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Sectors & IndustriesConsumer DefensiveHousehold & Personal Products
Best Household & Personal Product Stocks to Buy Now (2025)
Top household & personal product stocks in 2025 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best household & personal product stocks to buy now. Learn More.

Industry: Household & Personal Prod...
OverviewZen RatingPriceValueGrowthFinancialsMomentumSentimentForecastDividendsDue Diligence
D
Household & Personal Products is Zen Rated D and is the 95th ranked industry out of 145 stock market industries
Learn how the Zen Ratings work
Ticker
Company
DD Score
Valuation Score
Financials Score
Forecast Score
Performance Score
Dividends Score
EWCZ
EUROPEAN WAX CENTER INC
46
71
29
33
50
–
NUS
NU SKIN ENTERPRISES INC
36
43
86
0
10
40
SPB
SPECTRUM BRANDS HOLDINGS INC
47
57
57
22
20
80
CL
COLGATE PALMOLIVE CO
49
14
57
44
50
80
EL
ESTEE LAUDER COMPANIES INC
15
0
14
22
0
40

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Use Due Diligence Score to quickly analyze stock fundamentals, even if you don't have a finance background. We run time-tested due diligence checks inspired by legendary investors like Warren Buffett, and score each company based on how many they pass/fail.

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Household & Personal Product Stocks FAQ

What are the best household & personal product stocks to buy right now in Dec 2025?

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best household & personal product stocks to buy right now are:

1. European Wax Center (NASDAQ:EWCZ)


European Wax Center (NASDAQ:EWCZ) is the #1 top household & personal product stock out of 31 with a Zen Rating of A. Stocks with a rating of A have had an average return of +32.52% per year. Learn more.

The Component Grade breakdown for European Wax Center (NASDAQ:EWCZ) is: Value: A, Growth: B, Momentum: D, Sentiment: A, Safety: C, Financials: C, and AI: C.

European Wax Center (NASDAQ:EWCZ) has a Due Diligence Score of 46, which is 13 points higher than the household & personal product industry average of 33.

EWCZ passed 15 out of 33 due diligence checks and has strong fundamentals. European Wax Center has seen its stock lose -30.6% over the past year, underperforming other household & personal product stocks by -5 percentage points.

European Wax Center has an average 1 year price target of $5.00, an upside of 23.15% from European Wax Center's current stock price of $4.06.

European Wax Center stock has a consensus Hold recommendation according to Wall Street analysts. Of the 1 analyst covering European Wax Center, 0% have issued a Strong Buy rating, 0% have issued a Buy, 100% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

2. Nu Skin Enterprises (NYSE:NUS)


Nu Skin Enterprises (NYSE:NUS) is the #2 top household & personal product stock out of 31 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Nu Skin Enterprises (NYSE:NUS) is: Value: B, Growth: C, Momentum: C, Sentiment: B, Safety: C, Financials: B, and AI: C.

Nu Skin Enterprises (NYSE:NUS) has a Due Diligence Score of 36, which is 3 points higher than the household & personal product industry average of 33.

NUS passed 12 out of 38 due diligence checks and has average fundamentals. Nu Skin Enterprises has seen its stock return 41.09% over the past year, overperforming other household & personal product stocks by 67 percentage points.

3. Spectrum Brands Holdings (NYSE:SPB)


Spectrum Brands Holdings (NYSE:SPB) is the #3 top household & personal product stock out of 31 with a Zen Rating of C. Stocks with a rating of C have had an average return of +7.53% per year. Learn more.

The Component Grade breakdown for Spectrum Brands Holdings (NYSE:SPB) is: Value: B, Growth: C, Momentum: D, Sentiment: C, Safety: C, Financials: C, and AI: B.

Spectrum Brands Holdings (NYSE:SPB) has a Due Diligence Score of 47, which is 14 points higher than the household & personal product industry average of 33.

SPB passed 16 out of 38 due diligence checks and has strong fundamentals. Spectrum Brands Holdings has seen its stock lose -32.72% over the past year, underperforming other household & personal product stocks by -7 percentage points.

Spectrum Brands Holdings has an average 1 year price target of $73.00, an upside of 19.03% from Spectrum Brands Holdings's current stock price of $61.33.

Spectrum Brands Holdings stock has a consensus Buy recommendation according to Wall Street analysts. Of the 2 analysts covering Spectrum Brands Holdings, 50% have issued a Strong Buy rating, 0% have issued a Buy, 50% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

What are the household & personal product stocks with highest dividends?

Out of 15 household & personal product stocks that have issued dividends in the past year, the 3 household & personal product stocks with the highest dividend yields are:

1. Newell Brands (NASDAQ:NWL)


Newell Brands (NASDAQ:NWL) has an annual dividend yield of 7.35%, which is 4 percentage points higher than the household & personal product industry average of 2.97%. Newell Brands's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Newell Brands's dividend has not shown consistent growth over the last 10 years.

Newell Brands's dividend payout ratio of -466.7% indicates that its high dividend yield might not be sustainable for the long-term.

2. Kimberly Clark (NASDAQ:KMB)


Kimberly Clark (NASDAQ:KMB) has an annual dividend yield of 4.89%, which is 2 percentage points higher than the household & personal product industry average of 2.97%. Kimberly Clark's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Kimberly Clark's dividend has shown consistent growth over the last 10 years.

Kimberly Clark's dividend payout ratio of 84.3% indicates that its high dividend yield is sustainable for the long-term.

3. United Guardian (NASDAQ:UG)


United Guardian (NASDAQ:UG) has an annual dividend yield of 4.15%, which is 1 percentage points higher than the household & personal product industry average of 2.97%. United Guardian's dividend payout is not stable, having dropped more than 10% seven times in the last 10 years. United Guardian's dividend has not shown consistent growth over the last 10 years.

United Guardian's dividend payout ratio of 139.5% indicates that its high dividend yield might not be sustainable for the long-term.

Why are household & personal product stocks up?

Household & personal product stocks were up 0.21% in the last day, and up 0.45% over the last week.

We couldn't find a catalyst for why household & personal product stocks are up.

What are the most undervalued household & personal product stocks?

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued household & personal product stocks right now are:

1. European Wax Center (NASDAQ:EWCZ)


European Wax Center (NASDAQ:EWCZ) is the most undervalued household & personal product stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

European Wax Center has a valuation score of 71, which is 45 points higher than the household & personal product industry average of 26. It passed 5 out of 7 valuation due diligence checks.

European Wax Center's stock has dropped -30.6% in the past year. It has underperformed other stocks in the household & personal product industry by -5 percentage points.

2. Nu Skin Enterprises (NYSE:NUS)


Nu Skin Enterprises (NYSE:NUS) is the second most undervalued household & personal product stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Nu Skin Enterprises has a valuation score of 43, which is 17 points higher than the household & personal product industry average of 26. It passed 3 out of 7 valuation due diligence checks.

Nu Skin Enterprises's stock has gained 41.09% in the past year. It has overperformed other stocks in the household & personal product industry by 67 percentage points.

3. Edgewell Personal Care Co (NYSE:EPC)


Edgewell Personal Care Co (NYSE:EPC) is the third most undervalued household & personal product stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Edgewell Personal Care Co has a valuation score of 57, which is 31 points higher than the household & personal product industry average of 26. It passed 4 out of 7 valuation due diligence checks.

Edgewell Personal Care Co's stock has dropped -50.93% in the past year. It has underperformed other stocks in the household & personal product industry by -25 percentage points.

Are household & personal product stocks a good buy now?

52.63% of household & personal product stocks rated by analysts are a buy right now. On average, analysts expect household & personal product stocks to rise by 23.21% over the next year.

4.55% of household & personal product stocks have a Zen Rating of A (Strong Buy), 4.55% of household & personal product stocks are rated B (Buy), 81.82% are rated C (Hold), 9.09% are rated D (Sell), and 0% are rated F (Strong Sell).

What is the average p/e ratio of the household & personal products industry?

The average P/E ratio of the household & personal products industry is 18.7x.
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