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NYSE: YELP
Yelp Inc Statistics & Facts

Key Yelp facts

Founded
2004
Headquarters
San Francisco, California
Founders
Jeremy Stoppelman, Russel Simmons
IPO Date
2012-03-02

Yelp Review Stats

Yelp Cumulative Reviews

How many reviews are on Yelp?
Source:Yelp
Reviews
287.36M

Yelp Reviews by Category

How many restaurant reviews are on Yelp?
Source:Yelp
Home & Local Services
20%
Restaurants
17%
Shopping
15%
Beauty and fitness
11%
Health
9%
Other
29%

Yelp Star Rating Distribution

Yelp statistics showing the share of positive, neutral and negative reviews on the site.
Source:Yelp
5 stars
53%
4 stars
16%
3 stars
8%
2 stars
6%
1 star
18%

Yelp Growth Metrics

Yelp App Unique Devices

Do people actually use Yelp?
Source:Yelp
Unique app devices
31.91M

Yelp Desktop Visitors

How many people use the Yelp desktop website?
Source:Yelp
Desktop unique visitors
36.3M

Yelp Mobile Web Visitors

How many people use Yelp's mobile website?
Source:Yelp
Mobile web unique visitors
60.28M

Yelp Claimed Businesses

How many businesses are on Yelp?
Source:Yelp
Claimed businesses
7.06M

Yelp Paying Advertising Locations

How many businesses advertise on Yelp?
Source:Yelp
Paying advertising locations
544,000

Yelp Market Share

Yelp Market Share

Who is the main competitor of Yelp?
Yelp
6%
Google
73%
Facebook
3%
TripAdvisor
3%
Other
12%

Yelp User Demographics (U.S.)

Yelp Users by Age

What age group uses Yelp the most?
Source:Yelp
18-34
26%
35-54
35%
55 and above
39%

Yelp Users by Education

What demographic uses Yelp the most by education level?
Source:Yelp
No college
27%
College
62%
Grad school
11%

Yelp Users by Income

How much do Yelp users earn in a year?
Source:Yelp
Up to $59,000
22%
$60,000-$99,000
23%
$100,000 or more
56%

Yelp Revenue Breakdown

Yelp Revenue by Product

How does Yelp make money?
Source:Yelp
Advertising
$1.28B
Transactions
$13.01M
Other services
$47.54M

Yelp Advertising Revenue Breakdown

Which companies advertise on Yelp?
Source:Yelp
Services
$793.11M
Restaurants, retail and other
$483.41M

Yelp Revenue by Region

Is Yelp only in America?
Source:Yelp
U.S.
$1.33B
International
$9.80M

Yelp Expenditure Statistics

Yelp Total Costs and Expenses

Tracking Yelp's total annual cost of operations.
Source:Yelp
Costs and expenses
$1.26B

Yelp Costs and Expenses by Type

Breaking down Yelp's annual cost of operations by type.
Source:Yelp
Cost of revenue
$114.23M
Sales and marketing
$556.61M
Product development
$332.57M
General and administrative
$212.43M
Depreciation and amortization
$42.18M
Restructuring and integration
$0.00

Yelp Advertising Expenses

How much does Yelp spend on advertising?
Source:Yelp
Advertising spend
$65.70M

Yelp Employee Statistics

Yelp Employees

How many employees does Yelp have?
Source:Yelp
Employees
4713

Yelp Employees by Department

Yelp stats breaking down the company's workforce by segment/department.
Source:Yelp
Sales & marketing
63%
Product development
28%
General and administrative
9%

Yelp Employees by Race/Ethnicity

Hoe does Yelp manage diversity?
Source:Yelp
White
51.6%
Asian
14.28%
Black
10.99%
Latine
13.5%
Native American
0.2%
Native Hawaiian or other Pacific Islander
0.42%

Yelp Employees by Gender

Is Yelp diverse in the workplace?
Source:Yelp
Men
51.13%
Women
46.18%
Non-binary
0.29%
Not disclosed
2.4%

Yelp Employees by Age

What are Yelp's employee demographics by age group?
Source:Yelp
Below 30
28.28%
30 to 50
65.27%
50 and above
6.44%

Yelp Miscellaneous Stats & Facts

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