| Name | Role | Date | Shares | Price | Value |
|---|---|---|---|---|---|
| Crystal Landsem | Chief Executive Officer | 2026-03-31 | 4,549 | $12.72 | $57.86kSell |
| Heidi Crane | Chief Financial Officer | 2026-03-31 | 5,026 | $12.72 | $63.93kSell |
| Mark Vos | President CIO | 2025-12-31 | 4,014 | $5.22 | $20.95kSell |
| Crystal Landsem | Chief Executive Officer | 2025-12-31 | 4,412 | $5.22 | $23.03kSell |
| Laura Holt | Chief Merchandising Officer | 2025-09-30 | 299 | $4.70 | $1.41kSell |
| Laura Holt | Chief Merchandising Officer | 2025-09-30 | 299 | $4.70 | $1.41kSell |
| Laura Holt | Chief Merchandising Officer | 2025-09-30 | 299 | $4.70 | $1.41kSell |
| Crystal Landsem | Chief Executive Officer | 2025-06-30 | 61,659 | $0.30 | $18.50kSell |
| Laura Holt | Chief Merchandising Officer | 2025-06-30 | 4,473 | $0.30 | $1.34kSell |
| Mark Vos | President CIO | 2025-06-30 | 55,751 | $0.30 | $16.73kSell |
| Name | Hold | Shares | Value | Type |
|---|---|---|---|---|
| Eric Liaw | 526.48% | 15,080,473 | $115.82M | Insider |
| Institutional Venture Management XV LLC | 525.43% | 15,050,460 | $115.59M | Insider |
| Hig Growth Partners Lulus LP | 481.49% | 13,791,895 | $105.92M | Insider |
| David W. McCreight | 32.50% | 930,884 | $7.15M | Insider |
| Canada Pension Plan Investment Board | 17.46% | 500,000 | $3.84M | Institution |
| Tiffany Rose Smith | 10.16% | 291,031 | $2.24M | Insider |
| Institutional Venture Management XV LLC | 8.78% | 251,575 | $1.93M | Institution |
| John Richard Black | 6.02% | 172,331 | $1.32M | Insider |
| Laura Deady | 5.95% | 170,400 | $1.31M | Insider |
| Kelly Ann McCarthy | 5.73% | 164,242 | $1.26M | Insider |