Best Leisure Stocks to Buy Now (2026)
Top leisure stocks in 2026 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best leisure stocks to buy now. Learn More.

Industry: Leisure
C
Leisure is Zen Rated C and is the 68th ranked industry out of 145 stock market industries
Learn how the Zen Ratings work
Ticker
Company
Zen Rating
Financials
Market Cap
ROE
ROA
ROCE
ROIC
D/E
Current Ratio
Gross Margin
Profit Margin
Operating Margin
ESCA
ESCALADE INC
$246.97M9.00%6.90%11.53%16.00%0.293.0627.90%6.40%8.77%
HAS
HASBRO INC
$13.29B-52.30%-5.80%1.55%1.20%8.821.3872.40%-6.90%1.22%
CALY
CALLAWAY GOLF CO
$2.83B-13.90%-5.00%-9.64%-5.10%0.502.2831.80%-19.20%-14.37%
OSW
ONESPAWORLD HOLDINGS LTD
$2.38B14.10%10.80%13.45%42.70%0.262.5216.60%7.90%8.88%
PTON
PELOTON INTERACTIVE INC
$2.25B-7.00%1.10%10.48%7.30%-9.342.4952.00%0.90%6.17%
JAKK
JAKKS PACIFIC INC
$250.52M3.20%1.80%4.78%5.10%0.661.9632.20%1.40%2.40%
FNKO
FUNKO INC
$309.86M-32.20%-8.60%-7.45%-9.50%2.701.1539.60%-6.30%-3.37%
YETI
YETI HOLDINGS INC
$2.99B22.70%13.10%24.50%33.80%0.901.9857.40%8.90%11.81%
AS
AMER SPORTS INC
$18.72B7.70%4.60%9.03%19.10%0.731.5057.60%6.50%10.80%
JOUT
JOHNSON OUTDOORS INC
$455.23M-3.60%-2.50%2.96%3.80%0.483.4837.50%-2.30%2.25%
PLNT
PLANET FITNESS INC
$3.93B-69.40%7.40%15.61%10.50%-7.442.0751.20%16.50%31.25%
MAT
MATTEL INC
$4.40B22.70%7.70%13.82%15.00%2.012.0648.00%9.30%13.14%
GOLF
ACUSHNET HOLDINGS CORP
$4.96B20.90%7.00%13.18%13.20%2.152.8747.50%6.50%10.85%
TRON
TRON INC
$963.00M2.70%2.70%2.78%3.60%0.0130.9025.80%113.00%144.58%
MSGE
MADISON SQUARE GARDEN ENTERTAINMENT CORP
$3.05B3,983.30%2.70%10.11%5.80%39.770.7244.60%4.80%11.95%
PLBY
PLAYBOY INC
$173.95M-79.60%-2.70%-0.10%-0.10%7.521.0070.90%-6.20%-0.19%
CLAR
CLARUS CORP
$101.10M-21.20%-16.80%-26.36%-39.30%0.264.3933.70%-17.70%-21.48%
LTH
LIFE TIME GROUP HOLDINGS INC
$7.48B12.60%4.90%8.04%6.20%1.520.5336.60%12.50%19.59%
PRKS
UNITED PARKS & RESORTS INC
$1.66B-35.50%5.60%15.59%7.90%-5.680.5345.50%9.10%20.29%
FUN
SIX FLAGS ENTERTAINMENT CORPORATION
$1.93B-204.80%-20.10%-21.65%-14.90%26.610.6837.40%-52.80%-45.00%
XPOF
XPONENTIAL FITNESS INC
$252.27MN/A-10.50%7.01%3.40%-2.200.7667.10%-12.50%5.24%
YYAI
AIRWA INC
$28.50M4.30%3.90%3.05%30.20%0.075.0344.80%27.20%35.75%
AGH
AUREUS GREENWAY HOLDINGS INC
$90.31M-17.50%-16.60%-12.66%-51.50%0.0444.3443.50%-167.60%-172.21%
LUCK
LUCKY STRIKE ENTERTAINMENT CORP
$1.11BN/A-2.80%6.03%3.50%-9.630.5034.70%-7.30%14.70%
NOMA
NOMADAR CORP
$48.11M-65.70%-32.90%-27.00%-39.70%0.960.0751.70%-300.20%-290.10%
MMA
MIXED MARTIAL ARTS GROUP LTD
$7.28M-4,421.30%-430.20%-5,290.64%661.90%-5.900.3484.50%-1,888.10%-1,865.31%
KMRK
K-TECH SOLUTIONS CO LTD
$58.24M-11.30%-5.70%-5.68%-53.30%0.463.9513.60%-3.50%-2.79%
GDHG
GOLDEN HEAVEN GROUP HOLDINGS LTD
$4.38M-6.50%-5.90%-3.70%-7.30%0.0625.0150.20%-56.20%-45.33%
HWH
HWH INTERNATIONAL INC
$7.92M-85.70%-39.10%-76.95%-188.80%0.722.32N/AN/AN/A
NWTG
NEWTON GOLF COMPANY INC
$5.33M-165.40%-103.30%-630.82%-2,069.00%2.560.9456.00%-74.00%-75.22%
DOGZ
DOGNESS (INTERNATIONAL) CORP
$15.96M-10.00%-8.00%-9.13%-9.20%0.201.7515.20%-51.80%-59.70%

Leisure Stocks FAQ

What are the best leisure stocks to buy right now in May 2026?

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best leisure stocks to buy right now are:

1. Escalade (NASDAQ:ESCA)


Escalade (NASDAQ:ESCA) is the #1 top leisure stock out of 31 with a Zen Rating of A. Stocks with a rating of A have had an average return of +32.52% per year. Learn more.

The Component Grade breakdown for Escalade (NASDAQ:ESCA) is: Value: B, Growth: C, Momentum: B, Sentiment: A, Safety: B, Financials: B, and AI: C.

Escalade (NASDAQ:ESCA) has a Due Diligence Score of 55, which is 25 points higher than the leisure industry average of 30.

ESCA passed 19 out of 38 due diligence checks and has strong fundamentals. Escalade has seen its stock return 15.94% over the past year, overperforming other leisure stocks by 31 percentage points.

2. Hasbro (NASDAQ:HAS)


Hasbro (NASDAQ:HAS) is the #2 top leisure stock out of 31 with a Zen Rating of A. Stocks with a rating of A have had an average return of +32.52% per year. Learn more.

The Component Grade breakdown for Hasbro (NASDAQ:HAS) is: Value: C, Growth: A, Momentum: C, Sentiment: A, Safety: C, Financials: B, and AI: A.

Hasbro (NASDAQ:HAS) has a Due Diligence Score of 27, which is -3 points lower than the leisure industry average of 30. Although this number is below the industry average, our proven quant model rates HAS as a "A".

HAS passed 9 out of 38 due diligence checks and has average fundamentals. Hasbro has seen its stock return 44.14% over the past year, overperforming other leisure stocks by 59 percentage points.

Hasbro has an average 1 year price target of $111.89, an upside of 18.4% from Hasbro's current stock price of $94.50.

Hasbro stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 9 analysts covering Hasbro, 66.67% have issued a Strong Buy rating, 11.11% have issued a Buy, 22.22% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

3. Callaway Golf Co (NYSE:CALY)


Callaway Golf Co (NYSE:CALY) is the #3 top leisure stock out of 31 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Callaway Golf Co (NYSE:CALY) is: Value: C, Growth: C, Momentum: C, Sentiment: B, Safety: C, Financials: B, and AI: C.

Callaway Golf Co (NYSE:CALY) has a Due Diligence Score of 24, which is -6 points lower than the leisure industry average of 30. Although this number is below the industry average, our proven quant model rates CALY as a "B".

CALY passed 9 out of 38 due diligence checks and has weak fundamentals. Callaway Golf Co has seen its stock return 99.11% over the past year, overperforming other leisure stocks by 114 percentage points.

Callaway Golf Co has an average 1 year price target of $16.58, an upside of 5.42% from Callaway Golf Co's current stock price of $15.73.

Callaway Golf Co stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 6 analysts covering Callaway Golf Co, 66.67% have issued a Strong Buy rating, 0% have issued a Buy, 33.33% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

What are the leisure stocks with highest dividends?

Out of 8 leisure stocks that have issued dividends in the past year, the 3 leisure stocks with the highest dividend yields are:

1. Jakks Pacific (NASDAQ:JAKK)


Jakks Pacific (NASDAQ:JAKK) has an annual dividend yield of 4.57%, which is 2 percentage points higher than the leisure industry average of 2.81%. Jakks Pacific's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Jakks Pacific's dividend has not shown consistent growth over the last 10 years.

Jakks Pacific's dividend payout ratio of 138.9% indicates that its high dividend yield might not be sustainable for the long-term.

2. Clarus (NASDAQ:CLAR)


Clarus (NASDAQ:CLAR) has an annual dividend yield of 3.8%, which is 1 percentage points higher than the leisure industry average of 2.81%. Clarus's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Clarus's dividend has not shown consistent growth over the last 10 years.

Clarus's dividend payout ratio of -8.6% indicates that its dividend yield might not be sustainable for the long-term.

3. Escalade (NASDAQ:ESCA)


Escalade (NASDAQ:ESCA) has an annual dividend yield of 3.35%, which is 1 percentage points higher than the leisure industry average of 2.81%. Escalade's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Escalade's dividend has shown consistent growth over the last 10 years.

Escalade's dividend payout ratio of 53.6% indicates that its dividend yield is sustainable for the long-term.

Why are leisure stocks down?

Leisure stocks were down -1.52% in the last day, and down -4.97% over the last week. Playboy was the among the top losers in the leisure industry, dropping -13.29% yesterday.

Playboy shares are trading lower after the company reported worse-than-expected Q1 financial results.

What are the most undervalued leisure stocks?

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued leisure stocks right now are:

1. United Parks & Resorts (NYSE:PRKS)


United Parks & Resorts (NYSE:PRKS) is the most undervalued leisure stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

United Parks & Resorts has a valuation score of 57, which is 38 points higher than the leisure industry average of 19. It passed 4 out of 7 valuation due diligence checks.

United Parks & Resorts's stock has dropped -28.77% in the past year. It has underperformed other stocks in the leisure industry by -14 percentage points.

2. Mattel (NASDAQ:MAT)


Mattel (NASDAQ:MAT) is the second most undervalued leisure stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Mattel has a valuation score of 71, which is 52 points higher than the leisure industry average of 19. It passed 5 out of 7 valuation due diligence checks.

Mattel's stock has dropped -20.11% in the past year. It has underperformed other stocks in the leisure industry by -5 percentage points.

3. Escalade (NASDAQ:ESCA)


Escalade (NASDAQ:ESCA) is the third most undervalued leisure stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Escalade has a valuation score of 57, which is 38 points higher than the leisure industry average of 19. It passed 4 out of 7 valuation due diligence checks.

Escalade's stock has gained 15.94% in the past year. It has overperformed other stocks in the leisure industry by 31 percentage points.

Are leisure stocks a good buy now?

44.44% of leisure stocks rated by analysts are a strong buy right now. On average, analysts expect leisure stocks to rise by 25.99% over the next year.

8.33% of leisure stocks have a Zen Rating of A (Strong Buy), 12.5% of leisure stocks are rated B (Buy), 66.67% are rated C (Hold), 8.33% are rated D (Sell), and 4.17% are rated F (Strong Sell).

What is the average p/e ratio of the leisure industry?

The average P/E ratio of the leisure industry is 15.54x.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.