3 Stocks That Could Benefit From Black Friday

By Lyndon Seitz, Tech and Stock Writer
November 28, 2025 6:45 AM UTC
3 Stocks That Could Benefit From Black Friday

If you’re reading this on Black Friday, first of all, good luck, regardless of whether you’re shopping or working today. But second, one immediately thinks of retail today, with many businesses preparing well in advance for this weekend. It’s a huge money driver and a big day for big profits.

Yet which retail companies are worth investing in? What companies are looking like a future present for your portfolio? To find out, we used the Zen Ratings system to find some top retail stocks. All of the following have a Zen Rating of A or better.


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1. Atrenew Inc (NYSE: RERE)

The top pick from the generally strong internet retail industry, RERE primarily operates a platform in China for people to sell second-hand electronics (buying them through businesses, directly from consumers, and through other means). 

Doing inspections and providing a bit of assurance in the second-hand market, RERE has found it’s place as both an environmentally beneficial company as well as a company to watch as one to potentially find it’s footing soon (after a terrible 2021-2022 which it hasn’t fully recovered from).

Yet we are in the here and now, and currently the sentiment behind RERE is strong, and the growth potential is there, especially if the cost of electronics rises in the coming years. This will be a stock to watch with the greater economy and geopolitical situation in mind.

2. Betterware De Mexico, S.A.P.I de C.V. (NYSE: BWMX

It’s not Black Friday in just the US, and BWMX is a company in Mexico that’s still working partly through catalogs and helping homes across the country get their kitchen, bathroom, cleaning, and other needs met. And while things are likely to be busy for them in the next month, we’re interested in the long-term. The long-term seems decent, with some calling it a value stock.

Looking at it’s Component Grades above, it looks to be a very attractive stock to many investors, with something to offer most of them save for the most conservative of conservative portfolios.

Buckle Inc (NYSE: BKE)

The Nebraska-based clothing, footwear, and accessories retailer has been flying under the radar for many for some time now, but the brand now hosts 451 stores across the country, with signs that there could be future expansion based on the results of the previous year.

And while the stock might look average by some metrics, by our Zen Ratings system and more specifically our Component Grades system, it has two key advantages:

  • It has a Component Grade of A for Financials, indicating that it has strong financial health and relatively strong foundations it can lean on should the economy get rocky.
  • It has a Component Grade of B for Artificial Intelligence, indicating that our system has picked up on patterns and trends in the data that indicate superior stock price results in the future.

For some investors, the above is all they need to see.

While you might not have heard of some of the above stocks in the midst of the big names and news coverage of the season, that doesn’t mean they don’t potentially offer investors a special opportunity this Black Friday. See if they’re a good fit, compare them to other options, and invest wisely this holiday.

And if you want more information, there is nothing better for you than WallStreetZen Premium. It will provide you with an unlimited watchlist, all the fundamental information you need, and save you time and energy when deciding what to add to your portfolio next.

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Yet perhaps you’re very busy this season and want a more guided approach? If so, then Zen Investor is what you need. With it, you will receive regular updates from our own Steve Reitmeister, with commentary and analysis on the current state of the market. You’ll also receive access to the Zen Investor Portfolio, regularly updated with stocks hand-picked with both Reitmeister’s 40+ years of experience and Zen Ratings in mind.

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What to Do Next?

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Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.