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NASDAQ: DRCT
Direct Digital Holdings Inc Stock Ownership - Who owns Direct Digital Holdings?

OverviewForecastEarningsRevenueDividendOwnership

Insider buying vs selling

Have Direct Digital Holdings Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
W. Keith SmithPresident2025-11-14100,000$0.21
$21.00kSell
Mark D. WalkerChairman and CEO2025-11-14245,008$0.21
$51.45kSell
Mark D. WalkerChairman and CEO2025-11-1327,492$0.37
$10.17kSell
W. Keith SmithPresident2025-11-1371,242$0.37
$26.36kSell
Mark D. WalkerChairman and CEO2025-08-1923,000$0.39
$8.97kSell
Mark D. WalkerChairman and CEO2025-08-1824,313$0.39
$9.48kSell
Mark D. WalkerChairman and CEO2025-08-1522,369$0.41
$9.17kSell
W. Keith SmithPresident2025-07-288,050$0.54
$4.35kSell
W. Keith SmithPresident2025-07-258,900$0.53
$4.72kSell
W. Keith SmithPresident2025-07-2415,800$0.53
$8.37kSell

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Net Insider Buy/Sell (L12M) Ownership

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DRCT Shareholders

What type of owners hold Direct Digital Holdings Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
W. Keith Smith83.86%623,428$1.89MInsider
Mark D. Walker67.26%500,000$1.52MInsider
Doliver Advisors LP13.80%102,569$310.78kInstitution
Antoinette Renee Leatherberry10.01%74,442$225.56kInsider
Richard Cohen9.46%70,302$213.02kInsider
Geode Capital Management LLC6.06%45,029$136.44kInstitution
Mistelle Locke5.44%40,447$122.55kInsider
Ubs Group Ag3.07%22,791$69.06kInstitution
Anu Pillai2.92%21,704$65.76kInsider
Maria Vilchez Lowrey2.15%16,020$48.54kInsider

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DRCT vs Advertising Agency Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
DRCT11.70%88.30%Net Selling
TDIC5.78%13.51%
ABTS0.12%99.88%
CHR0.10%99.90%
CNET0.02%99.98%
View Top Advertising Agency Stocks

Direct Digital Holdings Stock Ownership FAQ

Who owns Direct Digital Holdings?

Direct Digital Holdings (NASDAQ: DRCT) is owned by 24.15% institutional shareholders, 182.23% Direct Digital Holdings insiders, and 0.00% retail investors. W. Keith Smith is the largest individual Direct Digital Holdings shareholder, owning 623,428.00 shares representing 83.86% of the company. W. Keith Smith's Direct Digital Holdings shares are currently valued at $1.89M.

If you're new to stock investing, here's how to buy Direct Digital Holdings stock.
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