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NYSE: TWTR
Twitter Inc Statistics & Facts

Key Twitter facts

Founded
2006
Headquarters
San Francisco, California
Founders
Jack Dorsey, Noah Glass, Biz Stone, Evan Williams
IPO Date
2013-11-07

Twitter User & Usage Statistics

Twitter Monthly Active Users

Tracking the growth of monthly active users (MAU) on Twitter by quarter and region.
Source:Twitter
Total
330M
U.S.
68M
International
262M

Twitter Monetizable Daily Active Users (mDAU)

Tracking the growth of monetizable daily active users (mDAU) on Twitter by quarter.
Source:Twitter
mDAU (global)
187M

Twitter Monetizable Daily Active Users (mDAU) by Region

Tracking the quarterly growth of monetizable daily active users (mDAU) on Twitter by region.
Source:Statista
United States
36M
International
152M

Twitter Users by Country

Here are the countries with the most Twitter users as of October 2020.
United States
68.7M
Japan
51.9M
India
18.9M
Brazil
16.65M
United Kingdom
16.65M
Turkey
13.45M

Twitter User Demographics by Age

How old are Twitter users?
13-17
9.1%
18-24
21.6%
25-34
28.9%
35-49
28.2%
50 and above
12.3%

Twitter Users by Race/Ethnicity

Here are the percentages of U.S. adults by race/ethnicity who say they use Twitter.
White
21%
Black
24%
Hispanic
25%

Twitter Users by Income

Here's the percentage of U.S. adults by income range who say they use Twitter.
Below $30,000
20%
$30,000-$74,999
20%
$75,000 and above
31%

Twitter Users by Education

Here are the percentages of U.S. adults by level of schooling that say they use Twitter.
High school or below
13%
Some college
24%
College and beyond
32%

Twitter Usage Frequency

How often do users access Twitter?
Several times a day
25%
About once a day
17%
Net daily
42%
Less often
58%

Twitter App Traffic Sources

Here's how users find their way to the Twitter mobile app.
Source:SimilarWeb
Search
66%
Social
24.6%
Direct
7.2%
Referrals
1.7%
Mail
0.4%
Display ads
0%

Twitter Website Traffic Sources

Here's where twitter.com gets its traffic from.
Source:SimilarWeb
Direct
76.22%
Search
12.26%
Social
5.62%
Referrals
5.07%
Mail
0.77%
Display ads
0.06%

Twitter Accounts With the Most Followers

Here are the accounts on Twitter with the most followers as of November 2020.
Source:Twitter
Barack Obama (BarackObama)
125M
Justin Bieber (@justinbieber)
113M
Katy Perry (@katyperry)
109M
Rihanna (@rihanna)
99M
Cristiano Ronaldo (@Cristiano)
89M
Donald Trump (@realDonaldTrump)
89M

Twitter Accounts by Interactions

What are the leading accounts on Twitter by number of interactions?
Source:Statista
방탄소년단 (@bts_twt) (BTS)
407M
Donald Trump (realDonaldTrump)
104.1M
Ariana Grande (@ArianaGrande)
101.8M
BTS_official (@bts_bighit)
56.8M
Bleacher Report (@BleacherReport)
49.7M
Alexandria Ocasio-Cortez (@AOC)
36.9M

Twitter Market Share

Twitter Market Share: Global

What is Twitter's global market share in the social media segment?
Twitter
8.65%
Facebook
71.85%
Pinterest
12.31%
YouTube
4.47%
Instagram
1.53%
Tumblr
0.43%

Twitter Market Share: U.S.

What is Twitter's market share in the United States' social media segment?
Twitter
14.43%
Facebook
60.51%
Pinterest
21.03%
YouTube
1.46%
Instagram
0.76%
Tumblr
0.74%

Twitter Revenue Breakdown

Twitter Advertising Revenue

Here is how much Twitter made from advertising by quarter.
Source:Twitter
Advertising revenue
$808.45M

Twitter Revenue by Region

Here is Twitter's annual revenue broken down by region.
Source:Twitter
U.S.
$1.94B
International
$1.52B

Twitter Revenue by Segment

Here is Twitter's annual revenue broken down by segment.
Source:Twitter
Advertising services
$2.99B
Data licensing and other
$465.94M

Twitter Expenditure Statistics

Twitter Operating Expenses

Here's Twitter's annual cost of operations.
Source:Twitter
Operating expenses
$3.09B

Twitter Operating Expenses by Type

Here are Twitter's quarterly operational expenses by type.
Source:Twitter
Sales and marketing
$215.29M
Research and development
$208.88M
General and administrative
$94.58M

Twitter Advertising Cost

Here's how much Twitter spent on advertising by year.
Source:Twitter
Advertising expenditure
$77.50M

Twitter Employee Statistics

Twitter Employees

How many people work at Twitter?
Employees
4900

Twitter Bot Statistics

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