Sectors & Industries Consumer DefensiveHousehold & Personal Products
Best Household & Personal Product Stocks to Buy Now (2026)
Top household & personal product stocks in 2026 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +28.50% per year, and are the best household & personal product stocks to buy now. Learn More.

Industry: Household & Personal Prod...

Overview Zen Rating Price Value Growth Financials Momentum Sentiment

Household & Personal Products is Zen Rated D and is the 89th ranked industry out of 146 stock market industries

Ticker	Company	Market Cap	Shares	Institutional %	Insider %	Net Insider (L12M)	Net Insider (L3M)
HELE	HELEN OF TROY LTD	$634.01M	23,292,061	82.53%	17.47%	Net Selling	Net Selling
KVUE	KENVUE INC	$36.02B	1,920,008,668	89.24%	10.76%	Net Buying	Net Selling
EL	ESTEE LAUDER COMPANIES INC	$29.25B	361,794,915	63.45%	6.42%	Net Selling
SPB	SPECTRUM BRANDS HOLDINGS INC	$1.95B	23,194,298	15.48%	84.52%	Net Selling	Net Buying
ACU	ACME UNITED CORP	$178.10M	3,810,359	71.34%	28.66%	Net Selling	Net Selling
NWL	NEWELL BRANDS INC	$2.13B	424,900,000	81.30%	18.70%	Net Selling	Net Selling
NUS	NU SKIN ENTERPRISES INC	$241.30M	48,550,543	73.08%	26.92%	Net Selling	Net Selling
CL	COLGATE PALMOLIVE CO	$72.84B	800,189,310	84.19%	2.04%	Net Selling	Net Selling
IPAR	INTERPARFUMS INC	$3.77B	32,025,781	25.00%	75.00%	Net Buying
COTY	COTY INC	$1.98B	880,466,438	11.11%	88.89%	Net Buying
KMB	KIMBERLY CLARK CORP	$35.46B	331,940,357	88.99%	0.79%	Net Selling	Net Selling
ELF	ELF BEAUTY INC	$4.29B	59,440,526	74.47%	25.53%	Net Selling	Net Selling
HNST	HONEST COMPANY INC	$435.91M	110,078,615	44.00%	56.00%	Net Selling	Net Selling
SKIN	SKINHEALTH SYSTEMS INC	$111.84M	129,600,040	51.54%	48.46%	Net Buying
CLX	CLOROX CO	$11.46B	120,921,351	82.41%	1.51%	Net Buying	Net Buying
PG	PROCTER & GAMBLE CO	$340.16B	2,328,598,978	68.67%	0.60%	Net Selling
EPC	EDGEWELL PERSONAL CARE CO	$1.26B	46,081,326	89.56%	10.44%	Net Selling
UL	UNILEVER PLC	$132.69B	2,181,005,247	11.04%	0.00%
YSG	YATSEN HOLDING LTD	$333.95M	1,876,109,363	0.77%	4.74%
CHD	CHURCH & DWIGHT CO INC	$22.61B	236,943,602	89.70%	1.10%	Net Buying	Net Buying
HIMS	HIMS & HERS HEALTH INC	$8.14B	231,457,695	49.02%	50.98%	Net Selling	Net Selling
GROV	GROVE COLLABORATIVE HOLDINGS INC	$45.81M	42,028,075	15.66%	84.34%	Net Selling	Net Selling
PTNM	PITANIUM LTD	$239.10M	23,012,500	0.24%	13.04%
DSY	BIG TREE CLOUD HOLDINGS LTD	$16.44M	4,751,873	2.72%	97.28%
TANH	TANTECH HOLDINGS LTD	$2.49M	6,214,872	0.98%	0.02%
BYAH	PARK HA BIOLOGICAL TECHNOLOGY CO LTD	$273.71k	677,488	0.01%	56.74%
RAY	RAYTECH HOLDING LTD	$7.93M	2,724,880	2.36%	2.26%
SLSN	SOLESENCE INC	$45.20M	70,632,445	5.27%	73.77%	Net Buying
MTEX	MANNATECH INC	$8.80M	1,929,670	6.84%	93.16%	Net Buying	Net Buying
UG	UNITED GUARDIAN INC	$33.10M	4,594,319	4.16%	95.84%

Household & Personal Product Stocks FAQ

What are the best household & personal product stocks to buy right now in Jul 2026?

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best household & personal product stocks to buy right now are:

1. Helen Of Troy (NASDAQ:HELE)

Helen Of Troy (NASDAQ:HELE) is the #1 top household & personal product stock out of 30 with a Zen Rating of A. Stocks with a rating of A have had an average return of +28.5% per year. Learn more.

The Component Grade breakdown for Helen Of Troy (NASDAQ:HELE) is: Value: B, Growth: B, Momentum: C, Sentiment: B, Safety: C, Financials: C, and AI: C.

Helen Of Troy (NASDAQ:HELE) has a Due Diligence Score of 13, which is -16 points lower than the household & personal product industry average of 29. Although this number is below the industry average, our proven quant model rates HELE as a "A".

HELE passed 4 out of 33 due diligence checks and has weak fundamentals. Helen Of Troy has seen its stock return 25.38% over the past year, overperforming other household & personal product stocks by 42 percentage points.

Helen Of Troy has an average 1 year price target of $26.50, a downside of -2.65% from Helen Of Troy's current stock price of $27.22.

Helen Of Troy stock has a consensus Hold recommendation according to Wall Street analysts. Of the 2 analysts covering Helen Of Troy, 0% have issued a Strong Buy rating, 0% have issued a Buy, 100% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

2. Kenvue (NYSE:KVUE)

Kenvue (NYSE:KVUE) is the #2 top household & personal product stock out of 30 with a Zen Rating of B. Stocks with a rating of B have had an average return of +17.17% per year. Learn more.

The Component Grade breakdown for Kenvue (NYSE:KVUE) is: Value: C, Growth: C, Momentum: C, Sentiment: B, Safety: A, Financials: C, and AI: C.

Kenvue (NYSE:KVUE) has a Due Diligence Score of 34, which is 5 points higher than the household & personal product industry average of 29.

KVUE passed 13 out of 38 due diligence checks and has average fundamentals. Kenvue has seen its stock lose -14.02% over the past year, overperforming other household & personal product stocks by 2 percentage points.

Kenvue has an average 1 year price target of $18.20, a downside of -2.99% from Kenvue's current stock price of $18.76.

Kenvue stock has a consensus Hold recommendation according to Wall Street analysts. Of the 5 analysts covering Kenvue, 0% have issued a Strong Buy rating, 0% have issued a Buy, 100% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

3. Estee Lauder Companies (NYSE:EL)

Estee Lauder Companies (NYSE:EL) is the #3 top household & personal product stock out of 30 with a Zen Rating of C. Stocks with a rating of C have had an average return of +5.11% per year. Learn more.

The Component Grade breakdown for Estee Lauder Companies (NYSE:EL) is: Value: D, Growth: B, Momentum: D, Sentiment: C, Safety: B, Financials: B, and AI: C.

Estee Lauder Companies (NYSE:EL) has a Due Diligence Score of 20, which is -9 points lower than the household & personal product industry average of 29.

EL passed 7 out of 38 due diligence checks and has weak fundamentals. Estee Lauder Companies has seen its stock lose -9.74% over the past year, overperforming other household & personal product stocks by 6 percentage points.

Estee Lauder Companies has an average 1 year price target of $95.54, an upside of 18.15% from Estee Lauder Companies's current stock price of $80.86.

Estee Lauder Companies stock has a consensus Buy recommendation according to Wall Street analysts. Of the 13 analysts covering Estee Lauder Companies, 38.46% have issued a Strong Buy rating, 7.69% have issued a Buy, 53.85% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

What are the household & personal product stocks with highest dividends?

Out of 15 household & personal product stocks that have issued dividends in the past year, the 3 household & personal product stocks with the highest dividend yields are:

1. United Guardian (NASDAQ:UG)

United Guardian (NASDAQ:UG) has an annual dividend yield of 6.94%, which is 4 percentage points higher than the household & personal product industry average of 3.38%. United Guardian's dividend payout is not stable, having dropped more than 10% seven times in the last 10 years. United Guardian's dividend has not shown consistent growth over the last 10 years.

United Guardian's dividend payout ratio of 96.2% indicates that its high dividend yield might not be sustainable for the long-term.

2. Newell Brands (NASDAQ:NWL)

Newell Brands (NASDAQ:NWL) has an annual dividend yield of 5.58%, which is 2 percentage points higher than the household & personal product industry average of 3.38%. Newell Brands's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Newell Brands's dividend has not shown consistent growth over the last 10 years.

Newell Brands's dividend payout ratio of -41.8% indicates that its high dividend yield might not be sustainable for the long-term.

3. Nu Skin Enterprises (NYSE:NUS)

Nu Skin Enterprises (NYSE:NUS) has an annual dividend yield of 4.83%, which is 1 percentage points higher than the household & personal product industry average of 3.38%. Nu Skin Enterprises's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Nu Skin Enterprises's dividend has not shown consistent growth over the last 10 years.

Nu Skin Enterprises's dividend payout ratio of 21.2% indicates that its high dividend yield is sustainable for the long-term.

Why are household & personal product stocks down?

Household & personal product stocks were down -1.39% in the last day, and down -3.63% over the last week.

We couldn't find a catalyst for why household & personal product stocks are down.

What are the most undervalued household & personal product stocks?

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued household & personal product stocks right now are:

1. Nu Skin Enterprises (NYSE:NUS)

Nu Skin Enterprises (NYSE:NUS) is the most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Nu Skin Enterprises has a valuation score of 43, which is 30 points higher than the household & personal product industry average of 13. It passed 3 out of 7 valuation due diligence checks.

Nu Skin Enterprises's stock has dropped -42.54% in the past year. It has underperformed other stocks in the household & personal product industry by -26 percentage points.

2. Helen Of Troy (NASDAQ:HELE)

Helen Of Troy (NASDAQ:HELE) is the second most undervalued household & personal product stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Helen Of Troy has a valuation score of 14, which is 1 points higher than the household & personal product industry average of 13. It passed 1 out of 7 valuation due diligence checks.

Helen Of Troy's stock has gained 25.38% in the past year. It has overperformed other stocks in the household & personal product industry by 42 percentage points.

3. Acme United (NYSEMKT:ACU)

Acme United (NYSEMKT:ACU) is the third most undervalued household & personal product stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Acme United has a valuation score of 14, which is 1 points higher than the household & personal product industry average of 13. It passed 1 out of 7 valuation due diligence checks.

Acme United's stock has gained 9.13% in the past year. It has overperformed other stocks in the household & personal product industry by 25 percentage points.

Are household & personal product stocks a good buy now?

58.82% of household & personal product stocks rated by analysts are a buy right now. On average, analysts expect household & personal product stocks to rise by 3.54% over the next year.

4.76% of household & personal product stocks have a Zen Rating of A (Strong Buy), 4.76% of household & personal product stocks are rated B (Buy), 85.71% are rated C (Hold), 4.76% are rated D (Sell), and 0% are rated F (Strong Sell).

What is the average p/e ratio of the household & personal products industry?

The average P/E ratio of the household & personal products industry is 7.2x.

WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.