| Name | Role | Date | Shares | Price | Value |
|---|---|---|---|---|---|
| Crystal Landsem | Chief Executive Officer | 2026-03-31 | 4,549 | $12.72 | $57.86kSell |
| Heidi Crane | Chief Financial Officer | 2026-03-31 | 5,026 | $12.72 | $63.93kSell |
| Mark Vos | President CIO | 2025-12-31 | 4,014 | $5.22 | $20.95kSell |
| Crystal Landsem | Chief Executive Officer | 2025-12-31 | 4,412 | $5.22 | $23.03kSell |
| Laura Holt | Chief Merchandising Officer | 2025-09-30 | 299 | $4.70 | $1.41kSell |
| Laura Holt | Chief Merchandising Officer | 2025-09-30 | 299 | $4.70 | $1.41kSell |
| Laura Holt | Chief Merchandising Officer | 2025-09-30 | 299 | $4.70 | $1.41kSell |
| Crystal Landsem | Chief Executive Officer | 2025-06-30 | 61,659 | $0.30 | $18.50kSell |
| Laura Holt | Chief Merchandising Officer | 2025-06-30 | 4,473 | $0.30 | $1.34kSell |
| Mark Vos | President CIO | 2025-06-30 | 55,751 | $0.30 | $16.73kSell |
| Name | Hold | Shares | Value | Type |
|---|---|---|---|---|
| Eric Liaw | 527.85% | 15,080,473 | $165.19M | Insider |
| Institutional Venture Management XV LLC | 526.80% | 15,050,460 | $164.86M | Insider |
| Hig Growth Partners Lulus LP | 482.75% | 13,791,895 | $151.08M | Insider |
| David W. McCreight | 32.58% | 930,884 | $10.20M | Insider |
| Canada Pension Plan Investment Board | 17.50% | 500,000 | $5.48M | Institution |
| Tiffany Rose Smith | 10.19% | 291,031 | $3.19M | Insider |
| Institutional Venture Management XV LLC | 8.81% | 251,575 | $2.76M | Institution |
| John Richard Black | 6.03% | 172,331 | $1.89M | Insider |
| Chico Wealth Ria | 6.01% | 171,707 | $1.88M | Institution |
| Laura Deady | 5.96% | 170,400 | $1.87M | Insider |