NYSE: YELP
Yelp Inc Statistics & Facts

Overview Forecast Earnings Dividend Ownership Statistics

Key Yelp facts

Founded: 2004
Headquarters: San Francisco, California
Founders: Jeremy Stoppelman, Russel Simmons
IPO Date: 2012-03-02

Yelp Review Stats

Yelp Cumulative Reviews

How many reviews are on Yelp?

Source:Yelp

Reviews

265.29M

There are over 265 million reviews on Yelp. [1]

Last Accessed: Mar 17, 2023

Yelp Reviews by Category

How many restaurant reviews are on Yelp?

Source:Yelp

Home & Local Services

19%

Restaurants

17%

Shopping

15%

Beauty and fitness

11%

Health

Other

29%

17% of reviews on Yelp are for restaurants. [2]

Last Accessed: Oct 18, 2022

Yelp Star Rating Distribution

Yelp statistics showing the share of positive, neutral and negative reviews on the site.

Source:Yelp

5 stars

52%

4 stars

16%

3 stars

2 stars

1 star

18%

52% of Yelp reviews are 5-star ratings. [2]

Last Accessed: Oct 18, 2022

Yelp Growth Metrics

Yelp App Unique Devices

Do people actually use Yelp?

Source:Yelp

Unique app devices

33.03M

33.026 million devices used the Yelp app in 2022, down from 33.085 million in 2021. [3]

Date: Feb 24, 2023

Yelp Desktop Visitors

How many people use the Yelp desktop website?

Source:Yelp

Desktop unique visitors

38.05M

38.046 million desktop devices visited Yelp's website in 2022, down from 45.99 million in 2021. [3]

Date: Feb 24, 2023

Yelp Mobile Web Visitors

How many people use Yelp's mobile website?

Source:Yelp

Mobile web unique visitors

59.17M

59.172 million mobile devices visited Yelp's website in 2022, up from 56.668 million in 2021. [3]

Date: Feb 24, 2023

Yelp Claimed Businesses

How many businesses are on Yelp?

Source:Yelp

Claimed businesses

6.32M

6.321 million businesses on Yelp had been claimed by the owners by the end of 2022, up from 5.794 million in 2021. [1]

Last Accessed: Mar 17, 2023

Yelp Paying Advertising Locations

How many businesses advertise on Yelp?

Source:Yelp

Paying advertising locations

558,000

558,000 restaurants and other businesses were paying to advertise on Yelp at the end of 2022, up from 523,000 in 2021. [3]

Date: Feb 24, 2023

231,000 of the 558,000 businesses paying for advertising on Yelp in 2022 provided services. [3]

Date: Feb 24, 2023

Yelp User Demographics (U.S.)

Yelp Users by Age

What age group uses Yelp the most?

Source:Yelp

18-34

27%

35-54

34%

55 and above

39%

At 39%, most Yelp users in the US are aged 55 and above. [2]

Last Accessed: Mar 17, 2023

Yelp Users by Education

What demographic uses Yelp the most by education level?

Source:Yelp

No college

18%

College

66%

Grad school

17%

66% of Yelp users in the U.S. have attended college. [2]

Last Accessed: Mar 17, 2023

Yelp Users by Income

How much do Yelp users earn in a year?

Source:Yelp

Up to $59,000

20%

$60,000-$99,000

24%

$100,000 or more

57%

59% of Yelp users in the U.S. earn $100,000 or more every year. [2]

Last Accessed: Oct 18, 2022

Yelp Revenue Breakdown

Yelp Revenue by Product

How does Yelp make money?

Source:Yelp

Advertising

$1.13B

Transactions

$14.06M

Other services

$45.04M

Yelp made $1.134 billion from ads in 2022, up from $985.225 million in 2021. [3]

Date: Feb 24, 2023

Yelp's transactions revenue went from $60.3 million in 2017 to $13.7 million in 2018 after the company sold off its Eat24 service. [5]

Date: Feb 28, 2020

Yelp Advertising Revenue Breakdown

Which companies advertise on Yelp?

Source:Yelp

Services

$693.81M

Restaurants, retail and other

$440.59M

$693.81 million of the $1.134 billion Yelp made from ads in 2022 came from businesses that provide services. [3]

Date: Feb 24, 2023

Yelp Revenue by Region

Is Yelp only in America?

Source:Yelp

U.S.

$1.19B

International

$8.30M

$1.185 billion of Yelp's $1.194 billion in 2022 revenue came from the US. [3]

Date: Feb 24, 2023

Yelp Expenditure Statistics

Yelp Total Costs and Expenses

Tracking Yelp's total annual cost of operations.

Source:Yelp

Costs and expenses

$1.14B

Yelp's costs and expenses in 2022 amounted to $1.135 billion, up from $1 billion in 2021. [3]

Date: Feb 24, 2023

Yelp Costs and Expenses by Type

Breaking down Yelp's annual cost of operations by type.

Source:Yelp

Cost of revenue

$105.71M

Sales and marketing

$514.93M

Product development

$305.56M

General and administrative

$164.11M

Depreciation and amortization

$44.85M

Restructuring and integration

$0.00

Yelp spent $514.927 million on sales and marketing, up from $454.224 million in 2021. [3]

Date: Feb 24, 2023

Yelp Advertising Expenses

How much does Yelp spend on advertising?

Source:Yelp

Advertising spend

$71.10M

Yelp spent $71.1 million on advertising in 2022, up from $56.3 million in 2021. [3]

Date: Feb 24, 2023

Yelp Employee Statistics

Yelp Employees

How many employees does Yelp have?

Source:Yelp

Employees

4900

4,900 people were employed by Yelp at the end of 2022, up from 4,400 in 2021. [3]

Date: Feb 24, 2023

Yelp furloughed more than 1,000 employees in 2020 due to the impact of the global Coronavirus (COVID-19) pandemic. [6]

Date: Feb 26, 2021

Yelp Employees by Department

Yelp stats breaking down the company's workforce by segment/department.

Source:Yelp

Sales & marketing

63%

Product development

28%

General and administrative

63% of Yelp's 4,900 total employees at the end of 2022 worked in sales and marketing. [3]

Date: Feb 24, 2023

Yelp Employees by Race/Ethnicity

Hoe does Yelp manage diversity?

Source:Yelp

White

53%

Asian

15%

Black

10%

Hispanic

11%

Not specified

53% of Yelp's employees in the US are white. [7]

Date: Dec 13, 2022

Yelp Employees by Gender

Is Yelp diverse in the workplace?

Source:Yelp

Men

53%

Women

43%

Other

Not disclosed

53% of Yelp's employees are men. [7]

Date: Dec 13, 2022

Yelp Employees by Age

What are Yelp's employee demographics by age group?

Source:Yelp

Below 30

41%

30 to 50

54%

50 and above

54% of Yelp's employees are aged between 30 and 50 years. [7]

Date: Dec 13, 2022

Yelp Miscellaneous Stats & Facts

Yelp acquired online reservations platform SeatMe in November 2013 and renamed it to Yelp Reservations. [8]

Date: May 13, 2014

Yelp acquired restaurant waitlist service Nowait in March 2017 for $40 million. It's now known as Yelp Waitlist. [9]

Date: Mar 1, 2017

Yelp acquired Wi-Fi marketing company Turnstyle Analytics in April 2017. [10]

Date: Apr 4, 2017

Yelp sold Eat24 to Grubhub for $251.7 million in October 2017. [11]

Date: Oct 10, 2017

A June 2020 study by Yelp revealed that 53% of restaurants were forced to close permanently following the COVID-19 pandemic. [12]

Date: Jun 25, 2020

Yelp acquired European rival Qype for $50 million in 2012. [13]

Date: Oct 24, 2012

Yelp acquired French rival Cityvox in 2014. [14]

Date: Oct 28, 2014

Sources

Yelp

https://www.yelp-ir.com/overview/default.aspx

Last Accessed: Mar 17, 2023

Yelp

https://www.yelp-press.com/company/fast-facts/default.aspx

Last Accessed: Mar 17, 2023

Yelp 2022 Annual Report

https://d18rn0p25nwr6d.cloudfront.net/CIK-0001345016/4261443a-9d35-49eb-9ee9-bfb37a305b4d.pdf

Date: Feb 24, 2023

ReviewTrackers

https://www.reviewtrackers.com/reports/online-reviews-survey/

Date: Jan 9, 2022

Yelp 2019 Annual Report

https://d18rn0p25nwr6d.cloudfront.net/CIK-0001345016/360caaf2-1804-462c-a5db-460952da09e2.pdf

Date: Feb 28, 2020

Yelp 2020 Annual Report

https://d18rn0p25nwr6d.cloudfront.net/CIK-0001345016/0257f990-5350-4b8b-a114-9e856fd8e484.pdf

Date: Feb 26, 2021

Yelp

https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fs24.q4cdn.com%2F521204325%2Ffiles%2Fdoc_downloads%2Fesg%2F2022%2F12%2FYelp-2022-ESG-Report.pdf&esheet=53062738&newsitemid=20221213006113&lan=en-US&anchor=here&index=6&md5=89baf1b96bba5aebda8f583285e5c092

Date: Dec 13, 2022

Yelp

https://blog.yelp.com/2014/05/yelp-reservations-new-free-tool-for-businesses-gives-diners-even-more-options-when-booking-online

Date: May 13, 2014

Yelp

https://blog.yelp.com/2017/03/yelp-acquires-leading-restaurant-waitlist-service-nowait

Date: Mar 1, 2017

10.

Yelp

https://blog.yelp.com/2017/04/turnstyle

Date: Apr 4, 2017

11.

Yelp

https://www.yelp-ir.com/news-releases/news-release-details/2017/Yelp-Completes-Sale-of-Eat24/default.aspx

Date: Oct 10, 2017

12.

Yelp

https://www.yelpeconomicaverage.com/yelp-coronavirus-economic-impact-report.html

Date: Jun 25, 2020

13.

CNET

https://www.cnet.com/news/yelp-buys-european-rival-qype-for-50-million/

Date: Oct 24, 2012

14.

Yahoo

https://sg.news.yahoo.com/yelp-acquires-french-rival-cityvox-172601926.html

Date: Oct 28, 2014

WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.

Key Yelp facts

Quick links

Yelp Review Stats

Yelp Cumulative Reviews

How many reviews are on Yelp?

Yelp Reviews by Category

How many restaurant reviews are on Yelp?

Yelp Star Rating Distribution

Yelp statistics showing the share of positive, neutral and negative reviews on the site.

Yelp Growth Metrics

Yelp App Unique Devices

Do people actually use Yelp?

Yelp Desktop Visitors

How many people use the Yelp desktop website?

Yelp Mobile Web Visitors

How many people use Yelp's mobile website?

Yelp Claimed Businesses

How many businesses are on Yelp?

Yelp Paying Advertising Locations

How many businesses advertise on Yelp?

Yelp Market Share

Yelp Market Share

Who is the main competitor of Yelp?

Yelp User Demographics (U.S.)

Yelp Users by Age

What age group uses Yelp the most?

Yelp Users by Education

What demographic uses Yelp the most by education level?

Yelp Users by Income

How much do Yelp users earn in a year?

Yelp Revenue Breakdown

Yelp Revenue by Product

How does Yelp make money?

Yelp Advertising Revenue Breakdown

Which companies advertise on Yelp?

Yelp Revenue by Region

Is Yelp only in America?

Yelp Expenditure Statistics

Yelp Total Costs and Expenses

Tracking Yelp's total annual cost of operations.

Yelp Costs and Expenses by Type

Breaking down Yelp's annual cost of operations by type.

Yelp Advertising Expenses

How much does Yelp spend on advertising?

Yelp Employee Statistics

Yelp Employees

How many employees does Yelp have?

Yelp Employees by Department

Yelp stats breaking down the company's workforce by segment/department.

Yelp Employees by Race/Ethnicity

Hoe does Yelp manage diversity?

Yelp Employees by Gender

Is Yelp diverse in the workplace?

Yelp Employees by Age

What are Yelp's employee demographics by age group?

Yelp Miscellaneous Stats & Facts

Sources

Company

Stock Tools

Stock Ideas