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NASDAQ: DRCT
Direct Digital Holdings Inc Stock Ownership - Who owns Direct Digital Holdings?

OverviewForecastEarningsRevenueDividendOwnership

Insider buying vs selling

Have Direct Digital Holdings Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
Mark D. WalkerChairman and CEO2025-08-1923,000$0.39
$8.97kSell
Mark D. WalkerChairman and CEO2025-08-1824,313$0.39
$9.48kSell
Mark D. WalkerChairman and CEO2025-08-1522,369$0.41
$9.17kSell
W. Keith SmithPresident2025-07-288,050$0.54
$4.35kSell
W. Keith SmithPresident2025-07-258,900$0.53
$4.72kSell
W. Keith SmithPresident2025-07-2415,800$0.53
$8.37kSell
Mark D. WalkerChairman and CEO2025-07-235,567$0.51
$2.84kSell
W. Keith SmithPresident2025-07-2311,934$0.51
$6.09kSell
W. Keith SmithPresident2025-07-2215,321$0.51
$7.81kSell
Mark D. WalkerChairman and CEO2025-07-2215,470$0.51
$7.89kSell

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Net Insider Buy/Sell (L12M) Ownership

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DRCT Shareholders

What type of owners hold Direct Digital Holdings Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
W. Keith Smith3.53%794,670$277.34kInsider
Mark D. Walker2.10%472,500$164.90kInsider
Vanguard Group Inc0.61%137,974$48.15kInstitution
Ubs Group Ag0.44%99,403$34.69kInstitution
Antoinette Renee Leatherberry0.33%74,442$25.98kInsider
Richard Cohen0.31%70,302$24.54kInsider
Xtx Topco Ltd0.24%53,787$18.77kInstitution
Two Sigma Securities LLC0.24%53,165$18.55kInstitution
Geode Capital Management LLC0.23%51,364$17.93kInstitution
Mistelle Locke0.18%40,447$14.12kInsider

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DRCT vs Advertising Agency Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
DRCT1.95%6.65%Net SellingNet Selling
LDWY1.36%98.64%Net Buying
VSME0.67%0.00%
BAOS1.22%0.00%
CNET0.00%100.00%
View Top Advertising Agency Stocks

Direct Digital Holdings Stock Ownership FAQ

Who owns Direct Digital Holdings?

Direct Digital Holdings (NASDAQ: DRCT) is owned by 1.95% institutional shareholders, 6.65% Direct Digital Holdings insiders, and 91.40% retail investors. W. Keith Smith is the largest individual Direct Digital Holdings shareholder, owning 794,670.00 shares representing 3.53% of the company. W. Keith Smith's Direct Digital Holdings shares are currently valued at $289.26k.

If you're new to stock investing, here's how to buy Direct Digital Holdings stock.
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