NASDAQ: MAT
Mattel Inc Statistics & Facts

Key Mattel facts

Founded
1945
Headquarters
El Segundo, California
Founders
Ruth Handler, Elliot Handler, Harold Matson
IPO Date
1963-08-12

Mattel Sales Statistics

Mattel Sales: Barbie

How much is the Barbie brand worth to Mattel?

Source:Mattel
Barbie brand sales
$1.54B

Mattel Stats: American Girl Sales

Are people still buying American Girl dolls?

Source:Mattel
American Girl sales
$226.90M

Mattel Power Brand Sales

What is Mattel's biggest brand?

Source:Mattel
Barbie
$1.54B
Hot Wheels
$1.43B
Fisher-Price
$852.60M
Other
$2.28B

Mattel Sales by Category

What are Mattel's biggest products?

Source:Mattel
Dolls
$2.39B
Infant, toddler and preschool
$1.00B
Vehicles
$1.64B
Action figures, building sets and games
$1.07B

Mattel Major Customer Sales

Where does Mattel sell their products?

Source:Mattel
Walmart
$1.13B
Target
$670.00M
Amazon
$600.00M

Mattel Major Customer Sales Share

What percentage of Mattel's net sales come from selling toys to Target, Amazon and Walmart?

Source:Mattel
Major customers sales share
44%

Mattel Expense Stats

Mattel Design and Development Expenses

How much does Mattel spend on its design and development strategy?

Source:Mattel
Design and development spend
$198.60M

Mattel Advertising Spend

How much does Mattel spend on advertising its toys in a year?

Source:Mattel
Advertising and promotion cost
$524.79M

Mattel Market Share

Mattel vs Hasbro: Revenue

Who is bigger: Mattel or Hasbro?

Source:Hasbro
Mattel
$5.44B
Hasbro
$5.00B

Mattel Transparency Report

Mattel Greenhouse Gas Emissions

Is Mattel eco-friendly?

Source:Mattel
Scope 1 absolute emissions
15,768
Scope 2 absolute emissions
161,755
Total absolute emissions
177,524

Mattel Energy Consumption

Is Mattel a sustainable company?

Source:Mattel
Direct absolute energy consumption (MWh)
77,756
Indirect absolute energy consumption (MWh)
292,991
Total absolute energy consumption (MWh)
370,746

Mattel Workplace Incident Rates

Is Mattel a safe company to work for?

Source:Mattel
Incident rate
0.07

Mattel Waste Generation

Is Mattel environmentally friendly?

Source:Mattel
Non-hazardous waste
17,161
Hazardous waste
3082
Total
20,243

Mattel Employee Statistics

Mattel Employees

How many employees does Mattel have?

Source:Mattel
Employees
33,000

Mattel Employees by Location

How many employees work at Mattel USA?

Source:Mattel
US
4600
International
28,400

Mattel Manufacturing Staff

How many people work in Mattel's factories?

Source:Mattel
Manufacturing workforce
23,600

Mattel Employees by Race/Ethnicity

Is Mattel diverse?

Source:Mattel
White
55%
Latine
22%
Black
10%
Asian
10%
Native Hawaiian or other Pacific Islander
0.2%
Native American or Alaskan Native
0.3%

Mattel Miscellaneous Facts & Statistics

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