQ:EWCZ)

2. Nu Skin Enterprises (NYSE:NUS)

3. Estee Lauder Companies (NYSE:EL)

1. Newell Brands (NASDAQ:NWL)

2. Kimberly Clark (NASDAQ:KMB)

3. United Guardian (NASDAQ:UG)

1. European Wax Center (NASDAQ:EWCZ)

2. Nu Skin Enterprises (NYSE:NUS)

3. Helen Of Troy (NASDAQ:HELE)

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