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NYSE: TWTR
Twitter Inc Statistics & Facts

Key Twitter facts

Founded
2006
Headquarters
San Francisco, California
Founders
Jack Dorsey, Noah Glass, Biz Stone, Evan Williams
IPO Date
2013-11-07

Twitter User & Usage Statistics

Twitter Monthly Active Users

How many users does Twitter have?
Source:Twitter
Total
330M
U.S.
68M
International
262M

Twitter Monetizable Daily Active Users (mDAU)

How many people use Twitter daily?
Source:Twitter
mDAU (global)
206M

Twitter Monetizable Daily Active Users (mDAU) by Region

Twitter stats breaking down daily active users by region.
Source:Twitter
United States
37M
International
169M

Twitter Users by Country

Which country uses Twitter most?
United States
69.3M
Japan
50.9M
India
17.5M
United Kingdom
16.45M
Brazil
16.2M
Indonesia
14.05M

Twitter User Demographics by Age

How old are Twitter users?
13-17
7.8%
18-24
25.2%
25-34
26.6%
35-49
28.4%
50 and above
12%

Twitter Users by Race/Ethnicity

Here are the percentages of U.S. adults by race/ethnicity who say they use Twitter.
White
21%
Black
24%
Hispanic
25%

Twitter Users by Income

Here's the percentage of U.S. adults by income range who say they use Twitter.
Below $30,000
20%
$30,000-$74,999
20%
$75,000 and above
31%

Twitter Users by Education

Here are the percentages of U.S. adults by level of schooling that say they use Twitter.
High school or below
13%
Some college
24%
College and beyond
32%

Twitter Usage Frequency

How often do users access Twitter?
Several times a day
25%
About once a day
17%
Net daily
42%
Less often
58%

Twitter App Traffic Sources

Here's how users find their way to the Twitter mobile app.
Source:SimilarWeb
Search
61.7%
Social
25.9%
Direct
11%
Referrals
0.5%
Mail
0.2%
Display ads
0.1%

Twitter Website Traffic Sources

Here's where twitter.com gets its traffic from.
Source:SimilarWeb
Direct
77.38%
Search
11.87%
Social
5.44%
Referrals
4.58%
Mail
0.68%
Display ads
0.04%

Twitter Accounts With the Most Followers

Here are the accounts on Twitter with the most followers as of July 2021.
Source:Twitter
Barack Obama (BarackObama)
129.8M
Justin Bieber (@justinbieber)
113.8M
Katy Perry (@katyperry)
108.8M
Rihanna (@rihanna)
102.6M
Cristiano Ronaldo (@Cristiano)
93M
Taylor Swift (@taylorswift13)
88.5M

Twitter Accounts by Interactions

Who is the most popular Twitter user by interactions?
Source:Statista
방탄소년단 (@bts_twt) (BTS)
407M
Donald Trump (realDonaldTrump)
104.1M
Ariana Grande (@ArianaGrande)
101.8M
BTS_official (@bts_bighit)
56.8M
Bleacher Report (@BleacherReport)
49.7M
Alexandria Ocasio-Cortez (@AOC)
36.9M

Twitter Bot Statistics

Twitter Transparency Report

Twitter Information Requests

Twitter stats showing the number of information requests made by governments across the world.
Source:Twitter
Information requests
12,657

Twitter Copyright Takedowns

Twitter stats showing the number of pieces of media withheld following DMCA takedown notices.
Source:Twitter
Media withheld
1.6M

Twitter Rule Enforcement Stats

How many accounts does Twitter lock and suspend?
Source:Twitter
Accounts actioned
1.94M
Accounts suspended
925,744

Twitter Market Share

Twitter Market Share: Global

What is Twitter's global market share in the social media segment?
Twitter
10.01%
Facebook
71.53%
Pinterest
7.31%
YouTube
5.01%
Instagram
4.28%
Reddit
0.51%

Twitter Market Share: U.S.

What is Twitter's market share in the United States' social media segment?
Twitter
9.97%
Facebook
71.3%
Pinterest
11.16%
YouTube
1.59%
Instagram
4.38%
Reddit
0.63%

Twitter Revenue Breakdown

Twitter Advertising Revenue

Here is how much Twitter made from advertising by quarter.
Source:Twitter
Advertising revenue
$1.15B

Twitter Revenue by Region

Twitter statistics breaking down the company's annual revenue by region.
Source:Twitter
U.S.
$2.08B
International
$1.64B

Twitter Revenue by Segment

How does Twitter make money?
Source:Twitter
Advertising services
$3.21B
Data licensing and other
$508.96M

Twitter Expenditure Statistics

Twitter Operating Expenses

How does Twitter spend on operations in a year?
Source:Twitter
Operating expenses
$3.69B

Twitter Operating Expenses by Type

Here are Twitter's quarterly operational expenses by type.
Source:Twitter
Sales and marketing
$244.00M
Research and development
$247.94M
General and administrative
$112.25M

Twitter Advertising Cost

How much does Twitter spend on advertising?
Source:Twitter
Advertising expenditure
$56.10M

Twitter Employee Statistics

Twitter Employees

How many employees does Twitter have?
Source:Twitter
Employees
5500
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