Sectors & IndustriesConsumer DefensiveTobacco

Best Tobacco Stocks to Buy Now (2025)

Top tobacco stocks in 2025 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best tobacco stocks to buy now. Learn More.

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best tobacco stocks to buy right now are:

Turning Point Brands (NYSE:TPB) is the #1 top tobacco stock out of 10 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Turning Point Brands (NYSE:TPB) is: Value: C, Growth: B, Momentum: B, Sentiment: C, Safety: D, Financials: A, and AI: C.

Turning Point Brands (NYSE:TPB) has a Due Diligence Score of 41, which is 10 points higher than the tobacco industry average of 31.

TPB passed 15 out of 38 due diligence checks and has strong fundamentals. Turning Point Brands has seen its stock return 100% over the past year, overperforming other tobacco stocks by 191 percentage points.

Turning Point Brands has an average 1 year price target of $85.00, an upside of 17.63% from Turning Point Brands's current stock price of $72.26.

Turning Point Brands stock has a consensus Buy recommendation according to Wall Street analysts. Of the 1 analyst covering Turning Point Brands, 0% have issued a Strong Buy rating, 100% have issued a Buy, 0% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

British American Tobacco (NYSE:BTI) is the #2 top tobacco stock out of 10 with a Zen Rating of C. Stocks with a rating of C have had an average return of +7.53% per year. Learn more.

The Component Grade breakdown for British American Tobacco (NYSE:BTI) is: Value: C, Growth: C, Momentum: A, Sentiment: B, Safety: B, Financials: C, and AI: C.

British American Tobacco (NYSE:BTI) has a Due Diligence Score of 38, which is 7 points higher than the tobacco industry average of 31.

BTI passed 14 out of 38 due diligence checks and has average fundamentals. British American Tobacco has seen its stock return 58.77% over the past year, overperforming other tobacco stocks by 150 percentage points.

Philip Morris International (NYSE:PM) is the #3 top tobacco stock out of 10 with a Zen Rating of C. Stocks with a rating of C have had an average return of +7.53% per year. Learn more.

The Component Grade breakdown for Philip Morris International (NYSE:PM) is: Value: C, Growth: C, Momentum: A, Sentiment: C, Safety: B, Financials: B, and AI: C.

Philip Morris International (NYSE:PM) has a Due Diligence Score of 33, which is 2 points higher than the tobacco industry average of 31.

PM passed 12 out of 38 due diligence checks and has average fundamentals. Philip Morris International has seen its stock return 71.34% over the past year, overperforming other tobacco stocks by 162 percentage points.

Philip Morris International has an average 1 year price target of $196.44, an upside of 9.19% from Philip Morris International's current stock price of $179.91.

Philip Morris International stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 9 analysts covering Philip Morris International, 77.78% have issued a Strong Buy rating, 11.11% have issued a Buy, 11.11% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Out of 5 tobacco stocks that have issued dividends in the past year, the 3 tobacco stocks with the highest dividend yields are:

Altria Group (NYSE:MO) has an annual dividend yield of 7.06%, which is 3 percentage points higher than the tobacco industry average of 3.77%. Altria Group's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Altria Group's dividend has shown consistent growth over the last 10 years.

Altria Group's dividend payout ratio of 67.7% indicates that its high dividend yield is sustainable for the long-term.

British American Tobacco (NYSE:BTI) has an annual dividend yield of 5.83%, which is 2 percentage points higher than the tobacco industry average of 3.77%. British American Tobacco's dividend payout is not stable, having dropped more than 10% three times in the last 10 years. British American Tobacco's dividend has not shown consistent growth over the last 10 years.

British American Tobacco's dividend payout ratio of 171.6% indicates that its high dividend yield might not be sustainable for the long-term.

Philip Morris International (NYSE:PM) has an annual dividend yield of 3%, which is -1 percentage points lower than the tobacco industry average of 3.77%. Philip Morris International's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Philip Morris International's dividend has shown consistent growth over the last 10 years.

Philip Morris International's dividend payout ratio of 109.9% indicates that its dividend yield might not be sustainable for the long-term.

Tobacco stocks were down -0.61% in the last day, and down -0.24% over the last week.

We couldn't find a catalyst for why tobacco stocks are down.

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued tobacco stocks right now are:

Altria Group (NYSE:MO) is the most undervalued tobacco stock based on its Valuation Rating of C. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Altria Group has a valuation score of 29, which is 5 points higher than the tobacco industry average of 24. It passed 2 out of 7 valuation due diligence checks.

Altria Group's stock has gained 22.77% in the past year. It has overperformed other stocks in the tobacco industry by 114 percentage points.

Universal (NYSE:UVV) is the second most undervalued tobacco stock based on its Valuation Rating of C. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Universal has a valuation score of 43, which is 19 points higher than the tobacco industry average of 24. It passed 3 out of 7 valuation due diligence checks.

Universal's stock has gained 20.11% in the past year. It has overperformed other stocks in the tobacco industry by 111 percentage points.

Rlx Technology (NYSE:RLX) is the third most undervalued tobacco stock based on its Valuation Rating of C. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Rlx Technology has a valuation score of 14, which is -10 points higher than the tobacco industry average of 24. It passed 1 out of 7 valuation due diligence checks.

Rlx Technology's stock has gained 25.41% in the past year. It has overperformed other stocks in the tobacco industry by 117 percentage points.

40% of tobacco stocks rated by analysts are a strong buy right now. On average, analysts expect tobacco stocks to rise by 9.83% over the next year.

0% of tobacco stocks have a Zen Rating of A (Strong Buy), 12.5% of tobacco stocks are rated B (Buy), 62.5% are rated C (Hold), 25% are rated D (Sell), and 0% are rated F (Strong Sell).