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Truist Securities's Terry Tillman raised their price target on Zeta Global Holdings (NYSE: ZETA) by 26.7% from $30 to $38 on 2026/10/09. The analyst maintained their Strong Buy rating on the stock.

Zeta Global Holdings held its Zeta Live 2026 event and is expected to report its Q3 2026 earnings on 2026/11/03.

Raising their price target after attending the event, Tillman told readers that management made four announcements, including:

• The new operating system, AthenaOS.
• Athena MCP, which opens its platform to support a headless architecture.
• A set of new open source inference models fined-tuned to specific AthenaOS use cases.
• The company is in the early stages of developing a specialized chip.