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NASDAQ: MAT
Mattel Inc Statistics & Facts

Key Mattel facts

Founded
1945
Headquarters
El Segundo, California
Founders
Ruth Handler, Elliot Handler, Harold Matson
IPO Date
1963-08-12

Mattel Sales Statistics

Mattel Sales: Barbie

How much is the Barbie brand worth to Mattel?
Source:Mattel
Barbie brand sales
$1.68B

Mattel Stats: American Girl Sales

Are people still buying American Girl dolls?
Source:Mattel
American Girl sales
$277.90M

Mattel Sales by Category: North America

Mattel statistics breaking down their annual sales in North America by category.
Source:Mattel
Dolls
$1.01B
Infant, toddler and preschool
$758.80M
Vehicles
$633.00M
Action figures, building sets and games
$752.00M

Mattel Sales by Category: International

Mattel stats breaking down their annual international sales by category.
Source:Mattel
Dolls
1.01B
Infant, toddler and preschool
462.1M
Vehicles
619.8M
Action figures, building sets and games
556.8M

Mattel Power Brand Sales: Global

Mattel stats breaking down their annual sales by power brands.
Source:Mattel
Barbie
$1.68B
Hot Wheels
$1.07B
Fisher-Price and Thomas & Friends
$1.13B
Other
$2.21B

Mattel Power Brand Sales: North America

How much do Mattel's power brands generate annually in North America?
Source:Mattel
Barbie
$903.50M
Hot Wheels
$529.50M
Fisher-Price and Thomas & Friends
$685.50M
Other
$1.04B

Mattel Power Brand Sales: International

How much do Mattel's top brands generate in sales outside the U.S.?
Source:Mattel
Barbie
$775.80M
Hot Wheels
$538.80M
Fisher-Price and Thomas & Friends
$442.70M
Other
$891.40M

Mattel Major Customer Sales

How much does Mattel make from sales to Walmart and Target in a year?
Source:Mattel
Walmart
$1.17B
Target
$740.00M
Amazon
$620.00M

Mattel Major Customer Sales Share

What percentage of Mattel's net sales come from selling toys to Target, Amazon and Walmart?
Source:Mattel
Major customers sales share
46%

Mattel Revenue and Expenses

Mattel Revenue by Categories

Mattel statistics breaking down their annual revenue by category.
Source:Mattel
Dolls
$2.30B
Infant, toddler and preschool
$1.22B
Vehicles
$1.25B
Action figures, building sets and games
$1.31B

Mattel Advertising Spend

How much does Mattel spend on advertising its toys in a year?
Source:Mattel
Advertising and promotion cost
$545.67M

Mattel Market Share

Mattel vs Hasbro

Comparing Mattel and Hasbro by annual revenue.
Source:Hasbro
Mattel
$1.24B
Hasbro
$1.34B

Mattel Employee Statistics

Mattel Employees

How many employees does Mattel have?
Source:Mattel
Employees
36,300

Mattel Miscellaneous Facts & Statistics

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