NASDAQ: DRCT
Direct Digital Holdings Inc Stock Ownership - Who owns Direct Digital Holdings?

Insider buying vs selling

Have Direct Digital Holdings Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
W. Keith SmithPresident2025-11-14100,000$0.21
$21.00kSell
Mark D. WalkerChairman and CEO2025-11-14245,008$0.21
$51.45kSell
W. Keith SmithPresident2025-11-1371,242$0.37
$26.36kSell
Mark D. WalkerChairman and CEO2025-11-1327,492$0.37
$10.17kSell
Mark D. WalkerChairman and CEO2025-08-1923,000$0.39
$8.97kSell
Mark D. WalkerChairman and CEO2025-08-1824,313$0.39
$9.48kSell
Mark D. WalkerChairman and CEO2025-08-1522,369$0.41
$9.17kSell
W. Keith SmithPresident2025-07-288,050$0.54
$4.35kSell
W. Keith SmithPresident2025-07-258,900$0.53
$4.72kSell
W. Keith SmithPresident2025-07-2415,800$0.53
$8.37kSell

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Net Insider Buy/Sell (L12M) Ownership

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DRCT Shareholders

What type of owners hold Direct Digital Holdings Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
W. Keith Smith83.92%623,428$1.78MInsider
Mark D. Walker67.30%500,000$1.43MInsider
Ubs Group Ag40.93%304,083$869.68kInstitution
Susquehanna International Group LLP38.61%286,852$820.40kInstitution
Antoinette Renee Leatherberry10.02%74,442$212.90kInsider
Richard Cohen9.46%70,302$201.06kInsider
Flow Traders Us LLC9.00%66,874$191.26kInstitution
Geode Capital Management LLC6.85%50,883$145.53kInstitution
Mistelle Locke5.44%40,447$115.68kInsider
Vanguard Group Inc3.70%27,460$78.54kInstitution

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DRCT vs Advertising Agency Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
DRCT37.97%62.03%Net Selling
HAO1.50%31.25%
VSME11.48%0.00%
CNET0.06%99.94%
ABTS0.01%99.99%

Direct Digital Holdings Stock Ownership FAQ

Who owns Direct Digital Holdings?

Direct Digital Holdings (NASDAQ: DRCT) is owned by 111.60% institutional shareholders, 182.35% Direct Digital Holdings insiders, and 0.00% retail investors. W. Keith Smith is the largest individual Direct Digital Holdings shareholder, owning 623,428.00 shares representing 83.92% of the company. W. Keith Smith's Direct Digital Holdings shares are currently valued at $1.85M.

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