NYSE: TWTRTwitter Inc Statistics & Facts
Key Twitter facts
- Founded
- 2006
- Headquarters
- San Francisco, California
- Founders
- Jack Dorsey, Noah Glass, Biz Stone, Evan Williams
- IPO Date
- 2013-11-07
Twitter Status
In October 2022, Elon Musk acquired Twitter for $44 billion and took it private, delisting it from the stock exchange [1]
Date: Oct 28, 2022
Twitter User & Usage Statistics
Twitter Monthly Active Users
How many users does Twitter have?
Twitter Users by Country
Which country uses Twitter most?
25.33% of traffic to Twitter comes from the US. [5]
Last Accessed: Oct 29, 2022
Twitter Users by Age
How old are Twitter users?
Source:SimilarWeb
18 to 24
25.67%
25 to 34
31.44%
35 to 44
18.5%
45 to 54
11.46%
55 to 64
7.86%
65 and above
5.06%
31.44% of Twitter users are aged between 25 and 34 years. [5]
Last Accessed: Oct 29, 2022
Twitter Users by Race/Ethnicity
Here are the percentages of U.S. adults by race/ethnicity who say they use Twitter.
22% of white adults in the U.S. say they use Twitter. [6]
Date: Apr 7, 2021
Twitter Users by Income
Here's the percentage of U.S. adults by income range who say they use Twitter.
34% of U.S. adults that earn $75,000 or more a year say they use Twitter. [6]
Date: Apr 7, 2021
Twitter Users by Education
Here are the percentages of U.S. adults by level of schooling that say they use Twitter.
33% of U.S. adults that have graduated from college education use Twitter. [6]
Date: Apr 7, 2021
Twitter Usage Frequency
How many people use Twitter daily?
46% of Twitter users access the platform daily. [6]
Date: Apr 7, 2021
Twitter App Traffic Sources
Here's how users find their way to the Twitter mobile app.
63.1% of traffic to Twitter's mobile app on the Google Play Store comes from searches. [7]
Last Accessed: Oct 29, 2022
Twitter Website Traffic Sources
Here's where twitter.com gets its traffic from.
79.66% of traffic to Twitter.com comes from direct visits to the website. [8]
Last Accessed: Oct 29, 2022
Twitter Accounts With the Most Followers
Who has the most followers on Twitter?
Source:Twitter
Barack Obama (BarackObama)
133.4M
Justin Bieber (@justinbieber)
113.8M
Elon Musk (@elonmusk)
111.5M
Katy Perry (katyperry)
108.9M
Rihanna (@rihanna)
106.8M
Cristiano Ronaldo (@Cristiano)
104.2M
At nearly 133.4 million, Barack Obama's account (@barackobama) has the most followers on Twitter. [9]
Last Accessed: Oct 29, 2022
Twitter Accounts by Interactions
Who is the most popular Twitter user by interactions?
Source:Statista
방탄소년단 (@bts_twt) (BTS)
407M
Donald Trump (realDonaldTrump)
104.1M
Ariana Grande (@ArianaGrande)
101.8M
BTS_official (@bts_bighit)
56.8M
Bleacher Report (@BleacherReport)
49.7M
Alexandria Ocasio-Cortez (@AOC)
36.9M
With 407 million, South Korean pop band BTS' Twitter account (@bts_twt) had the most interactions on the platform in February 2019. [10]
Date: Feb 28, 2019
Twitter Bot Statistics
66% of links posted to Twitter that lead back to the most popular websites are likely generated by bots. [11]
Date: Apr 9, 2018
90% of links posted to Twitter that lead back to adult content are likely generated by bots. [11]
Date: Apr 9, 2018
76% of links posted to Twitter that lead back to sports content are likely generated by bots. [11]
Date: Apr 9, 2018
73% of links posted to Twitter that lead back to commercial products and services are likely generated by bots. [11]
Date: Apr 9, 2018
62% of links posted to Twitter that lead back to celebrity news and culture-focused content are likely generated by bots. [11]
Date: Apr 9, 2018
Between 57 and 66% of links posted to Twitter that lead back to centrist websites are generated by bots. [11]
Date: Apr 9, 2018
41% of links posted to Twitter that lead back to a website with a primarily liberal audience are generated by bots. [11]
Date: Apr 9, 2018
44% of links posted to Twitter that lead back to a website with a primarily conservative audience are generated by bots. [11]
Date: Apr 9, 2018
Twitter Transparency Report
Twitter Information Requests
Twitter stats showing the number of information requests made by governments across the world.
11,460 government requests for information specifying 26,598 accounts were sent to Twitter between July and December 2021. [12]
Last Accessed: Oct 29, 2022
Twitter Revenue Breakdown
Twitter Expenditure Statistics
Twitter Operating Expenses by Type
What are Twitter's expenses?
Source:Twitter
Cost of revenue
$1.80B
Research and development
$1.25B
Sales and marketing
$1.18B
General and administrative
$584.34M
Litigation settlement
$765.70M
Twitter spent $1.247 billion on R&D in 2021, up from $873.011 million in 2020. [17]
Date: Feb 16, 2022
In 2021, Twitter agreed to settle a lawsuit brought by its shareholders for $809.5 million. The suit revolved around the company allegedly misleading them regarding how often people used the platform. [18]
Date: Sep 20, 2021
Twitter Employee Statistics
Sources
1.
The New York Times
https://www.nytimes.com/2022/10/28/technology/twitter-changes.htmlDate: Oct 28, 2022
2.
Twitter Q2 2022 Report
https://d18rn0p25nwr6d.cloudfront.net/CIK-0001418091/9a7e1132-08b4-4edd-bc8e-c70efa35e3bb.pdfDate: Jul 26, 2022
3.
4.
Twitter
https://investor.twitterinc.com/files/doc_financials/2019/q1/Q1-2019-Shareholder-Letter.pdfDate: Apr 23, 2019
5.
6.
Pew Research Center
https://www.pewresearch.org/internet/2021/04/07/social-media-use-in-2021/Date: Apr 7, 2021
7.
SimilarWeb
https://www.similarweb.com/app/google-play/com.twitter.android/statistics/#trafficSourcesLast Accessed: Oct 29, 2022
8.
9.
10.
Statista
https://www.statista.com/statistics/975738/top-ten-twitter-accounts-by-number-interactions-worldwide/Date: Feb 28, 2019
11.
Pew Research Center
https://www.pewresearch.org/internet/2018/04/09/bots-in-the-twittersphere/Date: Apr 9, 2018
12.
Twitter
https://transparency.twitter.com/en/reports/information-requests.htmlLast Accessed: Oct 29, 2022
13.
Twitter
https://transparency.twitter.com/en/reports/copyright-notices.htmlLast Accessed: Oct 29, 2022
14.
Twitter
https://transparency.twitter.com/en/reports/rules-enforcement.htmlLast Accessed: Oct 29, 2022
15.
16.
StatCounter
https://gs.statcounter.com/social-media-stats/all/united-states-of-americaLast Accessed: Oct 29, 2022
17.
Twitter 2021 Annual Report
https://d18rn0p25nwr6d.cloudfront.net/CIK-0001418091/947c0c34-ca90-4099-b328-a6062adf110f.pdfDate: Feb 16, 2022
18.
Reuters
https://www.reuters.com/technology/twitter-offers-settle-2016-class-action-lawsuit-800-mln-2021-09-20/Date: Sep 20, 2021
19.
Company
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Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.