Hot or Not, Stock Market Edition: 01/27/2026

Happy Tuesday. Things are not what they seem on today’s list — a newspaper stock is soaring, while a buzzy AI company is slipping. Here’s the scoop:

• Hot: The New York Times Company (NYT) climbs; BRP (DOO) gains momentum
• Not: NICE Ltd. (NICE) slips; Brunswick Corporation (BC) faces headwinds

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🔥 HOT: Nope, newspapers aren’t dead! Legacy publisher The New York Times Company (NYT) is up over 26% over the past three months, and is currently pushing above both near-term and long-term moving averages. The company’s digital transformation appears to be working — in addition to the recent price action, the stock was also just upgraded to a B (Buy) Zen Rating. The company particularly shines in Financials (A grade) and Sentiment (B grade), indicating a company that has analyst confidence and a solid balance sheet. Looking at Sentiment in particular, analysts are bullish — NYT has a consensus Buy rating among the analysts, with top-rated analysts like Jason Bazinet of Citigroup (who ranks in the top 4% of analysts we track) forecasting significant upside for the stock in the coming year. However, we suggest a cautious approach, as its Value, Growth, and Momentum ratings still land in C territory. For investors seeking exposure to the evolving media landscape with a blue-chip name, NYT is definitely one to watch. 

🥶 NOT: Enterprise software provider NICE Ltd. (NICE) looks to be hitting a rough patch, with shares declining 13% in the past 3 months. NICE operates in a highly competitive sector where innovation cycles are fast and customer acquisition costs remain elevated; meanwhile, the company faces pressure from both legacy enterprise software giants and nimble AI-native startups. In perhaps related news, NICE was just downgraded to a C (Hold) Zen Rating, indicating investors should be cautious about this play. Digging into the Component Grades, you’ll see some bright spots, like an A in Value and from our proprietary AI Factor, but elsewhere the scores fail to shine — the stock has a D for Momentum and middling Cs in key areas like Growth, Safety, and Sentiment. The stock also ranks an unimpressive 72 out of 174 stocks in the App industry, indicating there could be 50+ better opportunities to pursue. (See the top stocks here.) True, the stock may be entering a consolidation phase where patience is warranted. But if you’re looking for an entry point, it may be prudent to wait for a more compelling catalyst. 

🔥 HOT: Canadian recreational vehicle maker BRP Inc. (DOO) has a powerful global footprint and a portfolio of category-leading brands. It sits squarely at the center of the outdoor recreation and discretionary spending trend, with diversified products and geographic exposure that reduce reliance on any single market. (We explained BRP’s strong points in this recent video — check it out for the full story.) With an A Zen Rating, there’s a lot to like about the stock. DOO ranks in the top 1% of the 4,600+ stocks we track overall, placing 9th overall, and it’s the top-rated stock in the Recreational Vehicles industry, which carries an A industry rating. Wall Street sentiment is also bullish, with multiple analysts raising targets recently —one implying over 79% potential upside. Sentiment ranks in the 99th percentile, Growth in the 94th, and Momentum in the 90th — extremely strong ratings. Finally, our proprietary AI Factor places BRP in the top 10% of all stocks, signaling strong potential for future outperformance based on advanced market pattern analysis.

🥶 NOT: Not ALL recreational vehicles are hot right now. Marine recreation giant Brunswick Corporation (BC) is up a hefty 50% in the past year, but signs suggest that momentum may be stalling just as it approaches key resistance levels. The stock was recently downgraded to a C (Hold) rating from our Zen Rating system, landing in the 72nd percentile of stocks we track. Not the worst, but not the best. Despite strength in Financials (B grade), it stumbles in every other area (Growth, Momentum, Safety, Sentiment, Value, and our AI Factor), where it earns straight Cs. Where DOO above is ranked #1 in the recreational vehicle industry, BC is #7 out of 14. (See more stocks in the industry here.) With mixed component grades, cautious industry sentiment, and recreational spending facing macro uncertainty, this lands squarely in wait-and-see territory. Current holders might consider locking in partial gains, while new buyers should wait for either a meaningful pullback or clearer evidence that marine demand is accelerating. 

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