Can the mere mention of ai move stock prices in 2023?

In 2023’s market, the relationship between technological trends and stock market fluctuations has taken center stage. Artificial intelligence's (AI) pervasive presence has proven to have a powerful impact on stock prices — some even refer to the AI boom as a "bubble" and compare it to the dot-com bubble. They claim that merely mentioning AI can cause a rise in the stock price. But is it true? If so, how impactful is the mention of AI on stock price? In this analysis, we’ll explore the topic in detail.

Methodology

We investigated how the mention of the term "AI/artificial intelligence" and AI-similar terms (e.g., machine learning, automation, robots, etc.) in earnings calls affected the stock price of S&P 500 companies.

1/

Initially, we gathered the quarterly earnings call transcripts for the company from Q1 2022 to Q2 2023 from Motley Fool and Seeking Alpha.

2/

Then, we counted the number of AI mentions in the call and analyzed each AI-related statement using SentiStrength, a sentiment analysis tool.

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From there, we collected the 3-day change in the price of the company's stock, beginning with the date the transcript was released.

Before we proceed with the analysis, please note the following:

  • Every price change mentioned in this article is a 3-day change commencing on the date the earnings call transcript was published.
  • The companies analyzed in this study are S&P 500 companies.
  • All AI mentions used in this article were analyzed from earnings call transcripts.

Key Findings

1

Companies that mentioned AI saw an average stock price increase of 4.6%, nearly double that of companies that did not.

2

67% of companies’ stocks rose after mentioning AI. On average, they rose by 8.5%.

3

71% of technology companies saw a stock price rise after mentioning AI. On average, they rose by 11.9%..

4

For non-tech companies mentioning AI, 65% observed a stock price rise. On average, they increased by 6.8%.

5

The number of AI mentions in Q2 2023 reached an all-time high of 7358, an increase of 366% compared to Q1 2023.

MENTIONING AI IN EARNINGS CALLS — HOW IT AFFECTED S&P 500 COMPANY STOCK PRICES

Companies that mentioned AI saw an average stock price increase of 4.6%, nearly double that of companies that did not.

Among companies mentioning AI, 67% saw a rise.

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On average, they rose by
8.5%

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71% technology-companies
TECHNOLOGY COMPANIES

71% of technology companies that mentioned AI saw their stock prices rise. On average, they increased by 11.9%.

65% non-tech-companies
NON-TECH COMPANIES

65% of non-tech companies that mentioned AI saw their stock prices rise. On average, they increased by 6.8%.

Among the top 20 companies that grew after mentioning AI, the average stock price increase was 27.5%

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# Symbol Company Sector Tech/Non-tech # of AI mentions 3D Price Change Sentiment
1 ADBE Adobe Inc. Information Technology Tech 33 38.2% ( + )
2 CARR Carrier Global Industrials Non-tech 47 38.1% ( + )
3 META Meta Platforms Communication Services Tech 108 37.6% ( + )
4 MTCH Match Group Communication Services Tech 13 37.5% ( + )
5 EXPE Expedia Group Consumer Discretionary Non-tech 12 35.4% ( + )
6 EQT EQT Energy Non-tech 56 32.3% ( + )
7 FTNT Fortinet Information Technology Tech 2 27.5% ( - )
8 MAS Masco Industrials Non-tech 56 27.0% ( - )
9 NVDA Nvidia Information Technology Tech 150 26.3% ( + )
10 MCHP Microchip Technology Information Technology Tech 75 25.9% ( + )
11 AR Target Corporation Consumer Staples Non-tech 4 24.2% ( + )
12 LRCX Lam Research Information Technology Tech 17 23.9% ( - )
13 TTWO Take-Two Interactive Communication Services Non-tech 15 21.4% ( + )
14 FLT Fleetcor Financials Tech 2 21.1% ( + )
15 COP ConocoPhillips Energy Non-tech 2 20.6% ( + )
16 MPWR Monolithic Power Systems Information Technology Tech 1 19.9% ( - )
17 SHW Sherwin-Williams Materials Tech 66 19.9% ( - )
18 UAL United Airlines Holdings Industrials Non-tech 13 19.7% ( - )
19 IQV IQVIA Health Care Tech 1 19.3% ( - )
20 BKR Baker Hughes Energy Non-tech 2 19.1% ( - )
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  • adobe
  • meta
  • nvidia

Adobe (ADBE) saw the greatest increase, 38.2%.

Meta (META) and Nvidia (NVDA) share prices increased by 37.6% and 26.3%, respectively. Additionally, these two companies mentioned AI the most among the top 20. On their earnings call, NVDA mentioned AI 150 times; Meta mentioned it 108 times.

Both of them were optimistic about artificial intelligence.

The average decline for the top 20 companies whose stock prices fell the most after mentioning artificial intelligence was 9.6%

heading
# Symbol Company Sector Tech/Non-tech # of AI mentions 3D Price Change Sentiment
1 EL Estée Lauder Companies (The) Consumer Staples Non-tech 1 -17.1% ( + )
2 ANET Arista Networks Information Technology Tech 52 -15.5% ( + )
3 MKTX MarketAxess Financials Non-tech 5 -15.4% ( - )
4 MRNA Moderna Health Care Non-tech 4 -15.2% ( - )
5 PYPL PayPal Financials Non-tech 12 -15.0% ( + )
6 NDAQ Nasdaq, Inc. Financials Non-tech 18 -12.4% ( + )
7 HSY Hershey's Consumer Staples Non-tech 88 -11.2% ( - )
8 AXON Axon Enterprise Industrials Tech 3 -11.2% ( + )
9 KHC Kraft Heinz Consumer Staples Non-tech 1 -10.9% ( + )
10 URI United Rentals Industrials Non-tech 25 -9.2% ( - )
11 CAG Conagra Brands Consumer Staples Non-tech 2 -8.3% ( + )
12 AEP American Electric Power Utilities Non-tech 44 -8.1% ( + )
13 GPC Genuine Parts Company Consumer Discretionary Non-tech 1 -7.0% ( - )
14 INTU Intuit Information Technology Tech 51 -7.0% ( + )
15 LW Lamb Weston Consumer Staples Non-tech 104 -6.4% ( + )
16 DGX Quest Diagnostics Health Care Non-tech 94 -6.2% ( - )
17 ILMN Illumina Health Care Tech 18 -6.0% ( - )
18 JNPR Juniper Networks Information Technology Tech 105 -6.0% ( + )
19 PAYC Paycom Information Technology Tech 4 -5.6% ( + )
20 NCLH Norwegian Cruise Line Holdings Consumer Discretionary Non-tech 2 -5.4% ( + )
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The share price of Estée Lauder (EL) fell the most. The decline was 17.1%. AI was only mentioned once by the corporation.

Two major financial companies, PayPal (PYPL) and Nasdaq, Inc. (NDAQ), saw their stock prices decline after discussing AI in their earnings calls, despite being optimistic about the technology. The respective declines for these two were 15% and 12.4%.

AI mentions skyrocketed in 2023

From this, we can see:

  • In Q4 2022, the number of AI mentions increased by 171% compared to Q3 2022.
  • The number of AI mentions in Q2 2023 reached an all-time high of 7358, an increase of 366% compared to Q1 2023.
  • However, in Q1 2023, 80% of all AI-related mentions were positive, compared to 59% in Q2 2023.

FINAL WORDS

That concludes our analysis. Time will tell if the AI boom is a bubble. In the meantime, we will continue to monitor this trend.

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