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NASDAQ: DRCT
Direct Digital Holdings Inc Stock Ownership - Who owns Direct Digital Holdings?

OverviewForecastEarningsRevenueDividendOwnership

Insider buying vs selling

Have Direct Digital Holdings Inc insiders been buying or selling?

Buy
Sell
NameRoleDateSharesPriceValue
Mark D. WalkerChairman and CEO2025-11-14245,008$0.21
$51.45kSell
W. Keith SmithPresident2025-11-14100,000$0.21
$21.00kSell
W. Keith SmithPresident2025-11-1371,242$0.37
$26.36kSell
Mark D. WalkerChairman and CEO2025-11-1327,492$0.37
$10.17kSell
Mark D. WalkerChairman and CEO2025-08-1923,000$0.39
$8.97kSell
Mark D. WalkerChairman and CEO2025-08-1824,313$0.39
$9.48kSell
Mark D. WalkerChairman and CEO2025-08-1522,369$0.41
$9.17kSell
W. Keith SmithPresident2025-07-288,050$0.54
$4.35kSell
W. Keith SmithPresident2025-07-258,900$0.53
$4.72kSell
W. Keith SmithPresident2025-07-2415,800$0.53
$8.37kSell

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Net Insider Buy/Sell (L12M) Ownership

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DRCT Shareholders

What type of owners hold Direct Digital Holdings Inc stock?

Institutional
Insider
Retail
NameHoldSharesValueType
W. Keith Smith2.08%623,428$45.51kInsider
Mark D. Walker0.67%200,000$14.60kInsider
Vanguard Group Inc0.45%136,031$9.93kInstitution
Antoinette Renee Leatherberry0.25%74,442$5.43kInsider
Richard Cohen0.23%70,302$5.13kInsider
Ubs Group Ag0.18%54,832$4.00kInstitution
Morgan Stanley0.17%51,816$3.78kInstitution
Geode Capital Management LLC0.17%51,364$3.75kInstitution
Mistelle Locke0.13%40,447$2.95kInsider
Anu Pillai0.07%21,704$1.58kInsider

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DRCT vs Advertising Agency Stocks

TickerInst. %Insider %Net Insider (L12M)Net Insider (L3M)
DRCT1.05%3.51%Net SellingNet Selling
STFS2.86%0.00%
HAO0.50%0.00%
CHR4.29%95.71%
VSME0.09%0.00%
View Top Advertising Agency Stocks

Direct Digital Holdings Stock Ownership FAQ

Who owns Direct Digital Holdings?

Direct Digital Holdings (NASDAQ: DRCT) is owned by 1.05% institutional shareholders, 3.51% Direct Digital Holdings insiders, and 95.44% retail investors. W. Keith Smith is the largest individual Direct Digital Holdings shareholder, owning 623,428.00 shares representing 2.08% of the company. W. Keith Smith's Direct Digital Holdings shares are currently valued at $45.51k.

If you're new to stock investing, here's how to buy Direct Digital Holdings stock.
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