Sectors & Industries Consumer DefensiveHousehold & Personal Products
Best Household & Personal Product Stocks to Buy Now (2025)
Top household & personal product stocks in 2025 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best household & personal product stocks to buy now. Learn More.

Industry: Household & Personal Prod...

Growth Financials Momentum Sentiment Forecast Dividends Due Diligence

Household & Personal Products is Zen Rated C and is the 69th ranked industry out of 145 stock market industries

Ticker	Company	Price	Graham Fair Value	Graham Fair Value %	P/E	Forward P/E	P/S	P/B	PEG	Free Cash Flow	Free Cash Flow Yield	Book Value	BVPS	EV	EV/EBITDA
NUS	NU SKIN ENTERPRISES INC	$7.56	N/A	N/A	-9.82x	6.87x	0.22x	0.50x	N/A	$65.93M	17.53%	$753.97M	15.15	$470.50M	6.59
EWCZ	EUROPEAN WAX CENTER INC	$5.74	$5.55	3.48%	28.70x	11.60x	1.15x	4.50x	0.45x	$57.34M	23.07%	$70.45M	1.63	$633.42M	10.94
HIMS	HIMS & HERS HEALTH INC	$55.48	$10.56	425.42%	74.97x	76.30x	6.90x	22.61x	3.01x	$236.51M	1.92%	$549.26M	2.47	$12.21B	83.58
YSG	YATSEN HOLDING LTD	$9.15	N/A	N/A	-11.44x	305.00x	1.76x	1.99x	N/A	N/A	N/A	$423.08M	4.61	$773.47M	N/A
SKIN	BEAUTY HEALTH CO	$1.53	N/A	N/A	-4.94x	-6.18x	0.59x	4.19x	N/A	$29.85M	15.62%	$46.06M	0.37	$387.43M	105.83
HNST	HONEST COMPANY INC	$4.54	N/A	N/A	-227.00x	60.53x	1.28x	2.77x	N/A	-$2.25M	-0.46%	$180.36M	1.65	$438.65M	45.93
UL	UNILEVER PLC	$62.67	$25.46	146.10%	25.07x	18.99x	2.40x	7.28x	1.88x	$11.35B	7.17%	$21.73B	8.61	$186.41B	15.43
ACU	ACME UNITED CORP	$37.50	$20.72	80.94%	13.89x	N/A	0.72x	1.31x	2.26x	$11.92M	8.46%	$108.28M	28.84	$173.89M	8.59
CLX	CLOROX CO	$123.07	$46.69	163.61%	21.98x	17.35x	2.16x	561.80x	2.73x	$801.00M	5.28%	$27.00M	0.22	$17.89B	14.47
HELE	HELEN OF TROY LTD	$27.06	N/A	N/A	5.03x	6.48x	0.33x	0.37x	N/A	$83.32M	13.38%	$1.68B	73.16	$1.56B	7.43
IPAR	INTERPARFUMS INC	$136.06	$37.43	263.49%	26.32x	25.43x	2.98x	5.54x	5.35x	$187.32M	4.29%	$788.64M	24.55	$4.46B	16.25
NWL	NEWELL BRANDS INC	$5.24	N/A	N/A	-8.88x	7.60x	0.29x	0.81x	N/A	-$8.00M	-0.36%	$2.69B	6.45	$7.31B	20.59
KMB	KIMBERLY CLARK CORP	$130.84	$47.98	172.70%	17.75x	18.47x	2.20x	39.43x	6.25x	$2.39B	5.51%	$1.10B	3.32	$50.10B	12.24
PHH	PARK HA BIOLOGICAL TECHNOLOGY CO LTD	$19.80	$0.32	6,039.56%	990.00x	N/A	208.42x	344.44x	32.79x	$874.90k	0.18%	$1.51M	0.06	$518.28M	612.24
PG	PROCTER & GAMBLE CO	$160.28	$46.49	244.73%	24.81x	23.64x	4.48x	7.19x	5.17x	$15.03B	4.00%	$52.27B	22.30	$400.81B	17.26
RAY	RAYTECH HOLDING LTD	$1.13	N/A	N/A	17.94x	N/A	1.96x	2.11x	N/A	$251.14k	1.33%	$9.42M	0.55	$9.50M	7.27
EPC	EDGEWELL PERSONAL CARE CO	$23.16	$28.27	-18.09%	13.39x	7.90x	0.50x	0.72x	0.43x	$32.00M	2.88%	$1.51B	31.54	$2.38B	8.83
CL	COLGATE PALMOLIVE CO	$90.26	$26.60	239.37%	25.43x	24.73x	3.67x	201.51x	4.51x	$3.47B	4.74%	$363.00M	0.45	$80.31B	17.11
KVUE	KENVUE INC	$21.45	$9.61	123.20%	38.30x	19.21x	2.68x	4.10x	1.16x	$1.45B	3.53%	$10.05B	5.25	$48.86B	20.09
PTNM	PITANIUM LTD	$5.95	N/A	N/A	110.19x	N/A	12.93x	N/A	N/A	$30.29k	0.02%	$1.51M	0.07	N/A	N/A
SLSN	SOLESENCE INC	$4.07	N/A	N/A	81.40x	N/A	4.99x	18.83x	N/A	-$5.74M	-2.01%	$15.16M	0.22	$306.06M	58.88
ELF	ELF BEAUTY INC	$125.26	$31.73	294.71%	62.94x	45.80x	5.36x	9.27x	2.12x	$115.32M	1.64%	$760.86M	13.54	$7.21B	33.84
CHD	CHURCH & DWIGHT CO INC	$97.09	$29.23	232.14%	41.14x	27.87x	3.93x	5.25x	2.10x	$935.50M	3.92%	$4.55B	18.52	$25.04B	22.97
COTY	COTY INC	$4.73	N/A	N/A	-10.06x	16.36x	0.69x	1.18x	N/A	$359.40M	8.71%	$3.50B	4.01	$7.96B	25.74
EL	ESTEE LAUDER COMPANIES INC	$67.31	N/A	N/A	-27.81x	45.84x	1.64x	5.57x	N/A	$951.00M	3.92%	$4.35B	12.06	$30.97B	95.57
SPB	SPECTRUM BRANDS HOLDINGS INC	$51.73	$33.38	54.99%	24.63x	13.91x	0.46x	0.69x	0.83x	$75.90M	5.62%	$1.88B	72.21	$1.91B	7.88
MTEX	MANNATECH INC	$9.40	N/A	N/A	-94.00x	N/A	0.16x	2.36x	N/A	-$1.69M	-9.48%	$7.59M	3.99	$14.31M	3.55
XAGE	LONGEVITY HEALTH HOLDINGS INC	$2.60	N/A	N/A	-0.22x	N/A	4.59x	-0.69x	N/A	-$4.07M	-157.77%	-$3.81M	-3.84	$2.36M	-0.28
GROV	GROVE COLLABORATIVE HOLDINGS INC	$1.15	N/A	N/A	-1.49x	N/A	0.23x	-3.97x	N/A	-$5.89M	-13.39%	-$11.65M	-0.31	$55.55M	-5.27
BSLK	BOLT PROJECTS HOLDINGS INC	$2.23	N/A	N/A	-0.07x	N/A	2.90x	-0.37x	N/A	-$14.10M	-318.48%	-$12.44M	-6.26	$16.71M	-0.26
DSY	BIG TREE CLOUD HOLDINGS LTD	$1.33	$0.37	257.05%	111.17x	N/A	9.46x	-16.63x	1.52x	-$1.74M	-2.47%	-$4.58M	-0.09	$77.30M	43.01
UG	UNITED GUARDIAN INC	$8.13	N/A	N/A	12.90x	N/A	3.27x	3.45x	N/A	$2.73M	7.31%	$10.84M	2.36	$36.08M	9.63
TANH	TANTECH HOLDINGS LTD	$1.99	N/A	N/A	-0.26x	N/A	0.02x	0.02x	N/A	$3.90M	463.67%	$131.31M	310.29	-$28.43M	-15.91

Household & Personal Product Stocks FAQ

What are the best household & personal product stocks to buy right now in Jun 2025?

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best household & personal product stocks to buy right now are:

1. Nu Skin Enterprises (NYSE:NUS)

Nu Skin Enterprises (NYSE:NUS) is the #1 top household & personal product stock out of 33 with a Zen Rating of A. Stocks with a rating of A have had an average return of +32.52% per year. Learn more.

The Component Grade breakdown for Nu Skin Enterprises (NYSE:NUS) is: Value: B, Growth: C, Momentum: C, Sentiment: B, Safety: C, Financials: A, and AI: C.

Nu Skin Enterprises (NYSE:NUS) has a Due Diligence Score of 18, which is -14 points lower than the household & personal product industry average of 32. Although this number is below the industry average, our proven quant model rates NUS as a "A".

NUS passed 6 out of 38 due diligence checks and has weak fundamentals. Nu Skin Enterprises has seen its stock lose -41.58% over the past year, underperforming other household & personal product stocks by -12 percentage points.

Nu Skin Enterprises has an average 1 year price target of $7.00, a downside of -7.41% from Nu Skin Enterprises's current stock price of $7.56.

Nu Skin Enterprises stock has a consensus Hold recommendation according to Wall Street analysts. Of the 1 analyst covering Nu Skin Enterprises, 0% have issued a Strong Buy rating, 0% have issued a Buy, 100% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

2. European Wax Center (NASDAQ:EWCZ)

European Wax Center (NASDAQ:EWCZ) is the #2 top household & personal product stock out of 33 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for European Wax Center (NASDAQ:EWCZ) is: Value: A, Growth: B, Momentum: C, Sentiment: C, Safety: C, Financials: C, and AI: C.

European Wax Center (NASDAQ:EWCZ) has a Due Diligence Score of 48, which is 16 points higher than the household & personal product industry average of 32.

EWCZ passed 16 out of 33 due diligence checks and has strong fundamentals. European Wax Center has seen its stock lose -50.26% over the past year, underperforming other household & personal product stocks by -20 percentage points.

European Wax Center has an average 1 year price target of $5.50, a downside of -4.18% from European Wax Center's current stock price of $5.74.

European Wax Center stock has a consensus Hold recommendation according to Wall Street analysts. Of the 6 analysts covering European Wax Center, 16.67% have issued a Strong Buy rating, 0% have issued a Buy, 66.67% have issued a hold, while 0% have issued a Sell rating, and 16.67% have issued a Strong Sell.

3. Hims & Hers Health (NYSE:HIMS)

Hims & Hers Health (NYSE:HIMS) is the #3 top household & personal product stock out of 33 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Hims & Hers Health (NYSE:HIMS) is: Value: C, Growth: A, Momentum: C, Sentiment: C, Safety: C, Financials: A, and AI: D.

Hims & Hers Health (NYSE:HIMS) has a Due Diligence Score of 61, which is 29 points higher than the household & personal product industry average of 32.

HIMS passed 21 out of 33 due diligence checks and has strong fundamentals. Hims & Hers Health has seen its stock return 127.66% over the past year, overperforming other household & personal product stocks by 157 percentage points.

Hims & Hers Health has an average 1 year price target of $40.60, a downside of -26.82% from Hims & Hers Health's current stock price of $55.48.

Hims & Hers Health stock has a consensus Hold recommendation according to Wall Street analysts. Of the 10 analysts covering Hims & Hers Health, 20% have issued a Strong Buy rating, 10% have issued a Buy, 50% have issued a hold, while 10% have issued a Sell rating, and 10% have issued a Strong Sell.

What are the household & personal product stocks with highest dividends?

Out of 14 household & personal product stocks that have issued dividends in the past year, the 3 household & personal product stocks with the highest dividend yields are:

1. Newell Brands (NASDAQ:NWL)

Newell Brands (NASDAQ:NWL) has an annual dividend yield of 5.34%, which is 3 percentage points higher than the household & personal product industry average of 2.62%. Newell Brands's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Newell Brands's dividend has not shown consistent growth over the last 10 years.

Newell Brands's dividend payout ratio of -47.5% indicates that its high dividend yield might not be sustainable for the long-term.

2. Kimberly Clark (NASDAQ:KMB)

Kimberly Clark (NASDAQ:KMB) has an annual dividend yield of 3.79%, which is 1 percentage points higher than the household & personal product industry average of 2.62%. Kimberly Clark's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Kimberly Clark's dividend has shown consistent growth over the last 10 years.

Kimberly Clark's dividend payout ratio of 66.8% indicates that its dividend yield is sustainable for the long-term.

3. Nu Skin Enterprises (NYSE:NUS)

Nu Skin Enterprises (NYSE:NUS) has an annual dividend yield of 3.17%, which is 1 percentage points higher than the household & personal product industry average of 2.62%. Nu Skin Enterprises's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Nu Skin Enterprises's dividend has not shown consistent growth over the last 10 years.

Nu Skin Enterprises's dividend payout ratio of -31.2% indicates that its dividend yield might not be sustainable for the long-term.

Why are household & personal product stocks down?

Household & personal product stocks were down -2.77% in the last day, and down -1.47% over the last week.

We couldn't find a catalyst for why household & personal product stocks are down.

What are the most undervalued household & personal product stocks?

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued household & personal product stocks right now are:

1. Edgewell Personal Care Co (NYSE:EPC)

Edgewell Personal Care Co (NYSE:EPC) is the most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Edgewell Personal Care Co has a valuation score of 71, which is 46 points higher than the household & personal product industry average of 25. It passed 5 out of 7 valuation due diligence checks.

Edgewell Personal Care Co's stock has dropped -40.03% in the past year. It has underperformed other stocks in the household & personal product industry by -10 percentage points.

2. European Wax Center (NASDAQ:EWCZ)

European Wax Center (NASDAQ:EWCZ) is the second most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

European Wax Center has a valuation score of 71, which is 46 points higher than the household & personal product industry average of 25. It passed 5 out of 7 valuation due diligence checks.

European Wax Center's stock has dropped -50.26% in the past year. It has underperformed other stocks in the household & personal product industry by -20 percentage points.

3. Helen Of Troy (NASDAQ:HELE)

Helen Of Troy (NASDAQ:HELE) is the third most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Helen Of Troy has a valuation score of 71, which is 46 points higher than the household & personal product industry average of 25. It passed 5 out of 7 valuation due diligence checks.

Helen Of Troy's stock has dropped -72.95% in the past year. It has underperformed other stocks in the household & personal product industry by -43 percentage points.

Are household & personal product stocks a good buy now?

50% of household & personal product stocks rated by analysts are a hold right now. On average, analysts expect household & personal product stocks to rise by 13.29% over the next year.

3.85% of household & personal product stocks have a Zen Rating of A (Strong Buy), 11.54% of household & personal product stocks are rated B (Buy), 69.23% are rated C (Hold), 15.38% are rated D (Sell), and 0% are rated F (Strong Sell).

What is the average p/e ratio of the household & personal products industry?

The average P/E ratio of the household & personal products industry is 25.33x.

WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.

Household & Personal Product Stocks FAQ

1. Nu Skin Enterprises (NYSE:NUS)

2. European Wax Center (NASDAQ:EWCZ)

3. Hims & Hers Health (NYSE:HIMS)

1. Newell Brands (NASDAQ:NWL)

2. Kimberly Clark (NASDAQ:KMB)

3. Nu Skin Enterprises (NYSE:NUS)

1. Edgewell Personal Care Co (NYSE:EPC)

2. European Wax Center (NASDAQ:EWCZ)

3. Helen Of Troy (NASDAQ:HELE)

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