Sectors & IndustriesConsumer CyclicalLeisure

Best Leisure Stocks to Buy Now (2026)

Top leisure stocks in 2026 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best leisure stocks to buy now. Learn More.

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best leisure stocks to buy right now are:

Escalade (NASDAQ:ESCA) is the #1 top leisure stock out of 31 with a Zen Rating of A. Stocks with a rating of A have had an average return of +32.52% per year. Learn more.

The Component Grade breakdown for Escalade (NASDAQ:ESCA) is: Value: B, Growth: C, Momentum: C, Sentiment: B, Safety: B, Financials: B, and AI: C.

Escalade (NASDAQ:ESCA) has a Due Diligence Score of 58, which is 31 points higher than the leisure industry average of 27.

ESCA passed 19 out of 38 due diligence checks and has strong fundamentals. Escalade has seen its stock lose -5.38% over the past year, overperforming other leisure stocks by 51 percentage points.

Xponential Fitness (NYSE:XPOF) is the #2 top leisure stock out of 31 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Xponential Fitness (NYSE:XPOF) is: Value: C, Growth: B, Momentum: D, Sentiment: C, Safety: C, Financials: B, and AI: C.

Xponential Fitness (NYSE:XPOF) has a Due Diligence Score of 11, which is -16 points lower than the leisure industry average of 27. Although this number is below the industry average, our proven quant model rates XPOF as a "B".

XPOF passed 4 out of 33 due diligence checks and has weak fundamentals. Xponential Fitness has seen its stock lose -50.55% over the past year, overperforming other leisure stocks by 6 percentage points.

Xponential Fitness has an average 1 year price target of $10.50, an upside of 29.31% from Xponential Fitness's current stock price of $8.12.

Xponential Fitness stock has a consensus Buy recommendation according to Wall Street analysts. Of the 4 analysts covering Xponential Fitness, 50% have issued a Strong Buy rating, 0% have issued a Buy, 50% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Hasbro (NASDAQ:HAS) is the #3 top leisure stock out of 31 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Hasbro (NASDAQ:HAS) is: Value: C, Growth: A, Momentum: C, Sentiment: C, Safety: C, Financials: A, and AI: C.

Hasbro (NASDAQ:HAS) has a Due Diligence Score of 30, which is 3 points higher than the leisure industry average of 27.

HAS passed 10 out of 38 due diligence checks and has average fundamentals. Hasbro has seen its stock return 55.02% over the past year, overperforming other leisure stocks by 112 percentage points.

Hasbro has an average 1 year price target of $93.38, an upside of 5.21% from Hasbro's current stock price of $88.75.

Hasbro stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 8 analysts covering Hasbro, 75% have issued a Strong Buy rating, 12.5% have issued a Buy, 12.5% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

Out of 8 leisure stocks that have issued dividends in the past year, the 3 leisure stocks with the highest dividend yields are:

Jakks Pacific (NASDAQ:JAKK) has an annual dividend yield of 5.21%, which is 2 percentage points higher than the leisure industry average of 2.81%. Jakks Pacific's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Jakks Pacific's dividend has not shown consistent growth over the last 10 years.

Jakks Pacific's dividend payout ratio of 153.1% indicates that its high dividend yield might not be sustainable for the long-term.

Escalade (NASDAQ:ESCA) has an annual dividend yield of 4.16%, which is 1 percentage points higher than the leisure industry average of 2.81%. Escalade's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Escalade's dividend has shown consistent growth over the last 10 years.

Escalade's dividend payout ratio of 65.2% indicates that its high dividend yield is sustainable for the long-term.

Hasbro (NASDAQ:HAS) has an annual dividend yield of 3.15%, which is the same as the leisure industry average of 2.81%. Hasbro's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Hasbro's dividend has shown consistent growth over the last 10 years.

Hasbro's dividend payout ratio of -70.5% indicates that its dividend yield might not be sustainable for the long-term.

Leisure stocks were up 0.96% in the last day, and up 0.95% over the last week. Life Time Group Holdings was the among the top gainers in the leisure industry, gaining 3.33% yesterday.

Life Time Group Holdings shares are trading higher after the company reported preliminary Q4 results above estimates. Also, the company issued FY26 sales guidance above estimates.

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued leisure stocks right now are:

United Parks & Resorts (NYSE:PRKS) is the most undervalued leisure stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

United Parks & Resorts has a valuation score of 57, which is 36 points higher than the leisure industry average of 21. It passed 4 out of 7 valuation due diligence checks.

United Parks & Resorts's stock has dropped -24.95% in the past year. It has overperformed other stocks in the leisure industry by 32 percentage points.

Mattel (NASDAQ:MAT) is the second most undervalued leisure stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Mattel has a valuation score of 71, which is 50 points higher than the leisure industry average of 21. It passed 5 out of 7 valuation due diligence checks.

Mattel's stock has gained 15.81% in the past year. It has overperformed other stocks in the leisure industry by 72 percentage points.

Escalade (NASDAQ:ESCA) is the third most undervalued leisure stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Escalade has a valuation score of 71, which is 50 points higher than the leisure industry average of 21. It passed 5 out of 7 valuation due diligence checks.

Escalade's stock has dropped -5.38% in the past year. It has overperformed other stocks in the leisure industry by 51 percentage points.

47.06% of leisure stocks rated by analysts are a buy right now. On average, analysts expect leisure stocks to rise by 12.98% over the next year.

3.85% of leisure stocks have a Zen Rating of A (Strong Buy), 11.54% of leisure stocks are rated B (Buy), 69.23% are rated C (Hold), 11.54% are rated D (Sell), and 3.85% are rated F (Strong Sell).