Sectors & Industries Consumer DefensiveHousehold & Personal Products
Best Household & Personal Product Stocks to Buy Now (2026)
Top household & personal product stocks in 2026 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best household & personal product stocks to buy now. Learn More.

Industry: Household & Personal Prod...

Growth Financials Momentum Sentiment Forecast Dividends Due Diligence

Household & Personal Products is Zen Rated D and is the 88th ranked industry out of 145 stock market industries

Ticker	Company	Price	Graham Fair Value	Graham Fair Value %	P/E	Forward P/E	P/S	P/B	PEG	Free Cash Flow	Free Cash Flow Yield	Book Value	BVPS	EV	EV/EBITDA
EWCZ	EUROPEAN WAX CENTER INC	$4.08	$7.00	-41.71%	15.69x	6.97x	0.84x	2.84x	0.27x	$59.35M	33.53%	$78.11M	1.80	$523.95M	8.53
NUS	NU SKIN ENTERPRISES INC	$10.33	N/A	N/A	4.65x	7.20x	0.33x	0.63x	N/A	$53.35M	10.45%	$799.80M	16.19	$543.23M	2.54
EL	ESTEE LAUDER COMPANIES INC	$113.73	N/A	N/A	-43.91x	51.35x	2.84x	10.54x	N/A	$1.05B	2.55%	$3.89B	10.77	$48.19B	114.46
ACU	ACME UNITED CORP	$42.41	N/A	N/A	16.00x	19.31x	0.83x	1.39x	N/A	$5.00M	3.10%	$115.76M	30.45	$191.89M	9.41
SKIN	BEAUTY HEALTH CO	$1.46	N/A	N/A	-16.22x	-16.52x	0.61x	2.84x	N/A	$34.12M	18.42%	$65.66M	0.52	$345.74M	11.87
SPB	SPECTRUM BRANDS HOLDINGS INC	$64.75	$45.13	43.47%	16.69x	13.97x	0.59x	0.79x	1.04x	$165.30M	9.93%	$1.91B	74.31	$2.04B	9.51
YSG	YATSEN HOLDING LTD	$4.20	N/A	N/A	-6.23x	1.52x	0.69x	0.93x	N/A	N/A	N/A	$423.94M	4.52	$306.44M	N/A
CL	COLGATE PALMOLIVE CO	$81.48	$30.72	165.26%	22.70x	20.61x	3.27x	76.73x	2.97x	$3.44B	5.24%	$856.00M	1.06	$72.82B	15.38
IPAR	INTERPARFUMS INC	$88.38	$45.82	92.88%	17.23x	17.69x	1.94x	3.25x	1.99x	$141.97M	5.00%	$870.89M	27.12	$2.95B	10.82
HNST	HONEST COMPANY INC	$2.58	N/A	N/A	43.00x	63.24x	0.75x	1.52x	N/A	-$21.62M	-7.48%	$190.19M	1.70	$223.45M	10.36
HELE	HELEN OF TROY LTD	$19.40	N/A	N/A	-0.56x	4.71x	0.25x	0.53x	N/A	$56.15M	12.57%	$852.26M	37.00	$1.37B	-2.06
CHD	CHURCH & DWIGHT CO INC	$85.78	$30.77	178.76%	26.81x	22.68x	3.38x	4.88x	2.54x	$1.02B	4.93%	$4.22B	17.47	$22.50B	16.55
PG	PROCTER & GAMBLE CO	$141.87	$52.00	172.83%	20.18x	19.70x	3.90x	6.22x	4.50x	$14.94B	4.51%	$53.27B	22.80	$356.29B	14.42
NWL	NEWELL BRANDS INC	$4.21	N/A	N/A	-70.17x	6.84x	0.24x	0.65x	N/A	-$20.00M	-1.14%	$2.70B	6.44	$6.75B	11.30
COTY	COTY INC	$3.19	N/A	N/A	-6.93x	7.30x	0.48x	0.77x	N/A	$296.90M	10.66%	$3.64B	4.17	$6.81B	23.88
KMB	KIMBERLY CLARK CORP	$97.92	$59.73	63.94%	16.51x	12.60x	1.80x	24.40x	1.40x	$1.67B	5.15%	$1.33B	4.01	$39.18B	10.70
UL	UNILEVER PLC	$64.20	$25.60	150.79%	24.25x	19.04x	2.24x	7.52x	2.27x	$10.96B	6.97%	$20.94B	8.54	$189.97B	15.15
EPC	EDGEWELL PERSONAL CARE CO	$18.20	$23.98	-24.10%	34.34x	7.66x	0.39x	0.54x	0.32x	$41.40M	4.79%	$1.55B	32.70	$2.03B	10.95
CLX	CLOROX CO	$106.19	$47.58	123.18%	16.59x	17.73x	1.92x	-588.78x	3.62x	$636.00M	4.88%	-$22.00M	-0.18	$15.87B	12.14
ELF	ELF BEAUTY INC	$87.02	$31.93	172.56%	60.01x	30.26x	3.67x	4.56x	1.35x	$141.98M	2.80%	$1.14B	19.52	$5.90B	29.13
HIMS	HIMS & HERS HEALTH INC	$31.69	$10.89	190.98%	53.71x	52.88x	3.24x	12.42x	1.55x	$119.48M	1.67%	$580.98M	2.57	$7.99B	44.64
BYAH	PARK HA BIOLOGICAL TECHNOLOGY CO LTD	$0.17	N/A	N/A	-0.23x	N/A	1.77x	1.15x	N/A	$1.09M	22.29%	$4.25M	0.15	$3.62M	-0.19
KVUE	KENVUE INC	$16.83	$9.69	73.60%	22.14x	14.92x	2.15x	3.03x	1.16x	$1.64B	5.08%	$10.63B	5.54	$40.08B	14.00
PTNM	PITANIUM LTD	$10.39	N/A	N/A	N/A	N/A	N/A	167.19x	N/A	N/A	N/A	$1.41M	0.06	$236.95M	N/A
DSY	BIG TREE CLOUD HOLDINGS LTD	$0.30	N/A	N/A	-0.75x	N/A	9.68x	150.44x	N/A	-$7.00M	-28.67%	$173.43k	0.00	$27.31M	-0.88
TANH	TANTECH HOLDINGS LTD	$1.02	N/A	N/A	-0.11x	N/A	0.03x	0.01x	N/A	-$3.97M	-302.25%	$140.63M	109.24	-$27.71M	-2.80
GROV	GROVE COLLABORATIVE HOLDINGS INC	$1.23	N/A	N/A	-1.95x	-8.04x	0.27x	-3.15x	N/A	-$8.10M	-16.75%	-$16.15M	-0.41	$60.69M	-3.68
MTEX	MANNATECH INC	$7.71	N/A	N/A	-8.97x	N/A	0.13x	2.11x	N/A	-$3.95M	-26.98%	$6.95M	3.66	$15.06M	5.13
SLSN	SOLESENCE INC	$1.51	N/A	N/A	151.00x	N/A	1.71x	6.18x	N/A	-$12.48M	-11.72%	$17.23M	0.24	$131.27M	39.78
UG	UNITED GUARDIAN INC	$6.25	N/A	N/A	14.53x	N/A	2.85x	2.71x	N/A	$1.55M	5.41%	$10.58M	2.30	$27.84M	10.83
RAY	RAYTECH HOLDING LTD	$2.38	N/A	N/A	2.43x	N/A	0.26x	0.66x	N/A	$792.42k	30.63%	$9.80M	9.02	-$4.32M	-3.22

Household & Personal Product Stocks FAQ

What are the best household & personal product stocks to buy right now in Jan 2026?

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best household & personal product stocks to buy right now are:

1. European Wax Center (NASDAQ:EWCZ)

European Wax Center (NASDAQ:EWCZ) is the #1 top household & personal product stock out of 31 with a Zen Rating of A. Stocks with a rating of A have had an average return of +32.52% per year. Learn more.

The Component Grade breakdown for European Wax Center (NASDAQ:EWCZ) is: Value: A, Growth: B, Momentum: D, Sentiment: A, Safety: C, Financials: C, and AI: C.

European Wax Center (NASDAQ:EWCZ) has a Due Diligence Score of 49, which is 16 points higher than the household & personal product industry average of 33.

EWCZ passed 16 out of 33 due diligence checks and has strong fundamentals. European Wax Center has seen its stock lose -33.77% over the past year, underperforming other household & personal product stocks by -15 percentage points.

European Wax Center has an average 1 year price target of $5.00, an upside of 22.55% from European Wax Center's current stock price of $4.08.

European Wax Center stock has a consensus Hold recommendation according to Wall Street analysts. Of the 1 analyst covering European Wax Center, 0% have issued a Strong Buy rating, 0% have issued a Buy, 100% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

2. Nu Skin Enterprises (NYSE:NUS)

Nu Skin Enterprises (NYSE:NUS) is the #2 top household & personal product stock out of 31 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Nu Skin Enterprises (NYSE:NUS) is: Value: B, Growth: C, Momentum: C, Sentiment: B, Safety: C, Financials: B, and AI: C.

Nu Skin Enterprises (NYSE:NUS) has a Due Diligence Score of 36, which is 3 points higher than the household & personal product industry average of 33.

NUS passed 12 out of 38 due diligence checks and has average fundamentals. Nu Skin Enterprises has seen its stock return 66.08% over the past year, overperforming other household & personal product stocks by 85 percentage points.

3. Estee Lauder Companies (NYSE:EL)

Estee Lauder Companies (NYSE:EL) is the #3 top household & personal product stock out of 31 with a Zen Rating of C. Stocks with a rating of C have had an average return of +7.53% per year. Learn more.

The Component Grade breakdown for Estee Lauder Companies (NYSE:EL) is: Value: D, Growth: B, Momentum: C, Sentiment: A, Safety: C, Financials: C, and AI: C.

Estee Lauder Companies (NYSE:EL) has a Due Diligence Score of 15, which is -18 points lower than the household & personal product industry average of 33.

EL passed 5 out of 38 due diligence checks and has weak fundamentals. Estee Lauder Companies has seen its stock return 54.84% over the past year, overperforming other household & personal product stocks by 74 percentage points.

Estee Lauder Companies has an average 1 year price target of $106.60, a downside of -6.27% from Estee Lauder Companies's current stock price of $113.73.

Estee Lauder Companies stock has a consensus Buy recommendation according to Wall Street analysts. Of the 15 analysts covering Estee Lauder Companies, 40% have issued a Strong Buy rating, 13.33% have issued a Buy, 40% have issued a hold, while 0% have issued a Sell rating, and 6.67% have issued a Strong Sell.

What are the household & personal product stocks with highest dividends?

Out of 14 household & personal product stocks that have issued dividends in the past year, the 3 household & personal product stocks with the highest dividend yields are:

1. Newell Brands (NASDAQ:NWL)

Newell Brands (NASDAQ:NWL) has an annual dividend yield of 6.65%, which is 4 percentage points higher than the household & personal product industry average of 2.95%. Newell Brands's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Newell Brands's dividend has not shown consistent growth over the last 10 years.

Newell Brands's dividend payout ratio of -466.7% indicates that its high dividend yield might not be sustainable for the long-term.

2. Kimberly Clark (NASDAQ:KMB)

Kimberly Clark (NASDAQ:KMB) has an annual dividend yield of 5.15%, which is 2 percentage points higher than the household & personal product industry average of 2.95%. Kimberly Clark's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Kimberly Clark's dividend has shown consistent growth over the last 10 years.

Kimberly Clark's dividend payout ratio of 84.3% indicates that its high dividend yield is sustainable for the long-term.

3. United Guardian (NASDAQ:UG)

United Guardian (NASDAQ:UG) has an annual dividend yield of 4%, which is 1 percentage points higher than the household & personal product industry average of 2.95%. United Guardian's dividend payout is not stable, having dropped more than 10% seven times in the last 10 years. United Guardian's dividend has not shown consistent growth over the last 10 years.

United Guardian's dividend payout ratio of 139.5% indicates that its high dividend yield might not be sustainable for the long-term.

Why are household & personal product stocks up?

Household & personal product stocks were up 0.43% in the last day, and up 3.1% over the last week. Newell Brands was the among the top gainers in the household & personal products industry, gaining 1.69% yesterday.

Shares of household durable-related companies are trading higher after President Trump said on Truth Social that he is instructing his representatives to buy $200 billion in mortgage bonds to lower mortgage rates and boost housing demand.

What are the most undervalued household & personal product stocks?

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued household & personal product stocks right now are:

1. European Wax Center (NASDAQ:EWCZ)

European Wax Center (NASDAQ:EWCZ) is the most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

European Wax Center has a valuation score of 71, which is 45 points higher than the household & personal product industry average of 26. It passed 5 out of 7 valuation due diligence checks.

European Wax Center's stock has dropped -33.77% in the past year. It has underperformed other stocks in the household & personal product industry by -15 percentage points.

2. Nu Skin Enterprises (NYSE:NUS)

Nu Skin Enterprises (NYSE:NUS) is the second most undervalued household & personal product stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Nu Skin Enterprises has a valuation score of 43, which is 17 points higher than the household & personal product industry average of 26. It passed 3 out of 7 valuation due diligence checks.

Nu Skin Enterprises's stock has gained 66.08% in the past year. It has overperformed other stocks in the household & personal product industry by 85 percentage points.

3. Helen Of Troy (NASDAQ:HELE)

Helen Of Troy (NASDAQ:HELE) is the third most undervalued household & personal product stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Helen Of Troy has a valuation score of 14, which is -12 points higher than the household & personal product industry average of 26. It passed 1 out of 7 valuation due diligence checks. Although this number is below the industry average, our proven quant model rates HELE a Valuation Rating of "B".

Helen Of Troy's stock has dropped -68.71% in the past year. It has underperformed other stocks in the household & personal product industry by -50 percentage points.

Are household & personal product stocks a good buy now?

52.63% of household & personal product stocks rated by analysts are a buy right now. On average, analysts expect household & personal product stocks to rise by 18.65% over the next year.

4.76% of household & personal product stocks have a Zen Rating of A (Strong Buy), 4.76% of household & personal product stocks are rated B (Buy), 80.95% are rated C (Hold), 9.52% are rated D (Sell), and 0% are rated F (Strong Sell).

What is the average p/e ratio of the household & personal products industry?

The average P/E ratio of the household & personal products industry is 17.96x.

WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.

Household & Personal Product Stocks FAQ

1. European Wax Center (NASDAQ:EWCZ)

2. Nu Skin Enterprises (NYSE:NUS)

3. Estee Lauder Companies (NYSE:EL)

1. Newell Brands (NASDAQ:NWL)

2. Kimberly Clark (NASDAQ:KMB)

3. United Guardian (NASDAQ:UG)

1. European Wax Center (NASDAQ:EWCZ)

2. Nu Skin Enterprises (NYSE:NUS)

3. Helen Of Troy (NASDAQ:HELE)

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