Sectors & Industries Consumer DefensiveHousehold & Personal Products
Best Household & Personal Product Stocks to Buy Now (2026)
Top household & personal product stocks in 2026 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best household & personal product stocks to buy now. Learn More.

Industry: Household & Personal Prod...

Overview Zen Rating Price Value Growth Financials Momentum Sentiment

Household & Personal Products is Zen Rated D and is the 109th ranked industry out of 146 stock market industries

Ticker	Company	Market Cap	Shares	Institutional %	Insider %	Net Insider (L12M)	Net Insider (L3M)
HELE	HELEN OF TROY LTD	$631.21M	23,257,705	82.56%	17.44%	Net Selling	Net Selling
EL	ESTEE LAUDER COMPANIES INC	$32.18B	361,794,915	63.45%	6.42%	Net Selling
SPB	SPECTRUM BRANDS HOLDINGS INC	$1.83B	23,194,298	15.40%	84.60%	Net Selling	Net Buying
CL	COLGATE PALMOLIVE CO	$72.12B	800,189,310	83.81%	2.04%	Net Selling	Net Selling
ACU	ACME UNITED CORP	$160.80M	3,810,359	71.34%	28.66%	Net Selling	Net Selling
NUS	NU SKIN ENTERPRISES INC	$281.11M	48,550,543	73.36%	26.64%	Net Selling	Net Selling
IPAR	INTERPARFUMS INC	$3.02B	32,025,781	25.00%	75.00%	Net Buying	Net Selling
NWL	NEWELL BRANDS INC	$1.44B	424,900,000	81.32%	18.68%	Net Selling	Net Selling
COTY	COTY INC	$1.88B	880,466,438	11.02%	88.98%	Net Buying	Net Buying
UL	UNILEVER PLC	$123.12B	2,181,005,247	11.03%	0.00%
SKIN	SKINHEALTH SYSTEMS INC	$100.31M	129,600,040	51.54%	48.46%	Net Buying	Net Selling
KMB	KIMBERLY CLARK CORP	$32.40B	331,940,357	88.79%	0.79%	Net Selling	Net Selling
EPC	EDGEWELL PERSONAL CARE CO	$807.34M	46,081,326	89.56%	10.44%	Net Selling
PG	PROCTER & GAMBLE CO	$334.29B	2,328,598,978	68.63%	0.60%	Net Selling
CLX	CLOROX CO	$10.89B	120,921,351	82.34%	1.39%	Net Buying	Net Buying
YSG	YATSEN HOLDING LTD	$295.49M	1,876,109,363	0.77%	4.74%
ELF	ELF BEAUTY INC	$3.33B	59,440,526	74.60%	25.40%	Net Selling	Net Selling
HNST	HONEST COMPANY INC	$385.28M	110,078,615	44.00%	56.00%	Net Selling	Net Selling
CHD	CHURCH & DWIGHT CO INC	$22.66B	236,943,602	89.34%	1.08%	Net Buying	Net Buying
HIMS	HIMS & HERS HEALTH INC	$6.05B	231,457,695	49.06%	50.94%	Net Selling	Net Selling
GROV	GROVE COLLABORATIVE HOLDINGS INC	$49.17M	42,028,075	15.64%	84.36%	Net Selling	Net Selling
TANH	TANTECH HOLDINGS LTD	$2.65M	6,214,872	0.98%	0.02%
PTNM	PITANIUM LTD	$239.10M	23,012,500	0.24%	13.04%
DSY	BIG TREE CLOUD HOLDINGS LTD	$8.89M	4,751,873	2.72%	97.28%
RAY	RAYTECH HOLDING LTD	$9.21M	2,724,880	2.36%	2.26%
BYAH	PARK HA BIOLOGICAL TECHNOLOGY CO LTD	$826.54k	677,488	0.01%	56.74%
MTEX	MANNATECH INC	$11.00M	1,929,670	6.84%	93.16%	Net Buying	Net Buying
SLSN	SOLESENCE INC	$86.88M	70,632,445	5.27%	73.77%	Net Buying
UG	UNITED GUARDIAN INC	$31.84M	4,594,319	4.16%	95.84%
KVUE	KENVUE INC	$33.18B	1,920,008,668	89.24%	10.76%	Net Buying	Net Selling

Household & Personal Product Stocks FAQ

What are the best household & personal product stocks to buy right now in May 2026?

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best household & personal product stocks to buy right now are:

1. Helen Of Troy (NASDAQ:HELE)

Helen Of Troy (NASDAQ:HELE) is the #1 top household & personal product stock out of 30 with a Zen Rating of C. Stocks with a rating of C have had an average return of +7.53% per year. Learn more.

The Component Grade breakdown for Helen Of Troy (NASDAQ:HELE) is: Value: B, Growth: C, Momentum: C, Sentiment: C, Safety: C, Financials: C, and AI: B.

Helen Of Troy (NASDAQ:HELE) has a Due Diligence Score of 14, which is -16 points lower than the household & personal product industry average of 30.

HELE passed 4 out of 33 due diligence checks and has weak fundamentals. Helen Of Troy has seen its stock return 1.34% over the past year, overperforming other household & personal product stocks by 50 percentage points.

Helen Of Troy has an average 1 year price target of $24.00, a downside of -11.57% from Helen Of Troy's current stock price of $27.14.

Helen Of Troy stock has a consensus Hold recommendation according to Wall Street analysts. Of the 2 analysts covering Helen Of Troy, 0% have issued a Strong Buy rating, 0% have issued a Buy, 100% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

2. Estee Lauder Companies (NYSE:EL)

Estee Lauder Companies (NYSE:EL) is the #2 top household & personal product stock out of 30 with a Zen Rating of C. Stocks with a rating of C have had an average return of +7.53% per year. Learn more.

The Component Grade breakdown for Estee Lauder Companies (NYSE:EL) is: Value: D, Growth: B, Momentum: D, Sentiment: B, Safety: B, Financials: B, and AI: C.

Estee Lauder Companies (NYSE:EL) has a Due Diligence Score of 20, which is -10 points lower than the household & personal product industry average of 30.

EL passed 7 out of 38 due diligence checks and has weak fundamentals. Estee Lauder Companies has seen its stock return 29.53% over the past year, overperforming other household & personal product stocks by 78 percentage points.

Estee Lauder Companies has an average 1 year price target of $101.79, an upside of 14.43% from Estee Lauder Companies's current stock price of $88.95.

Estee Lauder Companies stock has a consensus Buy recommendation according to Wall Street analysts. Of the 14 analysts covering Estee Lauder Companies, 35.71% have issued a Strong Buy rating, 14.29% have issued a Buy, 50% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

3. Spectrum Brands Holdings (NYSE:SPB)

Spectrum Brands Holdings (NYSE:SPB) is the #3 top household & personal product stock out of 30 with a Zen Rating of C. Stocks with a rating of C have had an average return of +7.53% per year. Learn more.

The Component Grade breakdown for Spectrum Brands Holdings (NYSE:SPB) is: Value: C, Growth: C, Momentum: C, Sentiment: C, Safety: C, Financials: C, and AI: C.

Spectrum Brands Holdings (NYSE:SPB) has a Due Diligence Score of 44, which is 14 points higher than the household & personal product industry average of 30.

SPB passed 15 out of 38 due diligence checks and has strong fundamentals. Spectrum Brands Holdings has seen its stock return 34.77% over the past year, overperforming other household & personal product stocks by 83 percentage points.

Spectrum Brands Holdings has an average 1 year price target of $87.50, an upside of 11.2% from Spectrum Brands Holdings's current stock price of $78.69.

Spectrum Brands Holdings stock has a consensus Buy recommendation according to Wall Street analysts. Of the 4 analysts covering Spectrum Brands Holdings, 25% have issued a Strong Buy rating, 50% have issued a Buy, 25% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

What are the household & personal product stocks with highest dividends?

Out of 15 household & personal product stocks that have issued dividends in the past year, the 3 household & personal product stocks with the highest dividend yields are:

1. Newell Brands (NASDAQ:NWL)

Newell Brands (NASDAQ:NWL) has an annual dividend yield of 8.24%, which is 4 percentage points higher than the household & personal product industry average of 3.76%. Newell Brands's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Newell Brands's dividend has not shown consistent growth over the last 10 years.

Newell Brands's dividend payout ratio of -41.8% indicates that its high dividend yield might not be sustainable for the long-term.

2. United Guardian (NASDAQ:UG)

United Guardian (NASDAQ:UG) has an annual dividend yield of 7.22%, which is 3 percentage points higher than the household & personal product industry average of 3.76%. United Guardian's dividend payout is not stable, having dropped more than 10% seven times in the last 10 years. United Guardian's dividend has not shown consistent growth over the last 10 years.

United Guardian's dividend payout ratio of 96.2% indicates that its high dividend yield might not be sustainable for the long-term.

3. Kimberly Clark (NASDAQ:KMB)

Kimberly Clark (NASDAQ:KMB) has an annual dividend yield of 5.18%, which is 1 percentage points higher than the household & personal product industry average of 3.76%. Kimberly Clark's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Kimberly Clark's dividend has shown consistent growth over the last 10 years.

Kimberly Clark's dividend payout ratio of 79.4% indicates that its high dividend yield is sustainable for the long-term.

Why are household & personal product stocks down?

Household & personal product stocks were down -1.94% in the last day, and up 0.09% over the last week.

We couldn't find a catalyst for why household & personal product stocks are down.

What are the most undervalued household & personal product stocks?

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued household & personal product stocks right now are:

1. Nu Skin Enterprises (NYSE:NUS)

Nu Skin Enterprises (NYSE:NUS) is the most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Nu Skin Enterprises has a valuation score of 43, which is 26 points higher than the household & personal product industry average of 17. It passed 3 out of 7 valuation due diligence checks.

Nu Skin Enterprises's stock has dropped -31.07% in the past year. It has overperformed other stocks in the household & personal product industry by 18 percentage points.

2. Acme United (NYSEMKT:ACU)

Acme United (NYSEMKT:ACU) is the second most undervalued household & personal product stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Acme United has a valuation score of 29, which is 12 points higher than the household & personal product industry average of 17. It passed 2 out of 7 valuation due diligence checks.

Acme United's stock has gained 4.4% in the past year. It has overperformed other stocks in the household & personal product industry by 53 percentage points.

3. Coty (NYSE:COTY)

Coty (NYSE:COTY) is the third most undervalued household & personal product stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Coty has a valuation score of 14, which is -3 points higher than the household & personal product industry average of 17. It passed 1 out of 7 valuation due diligence checks. Although this number is below the industry average, our proven quant model rates COTY a Valuation Rating of "B".

Coty's stock has dropped -57.31% in the past year. It has underperformed other stocks in the household & personal product industry by -9 percentage points.

Are household & personal product stocks a good buy now?

52.94% of household & personal product stocks rated by analysts are a buy right now. On average, analysts expect household & personal product stocks to rise by 11.11% over the next year.

0% of household & personal product stocks have a Zen Rating of A (Strong Buy), 0% of household & personal product stocks are rated B (Buy), 90% are rated C (Hold), 10% are rated D (Sell), and 0% are rated F (Strong Sell).

What is the average p/e ratio of the household & personal products industry?

The average P/E ratio of the household & personal products industry is 8.65x.

WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.