Sectors & Industries Consumer CyclicalLeisure
Best Leisure Stocks to Buy Now (2026)
Top leisure stocks in 2026 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best leisure stocks to buy now. Learn More.

Industry: Leisure

Overview Zen Rating Price Value Growth Financials Momentum

Sentiment Forecast Dividends Due Diligence

Leisure is Zen Rated C and is the 80th ranked industry out of 145 stock market industries

Ticker	Company	Price	Volume	Vol 1d %	SMA 10	SMA 20	SMA 50	SMA 100	SMA 200	RSI	Stochastic %K	Stochastic %D	StochRSI %K	StochRSI %D	MACD	MACD Signal	MACD Histogram	Beta
ESCA	ESCALADE INC	$14.14	12,200	-29.48%	14.00	13.83	13.23	12.70	13.32	59.82	85.57	80.14	47.95	39.79	0.30	0.30	0.00	0.86
XPOF	XPONENTIAL FITNESS INC	$7.93	248,000	-35.08%	8.09	8.20	7.41	7.49	8.17	49.83	40.64	34.31	30.39	23.36	0.11	0.18	-0.08	1.47
HAS	HASBRO INC	$88.68	1,702,000	36.05%	86.92	85.64	82.54	79.34	74.53	63.63	89.63	75.66	43.58	30.00	1.63	1.54	0.09	0.93
JOUT	JOHNSON OUTDOORS INC	$45.66	19,000	-48.92%	45.00	44.51	42.35	41.74	36.04	57.54	81.23	80.97	70.35	65.24	0.87	0.79	0.08	0.94
AS	AMER SPORTS INC	$37.72	4,505,000	5.28%	37.24	37.61	36.65	35.21	34.77	52.85	25.86	18.15	25.76	12.24	-0.05	0.17	-0.22	1.49
PTON	PELOTON INTERACTIVE INC	$5.80	8,610,000	14.85%	6.34	6.32	6.52	7.16	6.98	37.15	7.10	8.70	0.00	3.04	-0.15	-0.07	-0.07	2.04
MSGE	MADISON SQUARE GARDEN ENTERTAINMENT CORP	$61.24	256,000	63.06%	59.08	56.61	52.86	48.59	42.83	74.95	85.23	78.16	54.85	47.77	2.28	1.98	0.29	0.94
LTH	LIFE TIME GROUP HOLDINGS INC	$29.70	4,128,000	-11.72%	27.69	27.43	26.66	26.74	27.99	69.08	84.95	61.70	76.13	48.07	0.49	0.32	0.16	1.39
PLBY	PLAYBOY INC	$1.83	264,000	61.96%	1.87	1.86	1.85	1.67	1.58	48.15	33.33	34.13	14.15	16.81	0.00	0.01	-0.01	1.54
OSW	ONESPAWORLD HOLDINGS LTD	$20.00	1,731,000	407.62%	20.52	20.97	20.71	21.13	20.55	40.87	26.75	21.02	27.12	18.37	-0.26	-0.09	-0.17	1.09
PLNT	PLANET FITNESS INC	$94.47	2,004,000	43.04%	99.02	103.35	106.42	102.55	103.22	27.62	9.53	10.92	3.95	2.74	-3.09	-2.10	-0.99	0.93
CALY	CALLAWAY GOLF CO	$15.60	3,864,000	-16.60%	14.81	13.59	12.26	10.84	9.39	75.02	87.49	90.27	78.45	81.72	1.02	0.84	0.18	1.38
TRON	TRON INC	$1.58	483,000	-22.10%	1.61	1.56	1.71	2.30	3.28	47.08	51.14	51.73	67.35	68.68	-0.04	-0.06	0.02	2.28
YETI	YETI HOLDINGS INC	$47.43	928,000	-50.11%	49.05	47.53	43.85	39.25	35.64	53.50	57.45	64.57	9.64	20.61	1.48	1.76	-0.28	1.61
GOLF	ACUSHNET HOLDINGS CORP	$94.34	272,000	6.67%	91.09	87.29	84.35	81.16	76.82	71.00	89.32	85.95	79.72	79.11	2.79	2.11	0.68	0.95
MAT	MATTEL INC	$20.67	2,659,000	21.03%	21.19	20.88	20.45	19.23	18.68	48.72	45.18	47.31	12.67	16.01	0.19	0.28	-0.09	1.01
JAKK	JAKKS PACIFIC INC	$19.00	82,500	-31.82%	18.91	18.08	17.08	17.65	18.57	61.77	80.07	78.30	34.07	42.69	0.61	0.54	0.07	1.44
PRKS	UNITED PARKS & RESORTS INC	$37.49	1,063,000	38.41%	37.89	37.03	35.55	43.07	44.98	51.88	74.36	70.20	72.32	69.23	0.46	0.29	0.17	1.33
YYAI	AIRWA INC	$1.54	13,028,000	181.63%	1.30	1.14	1.09	28.26	57.68	47.12	59.10	55.83	74.54	71.68	-0.33	-0.54	0.22	0.48
LUCK	LUCKY STRIKE ENTERTAINMENT CORP	$8.75	100,000	8.70%	9.01	8.90	8.53	8.97	9.24	47.44	47.32	52.95	28.32	37.36	0.08	0.11	-0.03	0.91
CLAR	CLARUS CORP	$3.61	86,000	4.88%	3.68	3.54	3.48	3.50	3.48	53.15	61.38	60.90	33.22	38.90	0.06	0.06	0.01	1.27
FNKO	FUNKO INC	$4.26	1,483,000	-57.10%	3.76	3.61	3.31	3.30	3.74	68.55	76.71	64.94	69.86	44.65	0.21	0.15	0.07	1.67
NOMA	NOMADAR CORP	$4.37	2,600	-77.39%	4.45	4.49	6.33	N/A	N/A	32.00	78.94	72.52	94.52	96.82	-0.56	-0.70	0.14	0.55
DOGZ	DOGNESS (INTERNATIONAL) CORP	$11.35	2,206,000	284.99%	11.21	10.94	11.01	11.98	14.45	56.95	38.05	51.50	77.61	78.62	0.12	0.04	0.07	0.54
AGH	AUREUS GREENWAY HOLDINGS INC	$4.05	72,000	-23.40%	4.03	3.75	4.11	4.30	2.80	52.20	58.81	61.79	81.57	88.22	0.02	-0.06	0.08	0.81
FUN	SIX FLAGS ENTERTAINMENT CORPORATION	$17.31	2,948,000	-27.21%	16.57	15.82	15.11	18.80	25.04	59.33	85.66	82.44	86.85	90.53	0.53	0.23	0.30	1.03
NWTG	NEWTON GOLF COMPANY INC	$1.61	14,800	-72.94%	1.70	1.64	1.54	1.64	1.69	47.76	44.56	55.65	13.11	34.58	0.03	0.04	-0.01	0.84
KMRK	K-TECH SOLUTIONS CO LTD	$1.49	26,200	-50.94%	1.40	1.36	1.23	1.30	N/A	61.21	83.33	81.30	76.38	70.69	0.06	0.05	0.01	1.16
MMA	MIXED MARTIAL ARTS GROUP LTD	$0.96	98,500	68.66%	1.03	1.09	1.18	1.33	1.16	32.22	3.21	2.47	0.00	0.00	-0.06	-0.05	-0.01	0.85
GDHG	GOLDEN HEAVEN GROUP HOLDINGS LTD	$2.02	2,800	-77.05%	2.11	2.14	3.12	4.83	23.47	33.42	29.17	32.58	81.06	85.73	-0.29	-0.35	0.06	0.96
HWH	HWH INTERNATIONAL INC	$1.66	17,700	12.03%	1.73	1.66	1.72	2.26	1.80	47.27	37.10	45.24	24.83	39.40	-0.02	-0.02	0.01	-0.15

Leisure Stocks FAQ

What are the best leisure stocks to buy right now in Jan 2026?

According to Zen Ratings, our proprietary rating system that evaluates 115 factors proven to drive growth in stocks and assigns each stock in our system an overall letter grade as well as 7 individual Component Grades for Value, Growth, Momentum, Sentiment, Safety, Financials, and proprietary AI algorithms, the 3 best leisure stocks to buy right now are:

1. Escalade (NASDAQ:ESCA)

Escalade (NASDAQ:ESCA) is the #1 top leisure stock out of 31 with a Zen Rating of A. Stocks with a rating of A have had an average return of +32.52% per year. Learn more.

The Component Grade breakdown for Escalade (NASDAQ:ESCA) is: Value: B, Growth: C, Momentum: C, Sentiment: B, Safety: B, Financials: B, and AI: C.

Escalade (NASDAQ:ESCA) has a Due Diligence Score of 58, which is 31 points higher than the leisure industry average of 27.

ESCA passed 19 out of 38 due diligence checks and has strong fundamentals. Escalade has seen its stock lose -7.88% over the past year, overperforming other leisure stocks by 50 percentage points.

2. Xponential Fitness (NYSE:XPOF)

Xponential Fitness (NYSE:XPOF) is the #2 top leisure stock out of 31 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Xponential Fitness (NYSE:XPOF) is: Value: C, Growth: B, Momentum: D, Sentiment: C, Safety: C, Financials: B, and AI: C.

Xponential Fitness (NYSE:XPOF) has a Due Diligence Score of 11, which is -16 points lower than the leisure industry average of 27. Although this number is below the industry average, our proven quant model rates XPOF as a "B".

XPOF passed 4 out of 33 due diligence checks and has weak fundamentals. Xponential Fitness has seen its stock lose -50.25% over the past year, overperforming other leisure stocks by 7 percentage points.

Xponential Fitness has an average 1 year price target of $10.50, an upside of 32.41% from Xponential Fitness's current stock price of $7.93.

Xponential Fitness stock has a consensus Buy recommendation according to Wall Street analysts. Of the 4 analysts covering Xponential Fitness, 50% have issued a Strong Buy rating, 0% have issued a Buy, 50% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

3. Hasbro (NASDAQ:HAS)

Hasbro (NASDAQ:HAS) is the #3 top leisure stock out of 31 with a Zen Rating of B. Stocks with a rating of B have had an average return of +19.88% per year. Learn more.

The Component Grade breakdown for Hasbro (NASDAQ:HAS) is: Value: C, Growth: A, Momentum: C, Sentiment: C, Safety: C, Financials: A, and AI: C.

Hasbro (NASDAQ:HAS) has a Due Diligence Score of 30, which is 3 points higher than the leisure industry average of 27.

HAS passed 10 out of 38 due diligence checks and has average fundamentals. Hasbro has seen its stock return 54.12% over the past year, overperforming other leisure stocks by 112 percentage points.

Hasbro has an average 1 year price target of $99.00, an upside of 11.64% from Hasbro's current stock price of $88.68.

Hasbro stock has a consensus Strong Buy recommendation according to Wall Street analysts. Of the 4 analysts covering Hasbro, 75% have issued a Strong Buy rating, 25% have issued a Buy, 0% have issued a hold, while 0% have issued a Sell rating, and 0% have issued a Strong Sell.

What are the leisure stocks with highest dividends?

Out of 8 leisure stocks that have issued dividends in the past year, the 3 leisure stocks with the highest dividend yields are:

1. Jakks Pacific (NASDAQ:JAKK)

Jakks Pacific (NASDAQ:JAKK) has an annual dividend yield of 5.26%, which is 2 percentage points higher than the leisure industry average of 2.84%. Jakks Pacific's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Jakks Pacific's dividend has not shown consistent growth over the last 10 years.

Jakks Pacific's dividend payout ratio of 153.1% indicates that its high dividend yield might not be sustainable for the long-term.

2. Escalade (NASDAQ:ESCA)

Escalade (NASDAQ:ESCA) has an annual dividend yield of 4.24%, which is 1 percentage points higher than the leisure industry average of 2.84%. Escalade's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Escalade's dividend has shown consistent growth over the last 10 years.

Escalade's dividend payout ratio of 65.2% indicates that its high dividend yield is sustainable for the long-term.

3. Hasbro (NASDAQ:HAS)

Hasbro (NASDAQ:HAS) has an annual dividend yield of 3.16%, which is the same as the leisure industry average of 2.84%. Hasbro's dividend payout is stable, having never dropped by more than 10% in the last 10 years. Hasbro's dividend has shown consistent growth over the last 10 years.

Hasbro's dividend payout ratio of -70.5% indicates that its dividend yield might not be sustainable for the long-term.

Why are leisure stocks down?

Leisure stocks were down -0.81% in the last day, and up 0.57% over the last week.

We couldn't find a catalyst for why leisure stocks are down.

What are the most undervalued leisure stocks?

Based on the Valuation rating, one of the 7 components of a stocks overall Zen Ratings grade, which evaluates factors including estimated earnings yield, earnings before interest and taxes/enterprise value, cash flow yield, free cash flow to price, and price-to-earnings growth (PEG ratio), the 3 most undervalued leisure stocks right now are:

1. United Parks & Resorts (NYSE:PRKS)

United Parks & Resorts (NYSE:PRKS) is the most undervalued leisure stock based on its Valuation Rating of A. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

United Parks & Resorts has a valuation score of 57, which is 36 points higher than the leisure industry average of 21. It passed 4 out of 7 valuation due diligence checks.

United Parks & Resorts's stock has dropped -29.78% in the past year. It has overperformed other stocks in the leisure industry by 28 percentage points.

2. Mattel (NASDAQ:MAT)

Mattel (NASDAQ:MAT) is the second most undervalued leisure stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Mattel has a valuation score of 71, which is 50 points higher than the leisure industry average of 21. It passed 5 out of 7 valuation due diligence checks.

Mattel's stock has gained 14.07% in the past year. It has overperformed other stocks in the leisure industry by 72 percentage points.

3. Escalade (NASDAQ:ESCA)

Escalade (NASDAQ:ESCA) is the third most undervalued leisure stock based on its Valuation Rating of B. Valuation is one of 7 Component Grades used to calculate the overall Zen Rating.

Escalade has a valuation score of 71, which is 50 points higher than the leisure industry average of 21. It passed 5 out of 7 valuation due diligence checks.

Escalade's stock has dropped -7.88% in the past year. It has overperformed other stocks in the leisure industry by 50 percentage points.

Are leisure stocks a good buy now?

52.94% of leisure stocks rated by analysts are a buy right now. On average, analysts expect leisure stocks to rise by 15.29% over the next year.

3.85% of leisure stocks have a Zen Rating of A (Strong Buy), 11.54% of leisure stocks are rated B (Buy), 69.23% are rated C (Hold), 11.54% are rated D (Sell), and 3.85% are rated F (Strong Sell).

What is the average p/e ratio of the leisure industry?

The average P/E ratio of the leisure industry is 26.5x.

WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.

Sectors & Industries Consumer CyclicalLeisure
Best Leisure Stocks to Buy Now (2026)
Top leisure stocks in 2026 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best leisure stocks to buy now. Learn More.

Leisure Stocks FAQ

1. Escalade (NASDAQ:ESCA)

2. Xponential Fitness (NYSE:XPOF)

3. Hasbro (NASDAQ:HAS)

1. Jakks Pacific (NASDAQ:JAKK)

2. Escalade (NASDAQ:ESCA)

3. Hasbro (NASDAQ:HAS)

1. United Parks & Resorts (NYSE:PRKS)

2. Mattel (NASDAQ:MAT)

3. Escalade (NASDAQ:ESCA)

Company

Stock Tools

Stock Ideas

Sectors & IndustriesConsumer CyclicalLeisureBest Leisure Stocks to Buy Now (2026)Top leisure stocks in 2026 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best leisure stocks to buy now. Learn More.

Leisure Stocks FAQ

1. Escalade (NASDAQ:ESCA)

2. Xponential Fitness (NYSE:XPOF)

3. Hasbro (NASDAQ:HAS)

1. Jakks Pacific (NASDAQ:JAKK)

2. Escalade (NASDAQ:ESCA)

3. Hasbro (NASDAQ:HAS)

1. United Parks & Resorts (NYSE:PRKS)

2. Mattel (NASDAQ:MAT)

3. Escalade (NASDAQ:ESCA)

Company

Stock Tools

Stock Ideas

Sectors & Industries Consumer CyclicalLeisure
Best Leisure Stocks to Buy Now (2026)
Top leisure stocks in 2026 ranked by overall Zen Rating. "A" Rated stocks have returned an average of +32.52% per year, and are the best leisure stocks to buy now. Learn More.