Sectors & IndustriesConsumer CyclicalSpecialty Retail

Best Retail Stocks to Buy Now (2025)

Top retail stocks in 2025 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best retail stocks to buy now. Learn More.

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best retail stocks to buy right now are:

Sally Beauty Holdings (NYSE:SBH) is the #1 top retail stock out of 49 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Sally Beauty Holdings (NYSE:SBH) is: Value: A, Growth: C, Momentum: D, Sentiment: C, Safety: B, Financials: B, and AI: C.

Sally Beauty Holdings (NYSE:SBH) has a Due Diligence Score of 38, which is 9 points higher than the retail industry average of 29.

SBH passed 12 out of 33 due diligence checks and has average fundamentals. Sally Beauty Holdings has seen its stock lose -27.05% over the past year, underperforming other retail stocks by -39 percentage points.

Sally Beauty Holdings has an average 1 year price target of $12.63, an upside of 57.62% from Sally Beauty Holdings's current stock price of $8.01.

Sally Beauty Holdings stock has a consensus Buy recommendation according to Wall Street analysts. Of the 4 analysts covering Sally Beauty Holdings, 50% have issued a Strong Buy rating, 0% have issued a Buy, 25% have issued a hold, while 0% have issued a Sell rating, and 25% have issued a Strong Sell.

Williams Sonoma (NYSE:WSM) is the #2 top retail stock out of 49 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Williams Sonoma (NYSE:WSM) is: Value: C, Growth: C, Momentum: C, Sentiment: B, Safety: B, Financials: A, and AI: C.

Williams Sonoma (NYSE:WSM) has a Due Diligence Score of 38, which is 9 points higher than the retail industry average of 29.

WSM passed 15 out of 38 due diligence checks and has average fundamentals. Williams Sonoma has seen its stock return 7.12% over the past year, underperforming other retail stocks by -4 percentage points.

Williams Sonoma has an average 1 year price target of $179.67, an upside of 17.12% from Williams Sonoma's current stock price of $153.40.

Williams Sonoma stock has a consensus Hold recommendation according to Wall Street analysts. Of the 15 analysts covering Williams Sonoma, 20% have issued a Strong Buy rating, 13.33% have issued a Buy, 60% have issued a hold, while 0% have issued a Sell rating, and 6.67% have issued a Strong Sell.

Murphy Usa (NYSE:MUSA) is the #3 top retail stock out of 49 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Murphy Usa (NYSE:MUSA) is: Value: C, Growth: C, Momentum: C, Sentiment: C, Safety: C, Financials: B, and AI: C.

Murphy Usa (NYSE:MUSA) has a Due Diligence Score of 43, which is 14 points higher than the retail industry average of 29.

MUSA passed 16 out of 38 due diligence checks and has strong fundamentals. Murphy Usa has seen its stock return 18.35% over the past year, overperforming other retail stocks by 7 percentage points.

Murphy Usa has an average 1 year price target of $551.33, an upside of 9.99% from Murphy Usa's current stock price of $501.26.

Murphy Usa stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 3 analysts covering Murphy Usa, 66.67% have issued a Strong Buy rating, 0% have issued a Buy, 33.33% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Out of 13 retail stocks that have issued dividends in the past year, the 3 retail stocks with the highest dividend yields are:

Tandy Leather Factory (NASDAQ:TLF) has an annual dividend yield of 54.35%, which is 49 percentage points higher than the retail industry average of 5.81%. Tandy Leather Factory's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Tandy Leather Factory's dividend has not shown consistent growth over the last 10 years.

Tandy Leather Factory's dividend payout ratio of 1,500% indicates that its high dividend yield might not be sustainable for the long-term.

Betterware De Mexico Sapi De CV (NYSE:BWMX) has an annual dividend yield of 6.68%, which is 1 percentage points higher than the retail industry average of 5.81%. Betterware De Mexico Sapi De CV's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Betterware De Mexico Sapi De CV's dividend has shown consistent growth over the last 10 years.

Best Buy Co (NYSE:BBY) has an annual dividend yield of 4.24%, which is -2 percentage points lower than the retail industry average of 5.81%. Best Buy Co's dividend payout is not stable, having dropped more than 10% one times in the last 10 years. Best Buy Co's dividend has shown consistent growth over the last 10 years.

Best Buy Co's dividend payout ratio of 87.2% indicates that its high dividend yield is sustainable for the long-term.

Retail stocks were up 1.84% in the last day, and up 1.39% over the last week.

We couldn't find a catalyst for why retail stocks are up.

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued retail stocks right now are:

Bath & Body Works (NYSE:BBWI) is the most undervalued retail stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Bath & Body Works has a valuation score of 29, which is 1 points higher than the retail industry average of 28. It passed 2 out of 7 valuation due diligence checks.

Bath & Body Works's stock has dropped -33.53% in the past year. It has underperformed other stocks in the retail industry by -45 percentage points.

Sally Beauty Holdings (NYSE:SBH) is the second most undervalued retail stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Sally Beauty Holdings has a valuation score of 71, which is 43 points higher than the retail industry average of 28. It passed 5 out of 7 valuation due diligence checks.

Sally Beauty Holdings's stock has dropped -27.05% in the past year. It has underperformed other stocks in the retail industry by -39 percentage points.

Academy Sports & Outdoors (NASDAQ:ASO) is the third most undervalued retail stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Academy Sports & Outdoors has a valuation score of 86, which is 58 points higher than the retail industry average of 28. It passed 6 out of 7 valuation due diligence checks.

Academy Sports & Outdoors's stock has dropped -37.46% in the past year. It has underperformed other stocks in the retail industry by -49 percentage points.

39.39% of retail stocks rated by analysts are a buy right now. On average, analysts expect retail stocks to rise by 8.29% over the next year.

0% of retail stocks have a Zen Rating of A (Strong Buy), 7.5% of retail stocks are rated B (Buy), 65% are rated C (Hold), 20% are rated D (Sell), and 7.5% are rated F (Strong Sell).