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Best Travel Stocks to Buy Now (2025)

Top travel stocks in 2025 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best travel stocks to buy now. Learn More.

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best vacation stocks to buy right now are:

Tripadvisor (NASDAQ:TRIP) is the #1 top travel stock out of 18 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Tripadvisor (NASDAQ:TRIP) is: Value: A, Growth: A, Momentum: C, Sentiment: C, Safety: C, Financials: B, and AI: C.

Tripadvisor (NASDAQ:TRIP) has a Due Diligence Score of 40, which is 8 points higher than the travel industry average of 32.

TRIP passed 13 out of 33 due diligence checks and has average fundamentals. Tripadvisor has seen its stock return 0.12% over the past year, underperforming other travel stocks by -10 percentage points.

Tripadvisor has an average 1 year price target of $17.18, an upside of 6.97% from Tripadvisor's current stock price of $16.06.

Tripadvisor stock has a consensus Sell recommendation according to Wall Street analysts. Of the 7 analysts covering Tripadvisor, 0% have issued a Strong Buy rating, 0% have issued a Buy, 71.43% have issued a hold, while 14.29% have issued a Sell rating, and 14.29% have issued a Strong Sell.

Booking Holdings (NASDAQ:BKNG) is the #2 top travel stock out of 18 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Booking Holdings (NASDAQ:BKNG) is: Value: C, Growth: C, Momentum: C, Sentiment: B, Safety: C, Financials: A, and AI: C.

Booking Holdings (NASDAQ:BKNG) has a Due Diligence Score of 40, which is 8 points higher than the travel industry average of 32.

BKNG passed 16 out of 38 due diligence checks and has average fundamentals. Booking Holdings has seen its stock return 8.59% over the past year, underperforming other travel stocks by -2 percentage points.

Booking Holdings has an average 1 year price target of $6,145.18, an upside of 21.02% from Booking Holdings's current stock price of $5,077.74.

Booking Holdings stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 22 analysts covering Booking Holdings, 54.55% have issued a Strong Buy rating, 13.64% have issued a Buy, 31.82% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Viking Holdings (NYSE:VIK) is the #3 top travel stock out of 18 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Viking Holdings (NYSE:VIK) is: Value: C, Growth: B, Momentum: C, Sentiment: C, Safety: C, Financials: C, and AI: C.

Viking Holdings (NYSE:VIK) has a Due Diligence Score of 24, which is -8 points lower than the travel industry average of 32. Although this number is below the industry average, our proven quant model rates VIK as a "B".

VIK passed 8 out of 33 due diligence checks and has weak fundamentals. Viking Holdings has seen its stock return 55.03% over the past year, overperforming other travel stocks by 45 percentage points.

Viking Holdings has an average 1 year price target of $63.60, an upside of 4.52% from Viking Holdings's current stock price of $60.85.

Viking Holdings stock has a consensus Buy recommendation according to Wall Street analysts. Of the 10 analysts covering Viking Holdings, 60% have issued a Strong Buy rating, 0% have issued a Buy, 30% have issued a hold, while 10% have issued a Sell rating, and 0% have issued a Strong Sell.

Out of 5 travel stocks that have issued dividends in the past year, the 3 travel stocks with the highest dividend yields are:

Tuniu (NASDAQ:TOUR) has an annual dividend yield of 4.27%, which is 3 percentage points higher than the travel industry average of 1.6%.

Tuniu's dividend payout ratio of 108.2% indicates that its high dividend yield might not be sustainable for the long-term.

Royal Caribbean Cruises (NYSE:RCL) has an annual dividend yield of 1.06%, which is -1 percentage points lower than the travel industry average of 1.6%. Royal Caribbean Cruises's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Royal Caribbean Cruises's dividend has shown consistent growth over the last 10 years.

Royal Caribbean Cruises's dividend payout ratio of 20.3% indicates that its dividend yield is sustainable for the long-term.

Booking Holdings (NASDAQ:BKNG) has an annual dividend yield of 0.74%, which is -1 percentage points lower than the travel industry average of 1.6%.

Booking Holdings's dividend payout ratio of 24.2% indicates that its dividend yield is sustainable for the long-term.

Travel stocks were down -0.02% in the last day, and down -1.84% over the last week.

We couldn't find a catalyst for why travel stocks are down.

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued travel stocks right now are:

Travel & Leisure Co (NYSE:TNL) is the most undervalued travel stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Travel & Leisure Co has a valuation score of 29, which is 0 points higher than the travel industry average of 29. It passed 2 out of 7 valuation due diligence checks.

Travel & Leisure Co's stock has gained 31.31% in the past year. It has overperformed other stocks in the travel industry by 21 percentage points.

Tripadvisor (NASDAQ:TRIP) is the second most undervalued travel stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Tripadvisor has a valuation score of 29, which is 0 points higher than the travel industry average of 29. It passed 2 out of 7 valuation due diligence checks.

Tripadvisor's stock has gained 0.12% in the past year. It has underperformed other stocks in the travel industry by -10 percentage points.

Norwegian Cruise Line Holdings (NYSE:NCLH) is the third most undervalued travel stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Norwegian Cruise Line Holdings has a valuation score of 71, which is 42 points higher than the travel industry average of 29. It passed 5 out of 7 valuation due diligence checks.

Norwegian Cruise Line Holdings's stock has dropped -11.52% in the past year. It has underperformed other stocks in the travel industry by -22 percentage points.

50% of travel stocks rated by analysts are a strong buy right now. On average, analysts expect travel stocks to rise by 19.85% over the next year.

0% of travel stocks have a Zen Rating of A (Strong Buy), 28.57% of travel stocks are rated B (Buy), 64.29% are rated C (Hold), 7.14% are rated D (Sell), and 0% are rated F (Strong Sell).