3 New Strong Buy Ratings from Top-Rated Analysts: 01/02/2026

All of the below picks are A-rated in our Zen Ratings system and have recent Strong Buy ratings from top-rated analysts. (Find more picks like this here.)

• Dnow (DNOW) enjoys bullish support following a strategic merger
• Criteo (CRTO) shapes up as a powerful contrarian play 
• Betterware De Mexico (BWMX) is an attractive stock in a challenging sector

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1. Dnow (NYSE: DNOW)

DNOW is emerging as a leveraged energy-sector winner after its MRC Global combination, with improving fundamentals and growing analyst confidence fueling upside potential.

Zen Rating: A (Strong Buy) — see full analysis

Recent Price: $13.55 — get current quote

Max 1-year forecast: $18.00

Why we're watching:

• DNOW enjoys unanimous bullish sentiment among the analysts we track, with 3 out of 3 analysts rating it Strong Buy, reflecting confidence in the company's strategic position following a transformative merger. See the ratings
• Looking at one of the recent ratings, Stifel Nicolaus analyst Nathan Jones (a top 2% rated analyst) maintains a Strong Buy rating with an $18 price target, demonstrating ongoing confidence in the company's ability to capture growth opportunities as the backlog and forward pipeline strengthen.
• Revenue is forecast to surge 127.18% over two years to $5.8B — this significantly outpaces the Oil & Gas Equipment & Service industry average growth of 3.36%, driven by a recent strategic MRC Global combination and increasing demand for energy infrastructure services.
• Industry ranking context: DNOW is currently the 2nd highest-rated stock in the Oil & Gas Equipment & Service industry, which has an Industry Rating of B.
• Zen Rating highlights: Strong Buy (A) stocks like DNOW have historically averaged +32.52%/yr — this rating indicates DNOW is a top-notch ticker among the 4600+ stocks we track.
• Component Grades: The company scores particularly well in Sentiment, where it earns an A grade, and enjoys above-average grades for several other categories including Financials, Value, and Sentiment. (See all 7 Zen Component Grades here)

2. Criteo (NASDAQ: CRTO)

Criteo is shaping up as a contrarian ad-tech play, with bargain-level valuation multiples and strong analyst backing despite recent market turbulence.

Zen Rating: A (Strong Buy) — see full analysis

Recent Price: $20.72 — get current quote

Max 1-year forecast: $51.00

Why we're watching:

• Analyst support: With 4 Strong Buy ratings and 1 Buy rating out of 5 analysts covering the stock, Criteo commands overwhelming bullish sentiment in our system. See the ratings
• BMO Capital researcher Brian Pitz (a top 11% rated analyst) maintains a Buy rating with the highest price target of $51, implying a remarkable 151% upside from current levels.
• The stock trades at an exceptionally attractive 6.50x P/E ratio with earnings forecast to grow at 18.83% annually, significantly faster than the industry average, while maintaining an A grade for Value.
• Industry ranking context: CRTO is currently the 2nd highest-rated stock in the Advertising Agency industry.
• Zen Rating highlights: WIth its Strong Buy (A) rating, CRTO is an elite stock among the 4600+ tickers we track — stocks with A ratings have historically delivered higher returns than the greater market. 
• Component Grade highlights: Criteo's combination of Value (A) and Sentiment (A) grades, coupled with strong AI capabilities, positions it as a compelling deep value play in digital advertising. See all 7 Component Grades here. 

3. Betterware De Mexico (NYSE: BWMX)

Direct-to-consumer provider Betterware de México is carving out a standout growth story in Latin America, combining strong post-pandemic momentum with an expanding footprint beyond Mexico into the Andes region.

Zen Rating: A (Strong Buy) — see full analysis

Recent Price: $13.72 — get current quote

Max 1-year forecast: $22.50

Why we're watching:

• Analyst support: Both analysts we track covering the stock maintain Strong Buy ratings with a max forecast of $22.50 that suggests 64.71% upside potential. See the ratings
• Digging a little deeper to see what they’re saying, Small Cap Consumer Research analyst Eric M Beder (a top 15% rated analyst) recently reiterated his Strong Buy rating, maintaining confidence in the company's expansion strategy from Jalisco to the Andes region.
• Impressive revenue growth: BWMX’s revenue growth of 346.68% significantly outpaces both the Retail industry average of 9.57% and the broader market average of 58.75%.
• The stock has surged 95.14% from its 52-week low of $7.00, demonstrating powerful momentum while still trading 8.93% below its 52-week high, suggesting further upside potential remains intact.
• Industry ranking context: BWMX is currently the #1 highest-rated stock in the Retail industry — but note that there’s an Industry Rating of D. This could be cause for caution, or a sign that it’s an exceptional standout in a challenging sector.
• Zen Rating highlights: Strong Buy (A) stocks average +32.52%/yr — BWMX is in this class, which, along with the aforementioned bullet points, give us reason to believe there are good things ahead for this stock. 
• Component Grades: BWMX combines strong Safety (A) and Growth (B) grades with exceptional Momentum (B), positioning it as a compelling emerging markets growth story.(See all 7 Zen Component Grades here)

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