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NASDAQ: DRCT
Direct Digital Holdings Inc Stock Ownership - Who owns Direct Digital Holdings?

OverviewForecastEarningsRevenueDividendOwnership

Insider buying vs selling

Have Direct Digital Holdings Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
W. Keith SmithPresident2025-11-14100,000$0.21
$21.00kSell
Mark D. WalkerChairman and CEO2025-11-14245,008$0.21
$51.45kSell
W. Keith SmithPresident2025-11-1371,242$0.37
$26.36kSell
Mark D. WalkerChairman and CEO2025-11-1327,492$0.37
$10.17kSell
Mark D. WalkerChairman and CEO2025-08-1923,000$0.39
$8.97kSell
Mark D. WalkerChairman and CEO2025-08-1824,313$0.39
$9.48kSell
Mark D. WalkerChairman and CEO2025-08-1522,369$0.41
$9.17kSell
W. Keith SmithPresident2025-07-288,050$0.54
$4.35kSell
W. Keith SmithPresident2025-07-258,900$0.53
$4.72kSell
W. Keith SmithPresident2025-07-2415,800$0.53
$8.37kSell

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Net Insider Buy/Sell (L12M) Ownership

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DRCT Shareholders

What type of owners hold Direct Digital Holdings Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
W. Keith Smith114.27%623,428$1.63MInsider
Mark D. Walker91.64%500,000$1.31MInsider
Vanguard Group Inc24.93%136,031$356.40kInstitution
Antoinette Renee Leatherberry13.64%74,442$195.04kInsider
Richard Cohen12.89%70,302$184.19kInsider
Ubs Group Ag10.05%54,832$143.66kInstitution
Morgan Stanley9.50%51,816$135.76kInstitution
Geode Capital Management LLC9.41%51,364$134.57kInstitution
Mistelle Locke7.41%40,447$105.97kInsider
Anu Pillai3.98%21,704$56.86kInsider

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DRCT vs Advertising Agency Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
DRCT18.81%81.19%Net SellingNet Selling
STFS2.86%0.00%
CHR4.29%95.71%
YDKG100.00%0.00%
CNET0.07%99.93%
View Top Advertising Agency Stocks

Direct Digital Holdings Stock Ownership FAQ

Who owns Direct Digital Holdings?

Direct Digital Holdings (NASDAQ: DRCT) is owned by 57.51% institutional shareholders, 248.31% Direct Digital Holdings insiders, and 0.00% retail investors. W. Keith Smith is the largest individual Direct Digital Holdings shareholder, owning 623,428.00 shares representing 114.27% of the company. W. Keith Smith's Direct Digital Holdings shares are currently valued at $1.63M.

If you're new to stock investing, here's how to buy Direct Digital Holdings stock.
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