Sectors & IndustriesConsumer Defensive
Best Consumer Staple Stocks to Buy Now (2026)
Top consumer staple stocks in 2026 ranked by overall Due Diligence Score. See the best consumer staple stocks to buy now, according to analyst forecasts for the consumer defensive sector.

Sector: Consumer Defensive
Ticker
Company
Zen Rating
Sentiment
Market Cap
Shares
Institutional %
Insider %
Net Insider (L12M)
Net Insider (L3M)
NATR
NATURES SUNSHINE PRODUCTS INC
$421.12M17,495,56322.14%77.86%Net SellingNet Buying
VFF
VILLAGE FARMS INTERNATIONAL INC
$395.07M115,517,76620.66%10.06%Net SellingNet Selling
EWCZ
EUROPEAN WAX CENTER INC
$219.62M54,360,32136.56%63.44%Net SellingNet Selling
AFYA
AFYA LTD
$1.31B93,722,83112.22%0.00%
JBSS
SANFILIPPO JOHN B & SON INC
$855.74M11,644,25938.45%61.55%Net SellingNet Selling
SENEA
SENECA FOODS CORP
$802.34M6,844,74952.21%27.32%Net SellingNet Selling
APEI
AMERICAN PUBLIC EDUCATION INC
$726.84M18,085,03045.00%55.00%Net SellingNet Buying
COKE
COCA-COLA CONSOLIDATED INC
$12.94B85,449,43641.95%0.78%Net SellingNet Selling
NUS
NU SKIN ENTERPRISES INC
$562.58M48,750,07674.36%25.30%Net SellingNet Selling
STRA
STRATEGIC EDUCATION INC
$1.97B23,486,61893.29%5.24%Net SellingNet Selling
IMKTA
INGLES MARKETS INC
$1.35B18,994,37663.61%36.39%
HLF
HERBALIFE LTD
$1.75B103,310,72018.77%81.23%Net SellingNet Buying
MNST
MONSTER BEVERAGE CORP
$76.37B977,021,21664.58%25.83%Net BuyingNet Buying
GHC
GRAHAM HOLDINGS CO
$4.98B4,362,42362.36%16.62%Net BuyingNet Buying
VLGEA
VILLAGE SUPER MARKET INC
$527.14M14,753,47044.84%20.00%Net Selling
UVV
UNIVERSAL CORP
$1.35B24,921,15580.45%6.82%Net Selling
HFFG
HF FOODS GROUP INC
$112.98M53,043,83219.83%56.67%Net BuyingNet Buying
USFD
US FOODS HOLDING CORP
$19.11B222,941,41252.64%47.36%Net SellingNet Selling
NGVC
NATURAL GROCERS BY VITAMIN COTTAGE INC
$616.14M23,033,09327.67%72.33%Net SellingNet Selling
ATGE
ADTALEM GLOBAL EDUCATION INC
$4.24B36,328,54680.33%19.67%Net BuyingNet Buying
PRDO
PERDOCEO EDUCATION CORP
$2.03B64,322,47687.25%12.75%Net SellingNet Selling
COCO
VITA COCO COMPANY INC
$3.05B56,948,25843.95%56.05%Net SellingNet Selling
DG
DOLLAR GENERAL CORP
$32.74B220,118,87194.91%0.45%Net SellingNet Selling
LAUR
LAUREATE EDUCATION INC
$5.10B147,369,16288.85%11.15%Net SellingNet Selling
DOLE
DOLE PLC
$1.39B95,163,00068.78%0.00%
INGR
INGREDION INC
$7.30B63,530,13792.17%7.66%Net SellingNet Buying
LINC
LINCOLN EDUCATIONAL SERVICES CORP
$824.75M31,623,79516.08%83.92%Net SellingNet Selling
HITI
HIGH TIDE INC
$206.64M81,035,71713.35%0.00%
AKO.B
ANDINA BOTTLING CO INC
$4.75B946,570,6040.30%0.00%
LRN
STRIDE INC
$3.06B43,858,62751.34%48.66%Net Selling
KOF
COCA COLA FEMSA SAB DE CV
$21.68B16,806,658,0960.12%0.00%
MZTI
MARZETTI CO
$4.62B27,486,00043.73%56.27%Net Selling
MAMA
MAMA's CREATIONS INC
$582.97M40,653,33372.89%17.58%Net Selling
EL
ESTEE LAUDER COMPANIES INC
$41.46B360,360,24060.01%6.44%Net SellingNet Selling
COUR
COURSERA INC
$1.05B166,400,00048.94%51.06%Net SellingNet Selling
PXED
PHOENIX EDUCATION PARTNERS INC
$1.09B35,759,7300.00%100.00%Net Selling
EDU
NEW ORIENTAL EDUCATION & TECHNOLOGY GROUP INC
$8.76B1,587,936,8543.08%0.00%
TPB
TURNING POINT BRANDS INC
$2.27B19,070,75757.68%42.32%Net SellingNet Selling
SFD
SMITHFIELD FOODS INC
$9.22B393,112,71111.93%88.07%Net Selling
WMT
WALMART INC
$954.03B7,970,166,96425.71%74.29%Net SellingNet Selling
COST
COSTCO WHOLESALE CORP
$427.72B443,869,41166.74%0.84%Net SellingNet Selling
DAO
YOUDAO INC
$1.42B118,259,97510.53%0.00%
FDP
FRESH DEL MONTE PRODUCE INC
$1.76B47,774,77714.73%85.27%Net SellingNet Selling
PSMT
PRICESMART INC
$4.34B30,815,41740.70%59.30%Net SellingNet Selling
WILC
G WILLI FOOD INTERNATIONAL LTD
$416.31M13,923,3653.76%0.00%
TAL
TAL EDUCATION GROUP
$6.29B189,830,408100.00%0.00%
LWAY
LIFEWAY FOODS INC
$332.75M15,228,76320.52%79.48%Net SellingNet Selling
DLTR
DOLLAR TREE INC
$27.83B198,853,18790.60%9.40%Net SellingNet Selling
TWG
TOP WEALTH GROUP HOLDING LTD
$2.17M622,2500.02%0.00%
SJM
J M SMUCKER CO
$10.89B106,694,32787.41%12.31%Net Selling
PPC
PILGRIMS PRIDE CORP
$9.83B237,547,4475.21%94.79%Net Selling
SFM
SPROUTS FARMERS MARKET INC
$7.65B97,369,43998.05%1.95%Net SellingNet Buying
SPB
SPECTRUM BRANDS HOLDINGS INC
$1.45B23,375,27915.17%84.83%Net SellingNet Selling
FMX
MEXICAN ECONOMIC DEVELOPMENT INC
$35.34B3,476,024,9471.81%0.00%
AVO
MISSION PRODUCE INC
$877.88M70,569,51728.92%71.08%Net BuyingNet Buying
PM
PHILIP MORRIS INTERNATIONAL INC
$270.26B1,556,638,74981.87%0.56%Net Selling
MH
MCGRAW HILL INC
$2.77B191,001,51954.05%45.95%Net BuyingNet Buying
SYY
SYSCO CORP
$37.73B478,861,05686.45%8.89%Net BuyingNet Buying
ACU
ACME UNITED CORP
$166.32M3,806,72471.53%28.47%Net Selling
KR
KROGER CO
$39.99B632,849,16085.92%2.09%Net SellingNet Selling
STKL
SUNOPTA INC
$549.12M118,216,91754.91%45.09%Net SellingNet Selling
POST
POST HOLDINGS INC
$5.18B52,154,79883.45%16.55%Net SellingNet Selling
TR
TOOTSIE ROLL INDUSTRIES INC
$2.73B72,986,63019.09%76.02%
MGPI
MGP INGREDIENTS INC
$507.44M21,294,31522.34%77.66%Net SellingNet Selling
KO
COCA COLA CO
$303.01B4,301,608,84571.98%6.31%Net SellingNet Selling
USNA
USANA HEALTH SCIENCES INC
$400.90M18,280,85719.38%80.62%Net SellingNet Selling
VITL
VITAL FARMS INC
$1.31B44,774,52071.24%28.76%Net SellingNet Selling
OLLI
OLLIE's BARGAIN OUTLET HOLDINGS INC
$7.15B61,332,54979.45%20.55%Net SellingNet Selling
ABEV
AMBEV SA
$40.81B15,757,657,3367.31%0.00%
BTI
BRITISH AMERICAN TOBACCO PLC
$127.73B2,194,000,00012.75%0.00%
PEP
PEPSICO INC
$200.07B1,367,340,12273.85%0.64%Net SellingNet Buying
LGCY
LEGACY EDUCATION INC
$127.68M12,566,98829.35%12.70%Net SellingNet Buying
BJ
BJ's WHOLESALE CLUB HOLDINGS INC
$12.22B130,847,71576.37%23.63%Net SellingNet Selling
BRCC
BRC INC
$243.53M248,499,88028.32%26.27%Net BuyingNet Buying
ANDE
ANDERSONS INC
$1.96B33,839,12383.76%9.75%Net SellingNet Selling
ADM
ARCHER-DANIELS-MIDLAND CO
$31.32B480,569,73583.88%5.06%Net SellingNet Selling
SMPL
SIMPLY GOOD FOODS CO
$1.94B92,575,25583.50%16.50%Net SellingNet Selling
SKIL
SKILLSOFT CORP
$80.58M8,758,5158.54%91.46%Net SellingNet Selling
SKIN
BEAUTY HEALTH CO
$191.25M127,503,05953.36%46.64%Net BuyingNet Selling
DDL
DINGDONG (CAYMAN) LTD
$565.82M325,019,66719.59%0.00%
YSG
YATSEN HOLDING LTD
$395.76M1,880,084,6630.81%0.00%
UNFI
UNITED NATURAL FOODS INC
$2.13B60,931,81792.66%5.96%Net SellingNet Selling
BGS
B&G FOODS INC
$351.10M79,977,05068.28%5.05%Net SellingNet Selling
CHEF
CHEFS' WAREHOUSE INC
$2.61B40,685,54984.65%15.35%Net SellingNet Selling
ACI
ALBERTSONS COMPANIES INC
$8.90B513,913,12146.82%53.18%Net SellingNet Selling
BRBR
BELLRING BRANDS INC
$2.86B119,672,08094.56%5.44%Net SellingNet Selling
LFVN
LIFEVANTAGE CORP
$80.53M12,701,18721.59%78.41%Net SellingNet Buying
PFGC
PERFORMANCE FOOD GROUP CO
$15.31B156,812,13882.62%17.38%Net SellingNet Selling
UTZ
UTZ BRANDS INC
$1.47B142,858,77455.98%21.05%Net BuyingNet Buying
LOPE
GRAND CANYON EDUCATION INC
$4.99B27,968,47628.84%71.16%Net SellingNet Selling
DAR
DARLING INGREDIENTS INC
$6.26B158,186,08293.40%6.60%Net BuyingNet Buying
DDC
DDC ENTERPRISE LTD
$32.23M9,182,5831.17%0.00%
CL
COLGATE PALMOLIVE CO
$68.13B806,064,94282.79%2.01%Net SellingNet Selling
KMB
KIMBERLY CLARK CORP
$32.96B331,858,42180.28%0.74%Net SellingNet Selling
CHD
CHURCH & DWIGHT CO INC
$21.76B240,130,07186.79%1.04%Net BuyingNet Buying
MO
ALTRIA GROUP INC
$103.67B1,678,671,55261.38%1.17%Net Selling
TGT
TARGET CORP
$50.39B452,806,41881.75%1.04%Net SellingNet Selling
NOMD
NOMAD FOODS LTD
$1.72B147,700,00073.07%0.00%
WMK
WEIS MARKETS INC
$1.71B24,744,59716.31%83.69%Net SellingNet Buying
CCEP
COCA-COLA EUROPACIFIC PARTNERS PLC
$40.83B457,224,05233.83%0.00%

Consumer Staple Industries

IndustryStocks1d %1w %1m %1y %DD ScoreP/E ratioP/B RatioROEROAROCEUpside/DownsideConsensus
6-2.77%+0.49%+2.63%-1.77%37.70x1.82x+9.25%+4.10%+10.47%+5.97%Hold
17+0.13%+1.49%+0.77%+12.72%34.91x6.70x+36.01%+10.41%+17.75%+11.67%Buy
14-1.53%+2.64%+2.14%-36.42%17.63x3.25x+19.52%+5.51%+9.93%+12.60%Buy
4-1.25%+4.08%+4.62%+20.38%24.06x3.69x+18.82%+6.78%+11.85%+4.10%Buy
9+0.06%+3.89%+9.54%+16.60%41.88x9.55x+24.23%+8.45%+20.03%+4.78%Buy
47-0.77%-0.38%+3.31%+10.65%17.21x2.20x+10.95%+7.48%+12.93%+29.78%Buy
20-1.03%+4.27%+1.94%-4.68%26.82x1.29x+4.41%+3.88%+7.72%+10.73%Buy
12+0.55%+5.76%+3.94%+8.07%28.67x5.12x+48.12%+4.81%+12.97%+16.30%Strong Buy
11-0.58%+3.61%+0.31%-16.55%37.51x3.77x+14.98%+3.23%+6.95%+44.17%Buy
31-0.49%+2.07%+4.28%-20.25%18.34x6.64x+100.27%+10.54%+21.34%+15.71%Buy
66-0.96%+1.84%-0.70%-29.66%10.01x1.54x+5.41%+3.18%+8.76%+20.69%Buy
8+0.64%+15.95%-0.02%-28.47%-20.26x-2.88x-150.48%-21.33%-47.27%+184.31%Strong Buy
9+0.28%+6.13%+5.65%-71.61%27.18x9.86x-100.65%+12.99%+27.00%+2.36%Strong Buy

Consumer Staple Stocks FAQ

What are the best consumer staple stocks to buy right now in Jan 2026?

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best consumer staple stocks to buy right now are:

1. Natures Sunshine Products (NASDAQ:NATR)


Natures Sunshine Products (NASDAQ:NATR) is the #1 top consumer staple stock out of 254 with a Zen Rating of A. Stocks with a rating of A have had an average return of +32.52% per year. Learn more.

The Component Grade breakdown for Natures Sunshine Products (NASDAQ:NATR) is: Value: A, Growth: A, Momentum: B, Sentiment: A, Safety: C, Financials: A, and AI: C.

Natures Sunshine Products (NASDAQ:NATR) has a Due Diligence Score of 37, which is 7 points higher than the consumer staple sector average of 30. It passed 15 out of 38 due diligence checks and has average fundamentals. Natures Sunshine Products has seen its stock return 68.91% over the past year, overperforming other consumer staple stocks by 83 percentage points.

Natures Sunshine Products has an average 1 year price target of $22.50, a downside of -6.52% from Natures Sunshine Products's current stock price of $24.07.

Natures Sunshine Products stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 2 analysts covering Natures Sunshine Products, 100% have issued a Strong Buy rating, 0% have issued a Buy, 0% have issued a Hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

2. Village Farms International (NASDAQ:VFF)


Village Farms International (NASDAQ:VFF) is the #2 top consumer staple stock out of 254 with a Zen Rating of A. Stocks with a rating of A have had an average return of +32.52% per year. Learn more.

The Component Grade breakdown for Village Farms International (NASDAQ:VFF) is: Value: C, Growth: B, Momentum: C, Sentiment: B, Safety: C, Financials: A, and AI: C.

Village Farms International (NASDAQ:VFF) has a Due Diligence Score of 57, which is 27 points higher than the consumer staple sector average of 30. It passed 18 out of 33 due diligence checks and has strong fundamentals. Village Farms International has seen its stock return 376.99% over the past year, overperforming other consumer staple stocks by 392 percentage points.

3. European Wax Center (NASDAQ:EWCZ)


European Wax Center (NASDAQ:EWCZ) is the #3 top consumer staple stock out of 254 with a Zen Rating of A. Stocks with a rating of A have had an average return of +32.52% per year. Learn more.

The Component Grade breakdown for European Wax Center (NASDAQ:EWCZ) is: Value: A, Growth: B, Momentum: D, Sentiment: A, Safety: C, Financials: C, and AI: C.

European Wax Center (NASDAQ:EWCZ) has a Due Diligence Score of 49, which is 19 points higher than the consumer staple sector average of 30. It passed 16 out of 33 due diligence checks and has strong fundamentals. European Wax Center has seen its stock lose -36.38% over the past year, underperforming other consumer staple stocks by -22 percentage points.

European Wax Center has an average 1 year price target of $5.00, an upside of 23.76% from European Wax Center's current stock price of $4.04.

European Wax Center stock has a consensus Hold recommendation according to Wall Street analysts. Of the 1 analyst covering European Wax Center, 0% have issued a Strong Buy rating, 0% have issued a Buy, 100% have issued a Hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

What are the consumer staple stocks with highest dividends?

Out of 77 consumer staple stocks that have issued dividends in the past year, the 3 consumer staple stocks with the highest dividend yields are:

1. B&G Foods (NYSE:BGS)


B&G Foods (NYSE:BGS) has an annual dividend yield of 17.31%, which is 14 percentage points higher than the consumer staple sector average of 3.11%. B&G Foods's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. B&G Foods's dividend has not shown consistent growth over the last 10 years.

B&G Foods's dividend payout ratio of -24.1% indicates that its high dividend yield might not be sustainable for the long-term.

2. Cal Maine Foods (NASDAQ:CALM)


Cal Maine Foods (NASDAQ:CALM) has an annual dividend yield of 9.22%, which is 6 percentage points higher than the consumer staple sector average of 3.11%. Cal Maine Foods's dividend payout is not stable, having dropped more than 10% nine times in the last 10 years. Cal Maine Foods's dividend has shown consistent growth over the last 10 years.

Cal Maine Foods's dividend payout ratio of 36.5% indicates that its high dividend yield is sustainable for the long-term.

3. Conagra Brands (NYSE:CAG)


Conagra Brands (NYSE:CAG) has an annual dividend yield of 8.25%, which is 5 percentage points higher than the consumer staple sector average of 3.11%. Conagra Brands's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Conagra Brands's dividend has shown consistent growth over the last 10 years.

Conagra Brands's dividend payout ratio of -666.7% indicates that its high dividend yield might not be sustainable for the long-term.

Why are consumer staple stocks down?

Consumer staple stocks were down -0.55% in the last day, and up 2.39% over the last week.

We couldn't find a catalyst for why consumer staple stocks are down.

What are the most undervalued consumer staple stocks?

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued consumer staple stocks right now are:

1. Lifevantage (NASDAQ:LFVN)


Lifevantage (NASDAQ:LFVN) is the most undervalued consumer staple stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Lifevantage has a valuation score of 57, which is 30 points higher than the consumer staple sector average of 27. It passed 4 out of 7 valuation due diligence checks.

Lifevantage's stock has dropped -74.94% in the past year. It has underperformed other stocks in the consumer staple sector by -60 percentage points.

2. Herbalife (NYSE:HLF)


Herbalife (NYSE:HLF) is the second most undervalued consumer staple stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Herbalife has a valuation score of 29, which is 2 points higher than the consumer staple sector average of 27. It passed 2 out of 7 valuation due diligence checks.

Herbalife's stock has gained 161.08% in the past year. It has overperformed other stocks in the consumer staple sector by 176 percentage points.

3. Nomad Foods (NYSE:NOMD)


Nomad Foods (NYSE:NOMD) is the third most undervalued consumer staple stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Nomad Foods has a valuation score of 57, which is 30 points higher than the consumer staple sector average of 27. It passed 4 out of 7 valuation due diligence checks.

Nomad Foods's stock has dropped -31.02% in the past year. It has underperformed other stocks in the consumer staple sector by -16 percentage points.

Are consumer staple stocks a good buy now?

38.93% of consumer staple stocks rated by analysts are a buy right now. On average, analysts expect consumer staple stocks to rise by 13.94% over the next year.

2.84% of consumer staple stocks have a Zen Rating of A (Strong Buy), 16.48% of consumer staple stocks are rated B (Buy), 68.75% are rated C (Hold), 10.23% are rated D (Sell), and 1.7% are rated F (Strong Sell).

What is the average p/e ratio of the consumer defensive sector?

The average P/E ratio of the consumer defensive sector is 31.56x.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.