Hot or Not, Stock Market Edition: 12/12/2025

Happy Friday. Here are the stock stories we’re following today:

• Hot: Asana (ASAN) climbs on momentum; Victoria's Secret (VSCO) surges after a rating upgrade
• Not: USA Rare Earth (USAR) struggles despite bullish news; Evergy (EVRG) slides into Sell territory

P.S. For more stocks making moves, check out our Zen Ratings Upgrades & Downgrades screener.

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🔥 HOT: Project management software maker Asana (ASAN) appears to be catching fresh momentum as it currently sits above 10-day, 20-day, and 50-day moving averages after an impressive rally that's captured trader attention. The catalyst? A rating upgrade from Hold to Buy, bolstered by improving technical momentum. ASAN now earns a B (Buy) Zen Rating, and currently ranks in the 43rd spot among 183 App Industry companions (Industry grade: B). Under the hood, the stock scores particularly well with an A grade for Sentiment and B grades for Growth and Financials. ASAN's upgrade to Buy territory and strong Sentiment Grade suggest the market is betting on a turnaround. With solid Growth and Financials scores backing the momentum play, this looks like a jet-fueled moment for the project management platform. 

🥶 NOT: Kansas-based utility Evergy (EVRG) just received a rating downgrade from Hold to Sell. News flow has been minimal—one neutral article from Yahoo asks "Is Evergy's 8.3% ROE Better Than Average?" but offers no catalyst for optimism. Yet more dismal: The stock ranks 33rd out of 39 in the Regulated Electric Utility industry, earning a D grade for Industry Rank. EVRG's Zen Rating is a concerning D (Sell), with Component Grades breakdown revealing the damage: Growth and Sentiment earn Ds, and Financials, Momentum, and Value merely score Cs. With its weak scores and lack of catalysts, EVRG's downgrade to Sell appears justified. Utilities can be safe dividend plays in stable markets, but this one is galloping in the wrong direction. Unless you're a yield-chaser willing to ride out volatility, there are better places to park your money.  

🔥 HOT: Underwear is having an over-the-top moment: Victoria's Secret (VSCO) is up a hefty 40%+ in the past month. What's driving the momentum? A wave of positive analyst activity — JP Morgan just upgraded VSCO with a significant price target hike; meanwhile, UBS maintains a Buy rating, and articles tout a potential comeback for the famed lingerie brand. (See analyst ratings for VSCO here.) Not only has the stock had a glamorous run, but it just earned an upgrade from Hold to Buy. VSCO boasts a Zen Rating of B, ranking in the 88th percentile of the 4600+ stocks we track based on a 115-factor review. The company shines brightest in Sentiment with an A grade, while Growth, Safety,, and AI all score in the C to B range. With strong Sentiment, improving fundamentals, and analyst upgrades providing tailwinds, Victoria's Secret appears to be regaining its swagger.  

🥶 NOT: Mining for gold-caliber investments? You may be disappointed by USA Rare Earth (USAR). Despite being up nearly 20% in the past week and getting some positive coverage on outlets like Seeking Alpha, the stock’s fundamentals don’t match the hype. The stock was just downgraded to F (Strong Sell) in our Zen Ratings system and ranks a gruesome 40 out of 42 stocks in the Mining industry, which itself earns an Industry Rating of F. (Find the best-performing industries here.) Nearly every component is in the red: Value and our AI Factor are Fs, while Financials, Growth, and Sentiment merely earn Ds. With these abysmal scores, USAR remains a speculative bet on future rare earth demand rather than a company with proven operational strength. 

What to Do Next?

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