Like Apollo, KKR, or Blackstone? Try This Stock Instead

By Corbin Buff, Financial Writer and Stock Researcher
March 26, 2026 7:21 AM UTC
Like Apollo, KKR, or Blackstone? Try This Stock Instead

If you’ve been watching the market lately, you’ve probably seen it: private credit, liquidity concerns, big alternative asset managers pulling back.


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Names like Apollo (NYSE: APO), KKR (NYSE: KKR), and Blackstone (NYSE: BX) have all felt pressure as investors start asking the same question:

How much risk is actually sitting inside these businesses?

At the time of writing, these stocks are down around 40% from their highs. 

Which has many investors asking:

Is this a dip to buy … or something to avoid?

I took a look at our Zen Ratings system … and the truth is that only one asset management name is a Strong Buy right now. And which one it is, and the reason why, is going to surprise you. 

The Problem With the Big Names Right Now

The issue isn’t that these are bad businesses.

It’s that they’ve evolved.

Apollo, KKR, and Blackstone aren’t just collecting fees anymore. They’re deeply involved in:

  • Private credit lending
  • Structured deals
  • Balance sheet investing
  • (In Apollo and KKR’s case) insurance capital
  • (In Blackstone’s case) commercial real estate

That means their earnings are tied not just to assets under management, but to the health of the underlying credit markets.

So when investors start worrying about defaults, liquidity, or refinancing risk…

These stocks get hit.

Why They Sold Off

This recent pullback isn’t random. It’s tied to growing concerns that:

  • Private credit may face higher defaults
  • Liquidity could tighten
  • Some assets may be mispriced

Even if those fears don’t fully play out, the perception alone is enough.

Because now the market is asking:

“Are these fee businesses … or leveraged bets on credit?”

A Different Way to Play the Same Trend

Done right, the asset management game is an excellent business: basically collecting fees predictably.

So what if there was another way to get exposure to the same ecosystem … without taking on the specific risks of the big guys?

I think that’s possible with Affiliated Managers Group (NYSE: AMG).

AMG is our only A-rated asset manager … and that’s because structurally, it’s very different.

What AMG Actually Does

Instead of running funds directly, AMG:

  • Takes minority stakes in asset managers
  • Lets them operate independently
  • Collects a share of their earnings

These managers span:

  • Hedge funds
  • Private equity
  • Alternative strategies

So AMG still benefits from the same long-term tailwind:

More capital flowing into alternative assets.

But the way it captures that upside is cleaner.

Because AMG does not:

  • Lend money
  • Hold a loan book
  • Use leverage to generate returns
  • Run an insurance balance sheet

It’s not taking direct credit risk.

Instead, it earns from:

  • Management fees
  • Performance fees

That makes it much closer to a royalty stream on asset management than a leveraged financial business.

So when markets start worrying about what’s inside private credit portfolios…

AMG doesn’t have the same problem.

The “Tollbooth” Angle

There’s another way to think about it.

Apollo, KKR, and Blackstone are inside the system — making bets, deploying capital, taking risk.

AMG sits on top of the system.

It owns pieces of the firms that are doing all that.

As long as:

  • Assets grow
  • Managers perform
  • Capital keeps flowing into alternatives

AMG gets paid.

That’s why it can feel like a tollbooth on the alt asset ecosystem, without the same downside exposure when things get shaky.

What Our  Ratings Are Telling You

Right now:

  • AMG = A rating (Strong Buy)
  • KKR / BX / APO = C range (Hold)

The gap reflects the difference between:

  • A fee-driven, asset-light model
  • And businesses increasingly tied to credit risk and balance sheet exposure

Even in the recent sell off, none of the big managers are scoring well on our Value Component Grade yet. Meanwhile, AMG is scoring a B. It’s also scoring a B in Financials. This reflects strong free cash flow to return on assets, gross profit to assets, long-term debt to assets, and cost reduction. And the Financials score is one of our favorite indicators for future winners

Top Wall Street analysts are also bullish on the stock, calling for a 33% return on average:

See all AMG stock predictions here.

The Bottom Line

If you like the long-term story around private markets (and there are good reasons to) the big names still make sense.

But consider that AMG offers exposure to the same trend:

  • Without a loan book
  • Without direct credit risk
  • Without the balance sheet concerns spooking investors right now.

That means it doesn’t carry the same downside if sentiment continues to turn.

Click here to analyze AMG or add it to your watchlist.

What to Do Next?

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Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.