WallStreetZen

NASDAQ: MAT
Mattel Inc Statistics & Facts

Key Mattel facts

Founded
1945
Headquarters
El Segundo, California
Founders
Ruth Handler, Elliot Handler, Harold Matson
IPO Date
1963-08-12

Mattel Sales Statistics

Mattel Sales: Barbie

How much does Barbie sell in a year?
Source:Mattel
Barbie brand sales
$1.35B

Mattel Sales by Segment

Breaking down Mattel's annual sales by operational segment.
Source:Mattel
North America
$2.59B
International
$2.28B
American Girl
$266.50M

Mattel Sales by Category: North America

Mattel statistics breaking down their annual sales in North America by category.
Source:Mattel
Dolls
$770.60M
Infant, toddler and preschool
$701.40M
Vehicles
$529.20M
Action figures, building sets and games
$586.60M

Mattel Sales by Category: International

Mattel stats breaking down their annual international sales by category.
Source:Mattel
Dolls
849.4M
Infant, toddler and preschool
448.4M
Vehicles
580.8M
Action figures, building sets and games
405M

Mattel Power Brand Sales: Global

Mattel stats breaking down their annual sales by power brands.
Source:Mattel
Barbie
$1.35B
Hot Wheels
$954.20M
Fisher-Price and Thomas & Friends
$1.07B
Other
$1.77B

Mattel Power Brand Sales: North America

How much do Mattel's power brands generate annually in North America?
Source:Mattel
Barbie
$704.20M
Hot Wheels
$446.60M
Fisher-Price and Thomas & Friends
$634.90M
Other
$802.10M

Mattel Power Brand Sales: International

How much do Mattel's top brands generate in sales outside the U.S.?
Source:Mattel
Barbie
$645.90M
Hot Wheels
$507.60M
Fisher-Price and Thomas & Friends
$430.60M
Other
$699.30M

Mattel Major Customer Sales

How much does Mattel make from sales to Walmart and Target in a year?
Source:Mattel
Walmart
$1.07B
Target
$620.00M

Mattel Major Customer Sales Share

What percentage of Mattel's net sales come from selling toys to Target, Amazon and Walmart?
Source:Mattel
Major customers sales share
47%

Mattel Revenue and Expenses

Mattel Revenue by Categories

Mattel statistics breaking down their annual revenue by category.
Source:Mattel
Dolls
$1.89B
Infant, toddler and preschool
$1.15B
Vehicles
$1.11B
Action figures, building sets and games
$991.60M

Mattel Advertising Spend

How much does Mattel spend on advertising its toys in a year?
Source:Mattel
Advertising and promotion cost
$277.80M

Mattel Market Share

Mattel vs Hasbro

Comparing Mattel and Hasbro by annual revenue.
Source:Hasbro
Mattel
$1.63B
Hasbro
$1.72B

Mattel Employee Statistics

Mattel Employees

How many people are employed by Mattel?
Source:Mattel
Employees
32,100

Mattel Miscellaneous Facts & Statistics

WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.