Sectors & IndustriesConsumer CyclicalLodging

Best Hotel Stocks to Buy Now (2026)

Top hotel stocks in 2026 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +28.50% per year, and are the best hotel stocks to buy now. Learn More.

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best lodging stocks to buy right now are:

Atour Lifestyle Holdings (NASDAQ:ATAT) is the #1 top hotel stock out of 10 with a Zen Rating of B. Stocks with a rating of B have had an average return of +17.17% per year. Learn more.

The Component Grade breakdown for Atour Lifestyle Holdings (NASDAQ:ATAT) is: Value: B, Growth: C, Momentum: C, Sentiment: C, Safety: C, Financials: B, and AI: B.

Atour Lifestyle Holdings (NASDAQ:ATAT) has a Due Diligence Score of 72, which is 38 points higher than the hotel industry average of 34.

ATAT passed 29 out of 38 due diligence checks and has strong fundamentals. Atour Lifestyle Holdings has seen its stock lose -8.93% over the past year, underperforming other hotel stocks by -38 percentage points.

Marriott International (NASDAQ:MAR) is the #2 top hotel stock out of 10 with a Zen Rating of C. Stocks with a rating of C have had an average return of +5.11% per year. Learn more.

The Component Grade breakdown for Marriott International (NASDAQ:MAR) is: Value: C, Growth: C, Momentum: B, Sentiment: C, Safety: A, Financials: C, and AI: C.

Marriott International (NASDAQ:MAR) has a Due Diligence Score of 28, which is -6 points lower than the hotel industry average of 34.

MAR passed 10 out of 38 due diligence checks and has average fundamentals. Marriott International has seen its stock return 45.6% over the past year, overperforming other hotel stocks by 16 percentage points.

Marriott International has an average 1 year price target of $410.35, a downside of -3.37% from Marriott International's current stock price of $424.66.

Marriott International stock has a consensus Buy recommendation according to Wall Street analysts. Of the 18 analysts covering Marriott International, 27.78% have issued a Strong Buy rating, 16.67% have issued a Buy, 55.56% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

H World Group (NASDAQ:HTHT) is the #3 top hotel stock out of 10 with a Zen Rating of C. Stocks with a rating of C have had an average return of +5.11% per year. Learn more.

The Component Grade breakdown for H World Group (NASDAQ:HTHT) is: Value: C, Growth: C, Momentum: C, Sentiment: C, Safety: B, Financials: C, and AI: C.

H World Group (NASDAQ:HTHT) has a Due Diligence Score of 57, which is 23 points higher than the hotel industry average of 34.

HTHT passed 20 out of 38 due diligence checks and has strong fundamentals. H World Group has seen its stock return 9.9% over the past year, underperforming other hotel stocks by -19 percentage points.

Out of 8 hotel stocks that have issued dividends in the past year, the 3 hotel stocks with the highest dividend yields are:

H World Group (NASDAQ:HTHT) has an annual dividend yield of 4.34%, which is 3 percentage points higher than the hotel industry average of 1.51%. H World Group's dividend payout is not stable, having dropped more than 10% four times in the last 10 years. H World Group's dividend has shown consistent growth over the last 10 years.

H World Group's dividend payout ratio of 89.2% indicates that its high dividend yield is sustainable for the long-term.

Atour Lifestyle Holdings (NASDAQ:ATAT) has an annual dividend yield of 2.44%, which is 1 percentage points higher than the hotel industry average of 1.51%.

Atour Lifestyle Holdings's dividend payout ratio of 42.1% indicates that its dividend yield is sustainable for the long-term.

Wyndham Hotels & Resorts (NYSE:WH) has an annual dividend yield of 2.15%, which is 1 percentage points higher than the hotel industry average of 1.51%. Wyndham Hotels & Resorts's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Wyndham Hotels & Resorts's dividend has shown consistent growth over the last 10 years.

Wyndham Hotels & Resorts's dividend payout ratio of 62% indicates that its dividend yield is sustainable for the long-term.

Hotel stocks were down -1.29% in the last day, and up 1.43% over the last week.

We couldn't find a catalyst for why hotel stocks are down.

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued hotel stocks right now are:

Atour Lifestyle Holdings (NASDAQ:ATAT) is the most undervalued hotel stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Atour Lifestyle Holdings has a valuation score of 71, which is 34 points higher than the hotel industry average of 37. It passed 5 out of 7 valuation due diligence checks.

Atour Lifestyle Holdings's stock has dropped -8.93% in the past year. It has underperformed other stocks in the hotel industry by -38 percentage points.

H World Group (NASDAQ:HTHT) is the second most undervalued hotel stock based on its Valuation Rating of C. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

H World Group has a valuation score of 86, which is 49 points higher than the hotel industry average of 37. It passed 6 out of 7 valuation due diligence checks.

H World Group's stock has gained 9.9% in the past year. It has underperformed other stocks in the hotel industry by -19 percentage points.

Choice Hotels International (NYSE:CHH) is the third most undervalued hotel stock based on its Valuation Rating of C. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Choice Hotels International has a valuation score of 43, which is 6 points higher than the hotel industry average of 37. It passed 3 out of 7 valuation due diligence checks.

Choice Hotels International's stock has gained 21.03% in the past year. It has underperformed other stocks in the hotel industry by -8 percentage points.

66.67% of hotel stocks rated by analysts are a buy right now. On average, analysts expect hotel stocks to rise by 0.48% over the next year.

0% of hotel stocks have a Zen Rating of A (Strong Buy), 11.11% of hotel stocks are rated B (Buy), 88.89% are rated C (Hold), 0% are rated D (Sell), and 0% are rated F (Strong Sell).