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How to Buy Soho House & Co Stock

Soho House & Co Inc

Soho House & Co is a hotel company located in New York, United States, which is part of the Consumer Cyclical sector, and is traded under the ticker SHCO on the NYSE exchange.

Soho House & Co stock last closed at $5.51, up 3.38% from the previous day, and has decreased 14.84% in one year. It has underperformed other stocks in the Lodging industry by 0.32 percentage points. Soho House & Co stock is currently +26.67% from its 52-week low of $4.35, and -35.06% from its 52-week high of $8.49.

As of Apr 24, 2024, there are 195.67M SHCO shares outstanding. The market capitalization of SHCO is $1.08B. In the past 24 hours, 126,872 SHCO shares were traded.

How to Buy Soho House & Co Stock

Not sure how to invest in Soho House & Co stock? Here's how.
  1. Decide where to buy Soho House & Co stock: You need to decide on a stock brokerage, but don't worry - we've sifted through dozens of online stock brokerages and apps to help you choose where to buy Soho House & Co stock.
  2. Open a brokerage account: Sign up for 0% fee trading with the highest-rated brokerage we've found.
  3. Fund your brokerage account: Choose your payment method and add your info.
  4. Analyze Soho House & Co stock: The Soho House & Co ticker symbol is SHCO. Is Soho House & Co stock a good investment? Should you buy shares of SHCO? How do SHCO's underlying business fundamentals look? Do top analysts think Soho House & Co is a good buy? Why has SHCO's stock price moved recently? (Hint: Our stock market analysis website can help you figure out if SHCO is a good stock to buy).
  5. Place your SHCO purchase: Decide if you will purchase SHCO shares at the current market price or use a limit order to purchase SHCO stock at a given price.
  6. Get updates on your SHCO investment: Create a watchlist to key updates about your new investment in Soho House & Co shares.

Step 1: Decide where to buy Soho House & Co stock

You need a brokerage account to access the NYSE market and buy SHCO shares.

A brokerage account allows you to buy and sell a variety of financial instruments, such as stocks, bonds, mutual funds, and ETFs.

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Step 2: Open a brokerage account

Now that you've chosen your brokerage, it's time to fill out some personal details so you are able to invest in SHCO today.

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  1. Send your info by clicking the "Create Account" button.
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Step 3: Fund your brokerage account

Now that you've finished signing up on mobile trading apps, your next step is to transfer the money for your investment:

Check out the video below if you need help transferring money into your brokerage account.

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Step 4: Analyze Soho House & Co stock

Once you have selected the best place to buy Soho House & Co stock, it's absolutely critical to evaluate their stock before you buy, so you can understand the risk as well as the upside.

Overview of key SHCO info

SHCO Price
$5.51
1w %
0.36%
1y %
-14.84%
5y %
N/A
P/E
-9.18x
P/B
-6.81x
P/S
0.95x
PEG
N/A
Revenue
$1.14B
Earnings
-$117.95M
Fore. Rev. Growth
8.03%
Fore. Earn. Growth
N/A
Market Cap
$1.08B
Next Earnings
May 10, 2024
Next Dividend
N/A

Soho House & Co Overview

WallStreetZen was designed to help everyday investors perform more accurate fundamental analysis in less time.

You can see all of the due diligence checks on SHCO's stock page.

How is SHCO stock valued?

Investors use a variety of different financial metrics, analyses, models, and charts to gauge SHCO's fair value.

You can do more valuation analysis on SHCO's stock here.

SHCO Financial Summary

Pros:

  • SHCO has $163.61M in cash and short term investments. This is enough to cover its annual cash burn of $16.58M.
  • SHCO has cash burn of 16583000. It has sufficient cash and short-term investments to cover this for at least one year.
  • SHCO profit margin has gone up from -22.7% to -10.4% in the past year.

Cons:

  • There are more short-term liabilities than short-term assets on the SHCO balance sheet.
  • SHCO debt to equity ratio of -16.98 is negative.
  • Total SHCO debt is still negative.
  • There are more long-term liabilities than short-term assets on the SHCO balance sheet.

Is SHCO stock a Buy, Hold, or Sell, according to Wall Street analysts?

Out of 2 sell side analysts who give forecasts on SHCO, the consensus analyst rating on Soho House & Co is a Strong Buy

Please note that analyst ratings are not stock recommendations, nor are they investment advice.

You can dive deeper into what analysts are projecting on the Soho House & Co stock forecast page.

SHCO Technicals

SMA10
17.4
SMA20
18.01
SMA50
18.44
SMA100
17.95
SMA200
17.28
MACD
-0.36
MACD Signal
-0.31
MACD Histogram
-0.04
RSI
40.49
Stochastic %K
35.44
Stochastic %D
27.97
StochRSI %K
53.39
StochRSI %D
36.63

Is SHCO Growing Revenue?

Last year, SHCO revenue was $1.14B. In the last 5 year, SHCO's revenue has increased by 14.57% per year. This was faster than the Lodging industry average of 4.52%.

Find out more about SHCO's earnings and revenue performance here.

Are SHCO insiders buying or selling the stock?

In the past year, executives and large shareholders at SHCO have sold more shares than they have bought.

Nick Jones, Founder of SHCO, was the latest SHCO insider to sell. They sold $12,000,000.00 worth of SHCO shares on Sep 20, 2023.

Research more about who owns SHCO shares here.

Can I rely on SHCO as an income stream?

No, Soho House & Co doesn't provide an income stream by paying out dividends.

What others are saying about SHCO

One of the reasons eToro is our highest-rated brokerage is because of its social trading community.

Click below to find out what other community members have to say.

Step 5: Place your SHCO purchase

There are two main options:

  • Market order: A market order is an order to buy or sell a stock at the best available price.
    Market orders are mostly fine.
  • Limit order: A limit order allows you to buy or sell a stock at a specific price (or better).
    If you want to be certain you're buying or selling at a particular price limit, place a limit order.

Press the Open button and your broker will execute the order.

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Step 6: Get updates on your SHCO investment

Now that you own some SHCO shares, you'll want to keep up with your stock purchase.

Start a watchlist to monitor your SHCO stock.

SHCO Feed

How to Buy Stock in Soho House & Co

To summarize, here are the 6 steps to buy Soho House & Co stock:

  1. Decide where to buy Soho House & Co stock
  2. Open a brokerage account
  3. Fund your brokerage account
  4. Analyze Soho House & Co stock
  5. Place your SHCO purchase
  6. Get updates on your SHCO investment

If you need a brokerage, eToro is our favorite venue.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

If you would like to watch your investment in Soho House & Co, create a watchlist on WallStreetZen today.

NYSE: SHCO
$5.51+0.18 (+3.38%)
Updated Apr 24, 2024
Open eToro Account
NYSE: SHCO
$5.51+0.18 (+3.38%)
Updated Apr 24, 2024
Open eToro Account

FAQ

How much does it cost to buy one Soho House & Co share?

As of Apr 24, 2024, it costs $5.51 to buy one share of Soho House & Co stock.

Remember, eToro's fractional share buying allows you to buy partial shares of stocks and ETFs. Even if you only have $2, you can buy 0.363 shares of SHCO.

Get Started with eToro Today
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk.

Is now a good time to buy Soho House & Co stock?

According to 2 Wall Street analysts who monitor Soho House & Co, their consensus recommendation is to buy Soho House & Co stock.

What is the best way to buy Soho House & Co stock?

One way to place an order for Soho House & Co stock is with a brokerage account.
WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security.

Information is provided 'as-is' and solely for informational purposes and is not advice. WallStreetZen does not bear any responsibility for any losses or damage that may occur as a result of reliance on this data.