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UBS's John Hodulik lowered their price target on Netflix (NASDAQ: NFLX) by 13% from $115 to $100 on 2026/10/21. The analyst maintained their Strong Buy rating on the stock.

Netflix reported its Q3 2026 earnings.

According to Hodulik, the quarter's results showed consistent revenue with improved expense-timing-driven profits.

However, the analyst pointed out that management's softer Q4 guidance and weaker advertising suggest that revenue will be at its lowest in FY 2026.

Nonetheless, Hodulik believes Netflix's long-term objectives and margins are unaffected.

Factors the analyst cited that should contribute to growth and engagement include:

• Better execution of content in the United States.
• Concentrated investment in core film, TV, and live services.
• A new Chief Content Officer.